Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media.

I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right.

In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life.

Laura's journey to creating LKR Social Media is a one you'll want to hear. She shares her story and some action-packed, strategic social media tips in this interview.

In this episode, here’s what we’ll cover:

• How Chicago weather contributed to Laura's journey into social media.
• How to use leveraged, scalable tools to make sales for your business.
• The reason for the disconnect between social media and selling.
• How you can use "under the radar" selling on social media.
• How to create a "Golden Page" to sell more (this one tip is WORTH every minute of this episode!)
• An easy way to measure social media ROI.
• And so much more!

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training.

When it comes to marketing on Facebook, consider building a plan around these three phases:

• Phase 1: Attraction
• Phase 2: Promotion
• Phase 3: Selling

In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you can find it at amyporterfield.com/8.

Today's episode is all about the selling phase. The focus during this phase is turning a prospect into a loyal customer, but I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an open mind because I think you can learn some valuable strategies here.

In this episode I show you how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).

To really drive home the importance of creating a solid email campaign for your new Facebook leads, I wanted to give you some invaluable tips, so I invited my friend and email marketing expert, DJ Waldow to come on the show. DJ has a popular website called SocialButterflyGuy.com and he's the co-author of the book The Rebel's Guide to Email Marketing. DJ is my go-to guy for all things email marketing.

In this episode, here’s what we’ll cover:

• How to create email campaigns that are specifically geared to your new Facebook leads.

• How to put more of your Facebook marketing on autopilot.

• How to deploy an autoresponder sequence once you get a new Facebook lead (and if you don't know what that is, I'll tell you!)

• A formula to ensure that you are getting the most out of the efforts you're putting into getting leads.

• A common misconception about Facebook marketing.

• How the right perspective will reduce the stress of selling on Facebook.

• And so much more!