On this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products.

So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products.

For this show I asked Melanie to focus on how to use Pinterest for lead generation in addition to using it to increase web traffic.

If you are a coach, consultant, author, speaker, or a service professional (such as a local marketer or social media manager), then this episode will be extremely valuable to you.

In this episode, here’s what we’ll cover:

• The secret to the success of Melanie's program, The Power Of Pinning

• How to best use multiple Pinterest accounts

• The advantages that service providers have on Pinterest over those who sell physical products

• The importance of the first two rows on your Pinterest page and how to use them effectively

• How to use "teaser images" to increase traffic and build your list

• Why using tall images is important and how to bring even more attention to them

• How to change a personal Pinterest page to a business page and the advantages of doing so

• The biggest mistakes that online marketers make on Pinterest and how to overcome them

• What ONE action you should take in the next 24 hours in order to increase your effectiveness on Pinterest

• And so much more!

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others.

Most recently, Rick interviewed the Boston Police Department's Public Information Chief about the massive role social media played after the recent Boston Marathon bombings.

I invited Rick on the show to talk about what he's learned from these big brands and how we can apply those strategies and techniques to small business budgets. We cover a lot of great tips that run the gamut from content creation to how to promote on social media sites.

In this episode, here’s what we’ll cover:

• The importance of going deep with social media.

• How to avoid social media overwhelm

• How your business objectives and goals determine where to focus your social media efforts

• How to find out where your customers are online

• Why you shouldn't chase shiny new objects when they first come out and what you should do instead.

• How to generate leads and sales using social media

• And so much more!