Online Marketing Made Easy with Amy Porterfield

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems.

In fact, without systems... I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems.

Forbes recently stated that when you create systems in your business you can save up to two work hours per day... that’s 240 hours a year!

And that’s why today’s episode is so important. Because I want you to imagine what it would feel like to no longer be chasing a never-ending to-do list... and instead feel focused and confident as you create the business of your dreams.

We'll talk about...

  • The virtual filing system I swear by that actually saves me time
  • How I make my project management program work for me, and not the other way around
  • The number one communication tool I adore and the magic of SOPs
  • Three ways to scale your business brilliantly

If you want to know my secrets for going from a constant state of busy business overwhelm to tons of organization, more free time, more money in the bank, and a four-day workweek… you’re in the right place.

Here’s a glance at this episode...

  • [08:35] Want to stay organized? Use a virtual filing system to organize assets in Dropbox and documents in Google Docs. 
  • [17:46] Asana allows you to systemize and get really clear on who's doing what and when it's due. 
  • [23:29] Find out how we use Slack to segment communication by channel and our guidelines, including keeping tasks in project management software. 
  • [28:17] Learn how we have built a blueprint for success using standard operating procedures or SOPs. We have systemized tutorials for any procedure that we do over and over again.
  • [35:18] Three ways to help you scale your business include becoming an affiliate marketer, adding a group coaching program to your product suite, and adding a digital course!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_382_new.mp3
Category:general -- posted at: 12:01am PDT

Fear of charging too much? Yeah… we’re gonna talk about. 

If you're ready to convert more clients and boost your sales processes, this podcast episode is your blueprint. 

Join me as I connect with Jereshia Hawk, business coach, sales expert, and framework phenom when it comes to knowing when to sell, perfecting what to charge, and creating consistent revenue streams.

Jereshia has helped over 350 entrepreneurs double their package prices, convert more sales calls, and increase their revenue growth within 12 months.

Plus, she’s a huge advocate for women of color in leadership positions which is part of her entrepreneurial WHY. 

During our chat, Jereshia talks about the 10 questions to know exactly how much more you should be charging. Questions we should all answer that are simple, straightforward, and get results. 

I had sooooo many questions for Jereshia and I think you’re going to love the takeaways she gives as we go through them all.

Get ready for note taking goodness and tips for *finally* knowing just what to charge for your offer.

Plus, as promised, here’s the script that Jereshia and I mention in the conversation. Make sure you listen so you can take action on this tried and tested process right away.

Go on your Instagram stories, show your face, and say: 'Hey all! I've helped [# OF PEOPLE] get [X RESULTS] in their [TYPE OF BUSINESS]. I'm currently looking to take on a few more clients and have [X SPOTS OPEN]. I would love to go on this journey with you. Are you a [INSERT WHO YOU HELP]? If so, I want to hear from you! Send me a DM and I'll send you more details about this opportunity.

Here’s a glance at this episode...

  • [06:42] Jereshia shares about overcoming the fear of charging too much, and how “charging what you’re worth” isn’t the right way to think. 
  • [15:05] Here’s how to create consistent revenue. For starters, don't bring your employee mindset into your entrepreneurial playground. 
  • [20:01] Guess what, if you’re listening to this, you are ready to sell. Jereshia is a big believer in selling before you build. 
  • [32:19] She even shares tips for direct message selling. She says, “Conversion happens in conversation.” 
  • [36:01] Action tip: Jereshia gives you an actual way to welcome new clients through Instagram stories -- she even gives you a script!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_381.mp3
Category:general -- posted at: 12:01am PDT

Are you ready to boost your sales and crack the code on customer conversions? 

Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code.

That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it.

In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes.

That’s a lifetime when it comes to viewer stats.

It also means that the sales page is working wonders when it comes to keeping leads engaged.

As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like:

  • A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face
  • The one section every sales page needs to help customers feel confident about their purchase (one of my favs!)
  • How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons

I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one!

Here’s a glance at this episode...

  • [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate.
  • [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category.
  • [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own!
  • [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement. 
  • 20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot. 
  • [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_382.mp3
Category:general -- posted at: 12:01am PDT

Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content. 

Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day. 

Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again. 

Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.

That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.

Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:

  • How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity
  • Ways you might be missing out on consistency and a simple fix to help across all channels
  • Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day)

Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you. 

Here’s a glance at this episode...

  • [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve. 
  • [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing. 
  • [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish.
  • [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers.
  • [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_379.mp3
Category:general -- posted at: 12:01am PDT

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