Thu, 30 March 2017
You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course? There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively. Enter Victoria Gibson, online business coach and mentor extraordinaire. She’s all about helping entrepreneurs get BIG results with their online courses and coaching programs. One of her clients built a 7-figure business in two years following the principles she is going to talk to us about on this episode. Here’s a quick preview:
Get ready to hear all of the crucial course-selling knowledge Victoria is dropping. *Correction: Stay tuned for my next amazing interview with Rick Mulready in Episode 155
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_153.mp3
Category:general -- posted at: 9:00am PST |
Thu, 23 March 2017
When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options? The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And trust me, I’m your girl when it comes to all the various ways FOMO can creep into how you’re operating and end up costing you in the long run. After a few expensive missteps (one to the tune of $20,000; more about that here), I’ve gotten really good at saying, “No,” to the things that don’t fit the stage of growth I’m in with my business right now. Did you read that last part? I said, “RIGHT NOW.” And that’s important because we’re not talking about how to say, “No,” on this week’s show. We are talking about how to intelligently evaluate those shiny, fun, killer sounding opportunities that come your way and make everything inside of you shout, “Hell, yeah!” But is it really “Hell, yeah!”, or is it more of a “maybe later”? To help you figure it out, we’re talking about the 3 critical questions I ask myself every time a new or unexpected opportunity comes my way. Listen to the show and then download my new One Page Evaluator freebie. It helps you figure out how to answer those questions, and includes a few extras that will really help you drill down the next time you have a big decision to make.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_152.mp3
Category:general -- posted at: 9:00am PST |
Thu, 16 March 2017
#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton
Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business. No one knows that more than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000. You’re going to hear us talking about a lot of wicked smart strategies they are using to maximize the impact of the group on their business—list-building, selling, cross-promoting, sexy funnels and more. BUT, pay attention to me here because I don’t want you getting overwhelmed. Keep your eyes on the prize as you listen to the podcast (and lose your mind over all the cool things that Jill shares). The point of a Facebook group is engagement. The more you do that, by asking questions, listening and showing up in general, the more you’re going to know about what your audience wants and needs. That’s the magic fairy dust your group will sprinkle so you really can see, hear and feel your audience, as well as show them mad love by delivering content that will make a difference in their lives. Some of the topics explored include:
This episode is LOADED. Listen up. Oh, and one more very exciting thing. I did my first ever ‘after show’ with Jill and Josh. There was just so much to cover. Download it here and listen to more of our chat on their Facebook group do’s and don’ts, why the group should be about YOU and the value of connecting your members. EPISODE FREEBIE Click Here to Get the After Show with Jill and Josh Stanton
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_151.mp3
Category:general -- posted at: 9:00am PST |
Thu, 9 March 2017
#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox
You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy. Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed? Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs. Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin’ mind), and more. Take notes. AND stay on until the end because that’s when we talk about some of the things they won’t ever do again and what they’re planning to do next time around. These are the key steps they followed: Step 1: Launch a pilot program. Step 2: Survey your list. Step 3: Built a main platform (Terri and David chose YouTube). Step 4: Create a launch freebie. Step 5: Create a free, closed community inside of Facebook. Step 6: Create a 21-day challenge for that private Facebook community. Step 7: Cart opens—launch with a multi-webinar strategy. *NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS. Let’s dive in! Once you’ve listened to this episode, go back and listen to last week’s and make sure you download my 90-Day Pre-Launch Blueprint freebie. These are some next-level goods. Get moving!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_150.mp3
Category:general -- posted at: 9:00am PST |
Thu, 2 March 2017
Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy. And the right pre-launch ramp-up will help you set the stage for a successful launch. While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go. That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch. Today’s plan is broken up into three months of specific strategies that build on each other. There are three key concepts:
I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here. EPISODE FREEBIE Get Amy's 90-Day Pre-Launch BlueprintOver the next 90 days of this plan you will learn:
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_149.mp3
Category:general -- posted at: 9:00am PST |