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Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s why

If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom. 

I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbleweeds could blow through.

When you’re first starting out in business, you’ve got to be OK with starting from scratch. And because you’re likely doing something that’s brand new to you, you’ve also got to be OK with not having the same clout that you might have had in your career. 

Sure, you might have a ton of experience on your resume and an excellent track record -- but you’ve probably never owned and operated a business before. And it’s a whole different ball game! 

So that’s why it’s so important that as an entrepreneur you have a strong capacity for zero. You’ve got to be willing to start with nothing, get in the trenches, and do the hard work.

Now here’s the good news, sweet friend. You won’t be in this place forever! With time, effort, and the right strategies, your business is sure to grow.

But when you start in the right frame of mind, and know in your heart that things don’t happen overnight, you’ll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship. 

In this episode, I’m diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy!

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The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet. 

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. 

I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them. 

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more! 

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference. 

Enjoy! 

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Your perceived weakness can actually be your superpower -- here’s why

If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it.

Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’ 

But through the help of my dear friend and mentor, Michael Hyatt, I’ve come to realize that being sensitive as a business owner isn’t actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out.

So how did I unwind years of social conditioning and turn what I’ve perceived as a weakness my whole life into a strength? In this episode, you’ll find out.

You’ll also hear: 

• How to be more aware of negative self-talk, and stop it in its tracks
• Why the language you use to describe yourself is so important
• Real life examples of how my team members turned their weaknesses into superpowers
• An exercise you can do NOW to rewire the negative thoughts you have about yourself

After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur. 

So if that sounds good to you, pop in your earbuds and press play on this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

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The 3 questions I ask myself every time failure comes knocking at my door

It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again. 

But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it? 

I’ll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable.

Because of the way I was conditioned to avoid failure as a kid, I’ve had to take a real close look at my relationship with failure as an adult -- both personally and professionally. 

And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down. 

In fact, there are three questions that I ask myself every time I fail – and although I’m very much a work in progress, I’ve found them to be incredibly helpful.

In this episode, I’m sharing those three questions with you, and it’s my hope that if you’ve also struggled with embracing failure, they’ll help you too.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketing

Have you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES! 

I know I’ve been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing. 

I’ll be honest, affiliate marketing has been a big part of my business strategy. Not only has it helped me get through some of those months when cash was tight, but it’s also allowed me the ability to invest money back into my business. 

And one of the people that I’ve looked to over the years when it comes to all things affiliate marketing is Pat Flynn.

He’s a bestselling author, the creator of The Smart Passive Income Blog, and the host of the highly rated Smart Passive Income Podcast -- where he shares weekly interviews, strategies, and advice for building an online business through affiliate revenue.

In a nutshell, he’s the best of the best when it comes to affiliate marketing, and in this episode, he’s going to share the affiliate marketing campaigns that have really turned the needle for him over the years. 

These are strategies that go well beyond including links in a blog post, so if you’ve dabbled with affiliate marketing and are ready to take a deeper dive, then hit the play button on this episode and get ready to start earning some extra money.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Sharing something you used to find embarrassing is now the norm -- here’s how it can benefit you in business

There’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it?

While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I’ll be honest, I’m here for it.

This meme is all about embracing the things about yourself that make you want to cringe, all of the experiences you’ve been too embarrassed to share, and all of those little quirks and idiosyncrasies that have traditionally been looked at as ‘uncool.’

Yes, sweet friend. There’s been a huge cultural shift towards letting go of what other people think of you and learning to love those weird parts of yourself that you’ve been taught to shun by society. 

I can tell you from experience that there’s a huge sense of relief and freedom that comes from letting go of caring about what others think, especially when you’re the face of your business like I am. 

In this episode, I explore this idea of living alongside the cringe -- what it means, and the many ways that it can help you thrive in life, and in business. 

So if you’ve ever been afraid to show up as yourself and do what makes you happy, then this episode is for you, sweet friend. Happy listening! 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch

A step-by-step breakdown on how to get started with affiliate marketing

Would you believe me if I told you that I make over one million dollars in affiliate revenue each year? 

It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, can make substantial income through affiliate marketing.

Affiliate marketing is when content creators earn a commission by promoting a product or service from another company using an affiliate link. When someone clicks on your affiliate link and makes a purchase, you’ll receive a payout. 

So if you’ve ever heard the phrase “make money while you sleep,” this is it, my friend. It’s one of the best ways out there to make passive income – but like anything in business, you’ve got to go into it with a plan.

Over the years, I’ve fine tuned my affiliate marketing strategy and I’m so excited to break it all down for you in this episode. 

You’ll hear: 

• How to identify the best brands for you to partner with
• What to say in your pitch email to potential affiliate partners
• Why relationships are key when it comes to affiliate marketing
• The best places to promote your affiliate links
• A breakdown of all the spreadsheets I use to stay organized

So grab your beverage of choice, something to take notes with, and press play on this incredibly informative episode.

P.S. To help you absolutely nail your pitch emails to potential affiliate partners, I’m giving you a FREE pitch email template -- click here to snag it! 

Here’s a glance at this episode...

• [03:17] Affiliate marketing is a way to earn commissions by promoting affiliate programs or offers.
• [05:15] Identify the brands and companies that you could potentially partner with. Make a list of all of the software and tools that you use in your business.
• [07:09] Put everything into a spreadsheet and lean into the products and services that you use and that might benefit your audience. 
• [09:15] Go to each website and look for an affiliate link. You can also look for a contact and send them a pitch email. 
• [10:26]  Attach a media kit or a one sheet that states what you do, who you serve, and compelling stats about your business. Get on a call.
• [12:00] Relationships are really important when it comes to affiliate marketing. Think about courses you've taken, and people who you've worked with. 
• [15:18] Look for opportunities where you can add great value for your students and readers, and where you can benefit in your business monetarily.
• [21:59] Ask: Is this something I actually use? Is it something that my audience might use? Does the price point fit my audience? Do I have the space to promote this?
• [27:56] Documents to stay organized: Tab 1 - Affiliate Master Spreadsheet; Tab 2 - List of companies you've established a partnership with; Tab 3 - Incoming requests.
• [30:01] The Affiliate Revenue Spreadsheet tracks money coming in from your partnerships. Set a goal for each quarter or year. 
• [34:43] Action steps: Brainstorm a list of tools and resources that you've used to grow your business or to enhance your personal life.

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Let go of your employee mindset and start thinking like the entrepreneur that you are

Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want.

You’ve ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it’s everything you’ve always wanted. 

The thing is, even though you’re technically your own boss, you still feel like you’re working for someone else because you feel obligated to answer those late-night text messages from your clients or ask for approval to take some time off. 

I get it, sweet friend, because I’ve been in this awkward “in between” stage of entrepreneurship, too -- where you have your own business, but feel like you have to be available for your clients at any given time. 

In fact, for a couple of years after I started my own business, I still felt like I was working for someone else because my clients had such a strong grip on me. Even though I was a business owner, I was operating with an employee mindset. 

Eventually, I hit a breaking point -- and it was then that I discovered a new way of thinking that helped me fully step into entrepreneurship.

In this episode, I share my experience of shifting from being self-employed with an employee mindset, to thinking like an entrepreneur -- and how it helped me grow my business while enjoying all the freedoms that entrepreneurship can bring. 

You’ll learn:

• The difference between being self-employed and an entrepreneur
• How to determine if you’re still thinking like an employee 
• What you can do to start thinking like an entrepreneur
• The difference between a scarcity mindset and an abundance mindset (& why it’s important)

This is a great listen for anyone in business, whether you’re just getting started or have been in the game for a while (and have yet to experience what it means to be a true entrepreneur). 

Here’s a glance at this episode...

• [03:25] So many entrepreneurs feel like they still work for someone else even when they are working for themselves. 
• [04:37] It takes work to shift from being self-employed with an employee mindset to becoming a true entrepreneur.
• [05:43] When I first started as a business owner, it was difficult because my clients had extremely high expectations and unmanageable deadlines.
• [08:30] I realized I was done with client work when I was on a tarmac being screamed at by a client. 
• [09:23] Operating with a scarcity mindset is the quickest way to play small as an entrepreneur. Yousee limitations as opposed to opportunities.
• [12:43] After the tarmac incident, I started to unboss myself and make the mental shift from an employee to being an entrepreneur.
• [15:33] To live in abundance, start operating with the belief that there's enough money and enough success to go around. 
• [17:23] When you shift your thinking, you'll start to run your business and your life exactly how you want, and fully step into your own as an entrepreneur.
• [17:38] Homework: Open up your notebook and write down all the ways you are operating with an employee mindset. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)

Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.

I won’t lie –  there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!

Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships. 

He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.

And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.

You’ll also hear:

• A tried and true framework that you can use to future-proof your online business
• Different ways you can take advantage of AI as a content creator
• How you can prevent your students from getting the dreaded “content complex” 
• The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate

This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company

If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me to only work four days a week, and grow my business like gangbusters.

So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,’” it caught me way off-guard.

Anti-time management? What does that even mean? And why on Earth would you not want to manage your time?

Turns out, this article has way more than a catchy headline – because as I dug into it, I found that there’s a whole different approach to time management that I’d never heard of before. 

It’s all about focusing on your final outcome, or what success looks like after you’ve achieved your goal – and by doing that, you end up saving a lot of time that you would have otherwise wasted spinning your wheels. 

If that has your head spinning, don’t worry – because in this episode, I’m going to break it all down for you. 

You’ll hear: 

• Why focusing on outcomes helps you achieve more (while doing less)
• Ways to become more outcome-oriented as a business owner  
• How I almost made a huge mistake in my business but got back on track by focusing on the outcome

So if you’ve ever struggled with managing your time (or you’re a huge time management nerd like me), then tune into this episode to learn about this refreshing new approach.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to let your heart guide you through the most difficult parts of entrepreneurship

As a business owner, there’s so much focus on what your mind tells you to do. 

Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head. 

Even as a total data nerd myself, I’ve realized over the years that it’s just as important to tap into your heart as it is your mind.

In fact, your heart is the most neglected form of intelligence that you have -- and according to my guest on this episode, Danielle LaPorte, you can actually use it to navigate your journey as an entrepreneur. 

