After doing 100 podcast interviews about my new book, here’s what I learned

To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. 

I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States.

It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me.

Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception. 

In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners.  

I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you. 

In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too.  

So pop in your earpods, cozy on up and tune in!

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My readers give an honest review of my book, Two Weeks Notice

Writing a book has been one of the most rewarding experiences of my entire life. 

Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses.

So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon. 

From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship. 

And I’m absolutely overjoyed to know that it’s doing just that. 

In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most. 

Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH

I’m going to let you in on something that I don’t really talk about a whole lot. 

And it’s that I can be downright mean to myself during times when I should be proud of myself. 

When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back. 

Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience. 

But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years. 

So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why. 

Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit. 

In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity.

You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses. 

So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The step-by-step marketing launch strategy behind my new book, Two Weeks Notice

If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. 

Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true. 

But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love. 

There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it. 

And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process.

You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night.

So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider

If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? 

To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.

When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. 

But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.

In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.

I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear: 

• The pros and cons of a personal brand and a company brand
• Why I decided to have a personal brand vs. a company brand when starting my business
• The roadblocks I’m encountering at this point in my entrepreneurial journey
• What new and established business owners should consider when it comes to their brand

This is a great listen for anyone who is thinking about starting their own business or already has one. 

Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Learn the simple framework for achieving both success and fulfillment 

As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. 

But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? 

The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.

And my guest Anthony Trucks has a really simple framework for it.

Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. 

He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.

In this episode, Anthony shares: 

• How to use fulfillment as the true measurement of your success
• The two types of identities that determine success or failure 
• How to identify the identity you align with, and use it to your advantage 
• A solution-based process for finding success and creating work that inspires you

I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Authenticity and the digital world: How to get clear on what you’re all about

If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. 

For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in.

It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online. 

And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK. 

This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember.

You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business. 

That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating.

It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about.

Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself. 

Happy listening!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Michael Hyatt shares new research from his new book, Mind Your Mindset

I’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit. 

It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life.

According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories. 

Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how. 

Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset. 

Tune in to hear:

• How and why your thoughts influence your success
• 3 simple steps you can take to rewire your negative thoughts
• What to do when that negative mindset continues to persist
• Examples of how everyday people have engineered their mindset for success

… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one.

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!