Thu, 30 March 2023
Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had SoonerIf you want to develop your brand voice, here’s where you should startWhen people think of a brand, they often think of what they look like visually – from its logo to its color palette. But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd. One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?” Be honest! If the answer is no, then you might need to spend some time developing your brand voice. Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation. In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself. In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn:
Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_558.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 28 March 2023
How I’ve completely ignored these 4 pieces of popular business advice and still found successHave you ever been given a piece of business advice that makes you roll your eyes? I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business. The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar. Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating. And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not. So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_557.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 23 March 2023
The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operationHave you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow. But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit. And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan. Talk about some serious growth! He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way. Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner. I hope you enjoy this conversation and learn as much as I did! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_556.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 21 March 2023
99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to startI don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. That’s not an exact statistic, but you get the point. I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team. For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing. But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge. And in this episode, I’m going to share what that mindset is. You’ll also hear:
If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_555.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 16 March 2023
Learn to communicate in a way that converts with one of the top virtual selling expertsI’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually. Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products. It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked! That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies! In this episode, Colin shares:
… Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_554.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 14 March 2023
According to Harvard Business Review, there are toxic effects of branding your workplace a “family”Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more. In my own business, I’m super guilty of calling my team a ‘work family’, and of course, it’s been well-intentioned. But after reading this really insightful article in the Harvard Business Review, I’m starting to realize the negative effects this might have on someone. Not only can it make it more difficult for your team to set healthy boundaries, but it also can make parting ways harder, which is something I’ve experienced firsthand. The article brings up a lot of good points – all of which you’ll hear in this episode. Nowadays, I’m trying to figure out how I can make my company feel inclusive, foster a closeness, and set boundaries, without calling us a family. I’ll raise my hand and be the first one to say that this is something I’m still working on, but it’s a big goal of mine in the coming year. Tune in to hear my thoughts, and what I’m doing to shift the focus from “We’re in this together” to “We’re working towards the same goal.” Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_553.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 9 March 2023
Grab the freebie for this episode by heading here!There’s a lot that goes into hiring a content support contractor – here’s where to startIf you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee. Over the years, I’ve relied on skilled content contractors to create content for my audience. Under my (and my team’s) direction, they’ve done everything from writing email copy to producing high-traffic lead magnets, and more! But here’s the thing. It takes quite a bit of work and lots of communication to bring on a content support contractor and have it work successfully. Luckily, I’ve got it boiled down to a fine science – so I know exactly what I’m looking for, where to find that person, and how to onboard them so the relationship is a win/win for everyone involved. And that’s what I’m diving into in this episode. You’ll hear:
So if you’re thinking about hiring a contractor to help you create content, be sure to tune in – because these strategies will definitely set you in the right direction. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_552.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 8 March 2023
How going against conventional business wisdom has served Jen Hatmaker really wellMy guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades. Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business. And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own. As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired. This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear:
… Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_551.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 7 March 2023
Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done) On any given day, I have a number of apps open on my computer and my phone to help me run my business -- from Asana, to Voxer, to Kajabi where I host my digital courses. Thank goodness for these platforms, because let’s be real – even just ten years ago, having an online business was much more difficult because this sort of technology just wasn’t available. And while these applications allow online businesses to run seamlessly, I recently read a study that reported that the average person spends five work weeks – or nine percent of their annual time at work – context switching, a.k.a reorienting themselves after toggling to something new. That’s a lot of wasted time, and beyond that, constantly having to readjust takes a toll on your ability to focus. This article really got me thinking about some different ways that I could minimize context switching in my workday -- and since I’ve put some of them into practice, I’ve noticed that I’m much better able to stay in the zone. In this episode, I’m sharing the four ways I avoid context switching throughout the day, and how it’s helped me to be more productive. So close out of all those apps on your phone, pop in your earpods, and get ready to focus on this informative episode. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_550.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 2 March 2023
Simple strategies to build your personal brand, monetize your message, and increase your influenceIf you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before. Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral. Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here! Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. In this episode, he’ll share simple brand-building strategies you can implement today, including:
I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_549.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 28 February 2023
After doing 100 podcast interviews about my new book, here’s what I learnedTo call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States. It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me. Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception. In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners. I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you. In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too. So pop in your earpods, cozy on up and tune in! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_548.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 23 February 2023
My readers give an honest review of my book, Two Weeks NoticeWriting a book has been one of the most rewarding experiences of my entire life. Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses. So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon. From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship. And I’m absolutely overjoyed to know that it’s doing just that. In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most. Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_547.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 21 February 2023
When your inner monologue starts to get nasty, remember that YOU ARE ENOUGHI’m going to let you in on something that I don’t really talk about a whole lot. And it’s that I can be downright mean to myself during times when I should be proud of myself. When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back. Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience. But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years. So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why. Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit. In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity. You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses. So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_546.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 16 February 2023
The step-by-step marketing launch strategy behind my new book, Two Weeks NoticeIf you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true. But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love. There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it. And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process. You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night. So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_545_v2.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 14 February 2023
The decision to have a personal brand or a company brand is a strategic one – here’s what you should considerIf you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi. When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old. In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life. I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:
This is a great listen for anyone who is thinking about starting their own business or already has one. Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_544.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 9 February 2023
Learn the simple framework for achieving both success and fulfillmentAs entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time. And my guest Anthony Trucks has a really simple framework for it. Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. In this episode, Anthony shares:
I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_543.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 7 February 2023
Authenticity and the digital world: How to get clear on what you’re all aboutIf you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in. It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online. And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK. This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember. You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business. That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating. It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about. Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself. Happy listening! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_542.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 2 February 2023
Michael Hyatt shares new research from his new book, Mind Your MindsetI’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit. It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life. According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories. Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how. Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset. Tune in to hear:
… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one. Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_541.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 31 January 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_540_v3.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 26 January 2023
Online marketing strategies you can use for a wildly successful course launchWarning: This episode is juicy. And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.* If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did. In this episode, you’re going to get all the strategic details on the pivots we made – down to the why, the how, and the results. You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor! P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_539_NoAds.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 25 January 2023
Joe Polish shares 10 actionable strategies on how to grow your business networkMy guest on this episode has been coined as one of the most influential connectors in the world. Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders. His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success. Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro. I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_538_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 24 January 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_537_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 19 January 2023
Tangible, actionable strategies to grow your business through videoIf you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either. But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible). My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s. When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. In this episode, Shadè shares the steps she took to get there, including:
This is an action-packed episode, so buckle up! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_536_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 17 January 2023
4 things you should always remember when a team member quitsIn my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_535_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 12 January 2023
Grab the freebie for this episode by heading here!My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we didAs my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. Yes, you read that right – 66%. Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy. And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch. I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_534_v2.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 10 January 2023
Establishing healthy boundaries (and sticking to them) is the key to getting ahead in businessAs an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of. Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital. Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time. Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer. Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. Tune in to hear:
…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_533_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 5 January 2023
After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. If you know me, you know that my goal in all that I do is to serve my audience at a really high level. No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode. You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward. So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_532_v3.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 3 January 2023
What I do to ‘check myself' when I have a shiny new ideaIf I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else. It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line. And here’s why: If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well. Now, there are certainly times when you should add something new to your business. I’ve done this many times. But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business. And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation. So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_531_v2.mp3
Category:general -- posted at: 12:01am PDT |