Danielle is one of the most acclaimed spiritual thought leaders of our time, who in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” 

I love this conversation with her, because I’ll be honest -- letting my heart play a role in some of the bigger decisions that I make in business hasn’t always been the easiest thing for me. Like everything, it’s been something I’ve had to practice.

In this episode, you’ll hear:

• What a heart-centered business is, and how you can create one
• How to overcome the low-level feelings of not “being enough”
• A new way to face challenging moments by choosing higher quality thoughts

… Plus so much more! I promise, you’ll get tons out of this episode – so go someplace comfy, pop in your Airpods and enjoy! 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why do entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes”

One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission.

Now, I’ll be honest -- this is much harder than it sounds, and it’s something that I’ve really struggled with over the years. 

As a notorious people-pleaser, I’ve said “yes” to doing things that I don’t want to do because I feel guilty saying no. Not to mention, when you’re a new entrepreneur (and you don’t have a ton of opportunities coming your way to begin with), it can be even harder to turn things down.

There’s a quote I love by author Alain de Botton that says, "What kills us isn't one big thing, but thousands of tiny obligations we can't turn down for fear of disappointing others."

This, sweet friend, could not be more true. And the good news is, I have a really simple exercise that you can do to determine which opportunities are a “Heck yes!” and those you can politely decline -- and it all comes down to asking yourself a single question. 

It’s the same question that some of the most brilliant entrepreneurs out there – like Brendon Burchard, Jenna Kutcher, and Jamie Kern Lima – have used to evaluate what opportunities to embrace, and which ones to pass on. 

In this episode, you’ll hear what that question is, along with:  

• How you can get crystal clear on your mission (and stay aligned with it)
• What to do when you feel guilty for saying “No” to things
• Why NOT returning a favor is 100% OK

Whether you’re just getting started in business or are a seasoned entrepreneur, this is a great listen – so get comfy and press play on this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Simple strategies to build long-term wealth, save on taxes, and recession-proof your small business

Did you know that 73% of Americans say that their finances are the number one stressor in their life? 

It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people -- more than family, or even work. I don’t know about you, but I think that statistic is quite concerning! 

And I’ll be honest, if you’re worried about your finances -- and you want to make a change -- it’s really hard to know where to even begin. 

It seems like there’s so many ‘financial gurus’ out there touting a “think and grow rich” mentality that, quite honestly, is just a bunch of fluff.

That’s what I love about my guest on today’s episode, business and finance expert Candy Valentino. She’ll be the first to admit that building long term wealth takes much more than positive thinking – it takes good old fashioned hard work. 

She’s able to break down wealth creation with practical, actionable strategies that anyone can use. And the proof’s in the pudding, because it’s these exact strategies that she used to escape poverty, create a multi-million dollar empire, and become financially free by the age of 40.

I’m super excited to share this episode with you. Not only will you take away Candy’s essential wealth building strategies, but you’ll also hear:

• The many tax benefits of having your own business (even if it’s a side hustle)
• Tax strategies that can help you give as little to the IRS as possible
• Whether or not starting a business during a recession is a good idea
• Ways to recession-proof your small business 

Just a heads up – you’ll probably want to take notes on this! So get comfy, open up that Google Doc and get ready for an incredibly informative conversation.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why so many entrepreneurs get stuck trying to build a passion-based business

Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth. 

When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course today.” 

Don’t get me wrong – I absolutely love serving my audience.

But instead of starting a business that was solely based on my passion, I started a business based on what I was good at. And by doing this, over the years I’ve built something that’s wildly successful, gives me freedom, and fulfills me.

So if you’re on the fence about whether or not to start a business because you’re not passionate about one specific thing, don’t let it stop you from moving forward. 

And if you do have a passion for something – and are unsure if it should stay a hobby or become a business – there are definitely some things to consider, which you’ll hear in this episode. 

You’ll also learn:

• The questions you should ask yourself when you want to start a business
• Why entrepreneurs with passion-based businesses often get stuck
• How to define value you bring to the world with my Sweet Spot framework

This is a topic that I am, in fact, very *passionate* about – so I hope you enjoy it!

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The small-but-mighty promo strategy that gave my business a quick revenue boost

If you’re looking to get a quick revenue boost in your business -- but don’t have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo. 

A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right. 

In this episode, I’m going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI. 

You’ll hear:

• How to get crystal clear on your Mini-Promo offer
• The two primary ways I market my Mini-Promos
• Ways to segment your email list for maximum return
• The social media ad hack that will get you more buyers
• How to get your communities to help you promote our offer

… Plus much, much more! So if you’re ready for a strategy-filled episode that you’ll come back to time and time again, then press play right now!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Work travel isn’t always glamorous – learn what I do to show up as the best version of myself

If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always.

Sure, there are a lot of great things about business travel -- you often get to experience a new place, meet new people, and let’s not forget about those fancy airport lounges. 

But what people don’t always see is how frustrated you are from the countless airport delays, how exhausted you are from being out of your routine, and how overwhelmed you feel because even though you’re “working,” you haven’t kept up with your day-to-day tasks. 

I can definitely relate. Even before I started hitting the road to promote Two Weeks Notice, I used to travel a lot when I worked for Tony Robbins. 

And because I’ve traveled so much professionally, I’ve not only racked up my fair share of frequent flier miles – but also my fair share of travel tips that keep me on top of my game. 

In this episode, I’m sharing the three specific things I do to set myself up for success when I’m on the road -- and it’s my hope that the next time you have a work trip, they’ll help you show up as the very best version of yourself.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner

If you want to develop your brand voice, here’s where you should start 

When people think of a brand, they often think of what they look like visually – from its logo to its color palette. 

But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd.

One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?”

Be honest! If the answer is no, then you might need to spend some time developing your brand voice.

Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation. 

In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself.

In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn: 

• Why your voice is such an important piece of your brand
• What I include in my brand voice guide, plus a few examples
• Exercises to help you develop your own brand voice
• Examples of companies that have a well-developed brand voice

Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while. 

Here’s a glance at this episode...

• [01:39] Your brand voice should be consistent throughout all of your communication. 
• [08:35] Get an NDA signed before sharing your brand voice guide with employees or contractors. 
• [09:46] The first section should be an introduction to your business and the value you offer. This is also known as a mission or brand statement. 
• [11:37] The next section is an overview of your audience, or ideal customer Avatar. Include 5 to 10 bullet points from demographics to desires and fears.
• [13:16] The next section is your brand values. Brand values help you frame your brand story in a way that resonates with your target audience.
• [15:53] The next section is your biography. It's important that you determine how you want people to talk about you.
• [18:09] The next section is your brand personality. This is how you want to sound to your audience. 
• [25:52] You can also include a section on your tone, or the overall attitude and mood that you create in your communication. 
• [30:07] You can use the “this but never that” formula to describe your tone.
• [33:14] The final section is essential content. Grab some A+ examples of your own content that can be used as a reference.

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How I’ve completely ignored these 4 pieces of popular business advice and still found success

Have you ever been given a piece of business advice that makes you roll your eyes? 

I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business. 

The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar. 

Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating. 

And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not.

So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective. 

Here’s a glance at this episode...

• [05:18] As entrepreneurs, we receive a lot of advice. I'm going to talk about advice that I'm sick and tired of hearing. 
• [06:45] #1: Follow your passion. This does more harm than good. For most of us, following your passion isn't reality. 
• [09:10] #2: If you want to be successful, you have to constantly be learning. Consuming a ton of content without taking dedicated action isn't going to get you anywhere. 
• [10:40] #3: In order to succeed you have to hustle. Sacrificing everything that’s important to you is a recipe for burnout. 
• [14:02] #4: You've got to be fearless. We should listen to rational fears that are wired into our brains to protect us.

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The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation

Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start?

I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow. 

But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit.

And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan. 

Talk about some serious growth! 

He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way. 

Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner. 

I hope you enjoy this conversation and learn as much as I did!

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99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start

I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. 

That’s not an exact statistic, but you get the point. 

I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team.

For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing.

But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge. 

And in this episode, I’m going to share what that mindset is. You’ll also hear:

• Why being resourceful is the key to figuring anything out
• How to create an identity around the fact that you’re a resourceful person
• The specific steps I take when I’m clueless on how to accomplish my goals
• The mantra I tell myself when I start to feel overwhelmed

If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention!

Here’s a glance at this episode...

• [04:38] The first thing to do when you don't know what to do is to create an identity around being a resourceful person. 
• [08:18] Break your goal into small segments or phases. Take small steps and as you complete them move on to the next one. 
• [09:55] If you're not sure how to do something, reach out to someone who has already done it. Then put together a plan and get into action. 
• [13:18] Clarity comes with each step and action creates momentum. 
• [14:24] When you embrace mistakes, that’s when the magic happens. 
• [16:22] Homework: List five things that you've always wanted to do in your business but haven't because you don't know how. 

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Learn to communicate in a way that converts with one of the top virtual selling experts

I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. 

Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually.

Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products. 

It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked! 

That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies!   

In this episode, Colin shares:

• Why selling is all about helping your audience make a decision
• Tangible ways to become more confident when you sell
• How to successfully pitch without sounding pushy or salesy 
• What a conversion story is and how you can identify yours

… Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro.

Here’s a glance at this episode...

• [09:42] Colin shares how he got his start. 
• [12:45] Colin discovered that marketing and speaking are fundamental to business.
• [15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information.
• [19:08] The offer opens the door for your potential customers to enter a transformational space.
• [22:01] There are three levels of certainty within an offer..
• [24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story.
• [27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow?
• [30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you're offering.
• [34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams.
• [37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps. 
• [41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer. 
• [49:05] Q&As should be prepared. 
• [51:55] When creating a webinar, find 3 or 4 key ideas to share. 
• [55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What's something valuable I can share? 3. How can I show the vehicle in a really unique and simple way?

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According to Harvard Business Review, there are toxic effects of branding your workplace a “family”

Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’

I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more.

In my own business, I’m super guilty of calling my team a ‘work family’, and of course, it’s been well-intentioned.

But after reading this really insightful article in the Harvard Business Review, I’m starting to realize the negative effects this might have on someone. 

Not only can it make it more difficult for your team to set healthy boundaries, but it also can make parting ways harder, which is something I’ve experienced firsthand. 

