Biggest Takeaways You Don’t Want to Miss:

• My dream was to knock it out of the park for my first launch.
  But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people.
• And that’s why I wanted to bring Michelle Evans on the show. Michelle is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success.
• I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess (including an ice-cold, 6% open-rate email list into a hit), is just what you need to hear.

Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true.

Check out these highlights:

• Michelle and I reminisce about the moments we walked away from our corporate gigs. [4:58]
• The biggest hurdles Michelle faced in her path to online course-creation success. [11:02]
• How Michelle made time to create her course. [19:13]
• Mini-offers and how to use them to do your validation calls. [21:45]
• How sharing her struggles surprisingly interested her audience more than only sharing her successes. [26:58]
• Using quizzes to warm people up for your ultimate offer. [32:29]
• Tiger Time and protecting your time from you own business. [37:38]

Biggest Takeaways You Don’t Want to Miss:

• Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012.
• I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about that in the episode!) Rick Mulready, is joining me to fill us in on some of the most recent, and relevant, updates on Facebook Ads.
• We’re talking everything from the Power Editor going away, to budget optimization, all the way to Messenger Ads. You can’t miss this goldmine of an episode—especially because Rick is introducing us to an amazing new feature to optimizing our budget and get more bang for our buck.

If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.

Check out these highlights:

• Where did Power Editor go? [4:51]
• How Facebook is updating the potential audience reach. [7:39]
• Should you keep your audiences separate? [10:40]
• Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45]
• How to choose between manual and automatic bidding. [15:26]
• Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01]
• Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47]
• Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]

Biggest Takeaways You Don’t Want to Miss:

• Marie Forleo is back to tell it like it is.
• Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No more “I can’t connect with my audience.”
• So if you feel overwhelmed or overstretched or maybe, just maybe, like you’re drowning, this conversation is for you.

Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online.

And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of.

WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language.

Check out these highlights:

• Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00]
• What it means to show the raw, real you. [12:02]
• How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23]
• Do NOT spend a lot of money on that production! [20:46]
• A real unscripted moment Marie had on the streets of New York. [22:23]
• Our 24-hour challenge for you. [23:25]
• Forget Social and focus on THIS instead. [25:05]
• One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43]
• How Marie took her B-School refund rate from 19% to less than 2%. [40:31]

Make sure to check out Marie’s FREE Video Training Series

This is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions:

• Where should I focus in my business?
• How do I know if I’m working on the right things for my business?

Grab video one here now.

Links I mentioned in this episode:

Exploring B-School: 30 Days of Diving Into the Details
For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

Biggest Takeaways You Don’t Want to Miss:

• If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions.
• With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions.
• Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions.

As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in.

Check out these highlights:

• The true path to higher conversions begins here. [2:12]
• How to get your webinar audience thinking “That’s totally me!” [4:58]
• The (strong) case for keeping the chat live and open. [8:35]
• What my team does during live chats to keep attendees engaged. [12:08]
• How to get the most out of your Q&A time. [14:50]
• Increasing the trust factor during every presentation. [17:45]
• Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10]
• The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18]

This episode is brought to you by:

Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan