Sat, 26 January 2013
The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right?
Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing. Few people survive in today's fierce online world if they don't continually produce unique content!
In this episode, here’s what we’ll cover:
Mon, 14 January 2013
Welcome to the Online Marketing Made Easy Podcast.
I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!)
About this podcast:
As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media platforms and online marketing strategies outside of social media marketing.
So this podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online.
In this first episode of the Online Marketing Made Easy Podcast, we dive into social media list building strategies to help you attract your ideal audience, strengthen your relationships beyond your social media platforms, and of course grow your email list.
In this episode, here's what we'll cover:
I'll also cover specific list building strategies for Facebook, YouTube, Pinterest and Twitter. To help you better understand each strategy, I've included image examples below:
Experiment with Facebook Offers
Facebook Offers are a FANTASTIC list building strategy. Offers are highly valuable because they get out into the news feeds of fans, friends of fans and non-fans, depending on your targeting focus.
Step 1: Create Your Facebook Offer and Promote it with a Facebook Ad
Step 2: An Email is Sent to the Facebook User's Personal Email
Step 3: Drive Traffic from the Email to Your Opt-In Opportunity
YouTube List Building Strategies
It’s important to strategically leverage your videos to drive traffic to your opt-in opportunities. When people watch your videos all the way through, they are likely interested in what you have to say, so you want to make sure not to lose them after the video ends.
Pinterest: Optimizing Your Images
Recent data shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. Facebook is the only social media site that drives more traffic than Pinterest. And that is precisely why Pinterest can be a solid list building platform for you when you get strategic with your images.
When list building on Pinterest, create images that are relevant to your giveaway offer and then pin them to Pinterest. Make sure to include the link to your opt-in page in the description field when pinning your image.
Optimize your profile by adding a link to your opt-in page via your Pinterest profile. Plus, make sure to add your website to your Pinterest profile; it doesn’t have to be a link to your homepage, but can instead include a link to your opt-in page to drive more traffic to your giveaway offer.
List Building Tip: Embed your opt-in link in your Twitter bio. This will allow two different links in just one profile.
List Building Tip: Use the free tool, Click to Tweet, to create an automated tweet you can use all over the web. It's easy to use and works like a champ to help you promote your content on Twitter.