The article brings up a lot of good points – all of which you’ll hear in this episode. Nowadays, I’m trying to figure out how I can make my company feel inclusive, foster a closeness, and set boundaries, without calling us a family.

I’ll raise my hand and be the first one to say that this is something I’m still working on, but it’s a big goal of mine in the coming year. 

Tune in to hear my thoughts, and what I’m doing to shift the focus from “We’re in this together” to “We’re working towards the same goal.”

Here’s a glance at this episode...

• [05:26] I love the idea of my team being my work family. I love us feeling close, having each other's backs, and celebrating each other outside of work.
• [06:23] A family never disconnects from each other. With employees, that should never be the case. 
• [08:23] I used to send messages later than I would like. Now, I pause and schedule the message for the morning. 
• [10:57] Calling your team a family can make it more difficult to set boundaries.
• [13:53] Shift your mentality from a place of ‘we're all in this together’ to ‘we're all working on a similar purpose.’ 
• [15:09] There has been a recalibration of work and many people have been quitting their jobs because they want more out of life.
• [17:24] I want a lot of love in my company, but I also want to set boundaries so people don’t feel like they have to eat, breathe, and live in this company.

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Grab the freebie for this episode by heading here!

There’s a lot that goes into hiring a content support contractor – here’s where to start

If you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. 

Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee. 

Over the years, I’ve relied on skilled content contractors to create content for my audience. Under my (and my team’s) direction, they’ve done everything from writing email copy to producing high-traffic lead magnets, and more!

But here’s the thing. It takes quite a bit of work and lots of communication to bring on a content support contractor and have it work successfully. 

Luckily, I’ve got it boiled down to a fine science – so I know exactly what I’m looking for, where to find that person, and how to onboard them so the relationship is a win/win for everyone involved. 

And that’s what I’m diving into in this episode. You’ll hear:

• Why hiring a contractor over a full-time employee can be more beneficial in the beginning
• The importance of providing lots of support and resources for your contractor
• The best places to find a content support contractor, and how to vet them
• How to onboard contractors and offer constructive feedback

So if you’re thinking about hiring a contractor to help you create content, be sure to tune in – because these strategies will definitely set you in the right direction. 

Here’s a glance at this episode...

• [08:28] Set realistic goals and timelines with contractors, because they will have other clients. Be clear on how many hours you will need them. 
• [11:13] Doing everything yourself will lead to grief and overwhelm. When it's time to scale, you have to believe other people can do it better than you.
• [15:33] Another person can offer a fresh perspective with your content. 
• [16:29] We've found some people on Fiverr, Create & Cultivate, Creative Mornings, and LinkedIn, but referrals are my favorite way to find contractors.  
• [19:23] Ask for samples or a paid project test run. Give them time to ask questions and set a deadline. Assign a task to familiarize them with your content. 
• [23:05] We have an Asana checklist to make sure we have everything we need from our contractors, and that they’re provided with access to what they need.
• [27:00] Agree on how often you'll meet and if it will be virtual or in person. Provide your voice and brand guides up front to avoid extra editing. 
• [30:34] Ask how they prefer to receive feedback and share your feedback style. 
• [39:45] We use Asana to set up projects and tasks for contractors. Include all of the necessary support documents and be as specific as possible. 
• [45:16] Make sure they create their work on your Google drive. You want access to all of your stuff created by them. 
• [48:27] Action steps: Get clear on the hours and budget. Begin your search and onboard with everything I've shared. Give them a project test run.

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How going against conventional business wisdom has served Jen Hatmaker really well

My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul.

I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades.

Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business. 

And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own.

As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired. 

This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear: 

• How to create a business that’s truly community-focused
• Why perceiving yourself as a ‘part’ of the community, instead of the leader of it, helps build trust
• Why being relatable and transparent helps you build a loyal audience

… Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have. 

Here’s a glance at this episode...

• [07:28] Jen Hatmaker is a writer, speaker, and podcaster who loves to serve women. 
• [11:53] Jen’s offerings have evolved from books to a podcast, book club, and a course. 
• [16:00] Jen shares what it means to have a community based business. 
• [25:05] Navigating her divorce publicly was very challenging. Instead of pretending it wasn’t happening, she chose to be authentic. 
• [30:34] Life happens. Create a team that can take care of your business when you can't be there. 
• [39:07] If you're lonely, others are too. Be the initiator and make friends with people who may be lonely too. 
• [43:49] Jen took her first solo trip after getting her divorce, which was empowering. She went to Maine for a month and vowed to do a trip each year. 
• [52:07] It's been a joy for Jen to create a business based on real life.

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Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done)

On any given day, I have a number of apps open on my computer and my phone to help me run my business -- from Asana, to Voxer, to Kajabi where I host my digital courses.

Thank goodness for these platforms, because let’s be real – even just ten years ago, having an online business was much more difficult because this sort of technology just wasn’t available.

And while these applications allow online businesses to run seamlessly, I recently read a study that reported that the average person spends five work weeks – or nine percent of their annual time at work – context switching, a.k.a reorienting themselves after toggling to something new.

That’s a lot of wasted time, and beyond that, constantly having to readjust takes a toll on your ability to focus. 

This article really got me thinking about some different ways that I could minimize context switching in my workday -- and since I’ve put some of them into practice, I’ve noticed that I’m much better able to stay in the zone.

In this episode, I’m sharing the four ways I avoid context switching throughout the day, and how it’s helped me to be more productive.

So close out of all those apps on your phone, pop in your earpods, and get ready to focus on this informative episode.  

Here’s a glance at this episode...

• [03:22] Context switching is going from one application to another. Average users toggle between apps nearly 1,200 times a day.
• [04:41] Context switching increases the brain's production of cortisol.
• [06:31] I plan out my ideal work week and set themes for each work day.
• [07:22] I have guidelines in place for Slack. I don't want my team to have to stop and check the app every time there's a notification.
• [08:11] Look at all the tools you use and how you use them to decide if there's any way you could simplify the process.
• [08:47] The most important thing you can do is give yourself permission to stay focused and in the zone. Setting timers is a great way to do this.
• [10:47] Homework: What do you plan to do in order to reduce context switching? DM @AmyPorterfield with one thing you're going to do in the next 24 hours.

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Simple strategies to build your personal brand, monetize your message, and increase your influence

If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. 

I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before.

Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral. 

Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. 

That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here!

Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. 

In this episode, he’ll share simple brand-building strategies you can implement today, including:

• The greatest secret to growing a highly engaged audience online
• Simple strategies to become a well-established leader in your space 
• The Brand DNA Helix and how you can use it to grow your business
• How to increase your influence and monetize your message

I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. 

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After doing 100 podcast interviews about my new book, here’s what I learned

To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. 

I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States.

It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me.

Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception. 

In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners.  

I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you. 

In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too.  

So pop in your earpods, cozy on up and tune in!

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My readers give an honest review of my book, Two Weeks Notice

Writing a book has been one of the most rewarding experiences of my entire life. 

Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses.

So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon. 

From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship. 

And I’m absolutely overjoyed to know that it’s doing just that. 

In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most. 

Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you!

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When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH

I’m going to let you in on something that I don’t really talk about a whole lot. 

And it’s that I can be downright mean to myself during times when I should be proud of myself. 

When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back. 

Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience. 

But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years. 

So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why. 

Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit. 

In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity.

You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses. 

So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode.

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The step-by-step marketing launch strategy behind my new book, Two Weeks Notice

If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. 

Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true. 

But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love. 

There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it. 

And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process.

You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night.

So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen.

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The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider

If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? 

To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.

When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. 

But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.

In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.

I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear: 

• The pros and cons of a personal brand and a company brand
• Why I decided to have a personal brand vs. a company brand when starting my business
• The roadblocks I’m encountering at this point in my entrepreneurial journey
• What new and established business owners should consider when it comes to their brand

This is a great listen for anyone who is thinking about starting their own business or already has one. 

Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon.

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Learn the simple framework for achieving both success and fulfillment 

As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. 

But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? 

The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.

And my guest Anthony Trucks has a really simple framework for it.

Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. 

He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.

In this episode, Anthony shares: 

• How to use fulfillment as the true measurement of your success
• The two types of identities that determine success or failure 
• How to identify the identity you align with, and use it to your advantage 
• A solution-based process for finding success and creating work that inspires you

I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!

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Authenticity and the digital world: How to get clear on what you’re all about

If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. 

For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in.

It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online. 

And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK. 

This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember.

You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business. 

That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating.

It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about.

Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself. 

Happy listening!

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Michael Hyatt shares new research from his new book, Mind Your Mindset

I’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit. 

It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life.

According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories. 

Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how. 

Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset. 

Tune in to hear:

• How and why your thoughts influence your success
• 3 simple steps you can take to rewire your negative thoughts
• What to do when that negative mindset continues to persist
• Examples of how everyday people have engineered their mindset for success

… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one.

Here’s a glance at this episode...

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Online marketing strategies you can use for a wildly successful course launch

Warning: This episode is juicy. 

And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. 

In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*

If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. 

We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.

In this episode, you’re going to get all the strategic details on the pivots we made  – down to the why, the how, and the results. 

You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. 

What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!

P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! 

Here’s a glance at this episode...

• [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference. 
• [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.
• [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.
• [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end. 
• [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.
• [23:03] We made three big changes to our Facebook community. 
• [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.

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Joe Polish shares 10 actionable strategies on how to grow your business network

My guest on this episode has been coined as one of the most influential connectors in the world. 

Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.

His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.

Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). 

That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.

I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!

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Tangible, actionable strategies to grow your business through video 

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).  

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 

In this episode, Shadè shares the steps she took to get there, including:

• Tangible, actionable strategies to grow your business through video 
• How you can use the “5 C’s” to leverage social media and video
• Tips for making your videos pop and gain traction
• 3 mind pits you should be aware of and tangible ways to overcome them   

This is an action-packed episode, so buckle up!

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4 things you should always remember when a team member quits

In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. 

If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. 

Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. 

I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. 

In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. 

It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. 

Here’s a glance at this episode...

• [01:43] Losing a team member is one of the hardest parts about entrepreneurship.
• [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront.
• [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur.
• [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone.
• [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward.
• [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense. 
• [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions. 
• [14:52] Make sure that you're very clear on the role that you're hiring for in the first place.
• [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role?
• [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience.
• [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better?

