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Your willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s why

If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom. 

I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbleweeds could blow through.

When you’re first starting out in business, you’ve got to be OK with starting from scratch. And because you’re likely doing something that’s brand new to you, you’ve also got to be OK with not having the same clout that you might have had in your career. 

Sure, you might have a ton of experience on your resume and an excellent track record -- but you’ve probably never owned and operated a business before. And it’s a whole different ball game! 

So that’s why it’s so important that as an entrepreneur you have a strong capacity for zero. You’ve got to be willing to start with nothing, get in the trenches, and do the hard work.

Now here’s the good news, sweet friend. You won’t be in this place forever! With time, effort, and the right strategies, your business is sure to grow.

But when you start in the right frame of mind, and know in your heart that things don’t happen overnight, you’ll be much better equipped to handle all of the ups and downs that come along with the wildly exciting ride of entrepreneurship. 

In this episode, I’m diving into what it means to have a strong capacity for zero, and how you can strengthen yours. So pop in your earbuds, grab a beverage of your choice and enjoy!

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The step-by-step process I use to create and launch lead magnets – and yours to take!

I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet. 

A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. 

I can’t even tell you how crucial lead magnets have been for me in growing my business -- and needless to say, I’ve created my fair share of them over the past fourteen years of being an entrepreneur.

And because lead magnets are such a big part of my growth strategy, you guessed it -- I’ve come up with a documented system on how to create and promote them. 

In fact, I’ve boiled my process down to a checklist that you’re going to hear all about in this episode.

I cover every single step you need to take in order to effectively create and launch your lead magnet -- from how to establish your pre-launch approvals, to creating content, optimizing your landing pages, tracking your conversions, and so much more! 

So whether you’ve a lead magnet newbie or you have one that’s simply not performing, this is a great episode to listen to, and to bookmark for future reference. 

Enjoy! 

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Your perceived weakness can actually be your superpower -- here’s why

If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it.

Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’ 

But through the help of my dear friend and mentor, Michael Hyatt, I’ve come to realize that being sensitive as a business owner isn’t actually a bad thing at all. In fact, my sensitivity allows me to be a better leader for my students, especially those who are just starting out.

So how did I unwind years of social conditioning and turn what I’ve perceived as a weakness my whole life into a strength? In this episode, you’ll find out.

You’ll also hear: 

• How to be more aware of negative self-talk, and stop it in its tracks
• Why the language you use to describe yourself is so important
• Real life examples of how my team members turned their weaknesses into superpowers
• An exercise you can do NOW to rewire the negative thoughts you have about yourself

After listening to this episode, you might have an entirely new perspective on how you think about yourself, and feel that much more confident as an entrepreneur. 

So if that sounds good to you, pop in your earbuds and press play on this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

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The 3 questions I ask myself every time failure comes knocking at my door

It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again. 

But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it? 

I’ll be honest, coming to terms with failure has been a big struggle for me as a business owner. I was brought up in an environment where failing at anything, whether it be school or sports, was just not acceptable.

Because of the way I was conditioned to avoid failure as a kid, I’ve had to take a real close look at my relationship with failure as an adult -- both personally and professionally. 

And for me, that means making a conscious effort to use failure to my advantage instead of letting it drag me down. 

In fact, there are three questions that I ask myself every time I fail – and although I’m very much a work in progress, I’ve found them to be incredibly helpful.

In this episode, I’m sharing those three questions with you, and it’s my hope that if you’ve also struggled with embracing failure, they’ll help you too.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Pat Flynn shares his top strategies on how to generate a significant income through affiliate marketing

Have you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES! 

I know I’ve been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing. 

I’ll be honest, affiliate marketing has been a big part of my business strategy. Not only has it helped me get through some of those months when cash was tight, but it’s also allowed me the ability to invest money back into my business. 

And one of the people that I’ve looked to over the years when it comes to all things affiliate marketing is Pat Flynn.

He’s a bestselling author, the creator of The Smart Passive Income Blog, and the host of the highly rated Smart Passive Income Podcast -- where he shares weekly interviews, strategies, and advice for building an online business through affiliate revenue.

In a nutshell, he’s the best of the best when it comes to affiliate marketing, and in this episode, he’s going to share the affiliate marketing campaigns that have really turned the needle for him over the years. 

These are strategies that go well beyond including links in a blog post, so if you’ve dabbled with affiliate marketing and are ready to take a deeper dive, then hit the play button on this episode and get ready to start earning some extra money.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Sharing something you used to find embarrassing is now the norm -- here’s how it can benefit you in business

There’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it?

While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I’ll be honest, I’m here for it.

This meme is all about embracing the things about yourself that make you want to cringe, all of the experiences you’ve been too embarrassed to share, and all of those little quirks and idiosyncrasies that have traditionally been looked at as ‘uncool.’

Yes, sweet friend. There’s been a huge cultural shift towards letting go of what other people think of you and learning to love those weird parts of yourself that you’ve been taught to shun by society. 

I can tell you from experience that there’s a huge sense of relief and freedom that comes from letting go of caring about what others think, especially when you’re the face of your business like I am. 

In this episode, I explore this idea of living alongside the cringe -- what it means, and the many ways that it can help you thrive in life, and in business. 

So if you’ve ever been afraid to show up as yourself and do what makes you happy, then this episode is for you, sweet friend. Happy listening! 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Grab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch

A step-by-step breakdown on how to get started with affiliate marketing

Would you believe me if I told you that I make over one million dollars in affiliate revenue each year? 

It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, can make substantial income through affiliate marketing.

Affiliate marketing is when content creators earn a commission by promoting a product or service from another company using an affiliate link. When someone clicks on your affiliate link and makes a purchase, you’ll receive a payout. 

So if you’ve ever heard the phrase “make money while you sleep,” this is it, my friend. It’s one of the best ways out there to make passive income – but like anything in business, you’ve got to go into it with a plan.

Over the years, I’ve fine tuned my affiliate marketing strategy and I’m so excited to break it all down for you in this episode. 

You’ll hear: 

• How to identify the best brands for you to partner with
• What to say in your pitch email to potential affiliate partners
• Why relationships are key when it comes to affiliate marketing
• The best places to promote your affiliate links
• A breakdown of all the spreadsheets I use to stay organized

So grab your beverage of choice, something to take notes with, and press play on this incredibly informative episode.

P.S. To help you absolutely nail your pitch emails to potential affiliate partners, I’m giving you a FREE pitch email template -- click here to snag it! 

Here’s a glance at this episode...

• [03:17] Affiliate marketing is a way to earn commissions by promoting affiliate programs or offers.
• [05:15] Identify the brands and companies that you could potentially partner with. Make a list of all of the software and tools that you use in your business.
• [07:09] Put everything into a spreadsheet and lean into the products and services that you use and that might benefit your audience. 
• [09:15] Go to each website and look for an affiliate link. You can also look for a contact and send them a pitch email. 
• [10:26]  Attach a media kit or a one sheet that states what you do, who you serve, and compelling stats about your business. Get on a call.
• [12:00] Relationships are really important when it comes to affiliate marketing. Think about courses you've taken, and people who you've worked with. 
• [15:18] Look for opportunities where you can add great value for your students and readers, and where you can benefit in your business monetarily.
• [21:59] Ask: Is this something I actually use? Is it something that my audience might use? Does the price point fit my audience? Do I have the space to promote this?
• [27:56] Documents to stay organized: Tab 1 - Affiliate Master Spreadsheet; Tab 2 - List of companies you've established a partnership with; Tab 3 - Incoming requests.
• [30:01] The Affiliate Revenue Spreadsheet tracks money coming in from your partnerships. Set a goal for each quarter or year. 
• [34:43] Action steps: Brainstorm a list of tools and resources that you've used to grow your business or to enhance your personal life.

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Let go of your employee mindset and start thinking like the entrepreneur that you are

Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want.

You’ve ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it’s everything you’ve always wanted. 

The thing is, even though you’re technically your own boss, you still feel like you’re working for someone else because you feel obligated to answer those late-night text messages from your clients or ask for approval to take some time off. 

I get it, sweet friend, because I’ve been in this awkward “in between” stage of entrepreneurship, too -- where you have your own business, but feel like you have to be available for your clients at any given time. 

In fact, for a couple of years after I started my own business, I still felt like I was working for someone else because my clients had such a strong grip on me. Even though I was a business owner, I was operating with an employee mindset. 

Eventually, I hit a breaking point -- and it was then that I discovered a new way of thinking that helped me fully step into entrepreneurship.

In this episode, I share my experience of shifting from being self-employed with an employee mindset, to thinking like an entrepreneur -- and how it helped me grow my business while enjoying all the freedoms that entrepreneurship can bring. 

You’ll learn:

• The difference between being self-employed and an entrepreneur
• How to determine if you’re still thinking like an employee 
• What you can do to start thinking like an entrepreneur
• The difference between a scarcity mindset and an abundance mindset (& why it’s important)

This is a great listen for anyone in business, whether you’re just getting started or have been in the game for a while (and have yet to experience what it means to be a true entrepreneur). 

Here’s a glance at this episode...

• [03:25] So many entrepreneurs feel like they still work for someone else even when they are working for themselves. 
• [04:37] It takes work to shift from being self-employed with an employee mindset to becoming a true entrepreneur.
• [05:43] When I first started as a business owner, it was difficult because my clients had extremely high expectations and unmanageable deadlines.
• [08:30] I realized I was done with client work when I was on a tarmac being screamed at by a client. 
• [09:23] Operating with a scarcity mindset is the quickest way to play small as an entrepreneur. Yousee limitations as opposed to opportunities.
• [12:43] After the tarmac incident, I started to unboss myself and make the mental shift from an employee to being an entrepreneur.
• [15:33] To live in abundance, start operating with the belief that there's enough money and enough success to go around. 
• [17:23] When you shift your thinking, you'll start to run your business and your life exactly how you want, and fully step into your own as an entrepreneur.
• [17:38] Homework: Open up your notebook and write down all the ways you are operating with an employee mindset. 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)

Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.

I won’t lie –  there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!

Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships. 

He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.

And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.

You’ll also hear:

• A tried and true framework that you can use to future-proof your online business
• Different ways you can take advantage of AI as a content creator
• How you can prevent your students from getting the dreaded “content complex” 
• The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate

This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company

If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me to only work four days a week, and grow my business like gangbusters.

So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,’” it caught me way off-guard.

Anti-time management? What does that even mean? And why on Earth would you not want to manage your time?

Turns out, this article has way more than a catchy headline – because as I dug into it, I found that there’s a whole different approach to time management that I’d never heard of before. 

It’s all about focusing on your final outcome, or what success looks like after you’ve achieved your goal – and by doing that, you end up saving a lot of time that you would have otherwise wasted spinning your wheels. 

If that has your head spinning, don’t worry – because in this episode, I’m going to break it all down for you. 

You’ll hear: 

• Why focusing on outcomes helps you achieve more (while doing less)
• Ways to become more outcome-oriented as a business owner  
• How I almost made a huge mistake in my business but got back on track by focusing on the outcome

So if you’ve ever struggled with managing your time (or you’re a huge time management nerd like me), then tune into this episode to learn about this refreshing new approach.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

How to let your heart guide you through the most difficult parts of entrepreneurship

As a business owner, there’s so much focus on what your mind tells you to do. 

Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head. 

Even as a total data nerd myself, I’ve realized over the years that it’s just as important to tap into your heart as it is your mind.

In fact, your heart is the most neglected form of intelligence that you have -- and according to my guest on this episode, Danielle LaPorte, you can actually use it to navigate your journey as an entrepreneur. 

Danielle is one of the most acclaimed spiritual thought leaders of our time, who in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” 

I love this conversation with her, because I’ll be honest -- letting my heart play a role in some of the bigger decisions that I make in business hasn’t always been the easiest thing for me. Like everything, it’s been something I’ve had to practice.

In this episode, you’ll hear:

• What a heart-centered business is, and how you can create one
• How to overcome the low-level feelings of not “being enough”
• A new way to face challenging moments by choosing higher quality thoughts

… Plus so much more! I promise, you’ll get tons out of this episode – so go someplace comfy, pop in your Airpods and enjoy! 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why do entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes”

One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission.

Now, I’ll be honest -- this is much harder than it sounds, and it’s something that I’ve really struggled with over the years. 

As a notorious people-pleaser, I’ve said “yes” to doing things that I don’t want to do because I feel guilty saying no. Not to mention, when you’re a new entrepreneur (and you don’t have a ton of opportunities coming your way to begin with), it can be even harder to turn things down.

There’s a quote I love by author Alain de Botton that says, "What kills us isn't one big thing, but thousands of tiny obligations we can't turn down for fear of disappointing others."

This, sweet friend, could not be more true. And the good news is, I have a really simple exercise that you can do to determine which opportunities are a “Heck yes!” and those you can politely decline -- and it all comes down to asking yourself a single question. 

It’s the same question that some of the most brilliant entrepreneurs out there – like Brendon Burchard, Jenna Kutcher, and Jamie Kern Lima – have used to evaluate what opportunities to embrace, and which ones to pass on. 

In this episode, you’ll hear what that question is, along with:  

• How you can get crystal clear on your mission (and stay aligned with it)
• What to do when you feel guilty for saying “No” to things
• Why NOT returning a favor is 100% OK

Whether you’re just getting started in business or are a seasoned entrepreneur, this is a great listen – so get comfy and press play on this episode!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Simple strategies to build long-term wealth, save on taxes, and recession-proof your small business

Did you know that 73% of Americans say that their finances are the number one stressor in their life? 

It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people -- more than family, or even work. I don’t know about you, but I think that statistic is quite concerning! 

And I’ll be honest, if you’re worried about your finances -- and you want to make a change -- it’s really hard to know where to even begin. 

It seems like there’s so many ‘financial gurus’ out there touting a “think and grow rich” mentality that, quite honestly, is just a bunch of fluff.

That’s what I love about my guest on today’s episode, business and finance expert Candy Valentino. She’ll be the first to admit that building long term wealth takes much more than positive thinking – it takes good old fashioned hard work. 

She’s able to break down wealth creation with practical, actionable strategies that anyone can use. And the proof’s in the pudding, because it’s these exact strategies that she used to escape poverty, create a multi-million dollar empire, and become financially free by the age of 40.

I’m super excited to share this episode with you. Not only will you take away Candy’s essential wealth building strategies, but you’ll also hear:

• The many tax benefits of having your own business (even if it’s a side hustle)
• Tax strategies that can help you give as little to the IRS as possible
• Whether or not starting a business during a recession is a good idea
• Ways to recession-proof your small business 

Just a heads up – you’ll probably want to take notes on this! So get comfy, open up that Google Doc and get ready for an incredibly informative conversation.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why so many entrepreneurs get stuck trying to build a passion-based business

Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth. 

When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course today.” 

Don’t get me wrong – I absolutely love serving my audience.

But instead of starting a business that was solely based on my passion, I started a business based on what I was good at. And by doing this, over the years I’ve built something that’s wildly successful, gives me freedom, and fulfills me.

So if you’re on the fence about whether or not to start a business because you’re not passionate about one specific thing, don’t let it stop you from moving forward. 

And if you do have a passion for something – and are unsure if it should stay a hobby or become a business – there are definitely some things to consider, which you’ll hear in this episode. 

You’ll also learn:

• The questions you should ask yourself when you want to start a business
• Why entrepreneurs with passion-based businesses often get stuck
• How to define value you bring to the world with my Sweet Spot framework

This is a topic that I am, in fact, very *passionate* about – so I hope you enjoy it!

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The small-but-mighty promo strategy that gave my business a quick revenue boost

If you’re looking to get a quick revenue boost in your business -- but don’t have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo. 

A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right. 

In this episode, I’m going to tell you all the juicy details about the success of my most recent Mini Promo – what it included, and the specific strategies my team and I used to keep it simple while still making it worth our ROI. 

You’ll hear:

• How to get crystal clear on your Mini-Promo offer
• The two primary ways I market my Mini-Promos
• Ways to segment your email list for maximum return
• The social media ad hack that will get you more buyers
• How to get your communities to help you promote our offer

… Plus much, much more! So if you’re ready for a strategy-filled episode that you’ll come back to time and time again, then press play right now!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Work travel isn’t always glamorous – learn what I do to show up as the best version of myself

If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always.

