Online Marketing Made Easy with Amy Porterfield

What being an LGBTQ+ ally really means & how it can help your business’ long-term growth

One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth

This has been a big initiative of mine over the past several years, and something that I’ve committed to daily. 

But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general. 

Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK!

The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul. 

Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies. 

In this episode, they share: 

  • Specific ways you can be more LGBTQ+ inclusive in your business
  • How being LGBTQ+ inclusive help facilitate long-term business growth
  • The biggest misconceptions that businesses have about LGBTQ+ allyship
  • How to avoid being a performative ally, and become an authentic ally

Plus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you. 

So pop in your earpods, grab a tasty beverage, and give this episode your full attention. 

Here’s a glance at this episode...

  • [02:35] Today is all about LGBTQ+ inclusion and keeping it top of mind.
  • [05:49] People are often afraid of saying the wrong thing. Hank says not to worry, mistakes are normal. 
  • [07:03] Hank is a non-binary human living in Sydney, Australia. Their first business was wedding photography. In 2017, Hank came out and came out as a queer-owned business.
  • [11:14] Hank now helps and empowers people to connect with LGBTQ+ businesses in an authentic way.
  • [12:15] Supporting their community was a journey. Hank began supporting the wedding industry and has branched out in helping different markets connect. 
  • [15:33] Think about your ideal community. What role does gender or sexuality play in the assumptions that you make? Have you missed out on people, because you haven't gone out of your way to be inclusive?
  • [17:01] What's more important than describing the ideal avatar is finding the problems that they're dealing with and what they’re afraid of. Focus Less on gender and assumptions, because that's not inclusive.
  • [19:06] How can you broaden the scope of your avatar definition to go out of your way and communicate that you're inclusive?
  • [20:13] Review the gendered language in your messaging and find alternative ways that are inclusive of all people.
  • [22:20] Take the time to ask the question of whether is anyone being forgotten when you're speaking.
  • [24:26] The opposite of authentic is performative. Pretending we're an ally is performative. Authentic allyship means actual impactful powerful allyship.
  • [27:13] 20% of people 18 to 25 identify as part of the LGBTQ+ community. You want your language and business model to include this 20% of the community.
  • [29:53] Showing allyship is the right thing to do, and if you don't, you'll be left behind. It's important to keep your business healthy and growing for the next 10 years.
  • [30:53] Misconceptions about allyship include: 1. Only queer people are qualified to talk about queer issues. 2. Having a queer friend or employee isn't enough. There's still a responsibility to do the work. 3. There's a misconception that allies always say the right thing. This just isn't the case.
  • [35:44] Hank shares an example of misgendering and making assumptions. Use gender-neutral language like pronouns of they/them.
  • [45:53] What can you do to make your business more LGBTQ+ inclusive?
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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_585_NOADS.mp3
Category:general -- posted at: 12:01am PST

You can’t do it all: How to work inside your zone of genius and let go of everything else

Do you feel like you’re in a constant juggling act in your business?

When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected. 

But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you.

Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience.

For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time. 

And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up.

In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost. 

This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in.

Here’s a glance at this episode...

  • [04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius.
  • [05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good.
  • [06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded. 
  • [07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time.
  • [08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared.
  • [11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast.
  • [13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now.
  • [15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach.
  • [15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them.
  • [16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield.
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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_584_NOADS.mp3
Category:general -- posted at: 12:01am PST

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_583_NOADS.mp3
Category:general -- posted at: 12:01am PST

 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_582_NOADS.mp3
Category:general -- posted at: 12:01am PST

 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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Category:general -- posted at: 12:01am PST

 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_580_NOADS.mp3
Category:general -- posted at: 12:01am PST

Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of

The State Of The Digital Course Industry & What You Can Expect In The Next Year

Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day. 

With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into.

Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest -- I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business. 

Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run

And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I’ve tested out each and every one of them for you. 

I’ve done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I’m sure you’re curious about – and I’m sharing it all in this episode. 

So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_579_NOADS.mp3
Category:general -- posted at: 12:01am PST

A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn

We’ve all been there before…. 

Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down.

Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important. 

Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don’t want that!

So when you’re completely maxed out, it’s crucially important that you take a pause, assess what’s happening, and get back into alignment.

Here to help you in doing that is Rebecca Blackburn. She’s a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at the highest level.  

Rebecca’s going to share a simple 3-step process that will help you regain ownership of your life, and take intentional action on how it’s going to look moving forward. 

Tune in to hear: 

  • How to identify what’s most important in your life, and prioritize it
  • The bad habits you might not realize you’re doing that are only wasting your time 
  • Tips on how to lighten the ‘mental load’ that many women bear
  • How to get rid of the guilt you feel when you don’t get to everything on your to-do list

Plus much, much more! I absolutely loved this conversation with Rebecca, and it’s my hope that you take away just as much from it as I did.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_578_NOADS.mp3
Category:general -- posted at: 12:01am PST

The rejection that rocked my world, and what I learned about the way that I cope

If you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll.

So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was. 

If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejection really brought me down during what should have been a really exciting time for me. 

But here’s the good news. This experience has made me take a long, hard look at how my own expectations play a role in how I handle things when they don’t go my way -- and moving forward, I’ll have an entirely new perspective. 

I’ve also recommitted to some simple mindset shifts that I know will help me in the future when things don’t go as I thought they would. 

In this episode, you’ll hear about this entire experience -- how I handled it, what went wrong, and what I’m committed to doing moving forward. 

This is a very honest and vulnerable conversation, and a topic that’s so important to talk about as entrepreneurs -- because allowing something that’s completely out of your control to get the very best of you is simply not worth it, sweet friend.

So if you feel rejection as deeply as I do, I hope this episode helps you reframe your thoughts so you can keep moving forward as the very best version of yourself. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_577_NOADS.mp3
Category:general -- posted at: 12:01am PST

 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_576_NOADS.mp3
Category:general -- posted at: 12:01am PST

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