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Grab the freebie for this episode by heading here!

My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did

As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. 

Yes, you read that right – 66%.

Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. 

From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  

And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.

I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! 

But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. 

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Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business

As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.

Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.

Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.

Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.

Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. 

And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. 

Tune in to hear: 

• Why resentment is an indicator that you need to set more boundaries
• My process for setting healthy boundaries that I can actually enforce
• What it means to ‘choose your hard’ and why that’s important 

…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.

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After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. 

Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. 

If you know me, you know that my goal in all that I do is to serve my audience at a really high level. 

No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. 

I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. 

It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. 

I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode.

You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward.

So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes!

Here’s a glance at this episode...

• [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons.
• [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value. 
• [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new. 
• [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work. 
• [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option. 
• [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure.
• [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%. 
• [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action. 
• [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure. 
• [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass. 
• [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me. 
• [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I do to ‘check myself' when I have a shiny new idea

If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. 

But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else.

It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line.

And here’s why:

If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well.

Now, there are certainly times when you should add something new to your business. I’ve done this many times.

But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business.

And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation.

So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Listen to Two Weeks Notice; Chapter 2: Unbossing: How To Give Your Notice

Picture this: 

It’s a Sunday night. You’ve just enjoyed dinner, and now it’s time to relax and unwind with a glass of red and a true crime documentary on the couch. 

But just as you sit down, snuggle up with a blanket and reach for the tv remote, it hits you. You know what I’m talking about. 

The Sunday Scaries. 

AKA, that queasy feeling you get in the pit of your stomach that shows up like clockwork because you’re dreading the work week ahead.

I won’t lie, when I was working a 9 to 5 job, I got this feeling almost every week – and it was not enjoyable. I dreamt of a life where I was excited by my work and one where I wasn’t beholden to someone else’s time. 

More than anything in the world, I wanted freedom.

If you can relate to this at all -- and know deep in your soul that you are meant to be your own boss (and live a life where the Sunday Scaries are not even a thing) -- then this episode is for you. 

Because in it, I give you a sneak peek of Chapter 2 from my book, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World, which is called  “Unbossing: How To Give Your Notice” – and guess what? You’re going to hear the exact steps you can take to start moving toward the entrepreneurial life of your dreams. 

It’s also full chock-full of lessons I’ve learned over the years and stories from myself and my students. 

So pop in those earbuds, and get ready to be inspired.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Create more fun (and be more intentional) in the coming year by asking yourself these questions 

Journaling is a practice that has elevated my life -- and my business -- in ways that words simply can’t do justice. 

On the most basic level, it helps me organize my thoughts, be more creative, and calm my racing mind, which is invaluable as an entrepreneur.

If you’ve been with me for a while, you know that I’ve made journaling a part of my daily practice. But it’s also something that I carve out a little extra time for towards the end of each year. 

By reflecting back on the past and then looking forward with intention, I start the new year with a fresh perspective -- and most of all – excited for what’s ahead. 

In this episode, I share some of my favorite journal prompts that will help you get laser focused on what you want to make happen in the new year, and most importantly, how you can create more fun in the process.

So grab a warm and toasty beverage of your choice, pop open your journal, and get ready for some reflection and intention as you plan for the year ahead.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

A sneak peek into my List Builders Society Monthly Q&A

The number one thing that stops people in their tracks when it comes to growing their business is that they don’t have an email list. 

If I could shout this from the rooftops, I would – because it’s that important. 

But the thing is, trying to figure out what your audience wants, and getting to know them intimately overnight just doesn’t automatically happen -- so when it comes to growing your email list, there are usually a lot of questions.  

And that’s why I’m so excited for you to listen to this episode -- because you are getting full access to one of my List Builders Society Monthly Q&A’s, which you guessed it -- is all about list building. 

Let me just tell you, these questions from my students are good -- and there are probably some asked in this Q&A that haven’t even crossed your mind.

So if you want to ramp up your list-building game, then pull up a Google Doc and get ready to take some notes because this episode is chock-full of tangible strategies you can implement right now to start growing your email list, and your business. 

Here’s a glance at this episode...

• [02:59] One of the most important assets you can create in your business is an email list. 
• [06:52] If you're struggling with growing your list, ask: Are you meeting them where they are? Are you getting your lead magnet in front of your ICA enough?  
• [10:44] Question: Where should I host my lead magnet videos? 
• [11:42] Question: How many #1 welcome emails do I need? 
• [13:04] Question: Should I hold back content to get people to subscribe? 
• [18:32] Question: Should I do more than sending a weekly email? 
• [20:08] Question: What’st the best free way to deliver lead magnet? 
• [24:49] Question: Should I have more than one lead magnet? 
• [34:53] Question: Should I start with a digital course or a membership? 
• [41:59] Question: Can I build my email list in only a month? 
• [45:56] Question: How specific should my ICA be? 
• [54:10] Question: How can I re-engage my podcast audience?
• [55:51] Question: How do I rebrand my Facebook group?
• [57:59] Question: What are your tips for getting a better conversion rate?

Head here to grab the list-building masterclass & goodies!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Don’t let your task list get the best of you -- give yourself some space, and some grace

Have you ever been so in the weeds with your task list that you don’t even know where to start? 

I know I have, and let’s be honest -- watching your Asana tasks grow in real-time certainly isn’t a good feeling. 

In fact, I recently had an experience where I became so overwhelmed by what I had on my plate, and had to ask my team for additional time on things that were already overdue. 

As the captain of the ship, I won’t lie – I felt kind of bad about it. Like I was almost letting my team down for not getting them the deliverables they needed, when they needed them. 

I had to take a step back, look at the situation from a 30,000 foot view, and realize that my task list does not own me. 

And here’s the thing. Checking off those Asana tasks, as great as that would have made me feel, is not nearly as important as prioritizing my own mental health. I needed a little breather, and you know what? That’s 100% ok.

So if you’re feeling like your task list is getting the best of you, tune in to this episode to hear how I give myself space, and grace, in super-busy times.

I can assure you, by taking that little extra time for yourself when you need it, your work (and how you show up as a leader) will be that much better.

Enjoy!

Here’s a glance at this episode...

• [03:52] I was exhausted from my launch and didn't want to do the three hours of podcasts that I had scheduled. 
• [06:05] The work I do is important, but it's not life or death. We can make pivots and reschedule. 
• [07:04] If my team sees me saying that I need more space and moving things around, then they know that they can do that too. 
• [08:40] Using a time management tool like Asana, we can see what is planned and move things around if needed. 
• [10:19] Strength sometimes means showing up and being vulnerable. I know if I take a little extra time, my work will be so much better.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Take an approach to business that partners with your heart, body, and soul, instead of adding to your task list

Did you know that 92% of small business owners have experienced mental health struggles over the past two years? 

Between recovering from the pandemic and the constant pressure of hustle culture, entrepreneurs all over the world are prone -- more than ever -- to burnout and depression. 

I’ll be honest, there have been plenty of times throughout my entrepreneurial journey that I’ve felt totally depleted.

And although it’s so tempting just to get back on the horse and keep grinding through those tough times, it’s so very important to take a pause. 

Give yourself the time and space that you need, and then move forward -- because if left unaddressed, burnout can lead to some pretty serious mental health issues.

That’s why I wanted to have my dear friend Mary Hyatt on the show. Mary is a holistic mindset coach who helps entrepreneurs create a life and business that lights them up from the inside, and doesn’t burn them out.

She’s coached some of the top female entrepreneurs, C-Suite executives, and business owners in the country, and also has built a 7-figure business -- one that she operates from a place of grace and ease. 

In this episode, Mary will share: 

• How to get back into alignment with your most authentic self (and your business) when you’re burnt out
• Why tapping into the language of the body is so important when making stressful decisions
• How living in true soul alignment can make a drastic impact on your business
• What you can do to have a life, and business that feels good

This is a really great listen – so if you’re interested in learning a holistic, action-oriented approach to overcoming your burnout, then pop in your earbuds and tune in!

Here’s a glance at this episode...

• [07:27] Mary helps women get back in touch with their emotions, body, and own internal wisdom to design a life and business they love.
• [09:54] Being in alignment is having structural integrity with the most true parts of who you are. 
• [14:19] The first step is radical honesty or admitting that you're feeling deprived in some area of your life or business. 
• [18:40] A coach can help you say "what if" when leaving a situation that isn't working. 
• [20:23] Our physical bodies are a compass that helps us orient back to wholeness. Our bodies hold 80% of the wisdom available to us. 
• [27:29] We all have an amazing source of wisdom and have the answers inside of ourselves. 
• [29:52] Embodiment work recognizing that we have other bodies like physical, emotional, and a connection to something higher than ourselves. 
• [32:20] Four factors of aligned action include your energetic capacity, your emotional capacity, what you value most, and the season of life that you’re in. 
• [39:23] Having soul alignment can make your business sustainable for the long run.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Decision fatigue is a real thing – here’s how to move past it

I’m sure you’ve heard before that one of the key characteristics of great leaders is their ability to make informed decisions quickly. 

And if you’re a business owner, then you fully understand just how many decisions you need to make on a day-to-day basis. 

Whether it’s a small decision -- like how you want your email signature to look, or something larger, like whether or not to hire a team -- making decisions is not always easy. 

And I’ll be honest, even though I’ve honed my decision-making skills over the years, there are times where I simply just don’t want to make them.

Yes, sweet friend. Decision fatigue is a very real thing, and I’ve dealt with it a lot in my business over the years. 

So what do you do when you’re faced with making a decision that you just don’t feel like making -- especially when you don’t have a CEO to help guide you? And to take it one step further, does the fact that you struggle with making decisions make you inept as a leader?

In this episode, I explore this – along with the three specific things I do in my own business when I’ve got to make a call on something and all I want to do is pass the buck to someone else.

You’ll walk away with the tools to become a master decision maker (and troubleshooter), and make your next decision swiftly and confidently. 

Enjoy! 

Here’s a glance at this episode...

• [04:08] One of the qualities of a great leader is the ability to make informed decisions quickly, but hat happens when you're sick of making decisions?
• [07:46] Remind yourself that with every decision you make, you can change direction if you need to. 
• [10:03] Surround yourself with a few people who you trust that can help you make decisions. 
• [11:58] Tell yourself: I am a master decision maker. I'm also a master troubleshooter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to create time freedom, location freedom, and financial freedom in your life

One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just that. 

