Tue, 31 March 2020
![]() Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions. From one small business owner to another, I understand what it’s like to feel lost in the confusion. Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it. My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these. Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner. Here’s a little sneak peek of what we talked about in this episode:
Casey even has a value-packed website full of resources to support you and all small and online businesses right now. Head here to check it out! I know you’re going to find this episode insightful and extremely helpful. A note: this episode is about the United States $2 trillion Stimulus bill passed in response to the coronavirus pandemic. This stimulus package is specific to our U.S. audience. Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308c_v22028129.mp3
Category:general -- posted at: 12:18pm PDT |
Mon, 30 March 2020
Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! Raise your hand if you love a good online quiz. I sure do! From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm. But… what do quizzes do for you as an entrepreneur? A whole lot! Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers. My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business. Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year. Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why? Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out. In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business. No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308b.mp3
Category:general -- posted at: 12:01am PDT |
Sat, 28 March 2020
![]() Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur. My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well. I hope with all my heart that you find this episode helpful, insightful, and inspiring. Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus? Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace. Here’s a preview of what we talked about...
This episode is courtesy of our guest, Rachel Hollis, and the RISE podcast (where it first appeared). To receive more tangible and tactical tools from New York Times Best-Selling author, Rachel Hollis, check out RISE. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308a.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 26 March 2020
Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you! What if I told you that confidence shouldn’t be your goal? Crazy, right? I thought confidence was always the goal! According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage! I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur. We also chat about why courage should be your goal over confidence. How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur. We even go talk about the real way to discover your confidence (hint: it has to do with taking action -- imagine that!). Jennifer has helped thousands of creative entrepreneurs grow their business by leveraging social media and the online space, and she’s someone I love learning from. She teaches people how to find freedom in their business by utilizing multiple revenue streams, as she shared in episode 215. You’re going to love Jennifer’s approach and strategies for becoming more courageous in your life and business.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308_v2.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 24 March 2020
How do you feel when I say those things? Do you feel inspired and fired up? Or, are you shaking your head thinking, “Amy, you’re so full of it!” My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur. My guest today, Dave Hollis, knows what it’s like to believe those lies, as well. Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis. He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal. Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest. We also talk about the “shoulds” that are hindering your growth, your solution for getting unstuck, and so much more. Here’s a preview of our interview...
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307b_v2.mp3
Category:general -- posted at: 12:01am PDT |
Sat, 21 March 2020
With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain. This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly. So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away. And listen, I know you’re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you’re just starting out...Don't. Worry. I’m going to give you the guidance you need to keep moving forward. Here’s the deal, you can’t ignore what’s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey. To further help you, I’ve put together a freebie called “How To Be Productive Working From Home During Uncertainty.” Be sure you grab that, too. Here’s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode:
People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.
I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.
Rate, Review, & Subscribe on Apple Podcasts‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! |
Thu, 19 March 2020
Welcome back to Part 2 of this episode, where you’re going to learn about my favorite tools for communication, customer service, and a couple of bonus tools that I adore. If you missed Part 1, where I went over my top tools for email marketing, list building, social media, and project management, be sure to head back and check out that episode right after this one. The tools I mention in today’s episode have helped me not only scale my business but also give me back the time and energy to build the business of my dreams… a business that was considered a small business not that long ago. Since I mentioned a lot of tools between Part 1 and Part 2 of this episode, I’m going to recommend that you focus on the parts of your business that you’re looking to invest in right now. Only focus on one or two tools and add on little by little as you grow. To make this really easy for you, I’ve put together a free PDF with all the tools that I’ve mentioned in Part 1 and Part 2 of this episode. Be sure to snag that freebie right here! Here’s a preview of today’s episode...
Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307_v3.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 12 March 2020
I love this quote from Steve Jobs. Why? Because I know that tools allow me to scale my business and create growth and impact. But here’s the thing… not all tools are made the same. When I was starting out, I had no idea which tools would be worth my financial and time investment and which ones would not. Let’s just say, I’ve learned a lot about what tools will be valuable in creating a successful business throughout the years. And now, I’m offering you my insight into what tools you should consider using to help your business grow, scale, and succeed! I decided to break this episode into two parts because there was so much value in it. So, in this episode -- Part 1 -- you’ll learn about my favorite tools for…
In Part 2 of this episode, you’ll learn about the tools we use in my business for communication and customer service. Along with some bonus tools that I love and can’t help but share. Here’s a sneak peek of how today’s episode goes...
Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_306_v3.mp3
Category:general -- posted at: 12:01am PDT |
Mon, 9 March 2020
You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about. Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast. His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way. Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses. There are a lot of misconceptions around deadlines within a business… Will they help you sell more? These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program. Listen to this episode with an open mind because you’re going to be blown away by some of the tidbits and strategies Jack gives you that you can use within your business to boost those sales. And honestly, if you’re just starting out or trying to gain some insight into how to launch your business, this episode is going to help you build the confidence around creating that urgency without feeling pushy. Here’s a look at what we talked about...
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305b_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 5 March 2020
Riddle me this… What do Steven Spielberg, JK Rowling, Lady Gaga, Marie Forleo, Oprah, and Rachel Hollis all have in common? If you guessed “success that took time, grit, and persistence,” then you’d be spot on! (I’m sure that’s what you said ;) So why do we, as entrepreneurs, look at Instagram and think that we’re the only ones who haven’t figured out the secret to overnight success yet? The truth is that we don’t know the whole story. In fact, it’s rare that we know the truth until some time later. You know… the not-so-sexy story of massive amounts of hustle, hard work, and years of grinding the pavement. Yes, I said years. And because of this, it’s easy to get stuck in the mindset that we want what we see others experiencing with their business or their success -- that explosion with “minimal” hard work and grit. The reality is that there are very few successful entrepreneurs who have experienced overnight success.
So, I’m just going to be bold and say that I think overnight success is a myth. And… if I may take it one step further… I’d even go as far as to say that there is so much benefit to not experiencing overnight success. In this episode, we talk about some of my favorite examples of people who might look like overnight successes from the outside, but in all actuality are not. Plus, I’ll share the benefits of slow, consistent growth, because I’ve experienced first hand how beneficial this can be. And, in true Online Marketing Made Easy fashion, I’ve got a little three-step process for eliminating that unconscious desire for overnight success. Oh, and I’d be lying if I said I didn’t get a little worked up and passionate about this topic. You’ll know what I mean when you listen! Here’s a glimpse of what you’ll hear…
Do you ever have those days where you just need an extra boost of courage? Maybe a hug, maybe a little self-love, grace, and patience? Be sure to grab the freebie I created to remind you that you're on the right path and if you keep at it and you commit to your dream, you too can have the same success. It's a fill-in-the-blank letter to yourself to read on those days when you need it most. You can get it right here.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305_v5.mp3
Category:general -- posted at: 12:01am PDT |