Wed, 25 October 2023
Leave behind your 9 to 5 and live the life you’ve always dreamed of with Craig Siegel.
If you're ready to leave your current 9 to 5, but you've been dancing on the sidelines, thinking you're not good enough, or just waiting for the right moment, consider this episode your ultimate wake-up call! It's NEVER too late to hit that reset button, redefine your path, and create the life you've always dreamed of.
I know what you might be thinking – "Can I really do that? What will people say? Am I even ready for this?" Trust me my friend, every entrepreneur has asked those questions. But the truth is – with a positive mindset, supportive community, and real determination, you can reach true freedom and fulfillment.
When it comes to reinvention, Craig Siegel has seen it all. He left Wall Street just three years ago to pursue a completely different life path. Today, he has a successful podcast, a best-selling book, and an incredible career. Craig is walking proof that there is always time to pivot and reinvent yourself. Just imagine where you could be in three short years if you start today.
We cover:
Craig said, “Staying comfortable is a death sentence.” This hit me hard! Your journey to greatness only starts when you step out of your cozy bubble and embrace the unknown. What if it goes right? What if you fly? So, hit play and get ready to rewrite your life story!
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! |
Tue, 24 October 2023
Move your goals without sacrificing your revenue or breaking promises.
As a business owner, I always set goals for each year and quarter depending on the project or offering we have going on. But the truth is – goals don't always pan out as we hope. Life throws curveballs, and suddenly, that ambitious plan feels like a stretch. Not to fear! This is where the concept of "Move the Goal" comes in handy.
When it's clear you aren't going to meet a goal, you need to sit down, reevaluate, and decide how to pivot. And let me tell you, moving a goal does NOT feel good! As someone who values commitment, changing a plan can feel like a broken promise.
But, dear friend – please don’t be too hard on yourself if you’re in this position. It’s perfectly okay to do if you're smart about it. In this episode, I share all of my tips for effectively moving your goals so you can avoid losing significant revenue.
It's not always an easy process, but with the right approach, you can do it in a way that won't let yourself or your team down. I cover what to expect when you move your goals, things you need to know before changing them, and how to adapt so it’s not a setback.
You'll hear about:
Sometimes, you set safe goals to avoid feeling disappointed. But you know what they say – growth only happens when you step out of your comfort zone, and your goals should always motivate you to be the best version of yourself. Tune in because I promise this advice will save you lots of sleepless nights!
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! |
Thu, 19 October 2023
#617: The Surprising Connection Between Muscle Health and Business Performance with Dr. Gabrielle Lyon
Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon.
You're growing your business and dialing in on list growth, digital courses, and marketing strategies, but what if I told you there's something even more important than any of that? Your health.
That's right, prioritizing your wellness is the game-changer that is going to revolutionize your business and life.
If you’re an entrepreneur, you're working long hours, crashing from time to time, and putting your health at the bottom of your priority list. But guess what? The most successful entrepreneurs know that their health is the key to a sustainable business.
Now you may be thinking, “Amy, where in the world do you find time to focus on your nutrition?”
Story of my life, my friend! I've always struggled with maintaining my weight while balancing a packed schedule.
But I’m telling you – my business and my body were thanking me the second I started incorporating more protein into my diet, sticking to a workout routine, and living a healthier lifestyle.
That’s why I'm so excited to introduce you to my guest, Dr. Gabrielle Lyon, a mastermind in functional medicine. In this episode, she shares her simple approach to health that will integrate seamlessly into your busy entrepreneurial life.
We dive into:
Your business will only ever be as successful and sustainable as your health. Listen in because your business, wellness, and future are about to get a complete makeover.
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! |
Tue, 17 October 2023
The inside scoop on every feeling and thought I had before AND after my most successful launch yet.
Buckle up, because I've got something super exciting to share with you today. I'm taking you behind the scenes of my biggest Digital Course Academy launch to date! That's right – you’re getting an inside look into my mind before AND after the launch, including the good, the nerve-wracking, and the oh-so-rewarding moments. There are no secrets here!
Now, why am I telling you this? Well, dear friend, I want you to know that it's perfectly normal to feel doubt, excitement, and nervousness when launching a new offering.
Even after 14 years in the game, I still experience that same wide range of emotions. The good news is, I now know how to manage them. The stress is real, no doubt about it. But once that cart closes, it's the most incredible feeling in the world.
I open up about all my thoughts and emotions during the lead-up to the launch, how I prepared myself for the anxieties, and offer some tips on coping with the post-launch blues.
Plus, I highlight strategies for leading your team to provide the best customer support possible and share every tool we used to make this launch a huge success!
You’ll hear all about:
No matter how your launch turns out, whether you hit your goal or face challenges, it's always worth it knowing you’ve made a positive impact on a client’s life. So listen in and get ready to take off in your next launch!
Rate, Review, & Follow on Apple Podcasts
"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now! |
Thu, 12 October 2023
EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle DenhoffHubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world. And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media. We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success. In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including:
… Plus much, much more! Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses. Enjoy!
Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: OnlineMarketingMadeEasyPodcastEpisode615.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 10 October 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_614.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 5 October 2023
Supercharge your teaching game with the magic of visual frameworks with Rory VadenIf you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework. What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience. If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher. Most importantly, teaching in frameworks has helped my students understand and apply my content better. Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden. Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks. You’ll learn:
He’s even going to break down one of his own teaching frameworks that you can use as a reference. Ready to dive in? Pull out your notepad and press play on this episode! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_613.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 3 October 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_612.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 28 September 2023
Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies?From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max. You’re going to hear:
… And much, much more!
And before you dive in, I’ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh: “Those who ignore AI are waving goodbye to incredible opportunities.”So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses – and yours might just be next. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_611.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 26 September 2023
Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launchHave you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?” Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it! Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone. In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker. Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back! And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000! Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success. Tune in to hear more about Lisa’s story, and this myth be totally debunked! Here’s a glance at this episode...
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_610.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 21 September 2023
#609: A Masterclass in Entrepreneurship: Powerhouse Women Panel Replay with Lindsey Schwartz, Ronne Brown, & Lori Harder
I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer. Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show! Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel. We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys. The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.
You’ll hear:
Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_-_Episode_609_Outro_Update_1.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 19 September 2023
#608: Myth Busters Series: “I Don’t Have Enough Content to Create A Digital Course” (Ft. Alissa Jenkins & Katy Caldwell)
Spoiler alert: You don’t need a ton of content to launch a digital courseIf you’re like a lot of people, you might have thought “I’d love to create a digital course, but I don’t have enough content!” And if that’s you, friend, you’re not alone! This is a really common roadblock when it comes to digital course creation. But here’s the thing. Needing a lot of content to launch a digital course is a total myth, and I want to show you why this shouldn’t be a barrier to getting started. To do that, I’m going to share the inspiring story of two of my DCA students (and podcasters turned digital course creators), Alissa Jenkins & Katy Caldwell. Alissa and Katy launched their evergreen digital course without having a lot of content created -- and went on to sell over a million dollars in just two years. Amazing! Their example is proof that it is possible to launch a highly successful digital course by using what you already have. Tune in to hear more about Alissa and Katy’s story, and the myth of “not having enough content” be totally debunked! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_608.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 14 September 2023
A deep dive into Accountability Pods (& how they’ve helped my digital course students succeed)Agree or disagree: As a digital course creator, you want your students to thrive in your course and go on to accomplish whatever goals they set out to achieve using the information that you’ve taught them. I’d hedge a bet that you agree. That’s why it’s so important as the captain of your digital course ship to foster an environment of accountability within your community. It’s been a crucial part of what’s made my courses so successful. In fact, what drives the remarkable transformations my students undergo during Digital Course Academy’s intensive nine-week journey is thanks to what I lovingly call “Accountability Pods.” And after helping thousands of students launch digital courses over the years, I've fine tuned an effective system that will guide you in creating your own accountability program for your course. Not only will this system make your students’ course experience better, but it will also streamline the facilitation process for you. Throughout this episode, I'll unveil the five core strategies I use to lay the foundation for an Accountability Pod program in my courses. You’ll also hear real life stories of how my students have leveraged their Accountability Pods not only to craft profitable digital courses, but also to forge lasting friendships. So if your digital course needs a little boost in the accountability department, then tune in and pay close attention! And if you’ve yet to launch your course, this episode is sure to spark ideas for your future course development and offerings for your audience. So, grab your notepad, roll up your sleeves, and let's dive right in! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_607.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 12 September 2023
Concerned about credibility? Hear why “I’m not credible enough” to launch a course is a total mythHave you ever thought to yourself, “I’d love to create a digital course, but I don’t have the credibility to teach it?” Maybe you have a lot of knowledge in a certain area, but you don’t have a formal education in it… Or maybe you’re an expert in something, but you’ve never taught it before… Whatever it is for you, you’re feeling hesitant about starting a digital course because you don’t think you’re credible enough -- and my sweet friend, you’re not alone. In fact, “I’m not credible enough” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Radhika Lucas. Even though Radhika didn’t have a formal education in her area of focus, she created a highly successful course and made back her DCA investment in just one launch. Radhika’s example is proof that with dedication, passion, and the right guidance from DCA, success is within reach for anyone, even if you don’t consider yourself to be an expert. Tune in to hear more about Radhika’s story, and the myth of “not having enough credibility” be totally debunked! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_606.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 7 September 2023
A foolproof way to validate your digital course idea BEFORE launchingDid you know that I only made $267 in my first digital course launch? I spent so much time, money, and energy into it, for just a couple hundred dollars. One of the biggest mistakes leading to this low revenue launch was that I didn’t check if my course was something my audience would actually purchase. It was a lesson learned the hard way, sweet friend, but a valuable one. And since then, I’ve come up with a framework to ensure that my course idea is something people will happily enroll in before I even create the first lesson. I don’t want you to make the same mistake that I did all those years ago, so that’s why I’m sharing my “First Ten” strategy with you in this episode. It’s something I teach in Module Two of Digital Course Academy, and I’ve found that it really sets my students up for success. As a bonus, you’ll also hear directly from some of my star students who used this strategy when they created and launched their digital courses. So if you have an incredible course idea but are unsure if it'll resonate with your Ideal Customer Avatar, then pop in your earpods and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_605.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 5 September 2023
How a busy toddler parent created a remarkable digital course with limited timeHave you ever thought to yourself, “I’d love to create a digital course, but I don’t have enough time?” Maybe you have a 9 to 5 job… Maybe you’re a full-time parent… Maybe you are so busy with your current business that you can’t fathom taking anything else on. Whatever it is for you, you’re feeling hesitant about starting a digital course because you’re busy -- and my sweet friend, you’re not alone. In fact, “I don’t have enough time” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why time shouldn't be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Mallory Rose, who proved that even with a 14-month-old son, she could create and launch her digital course with incredible results. Mallory's example is proof that with focus, determination, and a bit of support, you can achieve your entrepreneurial dreams even if you don’t have a lot of time. Are you ready for this myth to be busted? Tune in! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_604.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 31 August 2023
Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke)Ever wonder what the big deal is about using video in your business? In this episode, I delve into the incredible success story of Nicole Burke, one of my standout Digital Course Academy students. Nicole, the brilliant mind behind Gardenary, has taken her business to new heights by harnessing the power of video in her marketing strategy. I understand the hesitation that comes with video -- it used to intimidate me too! But let me assure you, it's a game-changer that can transform your business, just as it did for Nicole. And here's the kicker: You don't need a pro videographer or a hefty budget to create engaging, converting videos for your audience. In this episode, Nicole spills all her video secrets, sharing the insights and strategies that have propelled her on platforms like Instagram, TikTok, YouTube, and Pinterest. Even if you're a one-person operation armed only with a smartphone, Nicole's tips will empower you to step confidently into the world of video content. You’ll learn:
So if you're eager to unlock the potential of video and supercharge your digital course sales, pop in your earbuds and give this episode your full attention! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_603.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 29 August 2023
#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)
Small list, big Revenue: Jan Ditchfield's path to digital course successEver found yourself thinking you don't have enough time, money, credibility, or a large enough audience to create a successful digital course? Well, you're not alone. Over the years I’ve found that many of my Digital Course Academy students started off feeling this way -- but still go on to create wildly successful digital courses. One of these students is Jan Ditchfield, a former award-winning fundraiser and revenue generation strategist. Burnt out from being told what to do at her 9 to 5, she took a leap of faith and ventured into the world of entrepreneurship and digital courses. What I love about her story is that Jen had a small email list and small social media following – yet she managed to rake in an impressive $18,425 from 29 enrollments -- completely ad-free – in her very first launch. Since joining Digital Course Academy, Jan's journey has led her to over $145,000 in revenue, and she's well on her way to a multiple 6-figure business. How incredible is that? In this episode, you’re going to hear more about Jan’s story, and how she blew the idea that you need a massive email list to achieve substantial revenue completely out of the water. Jan’s journey is sure to leave you inspired! As you listen, I hope you start dreaming big, and consider the immense potential your small email list holds. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_602_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 24 August 2023
These are the 5 biggest mistakes I see course creators make (plus ways you can avoid making them)I’ve been in digital marketing for a while now, and over the years I’ve noticed that there are five errors that digital course creators commonly make when they’re first getting started. Now, making mistakes is a part of the entrepreneurial game. I’ve made plenty, and I know that I’ll keep making more. And what’s great is that every time you make a mistake, you can learn from it. But here’s the thing. The mistakes that I talk about in this episode are things that can seriously impact your ability to create a digital course that not only makes you a lot of money but also makes an impact on people’s lives. Now here’s the really good news. I’m also going to give you strategies to sidestep these mistakes so you don’t have to deal with the headache and stress that all-too-many people have made, including myself. These are strategies that I cover in my signature course, Digital Course Academy, so you will be getting some of my paid content for absolutely free. And just a word to the wise, this is a jam-packed episode, so if you haven’t already, be sure to bust out your notebook or a Google Doc so you can take some notes. It’s my hope that by being aware of these pitfalls and taking the steps to avoid them, you’ll feel confident as you move forward in your own digital course creation journey. Enjoy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_601.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 22 August 2023
Unsure about switching your business niche? Here’s what you need to knowThere’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason. The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche -- or a thing that you’re known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level. But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it. The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different. And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you. You’ll hear:
I promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_600.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 17 August 2023
How to prompt ChatGPT to brainstorm topic ideas for your digital courseIn this episode, I’m diving deep into one of the most common questions I get from you all - how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed but trust me, it's not as scary as it seems! So, get ready to unleash the power of the "Sweet Spot Test"! It's a proven process that'll help you nail down the best course ideas that your audience will love. But wait, there's more! We've got an exciting twist for you. Ever heard of ChatGPT? It's the AI everyone's buzzing about! And here's the kicker - you can use it to expand your course ideas even further! I know, super cool, right? 🤖💡 Now, here's the thing - ChatGPT is fantastic, but it can be a little intimidating if you've never used it before. No worries, though! In this episode, we'll hold your hand and show you how to get started, making it a breeze. So, what can you expect in this episode? Well, grab your favorite beverage and get comfy, because we've got a treat for you. We'll not only reveal the four magical questions to help you find your Sweet Spot, but we'll also show you how to make ChatGPT your new brainstorming buddy. Together, we'll brew up some fantastic ideas for your dream course topic! ☕💡 And if you've been struggling to figure out your niche, fret not! With the Sweet Spot Test and ChatGPT by your side, you'll be amazed at how we'll help you zero in on a course topic that's just *perfect* for you. So, join me in this exciting episode as we take a laid-back approach to demystify the world of digital course topics. Trust me, after this, you'll be brimming with confidence to tackle your course creation journey like a pro! Ready to dive in? Hit that play button now and let's get this AI-powered party started! 🎉🎧 Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_599.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 15 August 2023
Say bye-bye to business burnout with these 4 strategiesBurnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you’re so overwhelmed. I don’t know about you, but the reason that I left the corporate world in the first place was because I wanted to love what I do, not to be totally exhausted by it. I want to wake up in the morning feeling energized and excited, not fearful and frustrated. Can you relate? If so, pay close attention to this episode -- because over the years, I’ve discovered the ‘secret sauce’ to having a successful business, sans the burnout. I only wish I would have discovered what these four things are sooner! So if you’re on the brink of a business burnout, and want to banish it from your business for good, then grab a beverage of your choice, pop in your earpods, and get ready to take some notes. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_598.mp3
Category:general -- posted at: 12:01am PDT |
Sun, 13 August 2023
BONUS: Your Business Doesn't Fit The Digital Course Mold? These Surprising Success Stories Will Make You Think Twice
I get these questions alllll the time...
If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating one sooner. I’m dropping ALL the deets on their industry and how they created a digital course that works for their business model, from 1-1 service to non-profit work to a business that didn’t even exist yet. |
Thu, 10 August 2023
#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman]
What 2 of my students have done to create profitable, sustainable businesses by creating a digital courseIf you’re anything like me, you like to have all of your facts straight before making any big business decisions. In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like. I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new. So if you’ve been considering creating a digital course, but aren’t 100% sure whether it’s the right decision-- or if your business will translate well into this type of model -- then pay close attention to what you hear in this episode. I sit down with two of my DCA graduates who started their digital course journeys with very different backgrounds. My student Jaren was a real estate investor, while my student Teresa sold art journals at festivals. Apples and oranges, I tell ya! We dive into the reasons they decided to create a digital course in the first place, the nuts and bolts of their course launches, the challenges they faced along the way -- and here’s the fun part -- how a digital course has changed their lives and businesses for the better. I hope that if you’re struggling with the decision of whether to create a digital course, then these interviews will give you an honest look at what life could be like for you. Happy listening! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_597.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 8 August 2023
Predict your digital course profit potential in 4 easy stepsHave you ever wondered how much money you could actually make from creating a digital course? You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much? If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps. Including how to calculate exactly how many students you’d need to enroll in your course to meet a series of three goals you’ll set – a good goal, a great goal, and a big, scary goal. I think you’re going to be pleasantly surprised to see how enrolling even just a small number of students can absolutely change your life! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_596.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 3 August 2023
#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course
Scale your impact without maxing out your calendarImagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential. I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of business models, this old saying rings true because your ability to change more lives and make more money is totally dependent upon the number of hours in the day. But the thing is, it doesn’t have to be like this -- and creating a digital course is one way that you can significantly scale your impact and your income without maxing out your calendar. Take it from me. When I first started my business, I worked one-on-one with clients as a social media consultant. Not only was I stressed beyond belief, but there was a cap on my income potential and how many people I could help. Transitioning my business from client work to selling digital courses has allowed me to make more money, create more impact, and live a life that’s completely on my terms. So if you’ve ever been curious whether this type of business model is limiting your growth potential, then pay close attention to this episode. In it, I share four telltale signs that one-on-one work is holding you back, along with true stories of how some of my DCA Students have scaled their businesses with a digital course. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_595.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 1 August 2023
The 3 types of people that make the best digital course creatorsHave you ever wondered if a digital course is right for you? Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more. Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place. Or maybe you’ve thought about starting a digital course because you have knowledge to share, and you know that this type of business model allows you to maximize your impact and your income… But even if it sounds like a good move, you’re still not 100% sure whether creating a digital course is right for your situation. And if that’s you, you’re in luck -- because in this episode, I share the three different types of people who pivot extremely well into digital course creation. You’re also going to hear real-life examples of how digital courses have helped my DCA students create sustainable, profitable businesses that have allowed them to create a life on their own terms. So grab a cold bevy, pop in your earbuds and press play on this enlightening episode! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_594.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 27 July 2023
#593: Strategies For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson
From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businessesToday I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition. Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur. Since her college days, Chalene has built and sold multiple multi-million dollar businesses that have stood the test of time. Today, she’s a multiple 8-figure CEO, fitness leader, marketing expert, social media rockstar, and is the host of two podcasts, The Chalene Show and Build Your Tribe. She even holds the Guinness Book of World Records title for the most fitness videos filmed by an individual. I mean, how cool is that? And what I love most about Chalene is that she’s multi-passionate. She’s launched and scaled businesses in multiple industries, and has found success in each. In this episode, Chalene and I chat about how she’s built a diverse and thriving entrepreneurial career that’s stood the test of time. You’ll hear:
There is never a dull moment with Chalene -- so get ready for a fun, action-packed and incredibly informative episode! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_593_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 25 July 2023
How to deal with imposter syndrome when you’re teaching other peopleHave you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff. As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business. The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In other words, I only need to know a little bit more than them, and be a little bit further along in my journey. And because not too long ago, I was exactly where many of my students are today, I remember what it was like. I’m able to empathize with their struggles even better and recall experiences in more detail. In this episode, I’m diving into what having a 10% edge really means, and how I deal with imposter syndrome when I start to doubt myself. You’ll hear:
This is a great listen for anyone that’s ever dealt with imposter syndrome -- so pop in those earpods and press play on this insightful episode. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_592_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 20 July 2023
>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle! Need a content update? Here’s my simple 5-phase process for updating course contentThe thought of updating your course content can be daunting. I know that because I’ve felt this way many times before. Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place. But let me tell you sweet friend, making sure your course content is fresh, current, and packed full of value is incredibly important as a digital course creator -- and getting down in the trenches to make those updates is simply a part of the job. I’ve done more than my fair share of course content updates, and I’ve learned a lot over the years. In fact, I think it’s safe to say that I have my process boiled down to a fine science. Now here’s the good news. In this episode, I’m sharing the exact 5-phase process I use to stay organized, execute efficiently, and ensure that no detail is missed when I make my course content updates. And here’s the icing on the cake. I have some really great tools and resources to go along with this episode that you can download and use to stay on track. Stick around to the end to hear how to snag them. So if you’re ready to update your course content without all the stress, then grab something to take notes with and pay close attention to this episode. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_591_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 18 July 2023
The lessons my new CEO & I have learned as we’ve both transitioned into new rolesI have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director. If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business. I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company at the same time, so I’m excited to pass the reins over to Jawesy. Not to mention, she’s incredibly smart, experienced, and knows my business inside and out, so it’s a win-win! In this episode, Jawesy and I have a candid conversation about the lessons we’ve learned as we work through the transition of me stepping fully into Visionary, and her stepping into the role of CEO. You’ll hear:
I hope you walk away with some new insight – whether you see yourself bringing on a CEO long term, or you’re hiring your first employee. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_590_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 13 July 2023
#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter
Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter)Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing Tik Toks and Instagram reels when I’m 90 years old. It would be so nice (at some point wayyyyy down the line) to transition from the personal brand I have today, to one where my name, face, and likeness is not associated with it. But how do you do that gracefully? And what does that look like in real life? That’s the topic I’m exploring today with my guest Clint Salter. Clint is an award-winning entrepreneur and best-selling author who’s on a mission to revolutionize the dance industry. Over the past 21 years, he’s created and sold five companies, from the dance studio he started at age 16 to the largest coaching membership for dance studio owners globally. He’s a brilliant business owner, and also has firsthand experience going from a personal brand to a company brand. In this episode, Clint shares:
This was such an insightful conversation, so if you’ve ever considered what it would be like to make the switch in your business like I have, be sure to tune in! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_589_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 11 July 2023
If you have two ears and a scrolling thumb… Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳 Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode! Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like… 🧵 How we’ve seen it perform And more! If you’ve tried Threads or want a little more insight before you dive in, check out this short and sweet review with Jasmine and I! |
Tue, 11 July 2023
How to slow down in your business (& feel totally ok with it)When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it. That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes. Everything I committed to, I showed up for in full force -- and I’ll tell ya, it was well worth it. Two Weeks Notice made the NYT bestseller list and even topped the list in the Wall Street Journal, too. But I’ll be honest with you. Now that my book launch is over with, I’ve got to slow down. I need to move into the next season -- a season of rest -- and prioritize myself, my family and friends, and my health. Because guess what? As important as my business is, everything outside of it is important, too. This doesn’t come naturally, sweet friend, and it’s going to take an intentional effort for me to pull off. But I know it’s what I need to do, and I am 100% committed to doing it. In this episode, I share what it’s like to go from a level 100 (where you’re doing all of the things, all of the time), to taking an intentional pause -- and why that’s important to do from time to time Enjoy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_588_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 6 July 2023
>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why)I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business. The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time. Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many! That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy. And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it. Happy listening! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_587_v2_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 5 July 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_586_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 29 June 2023
What being an LGBTQ+ ally really means & how it can help your business’ long-term growthOne of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth. This has been a big initiative of mine over the past several years, and something that I’ve committed to daily. But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’t start happening until pretty recently, so you still might have a lot of questions about the whole topic in general. Heck, you might even feel intimidated about what it actually means to become an ally, and what an inclusive business looks like in real life – and guess what? That’s OK! The fact that you’re interested in learning how to create a world where everyone is valued and respected is a great place to start -- and here to answer all of your questions on how to run an inclusive business is my student, Hank Paul. Hank is an award-winning wedding photographer, writer, Queer inclusion strategist, and creator of Authentic Allyship Academy, where they teach students how to inclusify their businesses and become confident and knowledgeable allies. In this episode, they share:
Plus much, much more! I promise, sweet friend, if you’ve wanted to become more inclusive in your business but have been unsure of where to start, then this episode is for you. So pop in your earpods, grab a tasty beverage, and give this episode your full attention. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_585_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 27 June 2023
You can’t do it all: How to work inside your zone of genius and let go of everything elseDo you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected. But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you. Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience. For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time. And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up. In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost. This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_584_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 22 June 2023
>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_583_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 20 June 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_582_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 15 June 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_581_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 13 June 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_580_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 8 June 2023
Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware OfThe State Of The Digital Course Industry & What You Can Expect In The Next YearHoly smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day. With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and money into. Not to mention, it can be really intimidating to try something new when you know nothing about it. I’ll be honest -- I’ve definitely been pushed out of my comfort zone as I’ve implemented some of these new marketing trends in my own business. Doing something new is always a little bit scary, but I’ve found that when you’re open to it, and are willing to spend a little time learning, then it’s more than worth it in the long run. And here’s the good news, sweet friend. I’ve done a roundup of the seven biggest marketing industry technologies that you can take advantage of right now, and I’ve tested out each and every one of them for you. I’ve done all of the research, all of the homework, and have tons of insight on all of the trends and updates that I’m sure you’re curious about – and I’m sharing it all in this episode. So if you are ready to level up your marketing plan and serve your audience at an even higher level, then grab something to take notes with and press play on this episode. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_579_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 7 June 2023
A 3-step process for living more, working less, and lightening your mental load with Rebecca BlackburnWe’ve all been there before…. Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important. Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be. If you let that feeling go unaddressed for too long, it could potentially lead to burnout and resentment towards your business -- and we definitely don’t want that! So when you’re completely maxed out, it’s crucially important that you take a pause, assess what’s happening, and get back into alignment. Here to help you in doing that is Rebecca Blackburn. She’s a highly sought-after life coach who helps overwhelmed female entrepreneurs restructure their lives so they can work less, live more, and still achieve success at the highest level. Rebecca’s going to share a simple 3-step process that will help you regain ownership of your life, and take intentional action on how it’s going to look moving forward. Tune in to hear:
Plus much, much more! I absolutely loved this conversation with Rebecca, and it’s my hope that you take away just as much from it as I did. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_578_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 6 June 2023
The rejection that rocked my world, and what I learned about the way that I copeIf you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll. So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was. If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejection really brought me down during what should have been a really exciting time for me. But here’s the good news. This experience has made me take a long, hard look at how my own expectations play a role in how I handle things when they don’t go my way -- and moving forward, I’ll have an entirely new perspective. I’ve also recommitted to some simple mindset shifts that I know will help me in the future when things don’t go as I thought they would. In this episode, you’ll hear about this entire experience -- how I handled it, what went wrong, and what I’m committed to doing moving forward. This is a very honest and vulnerable conversation, and a topic that’s so important to talk about as entrepreneurs -- because allowing something that’s completely out of your control to get the very best of you is simply not worth it, sweet friend. So if you feel rejection as deeply as I do, I hope this episode helps you reframe your thoughts so you can keep moving forward as the very best version of yourself. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_577_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 1 June 2023
#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_576_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 30 May 2023
#575: Are You Willing To Start From Scratch? Why Your Capacity For Zero Is Crucial As An Entrepreneur
Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s whyIf you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom. I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbleweeds could blow through. When you’re first starting out in business, you’ve got to be OK with starting from scratch. And because you’re likely doing something that’s brand new to you, you’ve also got to be OK with not having the same clout that you might have had in your career. Sure, you might have a ton of experience on your resume and an excellent track record -- but you’ve probably never owned and operated a business before. And it’s a whole different ball game! So that’s why it’s so important that as an entrepreneur you have a strong capacity for zero. You’ve got to be willing to start with nothing, get in the trenches, and do the hard work. Now here’s the good news, sweet friend. You won’t be in this place forever! With time, effort, and the right strategies, your business is sure to grow. But when you start in the right frame of mind, and know in your heart that things don’t happen overnight, you’ll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship. In this episode, I’m diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_575.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 25 May 2023
The step-by-step process I use to create and launch lead magnets – and yours to take!I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet. A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur. And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them. In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode. I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more! So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference. Enjoy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_574.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 23 May 2023