She’s has created a life of her own design – working just a couple months out of the year, traveling the world, and making an incredible living doing what she absolutely loves. 

But how?

Tune in to hear how Glo has set up her life in a way that works for her, and how she prioritizes what matters most while earning a significant income. 

I promise, this will leave you feeling incredibly inspired.

Plus, this episode is part of our Week of Gratitude & Giving – which means that I’m giving away a GRAND PRIZE!

Stick around to the end to hear how you can win:

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Happy listening!

P.S. Thank YOU, my dear listener, for tuning in and being part of my own entrepreneurial journey. I’m grateful for you!

Here’s a glance at this episode...

• [02:57] Glo looks at freedom in three categories: time, financial, and location. 
• [03:16] She’s visited 93 countries and 6 continents, and gets paid to travel as a travel blogger.
• [04:38] Glo has categorized her priorities, built relationships, and played the long game. 
• [06:56] Glo's seasonable framework: Winter is for learning new skills; Spring is for making revenue; Summer is for celebrating success; Fall is for listening to feedback, trends, and the market. 
• [10:08] Enter to win the grand prize by going to @AmyPorterfield on Instagram, finding the post for today's episode, and leave a comment with what you are most grateful for.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy

If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh?

Right now, things like…

…generating seven-figure revenue

…having a 25-person team

…being friends with the entrepreneurs you admire…

May seem improbable… even impossible. But the truth is, you don’t know what’s ahead for you. Your wildest dreams probably don’t even equate to what’s actually going to unfold. 

In this episode, I offer a reminder of everything you’ve been working so hard to build - as I reflect on the highs and lows of building a wildly successful business from nothing.

I remember like yesterday how hard those early years were. And if you’d told me then that I’d have what I do now (the team, the revenue, the community, and a heart full of gratitude), I’d have laughed too.

As for what I’m most grateful for in entrepreneurship…

You’re probably experiencing it right now. And in this special episode, I hope you’ll realize that this experience is what will make you. 

And don’t forget, this episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A one-year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode

There are so many things to be grateful for as an entrepreneur -- the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few.

But one thing on the list that often gets overlooked are those incredible friendships with other entrepreneurs that you create along your journey.

It’s those entrepreneurial friends who can help you through the tough times in ways that other supportive people in your life simply can’t – not because they don’t want to, but because they don’t know exactly what you’re going through. 

For me, Jasmine Star has been one of those friends. She’s been with me for the ups, the downs, and everything in between. And I’m there for her, too.

I won’t lie, what Jasmine shares in this episode brought me to tears. I was reminded of how grateful I am for her friendship, and also that I’m able to show up in a way that makes an impact on her, too.

This very special episode is part of our Week of Gratitude & Giving – and you know what that means – I’m giving away a GRAND PRIZE. It includes: 

• A one year subscription to the Full Focus Planner
• A 6 month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A  one year membership to GrowthDay 
• The Barefoot Dreams blanket 

Listen to the very end to hear how to enter.

Enjoy!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to set your scale, build a life that you want, and practice gratitude

In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching. 

As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity.

Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional.

And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes: 

• A one-year subscription to the Full Focus Planner
• A 6-month membership to Social Curator 
• A copy of my book, Two Weeks Notice 
• All of my Two Weeks Notice pre-order bonuses
• A 6-month membership to GrowthDay 
• The Barefoot Dreams blanket 

Stick around to the end of the episode to hear how to enter.

And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey. 

Enjoy! 

Here’s a glance at this episode...

• [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends. 
• [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket. 
• [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get. 
• [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen. 
• [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be. 
• [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity.
• [15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine.
• [17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You <<

Everything you need to know about course offered bonuses

When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on!

It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box. 

The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box.

This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it!

And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience. 

In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it. 

And that, my friend, is what this episode is all about. In it, you’ll learn:

• How many bonuses you should include with your offer
• What content you can should use for your bonus package
• What to include in your bonus that will make it extremely enticing
• The different types of bonuses and how you can include them in your offer
• How to put a value on your bonus

Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students. 

This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes.

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What to do when you start to wonder “Am I really good enough?”

Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business? 

I know I have. 

Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it. 

This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways. 

And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up.

No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’

And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in.

Here’s a glance at this episode...

• [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them.
• [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up.
• [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work. 
• [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough! 
• [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs.
• [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay.

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A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner

I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love. 

But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout.

In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home! 

It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show.

Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!) 

In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column. 

In this important conversation, Lori shares how to:

• Find balance between vulnerability and being viewed as an expert
• Lean on your own intuition more when making stressful decisions 
• Tap into more acceptance and enjoyment when things change, versus fear 
• Navigate loneliness as an entrepreneur

Plus much, much more! 

I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do.

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How we got scrappy, rallied together, and did something we’ve never done before in the history of my business

If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. 

Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. 

I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. 

But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.

Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. 

In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.

You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.

Here’s a glance at this episode...

• [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.
• [05:32] The customer experience department also fielded over 600 concierge phone calls. 
• [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ 
• [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.
• [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.
• [18:57] When you need to close a gap, I recommend that you DSD, or do something different. 
• [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.

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Einstein said it best: You can’t keep doing the same thing and expect different results

I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts. 

The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here. 

But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments. 

You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business. 

It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth.

I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode.

You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you.

I hope you find these concepts as fascinating and enlightening as I do. Enjoy!

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TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP  >> Join me here!

Ready to Give Your Community the Keys to Freedom from their 9-5’s?

There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On It

Come Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives: 

“You Were Made for More”

(+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!) 

When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive: 

• A FREE Advance Copy of Two Weeks Notice
• Access to ALL Pre-Order Bonuses 
• An Exclusive Mastermind + Q&A with Yours Truly
• The Launch Team Handbook
• A Workshop to Plan Your Promos Like a Pro
• Podcast Interview Opportunities
• Access to Our Incredible #LaunchSquad Community

Want in? Join me here!

How to harness your inner mean girl and fall in love with the person looking at you in the mirror

If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. 

She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal. 

I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’.

She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up.

We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time.

I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play!

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Instead of measuring what you’ve missed, measure how far you’ve come

If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy. 

I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement. 

In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it. 

Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal.

This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach.

The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success!

I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall.

In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Work will always be there, so make time for experiences that truly light you up

Having passion for your business is a good thing. Afterall, your excitement and enthusiasm is quite literally the fuel that keeps the wheels in motion, and gets you through hard times.

But whether you’re new to the entrepreneurial game or have already found success, there may come a time when you get so wrapped up in your business that everything else in your life falls to the wayside. 

Maybe you stop hanging out with your friends, taking vacations, or spending time doing the things that you love or exploring new hobbies outside of work.

Or, if you’re like me, maybe you come to the stark -- and somewhat embarrassing – realization that without your business, you’re not even sure who you are. You don’t have any hobbies to talk about, and can’t remember the last time you did something ‘just for fun.’

In fact, during my five-week sabbatical, I became acutely aware that the core of my being -- my entire identity -- is almost solely tied to the success of my business. 

The whole experience gave me a reality check that left me feeling a bit sad and empty. Of course my business brings me joy -- but it’s important that I have other things, outside of work, that make me happy and give me purpose.

In this episode, I uncover how I’m making room in my life for those moments and experiences that light me up, outside of Amy Porterfield, Inc.

And I won’t lie -- taking the time to do fun things when I feel like I have a million plates spinning in the air can be tough… but I know deep down that it’s worth it. 

So if you have ever been asked the question, “What do you do for fun?” and have had a hard time coming up with an answer, this episode is for you. 

Happy listening!

P.S.- If you want to hear more about the many realizations I had during my sabbatical, check out episode #478: 5 Weeks Unplugged: Lessons From My Sabbatical.

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How adding a subscription box to your online business can be a game-changer for your bottom line

Have you ever thought about adding a subscription box to your business? 

If you haven’t, I definitely encourage you to consider it! Not only can a subscription box be a game-changer for your bottom line, but it can also be a great add-on benefit to support your audience even further.

I know, I know. You’re probably thinking, “But Amy, I’ve got enough on my plate with my business already… and this just sounds complicated.” 

But here’s the thing. Adding a subscription box to your existing business is actually really simple to execute -- and my guest on this episode, Julie Ball, is going to share exactly how to do it.

Julie founded and recently sold Sparkle Hustle Grow, a monthly subscription and online community for female entrepreneurs. As a subscription box business coach, she teaches aspiring subscription box business owners how to turn their ideas into reality. 

In this episode, she shares why you might want to consider adding a subscription box to your digital course or online business, plus: 

• How to decide what the focus of your subscription box should be
• What you need to know about the subscription box industry
• Her step-by-step process on how to get started with your subscription box
• Three ways you can incorporate a subscription box into your existing business

This was a really enlightening conversation, and I’m excited for you to hear it!

Here’s a glance at this episode...

• [07:51] Julie left her corporate career in 2011 and launched her subscription box business in 2016. She replaced her full-time income in nine months. 
• [11:54] She had the subscription box business for six years and then sold it.
• [12:37] Julie shares three simple ways to add a subscription box to an existing business.
• [18:32] There are five simple steps to get started with your subscription box business.
• [24:06] Buy your products in bulk or wholesale. The manufacturer price should be about 50% of retail price.
• [30:03] The first and last days of the sales cycle (the 1st and 30th) are important. Renewal day is in the middle of the sales cycle (the 15th). Shipping day is a couple days after closing out the sales cycle.
• [33:21] About 95% of subscribers renew, so each monthly "launch" doesn't feel as heavy. Having a community helped prevent churn. 
• [36:08] A welcome box is a one-time product. You send it at the onset of a program. It’s perfect for courses, affiliate programs, or summits. 
• [39:54] It’s important to get clear on what your version of success is. 
• [41:20] She had a dream life session with her family, and it became clear that it was time to sell the business. It sold in 94 days for multiple six figures. 
• [47:18] Julie's next season is all about focusing on her family and doubling down on subscription box coaching. 
• [49:35] The biggest successes for Julie were being able to leave her corporate job, replace her husband's income, and sell her business.
• [53:10] Amy's biggest takeaway: Research the marketplace and pitch Two Weeks Notice to be in subscription boxes.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live

It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime documentary on Netflix. 

