Online Marketing Made Easy with Amy Porterfield

Worried they won't buy? How to choose your best-selling, gotta-have-it digital course topic. 

The first digital course I ever created was on how to launch a book using social media.

And when I finally launched my first-ever course into the world...it was a huuuuge flop. 

I made a whopping $267 -- and I cried about it. 

In retrospect, I can tell you my fatal flaw. I chose the entirely wrong digital course topic.

Today, I’ve created and launched 8 successful digital courses that have generated over 35 million dollars in 12 years -- all because I finally chose the right digital course topic...one that my audience wanted and got them results.

And I’m here to save you from the heartache I experienced during that first launch.

Because choosing the right digital course topic is foundational to making sure that your audience will buy. 

More specifically, the promise that you make in your digital course must get them the results that will make the most impact. But more on that in a sec...

If you have zero digital course topic ideas... 

...or maybe you have a million topic ideas and couldn’t possibly choose one

...or maybe you’re totally stuck by thoughts like, “Honestly, what would I teach? I’m no expert.”

...this episode is for you. (Click for the episode and some serious course topic inspo!) 

In it, you’ll hear from six of my students, and they’ll break down digital course topics that are working in the online space in real life, how they came up with their course topic, any hiccups they encountered along the way… and so much more. 

Digital course topics like my student Braden’s. 

Braden’s an attorney and tax pro who chose to teach online entrepreneurs how to legally set up their business so they could get back to the things they’re really, really good at. 

The result? A flexible income that allows him to spend the kind of time with his loved ones.

Or Hilary Kreuger who, after years as a stay-at-home mom, created her digital course teaching communication and personal development online. 

5 figures in revenue later, she’s still a busy mom of 4...but now, she’s bringing home the bacon.

You’ll hear about topics ranging from spirituality to marketing to travel and more.

So no matter what industry you’re in, audience you serve, experience you bring to the table, or how “ready” you feel to teach a digital course, this episode is brimming with course topic inspo to get you well on your way to choosing yours.

You’ve got this!

Here’s a glance at this episode...

  • [04:56] Adia Gooden has been a licensed clinical psychologist for ten years. She wanted to help more people and have more impact, so she created the You Are Unconditionally Worthy Course. Adia made over $26,000 on her first launch. 
  • [09:58] Braden Drake is a small business attorney who created Legally Launched. His first launch generated $8,000. He has since made more courses and revenue while being able to spend time with those he loves most.
  • [14:51] Hilary Krueger is a super mom who created a course called Talk Email to Me, and generated over $11,000 in revenue. She came up with the idea for the course when people kept telling her that they loved her emails. 
  • [18:13] Sandra McLemore created the Travel Marketing Revolution digital course, showing travel advisors how to get new clients online. This has allowed her to build a 7-figure business. 
  • [22:46] Scarlett Cochran helps professional women create streams of income to supplement their revenue and achieve financial freedom. She has generated multiple six figures with her courses.
  • [26:08] Anne Marie Pizarrio was a nurse by trade but wanted to make a change. She launched her own holistic practice, and her course about Becoming an Akashic Records Guide and generated $10,000.

Click here to listen!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_393_v2.mp3
Category:general -- posted at: 12:01am PST

The difference between a “one-to-one” and “one-to-many” business model

I live for a good debate.

Journey or Queen?

Blog or podcast?

Seinfeld or Friends?

And while we’re at it...were they really on a break?

But if we’re talking about building an online business or adding a digital asset to your existing business, there’s one debate that comes up over and over again...

Digital course or one-on-one coaching? (Orrrr… can both work in one business?)

AKA which offer is best for you, your clients, or your business? 

And how the heck can you know for sure? (After all, you sure don’t have the time or money to go all-in on the wrong thing.)

Well, with over 12 years of experience in the online world, I want to help you decide once and for all if a digital course or one-on-one coaching is best for you. 

From my recording room straight to your morning walk (or daily commute...however you take your podcasts!) -- I’ll be guiding you through a self-assessment that’s sure to help you identify which offer is best suited to you, your clients, and your business (and life!) goals. 

Here are the questions to consider: 

  • Do you have information, know-how, or a skill set that could be turned into a digital course?
  • Does what you teach have steps or a roadmap of some sort or could it be turned into that? 
  • Could what you teach be taught to more than one person at a time? 
  • Could your area of expertise be taught via video or audio?
  • Do you like doing one-on-one coaching? 

And while, based on my own business, you may think I’m “Team Digital Course” all the way...my answer might just surprise you.