Sure, there are a lot of great things about business travel -- you often get to experience a new place, meet new people, and let’s not forget about those fancy airport lounges. 

But what people don’t always see is how frustrated you are from the countless airport delays, how exhausted you are from being out of your routine, and how overwhelmed you feel because even though you’re “working,” you haven’t kept up with your day-to-day tasks. 

I can definitely relate. Even before I started hitting the road to promote Two Weeks Notice, I used to travel a lot when I worked for Tony Robbins. 

And because I’ve traveled so much professionally, I’ve not only racked up my fair share of frequent flier miles – but also my fair share of travel tips that keep me on top of my game. 

In this episode, I’m sharing the three specific things I do to set myself up for success when I’m on the road -- and it’s my hope that the next time you have a work trip, they’ll help you show up as the very best version of yourself.

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner

If you want to develop your brand voice, here’s where you should start 

When people think of a brand, they often think of what they look like visually – from its logo to its color palette. 

But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd.

One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?”

Be honest! If the answer is no, then you might need to spend some time developing your brand voice.

Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation. 

In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself.

In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn: 

• Why your voice is such an important piece of your brand
• What I include in my brand voice guide, plus a few examples
• Exercises to help you develop your own brand voice
• Examples of companies that have a well-developed brand voice

Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while. 

Here’s a glance at this episode...

• [01:39] Your brand voice should be consistent throughout all of your communication. 
• [08:35] Get an NDA signed before sharing your brand voice guide with employees or contractors. 
• [09:46] The first section should be an introduction to your business and the value you offer. This is also known as a mission or brand statement. 
• [11:37] The next section is an overview of your audience, or ideal customer Avatar. Include 5 to 10 bullet points from demographics to desires and fears.
• [13:16] The next section is your brand values. Brand values help you frame your brand story in a way that resonates with your target audience.
• [15:53] The next section is your biography. It's important that you determine how you want people to talk about you.
• [18:09] The next section is your brand personality. This is how you want to sound to your audience. 
• [25:52] You can also include a section on your tone, or the overall attitude and mood that you create in your communication. 
• [30:07] You can use the “this but never that” formula to describe your tone.
• [33:14] The final section is essential content. Grab some A+ examples of your own content that can be used as a reference.

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How I’ve completely ignored these 4 pieces of popular business advice and still found success

Have you ever been given a piece of business advice that makes you roll your eyes? 

I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business. 

The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar. 

Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating. 

And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not.

So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective. 

Here’s a glance at this episode...

• [05:18] As entrepreneurs, we receive a lot of advice. I'm going to talk about advice that I'm sick and tired of hearing. 
• [06:45] #1: Follow your passion. This does more harm than good. For most of us, following your passion isn't reality. 
• [09:10] #2: If you want to be successful, you have to constantly be learning. Consuming a ton of content without taking dedicated action isn't going to get you anywhere. 
• [10:40] #3: In order to succeed you have to hustle. Sacrificing everything that’s important to you is a recipe for burnout. 
• [14:02] #4: You've got to be fearless. We should listen to rational fears that are wired into our brains to protect us.

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The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation

Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start?

I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow. 

But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit.

And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan. 

Talk about some serious growth! 

He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way. 

Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner. 

I hope you enjoy this conversation and learn as much as I did!

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99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start

I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. 

That’s not an exact statistic, but you get the point. 

I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team.

For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing.

But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge. 

And in this episode, I’m going to share what that mindset is. You’ll also hear:

• Why being resourceful is the key to figuring anything out
• How to create an identity around the fact that you’re a resourceful person
• The specific steps I take when I’m clueless on how to accomplish my goals
• The mantra I tell myself when I start to feel overwhelmed

If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention!

Here’s a glance at this episode...

• [04:38] The first thing to do when you don't know what to do is to create an identity around being a resourceful person. 
• [08:18] Break your goal into small segments or phases. Take small steps and as you complete them move on to the next one. 
• [09:55] If you're not sure how to do something, reach out to someone who has already done it. Then put together a plan and get into action. 
• [13:18] Clarity comes with each step and action creates momentum. 
• [14:24] When you embrace mistakes, that’s when the magic happens. 
• [16:22] Homework: List five things that you've always wanted to do in your business but haven't because you don't know how. 

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Learn to communicate in a way that converts with one of the top virtual selling experts

I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. 

Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually.

Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products. 

It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked! 

That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies!   

In this episode, Colin shares:

• Why selling is all about helping your audience make a decision
• Tangible ways to become more confident when you sell
• How to successfully pitch without sounding pushy or salesy 
• What a conversion story is and how you can identify yours

… Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro.

Here’s a glance at this episode...

• [09:42] Colin shares how he got his start. 
• [12:45] Colin discovered that marketing and speaking are fundamental to business.
• [15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information.
• [19:08] The offer opens the door for your potential customers to enter a transformational space.
• [22:01] There are three levels of certainty within an offer..
• [24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story.
• [27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow?
• [30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you're offering.
• [34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams.
• [37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps. 
• [41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer. 
• [49:05] Q&As should be prepared. 
• [51:55] When creating a webinar, find 3 or 4 key ideas to share. 
• [55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What's something valuable I can share? 3. How can I show the vehicle in a really unique and simple way?

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According to Harvard Business Review, there are toxic effects of branding your workplace a “family”

Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’

I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more.

In my own business, I’m super guilty of calling my team a ‘work family’, and of course, it’s been well-intentioned.

But after reading this really insightful article in the Harvard Business Review, I’m starting to realize the negative effects this might have on someone. 

Not only can it make it more difficult for your team to set healthy boundaries, but it also can make parting ways harder, which is something I’ve experienced firsthand. 

The article brings up a lot of good points – all of which you’ll hear in this episode. Nowadays, I’m trying to figure out how I can make my company feel inclusive, foster a closeness, and set boundaries, without calling us a family.

I’ll raise my hand and be the first one to say that this is something I’m still working on, but it’s a big goal of mine in the coming year. 

Tune in to hear my thoughts, and what I’m doing to shift the focus from “We’re in this together” to “We’re working towards the same goal.”

Here’s a glance at this episode...

• [05:26] I love the idea of my team being my work family. I love us feeling close, having each other's backs, and celebrating each other outside of work.
• [06:23] A family never disconnects from each other. With employees, that should never be the case. 
• [08:23] I used to send messages later than I would like. Now, I pause and schedule the message for the morning. 
• [10:57] Calling your team a family can make it more difficult to set boundaries.
• [13:53] Shift your mentality from a place of ‘we're all in this together’ to ‘we're all working on a similar purpose.’ 
• [15:09] There has been a recalibration of work and many people have been quitting their jobs because they want more out of life.
• [17:24] I want a lot of love in my company, but I also want to set boundaries so people don’t feel like they have to eat, breathe, and live in this company.

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Grab the freebie for this episode by heading here!

There’s a lot that goes into hiring a content support contractor – here’s where to start

If you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. 

Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee. 

Over the years, I’ve relied on skilled content contractors to create content for my audience. Under my (and my team’s) direction, they’ve done everything from writing email copy to producing high-traffic lead magnets, and more!

But here’s the thing. It takes quite a bit of work and lots of communication to bring on a content support contractor and have it work successfully. 

Luckily, I’ve got it boiled down to a fine science – so I know exactly what I’m looking for, where to find that person, and how to onboard them so the relationship is a win/win for everyone involved. 

And that’s what I’m diving into in this episode. You’ll hear:

• Why hiring a contractor over a full-time employee can be more beneficial in the beginning
• The importance of providing lots of support and resources for your contractor
• The best places to find a content support contractor, and how to vet them
• How to onboard contractors and offer constructive feedback

So if you’re thinking about hiring a contractor to help you create content, be sure to tune in – because these strategies will definitely set you in the right direction. 

Here’s a glance at this episode...

