From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses

Today I have a guest on the show who truly knocks my socks off (in the best way possible).

Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition. 

Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur.

Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time. 

Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe. 

She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that? 

And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled businesses in multiple industries, and has found success in each. 

In this episode, Chalene and I chat about how she’s built a diverse and thriving entrepreneurial career that’s stood the test of time. You’ll hear: 

• The biggest lesson Chalene has learned when it comes to developing business ideas 
• A step-by-step process you can use to figure out what your ‘thing’ is (or what your ‘things’ are)
• How to know when it’s the right time to add a new income stream to your business
• Tips on how to build an audience that sticks with you for the long haul
• Chalene’s secret for how she built two highly successful podcasts
• How Chalene has reframed her ADHD as one of her superpowers

There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode!

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How to deal with imposter syndrome when you’re teaching other people

Have you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff.

As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business.

The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey.

And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I’m able to empathize with their struggles even better and recall experiences in more detail. 

In this episode, I’m diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself.

You’ll hear: 

• How to embrace your 10% edge and feel confident sharing it with the world
• Different ways you can reframe your imposter syndrome when it shows up
• Why it’s actually ok to struggle for answers (& how it helps in the long run)
• Real-life stories of how I’ve overcome feeling like I don’t know enough 

This is a great listen for anyone that’s ever dealt with imposter syndrome -- so pop in those earpods and press play on this insightful episode. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle!

Need a content update? Here’s my simple 5-phase process for updating course content

The thought of updating your course content can be daunting. I know that because I’ve felt this way many times before. 

Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place. 

But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job. 

I’ve done more than my fair share of course content updates, and I’ve learned a lot over the years. In fact, I think it’s safe to say that I have my process boiled down to a fine science.

Now here’s the good news. In this episode, I’m sharing the exact 5-phase process I use to stay organized, execute efficiently, and ensure that no detail is missed when I make my course content updates. 

And here’s the icing on the cake. I have some really great tools and resources to go along with this episode that you can download and use to stay on track. Stick around to the end to hear how to snag them. 

So if you’re ready to update your course content without all the stress, then grab something to take notes with and pay close attention to this episode. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The lessons my new CEO & I have learned as we’ve both transitioned into new roles

I have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director. 

If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business. 

I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company at the same time, so I’m excited to pass the reins over to Jawesy. 

Not to mention, she’s incredibly smart, experienced, and knows my business inside and out, so it’s a win-win! 

In this episode, Jawesy and I have a candid conversation about the lessons we’ve learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO.

You’ll hear: 

• Why we intentionally took an entire year to transition into our new roles
• The fears we both had about stepping into our new positions
• The challenges we’ve had and what we’ve learned from them
• How we prepped the larger team for the changes

I hope you walk away with some new insight – whether you see yourself bringing on a CEO long term, or you’re hiring your first employee.

Here’s a glance at this episode...

• [05:05] Jawes has been with me for 4 years, but she just became my CEO last month. I'm going to share with you why I decided to bring on a CEO after 14 years, and the transition.
• [09:43] During an annual planning meeting, Amy mentioned she wanted to bring on a CEO. Jawes made a joke about being the CEO. 
• [12:00] This was a year ago. Jawes has always had a pulse on the business. She was the director of content and Tony Robbins even bragged about her. 
• [13:37] She had a unique way of understanding the business and she cared about the finances. I knew she had a great pulse on the business when I asked her to be an integrator.
• [14:11] It took a full year to navigate everything. We created job descriptions for Jawes' role and Amy's role. 
• [15:54] Jawes began coaching and slowly started taking over some things. Last year she was heavily involved in the budgeting. 
• [16:29] Her coach reminded her to let the team know what's not changing. Don't forget to stabilize in times of change.
• [17:38] Amy coaches with Michael Hyatt and Jawes coaches with his daughter Meghan. Amy is a proponent of paying for someone who has gone there before you. 
• [19:21] We didn't have all of the answers. We told the team what we knew but we didn't go into all of the specifics.
• [20:29] We have a leadership team with directors. We have a director of ops, director of customer experience, director of community, director of content, and two marketing directors.
• [21:13] It was a lot for Amy to manage these six people along with her book launch. Jawes is managing these people, and running meetings and she's deep into finances and budgeting and projections. 
• [22:18] One of Amy's fears was losing her connection to the team and sense of community. Jawes was worried about stepping into Amy's shoes and doing justice to the brand Amy spent 14 years building. 
• [23:11] On a personal level Jawes is concerned about the balance between being the best CEO she can be for the company and being the best wife and parent for her family.
• [23:38] Jawes is the mom of a precious baby girl. She shares a cute story of her daughter's reaction to her new position. 
• [25:55] Amy is excited about being able to pitch and catch with somebody who already feels responsible.
• [27:26] Having the sounding board of a CEO and a founder working together makes a huge difference. It's exciting to see where we'll take the company. 
• [29:00] Hobie is really excited about the transition. A year from now, we'll come back on and share how it went. 
• [29:58] You don't have to always know exactly where you're going to get there. Dreaming big is amazing, but for some people it's about leading with your heart and adding value. Don't stop believing in yourself.
• [31:38] If you want to hear more behind-the-scenes episodes, send me a DM @AmyPorterfield and let me know what you want to hear.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter)

Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand?

I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing Tik Toks and Instagram reels when I’m 90 years old. 

It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it. 

But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter. 

Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally.

He’s a brilliant business owner, and also has firsthand experience going from a personal brand to a company brand. 

In this episode, Clint shares: 

• The 5 specific steps he took to switch from a personal to a company brand
• The biggest challenges he’s faced from the transition, plus lessons he learned
• How he seamlessly integrated coaching into his company brand
• The mindset he embraced that allowed him to build businesses bigger than him

This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in!

Here’s a glance at this episode...

• [06:10] Clint is the CEO and founder of the Dance Studio Owners Association. They help dance studio owners grow their businesses and get back their lives.
• [07:28] Clint created a company brand as opposed to using his own name. He was still doing everything, so it was a personal brand with a company name. 
• [08:09] A personal brand is a me brand, and a company brand is a we brand. Any company can shift into a company brand. Clint suggests making the shift after being 1 to 1.5 million dollars into the business.
• [09:36] The pros and cons of a personal brand versus a company brand. Personal brands evolve as you evolve. A company brand can continue to grow without you.
• [11:49] A personal brand is all about you, and there's nobody else to do the work. A company brand needs people to make things happen.
• [12:52] Five steps to transitioning from a personal brand to a company brand. The five A's. 1. Audit. Write down everything you do inside and outside of the business.
• [13:31] 2. Arrange. Put the tasks and responsibilities into categories such as marketing, client delivery, content creation, etc. This is an overview of all of the areas that you touch today.
• [13:50] 3. Assess. Rate each item on a scale from 1 to 5 of how important it is for you to continue doing this task.
• [15:08] 4. Assign. Assign dates on each item for how you are going to work through these and get out of things over the next two to three years. 
• [15:35] 5. Action. Start taking action on shifting your business from a me business to a we business. 
• [16:36] Challenges include personal resistance, team resistance, and customer resistance. Having systems and processes makes letting go easier.
• [19:02] With team resistance the most important thing is consistent, courageous, communication, or the three C's.
• [19:29] Customer resistance is about being open and honest with communication between your old customers and your new customers. 
• [20:34] Clint started introducing new faces into his business about five years ago. He brought in studio growth coaches, expert coaches, captains, and guest coaches.
• [26:50] Company businesses become bigger than us. We need to put people in the right seats and give them the flexibility to make decisions and mistakes. 
• [31:47] Business owners have to ask what they want when bringing on coaches. They also need to know that things will change over time. 
• [34:36] Clint has sold five companies. A business worth selling is a business worth keeping. It's easier to sell a company brand than a personal brand.
• [40:48] The 11-step enrollment process becomes the celebrity, not the person teaching it. Frameworks, models, and road maps become the celebrities, not the person teaching them. Write down what you want. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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If you have two ears and a scrolling thumb…

Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳

Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode!

Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like…

🧵 How we’ve seen it perform
🧵What people seem to be thinking about it
🧵 Whether or not we think Threads is a new “shiny object”
🧵How to get your hands on a free resource with 5 accounts I’m loving

And more!

If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I!

How to slow down in your business (& feel totally ok with it)

When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it. 

That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes.

Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too. 

But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health. 

Because guess what? As important as my business is, everything outside of it is important, too. 

This doesn’t come naturally, sweet friend, and it’s going to take an intentional effort for me to pull off. But I know it’s what I need to do, and I am 100% committed to doing it. 

In this episode, I share what it’s like to go from a level 100 (where you’re doing all of the things, all of the time), to taking an intentional pause -- and why that’s important to do from time to time

Enjoy! 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist!

The marketing metric breakdown: What’s important to track (& why)

I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. 

Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business. 

The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time. 

Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many! 

That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy. 

And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it. 

Happy listening! 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!