But just as you sit down on the couch and turn on the tv, you get this uncomfortable feeling in the pit of your stomach…. You know the one.

Enter: The Sunday Scaries -- an unavoidable mix of nervousness and dread about your week ahead. All of the sudden, your mind becomes completely consumed by the thought of how much you don’t want to dive into work in the morning. 

Whether you’re anxious about what you have on your plate, a big meeting with higher-ups, or how you’re going to have to sit through six straight hours of Zoom meetings and pretend to be invested, this unsettling feeling week after week is a big indicator that you’re burnt out from your job.

Unfortunately, our culture has become so obsessed with ‘hustling’ and the constant grind, that the Sunday Scaries -- along with other work stress and anxiety -- start to feel normal after a while. 

But I’m here to tell you that this is not normal -- and because we spend so much of our lives working, it’s really important that you don’t dread showing up at your job every day.

In this episode, I uncover four telltale signs of burnout that you might not even realize you’re experiencing, plus incremental changes you can make to improve your work life. 

So pop in your Airpods, grab a hot beverage and tune in -- especially if you’ve ever experienced the Sunday Scaries.

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Grab your freebie for this episode here!

You don’t have to go back to school or have a million followers on Instagram to be the go-to resource in your industry

Positioning yourself as the go-to expert in your industry can be a game-changer for your business. Not only does it help you gain exposure, but it also helps you create and build trust with your audience, which is extremely important.

But in such a competitive digital marketplace, how on Earth do you go about doing that? Sure, you’re super knowledgeable about what you do, but you wouldn’t really consider yourself to be an expert.

The good news is, you don’t need to go back to school and get an advanced degree, write a book, or have a million followers on Instagram in order to be viewed as a master in your area of business.

All it takes is getting clear on the unique value you bring to the marketplace, articulating it really well, and knowing just a little bit more than your ideal audience in your specific niche. 10 percent more, to be exact!

This isn’t something that happens overnight. In fact, it took me several years to nail down ‘what my thing is’ and how I provide value to my audience (much more on that in the episode). 

That’s why it’s important to do the work upfront, early on in your business journey, so you can be viewed as an expert from the get-go. And don’t fret -- if you already have an established business, what you’re about to learn can help you pivot so that you’re seen as that #1 go-to resource even more.

In this episode, you will: 

• Go through a self-reflection exercise that will help you define what your unique “thing” is
• Get super clear on the value that you offer to others, and learn how to clearly articulate it to your audience
• Hear how I define my “thing” today, versus when I was starting out
• Learn tangible ways to become an expert in your specific area of business
• Take away strategies on how to position yourself as a go-to authority in your field

Just a heads up -- because you’ll be doing some writing exercises, you’ll want a pen and notebook handy. I also recommend you listen to this in a place that’s free of distractions if you want to get the most out of it.

Here’s a glance at this episode...

• [04:05] You need to be an expert. You only need a 10% edge, or to have 10% more knowledge than your ideal customer.
• [05:29] Don't be discouraged if you aren't 100% sure what you want to be an expert in. 
• [06:48] It's taken time to identify what my value is, and how to communicate it to my audience.
• [10:08] Self-reflection exercise: Defining Your Thing
• [13:19] Become the go-to expert by tapping into learning resources that are available to you, like digital coursees, YouTube videos, podcasts, and books.
• [15:45] Make time in your schedule to learn, and don’t forget to put it in your calendar.
• [16:27] Some of the most brilliant entrepreneurs in the world contribute their success to reading. Study and stay in the know in your area of business.
• [20:42] Create valuable content around your expertise, like blog posts, videos, e-books, social media posts, and emails.
• [25:09] A great way to have a lot of content in your arsenal is to repurpose content into multiple formats. 
• [26:30] Pitch yourself as an expert to publications and other media, but be sure to do your research on them first.
• [29:21] Testimonials are a big piece of what establishes you as an expert, but you have to encourage success stories from your audience in order to get them.
• [31:54] Action items

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Have you ever finally crossed the finish line on something so BIG you can barely believe it’s happening? Words alone can’t do justice to how grateful and excited I am to share this with you. 

I WROTE A BOOK!!!

It’s everything I *wish* I’d had when I left my corporate job to begin my entrepreneurial journey.

Most importantly – this is for anyone with the courage to put one foot in front of the other in the direction of a big dream. 

My aim with this book is to provide guidance, proven strategies, inspiring stories, and a full-blown step-by-step game plan to make building a successful business a whole lot more doable.

I can’t thank you enough and I cannot wait to hear your thoughts on what’s between these pages. 

Your support means the world to me, [NAME]. Thank you for being here on this journey with me. 

Want to get your copy of Two Weeks Notice as soon as it hits the shelves (IRL and virtual)?! Pre-order right here and you’ll also get access to a collection of bonuses so good they’re worth paying for in addition to a copy of the book as soon as it’s available February 21, 2023.

Here’s a glance at this episode...

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Thinking about planning your next photoshoot? Or maybe even your first? 

Let it be fun and easy with this simple checklist of important things you'll want to consider and communicate with your photographer! Trust me, I've done dozens of photoshoots, and getting clear on these things ahead of time, always makes the day of the shoot run seamlessly!

You can check out the entire episode from this clip (and grab the free resource) here!

From making your first hire to expanding your team, here’s what you need to know

Your business is your baby. You nurture it, love it, and put a ton of time and energy into its growth. It’s no wonder that the thought of hiring your first employee (or expanding your team even more) makes you a little bit nervous.

Not only can it be hard to let go of certain pieces of your business, but making a financial investment in someone else -- without a guarantee that they are going to add value -- can be pretty scary. 

Believe me, I’ve been there. It took me six years to make my first full-time hire because I was so afraid of giving up control – and let’s be real, I wasn’t exactly 100% sure of how I was going to pay the rent if she did not perform in the way that I needed her to. And yes, I’m talking about Chloe! ;) 

Luckily, Chloe added major value to my business immediately, and since bringing her on seven years ago I’ve expanded my team to over 20 people. In the process I’ve learned a TON about hiring and assembling a crew of talented people that work together like a well-oiled machine. I’ve gotten a lot of things right, just as many of them wrong, and in this episode I’m going to share them all with you. 

Tune in to hear:

• When the best time is to hire your first employee
• The one crucial role you should hire for first
• What I learned from my very first hiring blitz
• How to ensure that your new hire is a good fit 

So if you have ever been curious about the hiring process, or think you might be ready to make your first full-time hire, go someplace you can focus and press play on this episode!

Here’s a glance at this episode...

• [04:04] Waiting far too long for my first full-time hire. I struggled for a year and a half before hiring Chloe full-time. The lesson? Hire before you think you are ready.
• [06:31] Hire someone who is going to help you with traffic. As in, someone to help drive traffic to your business and will help you to convert. 
• [08:39] Virtual assistants give you space to think. They can help with social media, support, communication, proofreading, and more!
• [13:16] Hire one person at a time and give them 90 full days to learn what they need to learn. We have 30,60, and 90 day tasks and goals for new hires.
• [15:39] We do have an understanding that anytime during the first 90 days if the person isn't a great fit, we will let them know. It doesn't happen often, but it's an option. By hiring one person at a time that person also gets a lot more support. 
• [16:22] The best way to learn what works for you is to start hiring and see what works. Take action!
• [16:39] Don't wait too long to hire. Hire before you think you're ready. Hire early on and find someone who can help with traffic and conversions. Do hire one person at a time.

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Knowing your personality type can help you confidently move through a digital course

Have you ever purchased a digital course, and later felt guilty for one of these reasons?

1. It took you longer than expected to complete the course
2. You had great momentum in the beginning, but then gave up halfway through
3. You never even started the course
4. You bought it and then forgot that you had it

If you answered “yes”, then read on, sweet friend, because I’m here to tell you that you should NOT feel guilty about any of those things – and here’s why:

Number one: there is no right or wrong way to take a digital course. In fact, over the past 13 years in this industry, I’ve observed five personality types that move through digital courses in very different ways.

Some of these personality types complete a course rather quickly, while others can take years. The point is, they all get through it and take action with their newfound knowledge.

Number two: Just because you purchased a course and didn’t finish it (or heck, maybe you didn’t even start it), does not mean that you shouldn’t consider taking another one.

Believe me, I know what it’s like to feel as if you’ve wasted money on something. But I also know what it’s like to have a digital course completely change your life, and everything about your business.

That’s why I encourage you to stop feeling guilty about the past, and give digital courses another chance – because with the right action plan, you can get through it. If you do, chances are it’ll open up a whole new realm of possibilities in your business.

In this episode, you’ll hear from some of my Digital Course Academy students who share what personality type they are, what it was like going through the course the way they did, and what they found along the way. 

And for those of you who are caught in an endless shame spiral -- don’t fret, because you’ll take away five strategies to ensure that you successfully work through your next digital course in a way that works with your life. 

So if you’re ready to let go of your guilt and rock your next digital course, then pop in your earbuds and tune in!

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Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most. 

This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

5 questions to help you get really clear on what you want

Getting clear on what you want as a business owner sounds like it would be easy, but in reality, it can be pretty tough – especially if you’re a one-woman show in the early stages of business.

I get it. When I first went off on my own, I felt the need to say ‘yes’ to everything because I didn’t want to leave any opportunities on the table. I had no idea where to spend my time or focus because everything felt equally important. 

But let me tell you, sweet friend -- giving your time and energy to things that do not serve you is a one-way ticket to some serious overwhelm. 

That’s why it’s so important to get really crystal clear on what you want now, so you don’t end up spinning your wheels on things that don’t bring value to your life or business.

In this episode, I revisit a conversation I had with my dear friend and mentor, Marie Forleo, who’s done a lot of work in her own life to get laser-focused on what’s important, eliminate overwhelm, and manage her time like a boss.

You’ll hear the two mantras that Marie lives by, as well as a series of questions that you can ask yourself to help identify what’s important and let go of what’s not.

Here’s a glance at this episode...

