Thu, 16 February 2017
Facebook ad targeting is the trickiest thing! I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds. I’m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready. By the end you will be able to answer:
Facebook ads are changing constantly, and by changing they are evolving — think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues… If you’re feeling confused, you’re in the right place. Rick and I are breaking it all down for you. We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics. Rick and I break down how you can leverage many different custom audiences and groups. You will be confident about where you should be putting your time and energy after you listen. We even walk you through how to set yourself up to tackle your changes one step at a time so you can understand what’s working and what’s not working. By the end you’ll know exactly how to apply these 3 tips to work for you. Once you’ve heard this episode, click back to this page. The images below will be helpful to get a snapshot of the new-ish Facebook Page engagement targeting. It’s a cool feature you will likely want to check out once you get the details here.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_148.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 9 February 2017
Today I’m talking about the ONE THING that could be holding you back in your business. This is a real obstacle that can STALL your business growth. I know this because it stunted my own growth. Today I’m talking about the low-value bullsh*t questions you ask yourself that make you feel stuck. These are the questions that suck the soul out of you and can make you feel that you are not cut out for this entrepreneurial life. The scary thing is that you likely don’t even know you’re doing it! But if you feel discouraged by your progress and “not enough” in your business, you are for sure doing it. It’s time to find some new, alternative questions, don’t you think? To help me tackle this very important topic, I’ve asked my own mentor and former business coach (and one of my favorite guests!), Marie Forleo, to help me make this into something extremely tangible and actionable for you. I put five “low-value” questions—the kind that make your heart sink—in front of Marie and I asked her to turn them into questions that will lead you down the road to bigger results and successes. And boy, did she deliver. We also have some fun in the process, so take a listen here. Before we dive into those 5 crucial low-value questions and their empowered high-value counterparts, one last note: Marie has released a free video training series—and it’s exceptional. It answers the question I hear ALL THE TIME: “How do I know I’m working on the right strategies and focusing on the right things to make my business work?” So this has become a must-watch for me, and my students. Here are the five questions Marie is making over in today’s podcast: LOW VALUE QUESTION #1: What if no one buys what I'm selling? LOW VALUE QUESTION #2: What if they think I'm a fraud? LOW VALUE QUESTION #3: I don’t have enough __________ (experience/time/money/know-how/exposure) so how can I possibly compete against X? LOW VALUE QUESTION #4: I’m too far behind! Why didn't I get into this online marketing game earlier? LOW VALUE QUESTION #5: This is taking too long. Why am I not finding success more quickly? Let’s get rid of the limiting beliefs and negative self-talk that may be holding you back—time to get inspired and raise your business game, for good.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_147.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 2 February 2017
#146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1)
You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your course package. But, there’s one thing I haven’t told you yet... How to do it! Today, I’m breaking down how to not only set up your group, but how to make it grow for the long-term. This week’s mini training is all about what it takes to create a successful private Facebook Group to support the students inside of your paid programs. I’ve been doing these groups for a long time and today I’m sharing the behind the scenes details about what works—and what doesn’t. Also, make sure to grab my step-by-step how to guide for setting up for your first private Facebook group. It includes REAL LIFE EXAMPLES of others doing great things in their own groups and I’ve also included directions for how to set up your own private group. Download here. Get ready to strengthen your impact, leadership and profits with specialty Facebook Groups - I’ll give you the entire scoop here.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_146.mp3
Category:general -- posted at: 9:00am PDT |