Online Marketing Made Easy with Amy Porterfield

Knowing your personality type can help you confidently move through a digital course

Have you ever purchased a digital course, and later felt guilty for one of these reasons?

  1. It took you longer than expected to complete the course
  2. You had great momentum in the beginning, but then gave up halfway through
  3. You never even started the course
  4. You bought it and then forgot that you had it

If you answered “yes”, then read on, sweet friend, because I’m here to tell you that you should NOT feel guilty about any of those things – and here’s why:

Number one: there is no right or wrong way to take a digital course. In fact, over the past 13 years in this industry, I’ve observed five personality types that move through digital courses in very different ways.

Some of these personality types complete a course rather quickly, while others can take years. The point is, they all get through it and take action with their newfound knowledge.

Number two: Just because you purchased a course and didn’t finish it (or heck, maybe you didn’t even start it), does not mean that you shouldn’t consider taking another one.

Believe me, I know what it’s like to feel as if you’ve wasted money on something. But I also know what it’s like to have a digital course completely change your life, and everything about your business.

That’s why I encourage you to stop feeling guilty about the past, and give digital courses another chance – because with the right action plan, you can get through it. If you do, chances are it’ll open up a whole new realm of possibilities in your business.

In this episode, you’ll hear from some of my Digital Course Academy students who share what personality type they are, what it was like going through the course the way they did, and what they found along the way. 

And for those of you who are caught in an endless shame spiral -- don’t fret, because you’ll take away five strategies to ensure that you successfully work through your next digital course in a way that works with your life. 

So if you’re ready to let go of your guilt and rock your next digital course, then pop in your earbuds and tune in!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_500.mp3
Category:general -- posted at: 12:01am PST

Ready to learn exactly what your audience wants to hear and learn? Make content creation with this simple strategy that connects you directly with your audience members and hear (from their mouths) what content topics would peak their interest the most. 

This strategy is simple and great for entrepreneurs of all kinds! Enjoy!

Direct download: OMME_Wisdom_Wednesday_September_31_Survey_Your_AudienceContent.mp3
Category:general -- posted at: 12:01am PST

5 questions to help you get really clear on what you want

Getting clear on what you want as a business owner sounds like it would be easy, but in reality, it can be pretty tough – especially if you’re a one-woman show in the early stages of business.

I get it. When I first went off on my own, I felt the need to say ‘yes’ to everything because I didn’t want to leave any opportunities on the table. I had no idea where to spend my time or focus because everything felt equally important. 

But let me tell you, sweet friend -- giving your time and energy to things that do not serve you is a one-way ticket to some serious overwhelm. 

That’s why it’s so important to get really crystal clear on what you want now, so you don’t end up spinning your wheels on things that don’t bring value to your life or business.

In this episode, I revisit a conversation I had with my dear friend and mentor, Marie Forleo, who’s done a lot of work in her own life to get laser-focused on what’s important, eliminate overwhelm, and manage her time like a boss.

You’ll hear the two mantras that Marie lives by, as well as a series of questions that you can ask yourself to help identify what’s important and let go of what’s not.

Here’s a glance at this episode...

  • [04:01] When you know what's important, you can ignore what's not. 
  • [06:07] Ask yourself: What do I want? Journal about what you want. Start writing whatever comes to you. 
  • [06:54] Then ask: What do I want in the next 365 days? Journal this too. 
  • [07:01] The final prompt is: What do I want in the next six months? Doing this exercise will create clarity.
  • [08:26] Make an effort to say no to what is not going to serve you. This is one of the hardest lessons I've learned.
  • [09:17] What are the top three to five projects that you need to focus on? No more than five. If you're a one-person show, no more than three. What do you need to let go of in this season to focus on what's most important.
  • [13:20] “I don't do overwhelm.” Saying that you are overwhelmed does not serve you. 
  • [16:42] When you're overwhelmed, confused, or stressed, put your head down and think what can I do to move forward in the direction that I want to move, and things will start to make more sense.
Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_501.mp3
Category:general -- posted at: 12:01am PST

How to go from being stressed about time to a time genius 

Have you ever felt like no matter how many hours you put into your business, you’re just not doing enough? 

