Biggest Takeaways You Don’t Want to Miss:

• What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business?
• That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the kind of amazing impact Pinterest can have on your business—in fact, Pinterest is the platform that drives the MOST traffic to her site: More than 5,000 unique visitors every single month. (Yeah, I couldn’t believe it at first either!)
• Pinterest also (at times) gets a bad rap because it may not be the first site you think of to reach your core clients, which also couldn’t be more wrong.
• I think first and foremost, a mindset shift around Pinterest is in order, starting here.

Yes, Pinterest can be THAT effective. And what I love about Jenna is that she holds nothing back. She’s the kind of gal that says what she’s thinking, or feeling, at any moment. I feel like this episode is in that same spirit—open, and raw. I think you’ll maybe change your mind about Pinterest, and find a new friend in Jenna.

Check out these highlights:

• Why it’s so important to be vulnerable with your brand. [8:13]
• Should you care about your number of followers on Pinterest? [19:06]
• The first step you want to take with your Pinterest strategy. [21:35]
• How to look like you are active on Pinterest (and make the algorithm work for you!). [25:12]
• Proven ways to get the most mileage out of your content. [27:54]
• Jenna’s favorite Pinterest tool (for scheduling AND checking your links). [31:16]
• This one tip will guarantee you engagement on Pinterest. [35:11]

Biggest Takeaways You Don’t Want to Miss:

• It’s time to talk about your blog (or even your show notes for your podcast)—are you seeing the traction you really want? If not, today’s special guest has answers.
• I asked expert blogger Julie Solomon to come on the podcast and talk about what’s working, the mistakes bloggers make, and how to make sure you have a truly healthy blog.
• Spoiler alert: Julie doesn’t actually blog every week, which I found VERY intriguing... And you can find out exactly how often she DOES blog. Jump right into that part of our chat right here. [33:00]

In the world of online marketing, all of the people I follow and look up to—and who I know are financially successful in their business—they all have a central hub where they create content on a weekly basis. And for most of them… it’s a blog.

So look no further for the connection between blogging and having a thriving business. Now I want to make sure you are using the strategies that really get results (v. blogging to crickets)—and that’s where Julie is the master. Let’s start your makeover.

Check Out These Highlights:

• Find out why Julie calls her blog “the headquarters”.  [12:17]
• Why it’s so important to know your avatar’s favorite Margarita flavor. [14:06]
• The five core values a great blog post stems from.  [19:22]
• Julie’s steps to stay consistent (it may not be what you think!) [23:13]
• The biggest mistakes bloggers make. [27:10]
• Julie’s favorite tools to promote her blog posts. [35:22]
• How to know if you have a “healthy” blog. [38:02]
• How your mom can help you optimize your blog. [41:53]
• Trigger words: what are they and how you can use them. [45:00]

Biggest Takeaways You Don’t Want to Miss:

• Rick Mulready is back to give the scoop on Social Media ads—but with a TWIST! We’re taking a break from Facebook ads (but don’t worry—much more to come as always on those!) and shining the light on his Social Media sister, Instagram.
• Now just because these two are related, don’t think one size fits all when it comes to working with these platforms. Rick and I walk through the nuances of the difference between the two (especially when it comes to imagery, videos and placement).
• Just in case you don’t think Instagram ads are worth for your business—keep in mind that there are 800 million Instagram users right now that are up for grabs.
• AND if that’s not enough, if you have a product or service, Instagram can be an incredibly powerful platform for you. Just take a listen to these stats that Rick throws out. [7:39]

I gotta tell you, I love Instagram and feel that it’s a great time to grab your audience’s attention. So I’m shifting gears with Rick today so we can help you capitalize on the Insta Opportunity. I want you to dive in...and help me figure out the big question: Emoji or emoticons?