• [08:28] Set realistic goals and timelines with contractors, because they will have other clients. Be clear on how many hours you will need them. 
• [11:13] Doing everything yourself will lead to grief and overwhelm. When it's time to scale, you have to believe other people can do it better than you.
• [15:33] Another person can offer a fresh perspective with your content. 
• [16:29] We've found some people on Fiverr, Create & Cultivate, Creative Mornings, and LinkedIn, but referrals are my favorite way to find contractors.  
• [19:23] Ask for samples or a paid project test run. Give them time to ask questions and set a deadline. Assign a task to familiarize them with your content. 
• [23:05] We have an Asana checklist to make sure we have everything we need from our contractors, and that they’re provided with access to what they need.
• [27:00] Agree on how often you'll meet and if it will be virtual or in person. Provide your voice and brand guides up front to avoid extra editing. 
• [30:34] Ask how they prefer to receive feedback and share your feedback style. 
• [39:45] We use Asana to set up projects and tasks for contractors. Include all of the necessary support documents and be as specific as possible. 
• [45:16] Make sure they create their work on your Google drive. You want access to all of your stuff created by them. 
• [48:27] Action steps: Get clear on the hours and budget. Begin your search and onboard with everything I've shared. Give them a project test run.

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How going against conventional business wisdom has served Jen Hatmaker really well

My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul.

I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades.

Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business. 

And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own.

As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired. 

This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear: 

• How to create a business that’s truly community-focused
• Why perceiving yourself as a ‘part’ of the community, instead of the leader of it, helps build trust
• Why being relatable and transparent helps you build a loyal audience

… Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have. 

Here’s a glance at this episode...

• [07:28] Jen Hatmaker is a writer, speaker, and podcaster who loves to serve women. 
• [11:53] Jen’s offerings have evolved from books to a podcast, book club, and a course. 
• [16:00] Jen shares what it means to have a community based business. 
• [25:05] Navigating her divorce publicly was very challenging. Instead of pretending it wasn’t happening, she chose to be authentic. 
• [30:34] Life happens. Create a team that can take care of your business when you can't be there. 
• [39:07] If you're lonely, others are too. Be the initiator and make friends with people who may be lonely too. 
• [43:49] Jen took her first solo trip after getting her divorce, which was empowering. She went to Maine for a month and vowed to do a trip each year. 
• [52:07] It's been a joy for Jen to create a business based on real life.

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Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done)

On any given day, I have a number of apps open on my computer and my phone to help me run my business -- from Asana, to Voxer, to Kajabi where I host my digital courses.

Thank goodness for these platforms, because let’s be real – even just ten years ago, having an online business was much more difficult because this sort of technology just wasn’t available.

And while these applications allow online businesses to run seamlessly, I recently read a study that reported that the average person spends five work weeks – or nine percent of their annual time at work – context switching, a.k.a reorienting themselves after toggling to something new.

That’s a lot of wasted time, and beyond that, constantly having to readjust takes a toll on your ability to focus. 

This article really got me thinking about some different ways that I could minimize context switching in my workday -- and since I’ve put some of them into practice, I’ve noticed that I’m much better able to stay in the zone.

In this episode, I’m sharing the four ways I avoid context switching throughout the day, and how it’s helped me to be more productive.

So close out of all those apps on your phone, pop in your earpods, and get ready to focus on this informative episode.  

Here’s a glance at this episode...

• [03:22] Context switching is going from one application to another. Average users toggle between apps nearly 1,200 times a day.
• [04:41] Context switching increases the brain's production of cortisol.
• [06:31] I plan out my ideal work week and set themes for each work day.
• [07:22] I have guidelines in place for Slack. I don't want my team to have to stop and check the app every time there's a notification.
• [08:11] Look at all the tools you use and how you use them to decide if there's any way you could simplify the process.
• [08:47] The most important thing you can do is give yourself permission to stay focused and in the zone. Setting timers is a great way to do this.
• [10:47] Homework: What do you plan to do in order to reduce context switching? DM @AmyPorterfield with one thing you're going to do in the next 24 hours.

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Simple strategies to build your personal brand, monetize your message, and increase your influence

If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. 

I get it – the digital world is crowded, and getting to that point can seem pretty overwhelming. But the good news is, it’s more possible to have an influential personal brand today than ever before.

Now, I’ll come right out and say that there’s a lot more that goes into brand-building than having a Tik Tok video go viral. 

Sure, that might get you a few more social media followers in the short-term, but in order to build a brand that will stand the test of time, you need to be much more strategic about it. 