You’re hustling from the beginning of your day until the very end, but despite the fact that you’re running on empty, you still feel like you’ve got to do more. 

If this sounds familiar, you sweet friend, are not alone. 

You’ve fallen into what my guest in this episode, Marie Forleo, calls the time stress trap, which is the belief that if you're not producing 24/7, you don't want your dreams bad enough.

This, my friend, is extremely toxic -- and unfortunately as business owners, we are conditioned to believe that we’ve got to be going non-stop in order to achieve any sort of success. 

I know I’ve been there before, and so has Marie -- who once became so paralyzed by her own time stress that her body started to shut down. 

In this episode, Marie tells her story of overcoming time stress, and shares specific strategies that you can use to find freedom and spaciousness in your schedule.

  • How to become a master prioritizer and better manage your time
  • Ways to stay grounded and focused during your busiest times
  • Different mantras to support you when things get really stressful

… And so much more. So if you ever feel like you’ve been on the toxic time treadmill, pause -- take a deep breath -- and listen to this episode.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_501_new.mp3
Category:general -- posted at: 7:57am PST

Will you regret not going after this idea or goal in 10 years? 

That's a big question to ask yourself when you're making a decision, and we're going to dive into it today. This is called the 10-year test, and on today's Wisdom Wednesday, Marie Forleo is sharing the power of this test and how you can use it in your own life and business. 

Direct download: OMME_Wisdom_Wednesday_Sept_21_Marie_Forleo_10_yr_Test.mp3
Category:general -- posted at: 12:01am PST

After 2 years of being almost radio silent on TikTok, I’m giving it another go

If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I am, I often struggle being 100% satisfied with the content I record.

So imagine how I felt in 2020 when TikTok absolutely exploded in the United States. 

Yes, I was excited to have a new platform that offered a HUGE opportunity to grow and nurture an audience. And yes, I was also loving the fun, fresh and exciting content.

But… I’ve got to be honest. It just wasn’t a place that I wanted to show up -- literally and figuratively -- for a multitude of reasons. I can probably count on one hand the number of TikToks I’ve made over the past two years. 

Fast forward to today, and I’ve recommitted myself to the social media platform that has taken the world by storm -- and the good news is, I’m in a much better place this time around.

But here’s the thing. I’m going to do TikTok my way because a) it has to work with my life, and b) if you commit to showing up, you’ve got to show up authentically if you want an audience that sticks with you for the long haul.

In other words, you won’t see me dancing -- but you WILL see a more casual, less ‘prepared’ version of me. ;) 

I hope that by listening to this episode, you’ll be encouraged to do something that might scare you a little bit, but also excites you. Like I always say, getting outside of your comfort zone and doing something different is absolutely key if you want to grow your business.

So if you’re in need of a little nudge, tune into this episode (and be sure to check me out on TikTok!)

P.S. I’m giving away a FREE set of Airpods, so if you’re in the market for some fresh new ear gear, stay tuned until the very end to hear how to enter.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_499.mp3
Category:general -- posted at: 12:01am PST

A pharmacist turned entrepreneur shares her journey to ditching the golden handcuffs

If you have a 9 to 5 and you’ve been thinking about leaving it to start your own business, chances are you have some fear around taking the leap -- especially if you are in a profession that compensates you well, financially or otherwise.

I can totally relate to that, because just over 13 years ago I was in a similar place. I was working full-time for Tony Robbins, in a position that so many people would have loved to have. I had a great salary, benefits, and the opportunity to travel the world. 

From the outside looking in, my job looked like a dream -- but I was tired of working long hours and time away from my loved ones, being stressed about someone else’s business, and I knew there was much more out there for me as a business owner. 

Once I made the decision to do my own thing, I quit my job and never looked back -- but in all honesty, arriving at that point wasn’t easy. 

Employers often make jobs really hard to leave, especially if you are highly paid, or work for a company that offers really great perks – like yoga classes throughout the day or heck, I’ve even heard of some offices that have a beer tap in the break room. 

