Online Marketing Made Easy with Amy Porterfield

Biggest Takeaways You Don’t Want to Miss:

Michelle and I start at the very beginning (including how she transitioned from her 16-year corporate job at Microsoft to creating online courses). Michelle dives into all of the excruciating details of her two failed launches, and also what she did to turn it all around. I think you’ll get a lot out of the strategies, lessons and insights she’s sharing, including how she used my program Courses that Convert to make her own course dreams come true.

Check out these highlights:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_199.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making sure you’re on top of your game with Facebook AND Instagram Ads. So let’s get started on the five must-areas Rick says you need to be aware of today.

Check out these highlights:

  • Where did Power Editor go? [4:51]
  • How Facebook is updating the potential audience reach. [7:39]
  • Should you keep your audiences separate? [10:40]
  • Budget optimization at the Campaign Level: you want to be ready to optimize this update. [11:45]
  • How to choose between manual and automatic bidding. [15:26]
  • Customizing ads for different placements in both Facebook and Instagram (this one’s brand new). [19:01]
  • Messenger Ads—why Rick thinks they will be BIG in 2018. [25:47]
  • Cyber Monday’s billion-dollar payoff and why keeping the mobile user in mind is super important. [31:22]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_198.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online.

And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of.

WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language.

Check out these highlights:

  • Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00]
  • What it means to show the raw, real you. [12:02]
  • How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23]
  • Do NOT spend a lot of money on that production! [20:46]
  • A real unscripted moment Marie had on the streets of New York. [22:23]
  • Our 24-hour challenge for you. [23:25]
  • Forget Social and focus on THIS instead. [25:05]
  • One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43]
  • How Marie took her B-School refund rate from 19% to less than 2%. [40:31]

Make sure to check out Marie’s FREE Video Training Series

This is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions:

  • Where should I focus in my business?
  • How do I know if I’m working on the right things for my business?

Grab video one here now.

Links I mentioned in this episode:

Exploring B-School: 30 Days of Diving Into the Details
For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_197.mp3
Category:general -- posted at: 9:00am PDT

Biggest Takeaways You Don’t Want to Miss:

  • If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions.
  • With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions.
  • Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions.

As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in.

Check out these highlights:

  • The true path to higher conversions begins here. [2:12]
  • How to get your webinar audience thinking “That’s totally me!” [4:58]
  • The (strong) case for keeping the chat live and open. [8:35]
  • What my team does during live chats to keep attendees engaged. [12:08]
  • How to get the most out of your Q&A time. [14:50]
  • Increasing the trust factor during every presentation. [17:45]
  • Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10]
  • The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18]

This episode is brought to you by:

Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_196.mp3
Category:general -- posted at: 9:00am PDT

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