PLUS in this episode, we’ll discuss:

  • The unique way that a digital course serves you and your customers (that you probably haven’t considered yet)
  • The main differences between the two offerings
  • Specific examples of how digital courses and one-on-one coaching work within my students’ real-life business

And if allll of that still leaves you scratching your head, I’ve gone one step farther to make your dream-business-game-plan extra simple.

I created a simple assessment that will take your unique goals, personal experience, and audience, and create an in-depth personalized assessment to give you the answers to this BIG question. CLICK HERE to take the quiz!

That means you can walk away with a decision today and wake up tomorrow with clarity and confidence that your business is moving in the right direction. 

No more debating. 

Here’s a glance at this episode...

  • [02:40] You can be more selective with one-on-one coaching. A digital course opens up opportunities for people who don't have the time or resources for one-on-one coaching.
  • [06:06] A digital course gives you a much larger reach and ability to make an impact. 
  • [09:08] You can offer just a digital course or multiple digital courses. I do group coaching within my programs, but no paid one-on-one programs. 
  • [13:39] If you currently have a one-on-one coaching business, you already have a roadmap that could lead to a digital course. You already have a system, model, and framework. 
  • [15:46] You could also offer a digital course alongside one-on-one coaching. This is something I used to do!
  • [22:41] Question #1: Do you have information, know-how, or a skill set that can be turned into a digital course?
  • [23:36] Question #2: Does what you teach have steps or a roadmap of some sort? Could it be turned into that?
  • [24:14] Question #3: Could what you teach be taught to more than one person at a time?
  • [27:20] Question #4: Could your area of expertise be taught via video or audio?
  • [28:45] Question #5: Do you enjoy one-on-one coaching?. 
  • [31:05] Action steps: Take my free two-minute quiz to create a personalized path for creating your block-buster selling digital course.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_392_v2.mp3
Category:general -- posted at: 12:01am PST

The Digital Course Industry Is BOOMING -- Here’s Why

Not many of my friends understand what I do for work. 

Do you ever feel this way?

Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month.

(He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”)

If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about. 

Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly?

I’m tackling the basics of digital courses, including:

  • What constitutes a digital course? 
  • Are digital courses ever called something else?
  • How can a digital course work within a business?
  • And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.)

This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting. 

This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I’m looking at you, Hobie!)

Because our industry is here to stay -- you literally won’t believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes. 

(I share these figures in the episode… and the future projections will leave you jaw dropped!)

Digital courses aren’t going anywhere anytime soon, so let’s help get the world acquainted -- starting right here with this episode!

Here’s a glance at this episode...

  • [05:41] Digital courses are online educational programs that you work through on an online platform.
  • [07:09] Danira created a digital course on how to make caramel apples and made over $62,000 on her very first launch. 
  • [09:53] Amanda Ferguson launched an etiquette course and converted 91 students for a grand total of over $101,000. 
  • [11:05] Mark Tew launched his digital course and made $108,000 during his 10-day launch. 
  • [13:20] You can use a digital course as a standalone revenue generator for your business. Or, you can offer a digital course as an upsell or down-sell to your one-on-one coaching.
  • [17:30] Digital course platforms include Udemy, Skillshare, MasterClass, and Coursera. These sites take a cut of the profit and offer limited promotion. 
  • [19:08] Use a platform that you have more control over, like Kajabi. You can put your course on Kajabi and offer bonuses and incentives.
  • [22:20] Action: Take the quiz to know where to start.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_391_v2.mp3
Category:general -- posted at: 12:01am PST

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple )

What if you offered just ONE product in your business? 

As an online entrepreneur, you most likely have one of two responses...

You either sighed a big sigh of relief. (I don’t have to do 40 things at once!)

Or, I just made you really nervous. (But I HAVE to do 40 things at once!)

Whatever camp you find yourself in, hear me out.

I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business. 

And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!

Nooooot exactly. 

In fact, I’ll prove it to you!

In this episode, I sit down with one of my DCA students and online business owner, Joy Foster.

Joy made one million dollars by selling ONE digital course.

Bananas, right?.

And here’s the best part... Joy’s story isn’t that unique. 

Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ -- workshops that were strictly local and in-person.

But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale.

So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer?

Joy’s breaking it ALL down in this episode, including:

  • Her first failed course launch and what exactly didn’t work
  • Why she downsized from multiple course offers to just one (and what that meant for her bottom line)
  • The simple strategy Joy used to take her conversion rate from 1.48% to 15%
  • How she resists “shiny object syndrome” and remains faithful to her one-course model
  • What Joy believes she could have done to reach success sooner 
  • And so much more!

My dear entrepreneur, YES -- You can focus on less in your business and still  achieve more.

So go for it...breathe that big ol’ sigh of relief!

Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_390_v2.mp3
Category:general -- posted at: 12:01am PST

How to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better

What kind of legacy do you dream of leaving? 

What kind of impact will you make in this world? 

If you don’t think it’s possible to feel crystal clear on how to take your passions and leverage them into massive purpose, adventure and impact after just one podcast episode ...you’ve never met Amy McLaren.

Amy is a busy mom of two who passionately splits her time between leading LadyStrength (an online community of driven, entrepreneurial women), growing an Airbnb business, and being the hands-on CEO of Village Impact, the charity she and her husband, Stu McLaren, founded more than a decade ago. 

Amy is on a mission to help purpose driven entrepreneurs shed self-doubt, find inspiration, and change their life, their business ...and the world, while they’re at it. 

Just like she has. 

(And friends, I am here for it.

But let me warn you --.Amy is a force to be reckoned with.

Jumping out of planes, riding a motorcycle across Morocco and a rickshaw down the coast of India, driving 7 strangers down the California coast in an RV for 10-days ...that’s business as usual for Amy. 

She doesn’t just talk the talk -- this girl walks the walk.

And in this episode, Amy is breaking down how passion informs both the wildness and the intentional purpose in her life. 

Together, we talk about:

  • The myths of living a passion-filled life (which aren’t what you would expect)
  • How to create more impact and leave a legacy you’re truly proud of
  • Her charity, Village Impact, and how this corner of the world became her life’s work
  • Knowing when you’re called to do something bigger (because timing is everything)
  • and so much more!

This girl and her friendship make my heart burst -- and I have a sense that you’ll walk away from this episode feeling the very same. 

So grab your headphones and click to listen -- just wait 'til you see what’s possible!

Here’s a glance at this episode...

  • [10:31] Amy was a teacher, but she knew she wanted to do more. She was constantly thinking about travel adventures or living overseas. She was held back from changing by fear, but eventually took a leave and never went back. 
  • [13:34] There's a myth that it costs too much money to live a passion-filled life. This isn’t the case and Amy is proof!
  • [14:12] The other myth is that it's too time-consuming to live your passion-filled life. Here’s the truth, you can do something you're passionate about in five minutes a day.
  • [14:42] Your passion doesn't have to be a side hustle. It really can become your full-time income!
  • [15:40] Unlock your passion. Take a step back and draw a passion timeline. Look back at the things you loved and look for a common theme -- be intentional about incorporating passion into your life.
  • [21:08] When following your passion, always come back to yourself and what you feel and believe in your heart. Don't let other people influence your passion or hold you back. 
  • [22:27] If you really want to create more impact, be consistent and find ways to collaborate. Have a clear message and clear action steps.
  • [29:10] Passion to Purpose: A Seven-Step Journey to Shed Self-Doubt, Find Inspiration, and Change Your Life (and the World) for the Better was written to let everyone know that they can use their passion to do small things for good in the world. 
  • [31:09] Action Challenge. Grab a pen and paper and answer these questions:
    •  #1 What are you passionate about? 
    • #2 What impact do you want to make? 
    • #3 What Legacy do you want to leave?

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_389.mp3
Category:general -- posted at: 12:01am PST

Online Entrepreneurs Tell All: Habits Edition

I hate to admit it...but I’m a little bit nosey.

I looooove getting a glimpse into the private moments and secret thoughts of people that I admire.

I want to know what makes them tick, what makes it all work...and how I can get in on the good stuff!

Well in today’s episode, I did a little bit of snooping...with permission, of course. 

I reached out to a handful of my peers and asked them what their number one habit was for moving the needle forward as an entrepreneur. 

I’m talking about some of the biggest movers and shakers in the online space -- Gabby Bernstein, Neil Patel, Zafira Rajan, Ryan Holtz, Tiffany Lee Bymaster, John Lee Dumas, and Luvvie Ajayi Jones.

I wanted to know what habit actually mattered and made a difference when it came to building their online businesses. 

Because let’s be honest...the point of role models is having something to emulate so you’re not having to reinvent the wheel.

And you know we love keeping it simple around here. 

So click to listen as these incredible leaders share the ONE habit that has made the greatest difference in their journey as an entrepreneur, so that you can take what speaks to your soul and run with it.

Some are personal, some are professional…but all of them are juicy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_388.mp3
Category:general -- posted at: 12:01am PST

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