• [04:01] When you know what's important, you can ignore what's not. 
• [06:07] Ask yourself: What do I want? Journal about what you want. Start writing whatever comes to you. 
• [06:54] Then ask: What do I want in the next 365 days? Journal this too. 
• [07:01] The final prompt is: What do I want in the next six months? Doing this exercise will create clarity.
• [08:26] Make an effort to say no to what is not going to serve you. This is one of the hardest lessons I've learned.
• [09:17] What are the top three to five projects that you need to focus on? No more than five. If you're a one-person show, no more than three. What do you need to let go of in this season to focus on what's most important.
• [13:20] “I don't do overwhelm.” Saying that you are overwhelmed does not serve you. 
• [16:42] When you're overwhelmed, confused, or stressed, put your head down and think what can I do to move forward in the direction that I want to move, and things will start to make more sense.

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How to go from being stressed about time to a time genius 

Have you ever felt like no matter how many hours you put into your business, you’re just not doing enough? 

You’re hustling from the beginning of your day until the very end, but despite the fact that you’re running on empty, you still feel like you’ve got to do more. 

If this sounds familiar, you sweet friend, are not alone. 

You’ve fallen into what my guest in this episode, Marie Forleo, calls the time stress trap, which is the belief that if you're not producing 24/7, you don't want your dreams bad enough.

This, my friend, is extremely toxic -- and unfortunately as business owners, we are conditioned to believe that we’ve got to be going non-stop in order to achieve any sort of success. 

I know I’ve been there before, and so has Marie -- who once became so paralyzed by her own time stress that her body started to shut down. 

In this episode, Marie tells her story of overcoming time stress, and shares specific strategies that you can use to find freedom and spaciousness in your schedule.

• How to become a master prioritizer and better manage your time
• Ways to stay grounded and focused during your busiest times
• Different mantras to support you when things get really stressful

… And so much more. So if you ever feel like you’ve been on the toxic time treadmill, pause -- take a deep breath -- and listen to this episode.

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Will you regret not going after this idea or goal in 10 years? 

That's a big question to ask yourself when you're making a decision, and we're going to dive into it today. This is called the 10-year test, and on today's Wisdom Wednesday, Marie Forleo is sharing the power of this test and how you can use it in your own life and business. 

After 2 years of being almost radio silent on TikTok, I’m giving it another go

If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record.

So imagine how I felt in 2020 when TikTok absolutely exploded in the United States. 

Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content.

But… I’ve got to be honest. It just wasn’t a place that I wanted to show up -- literally and figuratively -- for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years. 

Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm -- and the good news is, I’m in a much better place this time around.

But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul.

In other words, you won’t see me dancing -- but you WILL see a more casual, less ‘prepared’ version of me. ;) 

I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business.

So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!)

P.S. I’m giving away a FREE set of Airpods, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter.

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A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs

If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap -- especially if you are in a profession that compensates you well, financially or otherwise.

I can totally relate to that, because just over 13 years ago I was in a similar place. I was working full-time for Tony Robbins, in a position that so many people would have loved to have. I had a great salary, benefits, and the opportunity to travel the world. 

From the outside looking in, my job looked like a dream -- but I was tired of working long hours and time away from my loved ones, being stressed about someone else’s business, and I knew there was much more out there for me as a business owner. 

Once I made the decision to do my own thing, I quit my job and never looked back -- but in all honesty, arriving at that point wasn’t easy. 

Employers often make jobs really hard to leave, especially if you are highly paid, or work for a company that offers really great perks – like yoga classes throughout the day or heck, I’ve even heard of some offices that have a beer tap in the break room. 

These are all really great things, but what these businesses don’t offer is freedom. They’ve got you locked in golden handcuffs, and they’ve got the key.

In this interview, I talk to my student, Rachel Gainsbrugh, who built up the courage to ditch her cushy job as a pharmacist to pursue her dream of being an entrepreneur. 

And guess what? She made over $40,000 in her very first launch, and went on to 3X her pharmacist salary. Yes, you read that right. She tripled her salary after she left her pharmacist career. 

So if you’re afraid of giving up the golden handcuffs, tune in to this episode because Rachel’s story is a very inspiring one. In it, you’ll hear:

• Rachel’s advice on how to make the leap into entrepreneurship
• A breakdown of her first launch that generated $41,000 
• The unique launch strategies she used that I think are sheer genius
• The hard lessons she’s learned along the way

Here’s a glance at this episode...

• [05:06] Rachel is a pharmacist who ventured into real estate. She now teaches busy medical professionals how to ditch the burnout by creating their very own luxury short-term rentals.
• [07:11] There's stress, long hours, being on your feet, and issues with the opioid epidemic that make being a pharmacist a tough job. Rachel stepped away to have more freedom and say how she spent her time.
• [08:42] Rachel was laid off during the pandemic. She really doubled down on her course and surpassed her annual salary. Her mantra was free in 23, but she ended up achieving this in 2022. 
• [12:51] Rachel was on the fence about joining DCA. Other pharmacists were asking her about real estate, and she realized it could be a course. She took the free masterclass and all of her objections for signing up were answered. 
• [14:33] The financial part was keeping her on the fence, but there was a 30-day guarantee. She ended up staying and being a part of DCA. 
• [18:40] Rachel shares her aha moment. She asked a Facebook Group if anyone wanted to sign up for her $797.00 program. The price was right based on feedback. Ten people signed up!
• [22:30] Her first launch was in October of 2021. She grossed $41,000. She also raised her price to $3,200. Her accountability pod and community really helped with input and encouragement through the process. 
• [26:08] Her best ROI came from Clubhouse. She provided a lot of free value. Then she learned about email lists and lead magnets.
• [30:16] Lessons learned was that Facebook Ads can help a lot. Have a list, because you can't depend on platforms that you don't own. She also got a virtual assistant. 
• [32:38] Her students wanted more, so she added higher ticket one-on-one coaching. She just passed the $300,000 mark with her coaching. 
• [36:57] Advice includes work on building that list whether it's through creating a Facebook community or Clubhouse. Find out what your community wants to learn from you and share that content.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

This little clip of advice is such an important part of being an entrepreneur. When I started almost 14 years ago, doing this changed how quickly I found success -- not to mention it helped me to avoid tons of headaches. 

Tune in to find out this priceless tidbit of advice so that you can start using this as an entrepreneur, as well. 

What scares you AND lights you up is the key to rapid progress

Is there something that scares you a little bit, but also lights you up when you think about doing it? 

Maybe the thought of leaving your 9 to 5 J.O.B. to pursue your side hustle full time or doing your first Instagram Live gives you the butterflies, but every time the idea pops into your mind you think, “Man, this could change my whole world!” 

I’m going to tell you something that I’ve learned over the past 13 years of being a business owner: Those butterflies in your stomach are a loud and clear message to shake things up a bit and do something different -- or DSD, as my friend says. 

DSD isn’t always comfortable -- because let’s be real -- it usually requires you to step outside of your comfort zone. But let me tell you, sweet friend, the biggest moments of growth are the ones where I’ve decided to DSD. My business, and my life in general, would be nowhere near where they are today without these leaps of faith, whether they’ve been really big or very small.

Yes, it can be a little scary, and it’s not always easy. But I promise you that it’s totally worth it. 

In this episode, I share some of the life-changing, blind leap-of-faith, DSD moments that have made a major impact on my life and business, and some ways that you can shake things up, too.

Enjoy! 

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A digital course doesn’t have to be your one and only offer

I’m sure you’ve probably heard the proverb ‘There are many paths to the top of the mountain, but the view is always the same.’

I hate to get all cheesy on you, but it’s true -- especially when it comes to your business. There are endless ways you can go about creating the business of your dreams, and having a digital course as the core driver is just one of them. 

I know, I know, you’re probably thinking ‘But Amy, you are always talking about how having a digital course as your primary offer is the simplest way to run a business’ -- and I wholeheartedly believe that. But hear me out.

A digital course can be a big part or a small part of your business. For me, it’s a big part because I discovered early on that this approach offers me the flexibility that I want and need in my life… 

… But it’s not the only way. In fact, having a digital course as one of your offers -- not your only offer -- can be incredibly lucrative. 

In this episode, you’ll hear real-life audio clips from a few of my students who have made digital courses a small part of their business. They shed light on how they’ve made digital courses work within their business, and all the things they’ve learned along the way. Plus, I kick it off with the many benefits of offering a digital course, regardless of your approach. 

So if you’ve ever thought that having a digital course won’t work with your business, I urge you to listen to this episode -- because I promise you, it’s possible -- and it’s a strategy that will only help you grow.

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Welcome back to another Wisdom Wednesday episode!

In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you're just starting out or you've had your business for years. 

I'll give you all the details on this email growth strategy and how to do it the right way!

When you feel like a total failure, these 4 strategies will get you back on track

If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for this?’

Believe me, sweet friend -- I’ve been there. One minute you're on top of the world and feeling as confident can be, and the next you’re questioning everything and feeling like a total failure.

Maybe you sent an email to your list with an incorrect link, missing a huge sales opportunity (been there!). Or maybe you saw a competitor on social media absolutely crush their launch and you start to compare yourself to them, which is never a good thing (also been there). 

As business owners, there are so many different triggers that can immediately launch us into feelings of inadequacy -- so what are we supposed to do when our self-worth feels like it’s just been trampled by a herd of elephants? 

Over the years, I’ve come up with a handful of ways to get back on track when I start to doubt myself, and I’m sharing them in this episode. You’ll hear: 

• The strategy I use to make positive thinking a practice
• How to refresh your mindset and restore your belief in yourself
• The books I always come back to that remind me of my self-worth
• Ways you can lean into your community for support

This is a great episode to listen to, regardless of where you are in your business journey. 

Happy listening!

Here’s a glance at this episode...

• [03:27] Give equal airtime to positive thinking. Don't beat yourself up, but if you do give just as much time to positive thoughts. 
• [05:03] Take a trip down memory lane. Take a pen and paper and write down things that you've accomplished in the last year or the last five years. This refreshes your memory and illustrates how you've stuck with something or accomplished something.
• [06:50] Read or listen to something that's inspiring. Getting inspired every single day will get you to the place you need to be in. Keep a go to inspiration folder. 
• [09:06] I want you to brag! It's so important to surround yourself with a community of like-minded people. Have a place where you can share your wins with people who will actually understand your level of accomplishment.
• [11:18]  You are worth it. You are important. It's important that you get your message out into the world. On the days that you're not feeling it, try some of these methods.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity. 

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch. 

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite. 

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size. 

Yes, you read that right. 

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

• Her experience with adding tiers to a launch -- the good, the bad and the ugly
• How adding Live coaching to her latest launch proved to be incredibly lucrative
• What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

"Your habits are the compound interest of self-improvement." 

This quote comes from my guest in this Wisdom Wednesday episode, James Clear, and it's brilliant. To this day, this episode is one of my most popular episodes -- and this little clip from it provides an impactful punch. Get ready to hear how improving just 1% each day can significantly change your life. 

Shiny object syndrome has the potential to devastate your business

Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.

I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.

Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me. 

But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode). 

In other words, don’t change lanes before the magic happens.

Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them. 

In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction. 

Are you ready? If so, pop in your earbuds, and tune in!

Here’s a glance at this episode...

• [04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
• [05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
• [06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
• [08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
• [10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
• [11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.

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Growing your side-hustle while working full-time is easier than you might think

Does the thought of building your own business while working your 9 to 5 job absolutely overwhelm you? If so, I can guarantee that you’re not alone. 

I felt the same way when I realized that I wanted to start my own business. At the time I was working for Tony Robbins, and I remember thinking, ‘I want this more than anything -- but how on Earth am I going to do it?’

But here’s the good news -- it’s possible, and doing both doesn’t have to feel defeating. While growing your side-hustle while also working full-time is definitely a commitment, pulling it off is more possible than you think.

It’s true, sweet friend -- and I have proof. In this episode, you’ll hear about a handful of my own students who have successfully juggled having a full-time job and growing their business at the same time, and exactly how they’ve made it happen.

And here’s the really good news. I also share a 4-step framework that you can use to lay a solid foundation for your online business, and I promise – it’s simple, completely manageable, and doesn’t require a ton of your time. Sounds pretty great, right?

So if you are in the throes of cubicle life and are on the fence about getting your side-hustle started, this one is for you. Grab your journal, go someplace free of distractions, and listen closely -- because this episode is sure to set you up for success.

Here’s a glance at this episode...

• [08:11] Step 1: Schedule your tiger time! You need a system that makes time to drive your business forward. This is the part of the day that you fiercely protect like a tiger.
• [12:51] William is a full-time elementary teacher and a biblical parenting coach. He worked through DCA and launched his first course. His client list is growing, and he's also a speaker all while teaching full time. You can create your dream business while working and being present with your family.
• [14:18] Step 2: Create a lead magnet and set up your ESP or email service provider. This is a platform that houses your email list with tools and resources. 
• [17:40] Roberta created her side-hustle while being a full-time corporate launch manager. She struggled with time issues and worked on her launches in fifteen-minute time blocks. She's been massively successful and shows why it's so important to get clear on your tiger time.
• [20:14] Step 3: Put together an offer. You need the time to put together the offer, set up your ESP, and create your lead magnet. You can do this by setting aside tiger time. 
• [21:29] Offers that might work well include a guide or PDF workbook, a limited one-on-one or group coaching offer, or a lower ticket challenge.
• [27:11] Brooke does bookkeeping and owns and operates a local business called The Welcome Basket. After DCA, she created a course to teach others to start their own welcome basket business. She also offers coaching. She had so much going on, she had to take a step back and put courses on evergreen where they still earn for her.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Just like you, your landing page is a big deal.

And when it isn’t converting… it’s just the pits. Can I get an amen?

Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! One very important aspect is how your landing page copy is written and presented. In this episode, I'm sharing how to find the sweet spot for enticing landing page copy. 

Get these dialed in, and you, my friend, are in for a landing page conversion treat.

How to put a fresh new spin on your core content

Do you ever feel like a broken record? Like you’re saying the same thing over, and over, and over again? 

I know I sure do, and I have to constantly remind myself that even though it feels like I’m not adding anything new to the conversation, I actually am -- and that’s because only a small portion of my audience hears the content that I’m putting out there at a single time. 

Just to put things into perspective, the average Instagram story view rate is between 2.5% and 5.4% -- which is exactly the reason why you need to repeat your message several times. 

Not to mention, I’m a firm believer in something that my old boss, Tony Robbins, always says, and that’s “repetition is the mother of all skill” -- meaning you have to hear something or do something consistently in order to master it. So even if your audience is hearing your message multiple times, that’s actually great, because that’s when they’ll truly start to grasp it.

Even though it’s extremely important to repeat your message, that doesn’t mean that you have to be telling the same stories, or teaching your content in the same way. 

No, sweet friend. Change it up! Give your content a refresh from time to time to keep things interesting and exciting -- a mini-makeover, if you will.

I know, you’re probably thinking, “Ok Amy, that all sounds great, but how the heck do I do that? Creating content is hard enough as it is.” And that’s exactly what you’re about to hear.

In this episode, I share what I do to get myself thinking creatively and put a new spin on the same message that I’ve been preaching from the rooftops since 2009. I promise all it takes is using your brain in new ways to get the ball rolling.

So if you feel like your content is getting stale and you’re ready to change it up while staying true to your message, tune into this episode and take some notes!

Here’s a glance at this episode...

• [04:35] Lately I've been feeling like I've been saying the same things over and over again. I start to wonder if I'm adding anything new or worth listening to?
• [05:19] I believe it's always important to stay new and current in your business, but my friend Stu McLaren says that "if you're not repeating yourself and sharing the same things over and over again, you're not saying it enough."
• [05:56] When we say something we think our entire audience hears it. The truth is even if we're lucky maybe a quarter of our audience will hear it or see it.
• [08:01] We need to put our message out there several times. If we're tired of telling the same stories, we need to dig deeper and find some new stories that drill the same message home.
• [10:09] Whenever you have a content block, remember that all of the content that you've already done can be repurposed. 
• [11:39] Expand your mind and content ideas will flow. Read books and listen to new podcasts. Fuel your brain every day and learn something new. 
• [12:34] If you have a content block, go back to your old content or fuel your brain with new ideas.
• [13:52] How are you going to expand your mind? What sounds like fun? What sounds interesting and doable? Once you're clear on that add it to your goals for this quarter.

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This formula has put the epic battle between live launching and evergreen to bed once and for all

If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? 

You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.) 

It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and evergreen to bed once and for all. 

It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it? 

In this episode, I reveal what that business model is, plus:

• How to have an evergreen product that actually turns a profit
• Examples of what I’ve seen work, and what I’ve seen work really well
• Conversion rate stats from my own Live launches and evergreen products
• How to determine what products should be evergreen, and what should be offered on a Live launch

So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.

Here’s a glance at this episode...

• [04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!
• [06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business. 
• [08:42] There will come a time when you are ready to graduate to evergreen. 
• [10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.
• [13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%. 
• [14:30] What should be evergreen? When to go evergreen. Do at least two live launches and make sure you feel good about your conversion and profit before going with an evergreen offer.
• [15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen. 
• [17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.
• [19:38] What product should go evergreen? You could put your current product on evergreen and then focus your time on creating your new product. Is there an evergreen product that you could put at the beginning of your funnel?
• [26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen.

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What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making

As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful -- especially when you’ve got some skin in the game. 

I’ve said it before and I’ll say it again -- the ability to make quick and confident decisions is key in business. It’s certainly not easy, but it’s a very important skill to master if you want to live up to your potential as an entrepreneur. 

Luckily, there are a million different techniques you can use to help you become a better decision-maker, from SWOT diagrams, to mind maps and other analysis tools. But here’s the thing -- it doesn’t have to be that complicated.

In fact, there’s a very simple tool you can use to make tough decisions that’s an excellent alternative to painstaking fact gathering and analysis -- and that’s leaning on your intuition.

I know, I know. That sounds a little woo-woo. But your intuition is a very real thing, and it’s scientifically proven. 

Don’t believe me? Listen to the episode to find out what researchers say about “trusting your gut” and how women’s brains are actually optimized for rapid intuitive decision-making. You’ll also hear:

• How to be more aware of your intuition and what it’s telling you
• The difference between a ‘gut feeling’ and fear
• Why your gut is referred to as your ‘second brain’ by scientists
• The exact process I use when I am faced with a tough decision

So if you’re on the fence about listening to this episode, trust your gut and give it a go -- I promise, if you struggle with decisions, you’ll thank me later.

Here’s a glance at this episode...

• [03:12] How do you make the right decision when the answer isn't always easy? 1. Lean in to your intuition. Intuition is that sense of knowing with the right decision actually is before you even make it. 
• [05:23] Women's brains are optimized for rabid intuitive decision-making. We can combine our logical mind and intuition. 
• [06:22] Pay attention to your gut. There are neurotransmitters inside your stomach firing up. Scientists refer to our gut as our second brain. 
• [07:02] Turn inward. Do a mediation exercise and then journal about it. Make the decision, then pay attention to how you feel and the thoughts that come up.
• [09:13] If you make a decision, and things don't work out as planned, you get to choose a different path. Don't beat yourself up, just leave the option of choosing a different path open.

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I’m living proof that a Live launch can be done without running yourself into the ground

I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.

Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.

Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone. 

But here’s the thing -- it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more. 

I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.

Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch. 

So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.

I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.

Happy listening!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Newsflash: Success is not measurable, nor is it an end destination

Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?

But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more. 

There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true.

That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being. 

I get it -- it’s easy to get caught up in money and fame. But I’m here to tell you, sweet friend, that success is not measurable, nor is it an end destination. I can guarantee that when you define success according to your values, you will find more joy in life than you ever could have imagined -- I know I have!

In this episode, I share my journey of defining success on my own terms, and how it has greatly impacted my life. I also share some different ways that you can go about defining success that you probably have never considered.I promise, after listening to this episode, you will feel -- and truly believe -- that you are incredibly successful.

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The simple strategy that earns this busy mom $100K per month, and counting

If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers.

What’s so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night. 

Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I’m here to tell you that it’s possible for you, too. 

In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her incredible success, including: 

• How she knew it was time to go from one-on-one coaching to creating a digital course
• The strategy behind her first launch and what made it so successful
• What she’s done to grow her email list and the one thing that’s made the most impact
• How she’s managed to find her flow -- being a mom, running a household, and building a business -- at the same time

Jessica is truly an inspiration, and I’m so excited for you to listen to this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!