These are all really great things, but what these businesses don’t offer is freedom. They’ve got you locked in golden handcuffs, and they’ve got the key.

In this interview, I talk to my student, Rachel Gainsburgh, who built up the courage to ditch her cushy job as a pharmacist to pursue her dream of being an entrepreneur. 

And guess what? She made over $40,000 in her very first launch, and went on to 3X her pharmacist salary. Yes, you read that right. She tripled her salary after she left her pharmacist career. 

So if you’re afraid of giving up the golden handcuffs, tune in to this episode because Rachel’s story is a very inspiring one. In it, you’ll hear:

  • Rachel’s advice on how to make the leap into entrepreneurship
  • A breakdown of her first launch that generated $41,000 
  • The unique launch strategies she used that I think are sheer genius
  • The hard lessons she’s learned along the way

Here’s a glance at this episode...

  • [05:06] Rachel is a pharmacist who ventured into real estate. She now teaches busy medical professionals how to ditch the burnout by creating their very own luxury short-term rentals.
  • [07:11] There's stress, long hours, being on your feet, and issues with the opioid epidemic that make being a pharmacist a tough job. Rachel stepped away to have more freedom and say how she spent her time.
  • [08:42] Rachel was laid off during the pandemic. She really doubled down on her course and surpassed her annual salary. Her mantra was free in 23, but she ended up achieving this in 2022. 
  • [12:51] Rachel was on the fence about joining DCA. Other pharmacists were asking her about real estate, and she realized it could be a course. She took the free masterclass and all of her objections for signing up were answered. 
  • [14:33] The financial part was keeping her on the fence, but there was a 30-day guarantee. She ended up staying and being a part of DCA. 
  • [18:40] Rachel shares her aha moment. She asked a Facebook Group if anyone wanted to sign up for her $797.00 program. The price was right based on feedback. Ten people signed up!
  • [22:30] Her first launch was in October of 2021. She grossed $41,000. She also raised her price to $3,200. Her accountability pod and community really helped with input and encouragement through the process. 
  • [26:08] Her best ROI came from Clubhouse. She provided a lot of free value. Then she learned about email lists and lead magnets.
  • [30:16] Lessons learned was that Facebook Ads can help a lot. Have a list, because you can't depend on platforms that you don't own. She also got a virtual assistant. 
  • [32:38] Her students wanted more, so she added higher ticket one-on-one coaching. She just passed the $300,000 mark with her coaching. 
  • [36:57] Advice includes work on building that list whether it's through creating a Facebook community or Clubhouse. Find out what your community wants to learn from you and share that content.
Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_498.mp3
Category:general -- posted at: 12:01am PST

This little clip of advice is such an important part of being an entrepreneur. When I started almost 14 years ago, doing this changed how quickly I found success -- not to mention it helped me to avoid tons of headaches. 

Tune in to find out this priceless tidbit of advice so that you can start using this as an entrepreneur, as well. 

Direct download: OMME_Wisdom_Wednesday_September_14_Mentor_Tip.mp3
Category:general -- posted at: 12:01am PST

What scares you AND lights you up is the key to rapid progress

Is there something that scares you a little bit, but also lights you up when you think about doing it? 

Maybe the thought of leaving your 9 to 5 J.O.B. to pursue your side hustle full time or doing your first Instagram Live gives you the butterflies, but every time the idea pops into your mind you think, “Man, this could change my whole world!” 

I’m going to tell you something that I’ve learned over the past 13 years of being a business owner: Those butterflies in your stomach are a loud and clear message to shake things up a bit and do something different -- or DSD, as my friend says. 

DSD isn’t always comfortable -- because let’s be real -- it usually requires you to step outside of your comfort zone. But let me tell you, sweet friend, the biggest moments of growth are the ones where I’ve decided to DSD. My business, and my life in general, would be nowhere near where they are today without these leaps of faith, whether they’ve been really big or very small.

Yes, it can be a little scary, and it’s not always easy. But I promise you that it’s totally worth it. 