Your perceived weakness can actually be your superpower -- here’s whyIf you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’ But through the help of my dear friend and mentor, Michael Hyatt, I’ve come to realize that being sensitive as a business owner isn’t actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out. So how did I unwind years of social conditioning and turn what I’ve perceived as a weakness my whole life into a strength? In this episode, you’ll find out. You’ll also hear:
After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur. So if that sounds good to you, pop in your earbuds and press play on this episode! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_573.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 18 May 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_572.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 16 May 2023
The 3 questions I ask myself every time failure comes knocking at my doorIt’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again. But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it? I’ll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable. Because of the way I was conditioned to avoid failure as a kid, I’ve had to take a real close look at my relationship with failure as an adult -- both personally and professionally. And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down. In fact, there are three questions that I ask myself every time I fail – and although I’m very much a work in progress, I’ve found them to be incredibly helpful. In this episode, I’m sharing those three questions with you, and it’s my hope that if you’ve also struggled with embracing failure, they’ll help you too. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_571.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 11 May 2023
Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketingHave you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES! I know I’ve been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing. I’ll be honest, affiliate marketing has been a big part of my business strategy. Not only has it helped me get through some of those months when cash was tight, but it’s also allowed me the ability to invest money back into my business. And one of the people that I’ve looked to over the years when it comes to all things affiliate marketing is Pat Flynn. He’s a bestselling author, the creator of The Smart Passive Income Blog, and the host of the highly rated Smart Passive Income Podcast -- where he shares weekly interviews, strategies, and advice for building an online business through affiliate revenue. In a nutshell, he’s the best of the best when it comes to affiliate marketing, and in this episode, he’s going to share the affiliate marketing campaigns that have really turned the needle for him over the years. These are strategies that go well beyond including links in a blog post, so if you’ve dabbled with affiliate marketing and are ready to take a deeper dive, then hit the play button on this episode and get ready to start earning some extra money. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_570.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 9 May 2023
#569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkward Parts Of Yourself
Sharing something you used to find embarrassing is now the norm -- here’s how it can benefit you in businessThere’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it? While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I’ll be honest, I’m here for it. This meme is all about embracing the things about yourself that make you want to cringe, all of the experiences you’ve been too embarrassed to share, and all of those little quirks and idiosyncrasies that have traditionally been looked at as ‘uncool.’ Yes, sweet friend. There’s been a huge cultural shift towards letting go of what other people think of you and learning to love those weird parts of yourself that you’ve been taught to shun by society. I can tell you from experience that there’s a huge sense of relief and freedom that comes from letting go of caring about what others think, especially when you’re the face of your business like I am. In this episode, I explore this idea of living alongside the cringe -- what it means, and the many ways that it can help you thrive in life, and in business. So if you’ve ever been afraid to show up as yourself and do what makes you happy, then this episode is for you, sweet friend. Happy listening! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_569.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 4 May 2023
Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership PitchA step-by-step breakdown on how to get started with affiliate marketingWould you believe me if I told you that I make over one million dollars in affiliate revenue each year? It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, can make substantial income through affiliate marketing. Affiliate marketing is when content creators earn a commission by promoting a product or service from another company using an affiliate link. When someone clicks on your affiliate link and makes a purchase, you’ll receive a payout. So if you’ve ever heard the phrase “make money while you sleep,” this is it, my friend. It’s one of the best ways out there to make passive income – but like anything in business, you’ve got to go into it with a plan. Over the years, I’ve fine tuned my affiliate marketing strategy and I’m so excited to break it all down for you in this episode. You’ll hear:
So grab your beverage of choice, something to take notes with, and press play on this incredibly informative episode. P.S. To help you absolutely nail your pitch emails to potential affiliate partners, I’m giving you a FREE pitch email template -- click here to snag it! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_568.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 2 May 2023
Let go of your employee mindset and start thinking like the entrepreneur that you areCongrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. You’ve ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it’s everything you’ve always wanted. The thing is, even though you’re technically your own boss, you still feel like you’re working for someone else because you feel obligated to answer those late-night text messages from your clients or ask for approval to take some time off. I get it, sweet friend, because I’ve been in this awkward “in between” stage of entrepreneurship, too -- where you have your own business, but feel like you have to be available for your clients at any given time. In fact, for a couple of years after I started my own business, I still felt like I was working for someone else because my clients had such a strong grip on me. Even though I was a business owner, I was operating with an employee mindset. Eventually, I hit a breaking point -- and it was then that I discovered a new way of thinking that helped me fully step into entrepreneurship. In this episode, I share my experience of shifting from being self-employed with an employee mindset, to thinking like an entrepreneur -- and how it helped me grow my business while enjoying all the freedoms that entrepreneurship can bring. You’ll learn:
This is a great listen for anyone in business, whether you’re just getting started or have been in the game for a while (and have yet to experience what it means to be a true entrepreneur). Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_567.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 27 April 2023
Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it! Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships. He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue. And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust. You’ll also hear:
This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_566.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 25 April 2023
What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast CompanyIf you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me to only work four days a week, and grow my business like gangbusters. So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,’” it caught me way off-guard. Anti-time management? What does that even mean? And why on Earth would you not want to manage your time? Turns out, this article has way more than a catchy headline – because as I dug into it, I found that there’s a whole different approach to time management that I’d never heard of before. It’s all about focusing on your final outcome, or what success looks like after you’ve achieved your goal – and by doing that, you end up saving a lot of time that you would have otherwise wasted spinning your wheels. If that has your head spinning, don’t worry – because in this episode, I’m going to break it all down for you. You’ll hear:
So if you’ve ever struggled with managing your time (or you’re a huge time management nerd like me), then tune into this episode to learn about this refreshing new approach. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_565.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 20 April 2023
How to let your heart guide you through the most difficult parts of entrepreneurshipAs a business owner, there’s so much focus on what your mind tells you to do. Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head. Even as a total data nerd myself, I’ve realized over the years that it’s just as important to tap into your heart as it is your mind. In fact, your heart is the most neglected form of intelligence that you have -- and according to my guest on this episode, Danielle LaPorte, you can actually use it to navigate your journey as an entrepreneur. Danielle is one of the most acclaimed spiritual thought leaders of our time, who in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” I love this conversation with her, because I’ll be honest -- letting my heart play a role in some of the bigger decisions that I make in business hasn’t always been the easiest thing for me. Like everything, it’s been something I’ve had to practice. In this episode, you’ll hear:
… Plus so much more! I promise, you’ll get tons out of this episode – so go someplace comfy, pop in your Airpods and enjoy! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_564.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 18 April 2023
Why do entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes”One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest -- this is much harder than it sounds, and it’s something that I’ve really struggled with over the years. As a notorious people-pleaser, I’ve said “yes” to doing things that I don’t want to do because I feel guilty saying no. Not to mention, when you’re a new entrepreneur (and you don’t have a ton of opportunities coming your way to begin with), it can be even harder to turn things down. There’s a quote I love by author Alain de Botton that says, "What kills us isn't one big thing, but thousands of tiny obligations we can't turn down for fear of disappointing others." This, sweet friend, could not be more true. And the good news is, I have a really simple exercise that you can do to determine which opportunities are a “Heck yes!” and those you can politely decline -- and it all comes down to asking yourself a single question. It’s the same question that some of the most brilliant entrepreneurs out there – like Brendon Burchard, Jenna Kutcher, and Jamie Kern Lima – have used to evaluate what opportunities to embrace, and which ones to pass on. In this episode, you’ll hear what that question is, along with:
Whether you’re just getting started in business or are a seasoned entrepreneur, this is a great listen – so get comfy and press play on this episode! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_563.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 13 April 2023
Simple strategies to build long-term wealth, save on taxes, and recession-proof your small businessDid you know that 73% of Americans say that their finances are the number one stressor in their life? It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people -- more than family, or even work. I don’t know about you, but I think that statistic is quite concerning! And I’ll be honest, if you’re worried about your finances -- and you want to make a change -- it’s really hard to know where to even begin. It seems like there’s so many ‘financial gurus’ out there touting a “think and grow rich” mentality that, quite honestly, is just a bunch of fluff. That’s what I love about my guest on today’s episode, business and finance expert Candy Valentino. She’ll be the first to admit that building long term wealth takes much more than positive thinking – it takes good old fashioned hard work. She’s able to break down wealth creation with practical, actionable strategies that anyone can use. And the proof’s in the pudding, because it’s these exact strategies that she used to escape poverty, create a multi-million dollar empire, and become financially free by the age of 40. I’m super excited to share this episode with you. Not only will you take away Candy’s essential wealth building strategies, but you’ll also hear:
Just a heads up – you’ll probably want to take notes on this! So get comfy, open up that Google Doc and get ready for an incredibly informative conversation. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_562.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 11 April 2023
Why so many entrepreneurs get stuck trying to build a passion-based businessHave you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth. When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course today.” Don’t get me wrong – I absolutely love serving my audience. But instead of starting a business that was solely based on my passion, I started a business based on what I was good at. And by doing this, over the years I’ve built something that’s wildly successful, gives me freedom, and fulfills me. So if you’re on the fence about whether or not to start a business because you’re not passionate about one specific thing, don’t let it stop you from moving forward. And if you do have a passion for something – and are unsure if it should stay a hobby or become a business – there are definitely some things to consider, which you’ll hear in this episode. You’ll also learn:
This is a topic that I am, in fact, very *passionate* about – so I hope you enjoy it! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_561.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 6 April 2023
The small-but-mighty promo strategy that gave my business a quick revenue boostIf you’re looking to get a quick revenue boost in your business -- but don’t have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo. A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right. In this episode, I’m going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI. You’ll hear:
… Plus much, much more! So if you’re ready for a strategy-filled episode that you’ll come back to time and time again, then press play right now! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_560.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 4 April 2023
Work travel isn’t always glamorous – learn what I do to show up as the best version of myselfIf you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel -- you often get to experience a new place, meet new people, and let’s not forget about those fancy airport lounges. But what people don’t always see is how frustrated you are from the countless airport delays, how exhausted you are from being out of your routine, and how overwhelmed you feel because even though you’re “working,” you haven’t kept up with your day-to-day tasks. I can definitely relate. Even before I started hitting the road to promote Two Weeks Notice, I used to travel a lot when I worked for Tony Robbins. And because I’ve traveled so much professionally, I’ve not only racked up my fair share of frequent flier miles – but also my fair share of travel tips that keep me on top of my game. In this episode, I’m sharing the three specific things I do to set myself up for success when I’m on the road -- and it’s my hope that the next time you have a work trip, they’ll help you show up as the very best version of yourself. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_559.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 30 March 2023
Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had SoonerIf you want to develop your brand voice, here’s where you should startWhen people think of a brand, they often think of what they look like visually – from its logo to its color palette. But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd. One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?” Be honest! If the answer is no, then you might need to spend some time developing your brand voice. Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation. In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself. In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn:
Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_558.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 28 March 2023
How I’ve completely ignored these 4 pieces of popular business advice and still found successHave you ever been given a piece of business advice that makes you roll your eyes? I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business. The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar. Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating. And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not. So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_557.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 23 March 2023
The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operationHave you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow. But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit. And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan. Talk about some serious growth! He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way. Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner. I hope you enjoy this conversation and learn as much as I did! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_556.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 21 March 2023
99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to startI don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. That’s not an exact statistic, but you get the point. I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team. For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing. But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge. And in this episode, I’m going to share what that mindset is. You’ll also hear:
If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_555.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 16 March 2023
Learn to communicate in a way that converts with one of the top virtual selling expertsI’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually. Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products. It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked! That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies! In this episode, Colin shares:
… Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_554.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 14 March 2023
According to Harvard Business Review, there are toxic effects of branding your workplace a “family”Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more. In my own business, I’m super guilty of calling my team a ‘work family’, and of course, it’s been well-intentioned. But after reading this really insightful article in the Harvard Business Review, I’m starting to realize the negative effects this might have on someone. Not only can it make it more difficult for your team to set healthy boundaries, but it also can make parting ways harder, which is something I’ve experienced firsthand. The article brings up a lot of good points – all of which you’ll hear in this episode. Nowadays, I’m trying to figure out how I can make my company feel inclusive, foster a closeness, and set boundaries, without calling us a family. I’ll raise my hand and be the first one to say that this is something I’m still working on, but it’s a big goal of mine in the coming year. Tune in to hear my thoughts, and what I’m doing to shift the focus from “We’re in this together” to “We’re working towards the same goal.” Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_553.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 9 March 2023
Grab the freebie for this episode by heading here!There’s a lot that goes into hiring a content support contractor – here’s where to startIf you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee. Over the years, I’ve relied on skilled content contractors to create content for my audience. Under my (and my team’s) direction, they’ve done everything from writing email copy to producing high-traffic lead magnets, and more! But here’s the thing. It takes quite a bit of work and lots of communication to bring on a content support contractor and have it work successfully. Luckily, I’ve got it boiled down to a fine science – so I know exactly what I’m looking for, where to find that person, and how to onboard them so the relationship is a win/win for everyone involved. And that’s what I’m diving into in this episode. You’ll hear:
So if you’re thinking about hiring a contractor to help you create content, be sure to tune in – because these strategies will definitely set you in the right direction. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_552.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 8 March 2023
How going against conventional business wisdom has served Jen Hatmaker really wellMy guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades. Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business. And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own. As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired. This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear:
… Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_551.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 7 March 2023
Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done) On any given day, I have a number of apps open on my computer and my phone to help me run my business -- from Asana, to Voxer, to Kajabi where I host my digital courses. Thank goodness for these platforms, because let’s be real – even just ten years ago, having an online business was much more difficult because this sort of technology just wasn’t available. And while these applications allow online businesses to run seamlessly, I recently read a study that reported that the average person spends five work weeks – or nine percent of their annual time at work – context switching, a.k.a reorienting themselves after toggling to something new. That’s a lot of wasted time, and beyond that, constantly having to readjust takes a toll on your ability to focus. This article really got me thinking about some different ways that I could minimize context switching in my workday -- and since I’ve put some of them into practice, I’ve noticed that I’m much better able to stay in the zone. In this episode, I’m sharing the four ways I avoid context switching throughout the day, and how it’s helped me to be more productive. So close out of all those apps on your phone, pop in your earpods, and get ready to focus on this informative episode. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_550.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 2 March 2023
Simple strategies to build your personal brand, monetize your message, and increase your influenceIf you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before. Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral. Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here! Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. In this episode, he’ll share simple brand-building strategies you can implement today, including:
I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_549.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 28 February 2023
After doing 100 podcast interviews about my new book, here’s what I learnedTo call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States. It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me. Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception. In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners. I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you. In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too. So pop in your earpods, cozy on up and tune in! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_548.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 23 February 2023
My readers give an honest review of my book, Two Weeks NoticeWriting a book has been one of the most rewarding experiences of my entire life. Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses. So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon. From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship. And I’m absolutely overjoyed to know that it’s doing just that. In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most. Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_547.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 21 February 2023
When your inner monologue starts to get nasty, remember that YOU ARE ENOUGHI’m going to let you in on something that I don’t really talk about a whole lot. And it’s that I can be downright mean to myself during times when I should be proud of myself. When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back. Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience. But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years. So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why. Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit. In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity. You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses. So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_546.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 16 February 2023
The step-by-step marketing launch strategy behind my new book, Two Weeks NoticeIf you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true. But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love. There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it. And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process. You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night. So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_545_v2.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 14 February 2023
The decision to have a personal brand or a company brand is a strategic one – here’s what you should considerIf you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi. When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old. In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life. I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear:
This is a great listen for anyone who is thinking about starting their own business or already has one. Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_544.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 9 February 2023
Learn the simple framework for achieving both success and fulfillmentAs entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time. And my guest Anthony Trucks has a really simple framework for it. Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. In this episode, Anthony shares:
I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_543.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 7 February 2023
Authenticity and the digital world: How to get clear on what you’re all aboutIf you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in. It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online. And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK. This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember. You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business. That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating. It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about. Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself. Happy listening! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_542.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 2 February 2023
Michael Hyatt shares new research from his new book, Mind Your MindsetI’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit. It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life. According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories. Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how. Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset. Tune in to hear:
… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one. Here’s a glance at this episode... Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_541.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 31 January 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_540_v3.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 26 January 2023
Online marketing strategies you can use for a wildly successful course launchWarning: This episode is juicy. And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.* If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did. In this episode, you’re going to get all the strategic details on the pivots we made – down to the why, the how, and the results. You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor! P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_539_NoAds.mp3
Category:general -- posted at: 12:01am PDT |
Wed, 25 January 2023
Joe Polish shares 10 actionable strategies on how to grow your business networkMy guest on this episode has been coined as one of the most influential connectors in the world. Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders. His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success. Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro. I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_538_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 24 January 2023
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_537_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 19 January 2023
Tangible, actionable strategies to grow your business through videoIf you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either. But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible). My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s. When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. In this episode, Shadè shares the steps she took to get there, including:
This is an action-packed episode, so buckle up! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_536_NOADS.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 17 January 2023
4 things you should always remember when a team member quitsIn my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_535_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 12 January 2023
Grab the freebie for this episode by heading here!My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we didAs my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. Yes, you read that right – 66%. Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy. And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch. I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_534_v2.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 10 January 2023
Establishing healthy boundaries (and sticking to them) is the key to getting ahead in businessAs an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of. Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital. Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time. Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer. Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. Tune in to hear:
…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_533_v2.mp3
Category:general -- posted at: 12:01am PDT |
Thu, 5 January 2023
After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. If you know me, you know that my goal in all that I do is to serve my audience at a really high level. No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode. You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward. So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes! Here’s a glance at this episode...
Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_532_v3.mp3
Category:general -- posted at: 12:01am PDT |
Tue, 3 January 2023
What I do to ‘check myself' when I have a shiny new ideaIf I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else. It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line. And here’s why: If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well. Now, there are certainly times when you should add something new to your business. I’ve done this many times. But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business. And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation. So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_531_v2.mp3
Category:general -- posted at: 12:01am PDT |