A special Easter Egg for today’s episode:
It turns out you DO need 10,000 followers in order to have the swipe up feature. (And on that same note, follow Rick on Instagram @rickmulready so he can get the followers he needs!) If you want to know what I’m talking about, check out our sidebar conversation on this.[21:00]

And a few great Instagram examples (including that story ad I ran):

Check out these highlights:

• Let’s start this off with WHO exactly is on Instagram (so you know if you should be there!). [3:20]
• What are the best days and times to post on Instagram? [5:00]
• Where and how to set up your ads (on Facebook and Instagram). [10:39]
• Which ad type would be best for your business and customers—and the parameters for each. [12:03]
• The big differences between Facebook and Instagram (Here’s a hint: you CAN’T just repurpose one for the other). [13:17]
• With Insta, do you have the same targeting possibilities as Facebook? [19:22]
• How to take advantage of story ads (and what happened after I ran my first one for my List Builders Lab promo). [22:10]
• Why you need to add text and emojis to your InstaStories. [28:16]
• How to choose the right objectives when creating your Instagram ad campaigns. [28:59]

Biggest Takeaways You Don’t Want to Miss:

• I’ve talked extensively about my epic fails with webinars—and I’ve also shared how I picked myself back up, practiced a ton—experimented—and just went for it. It wasn’t any different for my friend, video rockstar Luria Petrucci, who has an incredible webinar success story that you need to hear.
• I want this episode to inspire you to take action on your own webinars. Because if Luria can do it (and spend only $600 on Facebook ads in the process!), you can too.
• If you are a student of my Webinars That Convert program, this is the episode for YOU as Luria (a fellow student) highlights exactly which tips and insights worked well for her.
• And if you don’t have anything to sell yet, you can use the exact strategy Luria used to put an offer out there. 

You may remember Luria from Episode 168 (The Easy Start Guide to Live Video), and I know I don’t usually bring guests back so quickly. But after hearing Luria’s story I knew you had to hear it too! So get ready. I really want you to take everything Luria learned to heart and think about how YOU can stretch yourself with webinars to get to the crazy results she proved weren’t so crazy after all. Also: Make sure you stay until the very end to learn how Luria kept her webinar attendees super engaged!

And one thing I want you to take advantage of...

If you are looking to up your webinar game, I have a must-see training where I take you behind the scenes of my actual webinar creation process: How to Create Your First Wildly Profitable Webinar (Even if You Don’t Have a List). That’s right, I literally open the gates wide open and show you all of my webinar creation secrets, including example after example of my own webinar strategies. I absolutely know this will be incredibly valuable for your own webinar creation process, so make sure to book a time to watch.

Check out these highlights:

• Why Luria was skittish about doing webinars at first. [2:30]
• How “stealing” made Luria thousands of dollars on her webinar. [9:05]
• How to align your content with your offer. [11:14]
• Get a detailed walk-through of Luria’s amazing results after her webinar strategy overhaul (and a little mix-up with conversion rate numbers!). [17:30]
• Our big-game changer webinar strategy. [24:58]
• The best way to get your audience to connect with you on a deeper level and want to take the next step. [29:47]
• Struggling with your own webinars? Luria has a few final thoughts. [36:50]

Biggest Takeaways You Don’t Want to Miss:

• Time to hit the ground running for your 2018 planning. And I mean starting TODAY.
• This episode is meant to be your goal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action.
• If you have felt like in the last year you are flying by the seat of your pants, or you have been frustrated with your promotions, or you have no idea how you’re going to make money NEXT YEAR, then it’s time to listen up and take action. [1:15]
• By the way, the focus is on the first six months only, because you may want to repeat some of the success you saw in the first half of the year. I’m all about the rinse and repeat! Also: Opportunities will come your way, and I want you to have some flexibility in your planning for those.

Rules of Engagement Upfront:

• I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done.
• Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think.
• Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board.
• Grab a whiteboard or a big sticky board. You’ll need a space to put your notes.

The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:

You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018.

Check Out These Highlights:

• Why your “non-negotiables” are crucial to your business success. [9:48]
• The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54]
• How to get clarity on the past so you can plan for the future. [13:32]
• The metrics you should come to the table with. [14:15]
• What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43]
• Ways to make money in the next six months (to help get those creative juices flowing!). [19:52]
• Don’t make this one mistake when planning out your promotions! [27:38]
• Why you need white space between promotions. [30:45]
• How to not let FOMO take you down in your planning process. [34:58]