In this episode, I share some of the life-changing, blind leap-of-faith, DSD moments that have made a major impact on my life and business, and some ways that you can shake things up, too.

Enjoy! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_497.mp3
Category:general -- posted at: 12:01am PST

A digital course doesn’t have to be your one and only offer

I’m sure you’ve probably heard the proverb ‘There are many paths to the top of the mountain, but the view is always the same.’

I hate to get all cheesy on you, but it’s true -- especially when it comes to your business. There are endless ways you can go about creating the business of your dreams, and having a digital course as the core driver is just one of them. 

I know, I know, you’re probably thinking ‘But Amy, you are always talking about how having a digital course as your primary offer is the simplest way to run a business’ -- and I wholeheartedly believe that. But hear me out.

A digital course can be a big part or a small part of your business. For me, it’s a big part because I discovered early on that this approach offers me the flexibility that I want and need in my life… 

… But it’s not the only way. In fact, having a digital course as one of your offers -- not your only offer -- can be incredibly lucrative. 

In this episode, you’ll hear real-life audio clips from a few of my students who have made digital courses a small part of their business. They shed light on how they’ve made digital courses work within their business, and all the things they’ve learned along the way. Plus, I kick it off with the many benefits of offering a digital course, regardless of your approach. 

So if you’ve ever thought that having a digital course won’t work with your business, I urge you to listen to this episode -- because I promise you, it’s possible -- and it’s a strategy that will only help you grow.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_496.mp3
Category:general -- posted at: 12:01am PST

Welcome back to another Wisdom Wednesday episode!

In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you're just starting out or you've had your business for years. 

I'll give you all the details on this email growth strategy and how to do it the right way!

Direct download: OMME_Wisdom_Wednesday_September_7_Pop_Up.mp3
Category:general -- posted at: 12:01am PST

When you feel like a total failure, these 4 strategies will get you back on track

If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for this?’

Believe me, sweet friend -- I’ve been there. One minute you're on top of the world and feeling as confident can be, and the next you’re questioning everything and feeling like a total failure.

Maybe you sent an email to your list with an incorrect link, missing a huge sales opportunity (been there!). Or maybe you saw a competitor on social media absolutely crush their launch and you start to compare yourself to them, which is never a good thing (also been there). 

As business owners, there are so many different triggers that can immediately launch us into feelings of inadequacy -- so what are we supposed to do when our self-worth feels like it’s just been trampled by a herd of elephants? 

Over the years, I’ve come up with a handful of ways to get back on track when I start to doubt myself, and I’m sharing them in this episode. You’ll hear: 

  • The strategy I use to make positive thinking a practice
  • How to refresh your mindset and restore your belief in yourself
  • The books I always come back to that remind me of my self-worth
  • Ways you can lean into your community for support

This is a great episode to listen to, regardless of where you are in your business journey. 

Happy listening!

Here’s a glance at this episode...

  • [03:27] Give equal airtime to positive thinking. Don't beat yourself up, but if you do give just as much time to positive thoughts. 
  • [05:03] Take a trip down memory lane. Take a pen and paper and write down things that you've accomplished in the last year or the last five years. This refreshes your memory and illustrates how you've stuck with something or accomplished something.
  • [06:50] Read or listen to something that's inspiring. Getting inspired every single day will get you to the place you need to be in. Keep a go to inspiration folder. 
  • [09:06] I want you to brag! It's so important to surround yourself with a community of like-minded people. Have a place where you can share your wins with people who will actually understand your level of accomplishment.
  • [11:18]  You are worth it. You are important. It's important that you get your message out into the world. On the days that you're not feeling it, try some of these methods.
Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_495.mp3
Category:general -- posted at: 12:01am PST

When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity. 

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch. 

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite. 

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size. 

Yes, you read that right. 

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

  • Her experience with adding tiers to a launch -- the good, the bad and the ugly
  • How adding Live coaching to her latest launch proved to be incredibly lucrative
  • What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_494.mp3
Category:general -- posted at: 12:01am PST

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