That’s why I invited Rory Vaden to the show – because when it comes to personal branding, he’s the guy you want to listen to. >> Be sure to grab your free brand call with his team here!

Rory is a New York Times bestselling author, Inc. Magazine Top 100 Leadership Speaker, the Co-Founder of Brand Builders Group and the host of the highly rated Influential Personal Brand Podcast. 

In this episode, he’ll share simple brand-building strategies you can implement today, including:

• The greatest secret to growing a highly engaged audience online
• Simple strategies to become a well-established leader in your space 
• The Brand DNA Helix and how you can use it to grow your business
• How to increase your influence and monetize your message

I absolutely loved this conversation with Rory, and learned so much from him. I hope you enjoy it as much as I did. 

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After doing 100 podcast interviews about my new book, here’s what I learned

To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. 

I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling to multiple different cities throughout the United States.

It was both rewarding and exhausting… and I won’t lie, I had to pinch myself a couple of times, because writing a book – and then going on the road to promote it – has literally been a dream come true for me.

Now if you’ve been with me for a while, you probably know that I’ve learned so much throughout the entire experience of writing, pre-selling, and promoting a book. The podcast tour was no exception. 

In true Amy Porterfield fashion, I prepared as must as I possibly could. I didn’t want to sound like a broken record, and it was also incredibly important to me to share its message in a way that was really meaningful for listeners.  

I’m happy to report that all of my preparation paid off – but of course, there were some things I learned along the way (and in retrospect) that I wanted to share with you. 

In this episode, you’ll hear the 5 biggest lessons I learned, which I can guarantee will be helpful if you write a book, or do a podcast tour, at some point in your journey. And what’s great is you can also apply the lessons I share to other areas of your business, too.  

So pop in your earpods, cozy on up and tune in!

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My readers give an honest review of my book, Two Weeks Notice

Writing a book has been one of the most rewarding experiences of my entire life. 

Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind you), I never would have imagined that one day I’d be a published author helping other women start their own businesses.

So now that my book Two Weeks Notice is officially out there, I’m absolutely over the moon. 

From the very beginning, it’s been my goal to help women all over the world find the courage to quit their jobs, make more money, and create a life of their own design through entrepreneurship. 

And I’m absolutely overjoyed to know that it’s doing just that. 

In this episode, you’ll hear from a handful of women who have read Two Weeks Notice. They share what’s stood out to them the most, what they’ve written on sticky notes, what chapters they’ve read over and over again, and the words that have moved them most. 

Hearing the impact this book has had on them truly warms my heart, and it’s my hope that these stories inspire you to take the next (or first) step in your journey – whatever that looks like for you!

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When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH

I’m going to let you in on something that I don’t really talk about a whole lot. 

And it’s that I can be downright mean to myself during times when I should be proud of myself. 

When people that I care about are happy for me or congratulating me for something I’ve achieved, I’m often thinking of things that I could have done better instead of giving myself a pat on the back. 

Now, I know that this part of my personality is part of what fuels my ambition, pushes me to improve, and to better serve my audience. 

But I’ll be honest -- it’s no way to live, and I can’t ever imagine telling someone else some of the things that the little voice inside my head has told me over the years. 

So when my inner monologue starts to get really nasty, I have to nip it in the bud -- and I do that by remembering my Why. 

Your Why, my sweet friend, can help you overcome all the obstacles that you face in your entrepreneurial journey – during the times that you’re down on yourself, when you’re worried, and when you want to just throw in the towel and quit. 

In this episode, you’ll hear my Whys, and exactly how I use them to flip the script on my self-doubt and negativity.

You’ll also hear two incredible stories from my own students, and how they’ve used their Whys to persevere through incredibly difficult experiences in their lives and businesses. 

So get comfy, grab a Kleenex, and get ready for an incredibly heartfelt episode.

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The step-by-step marketing launch strategy behind my new book, Two Weeks Notice

If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. 

Writing a book -- especially one that I know is going to help so many women ditch their 9 to 5 jobs and create a life of their own design through entrepreneurship – is honest-to-goodness a dream come true. 

But I won’t lie, the entire experience -- from actually writing the book to building excitement about it and pre-selling it -- has been a true labor of love. 

There are so many things that I’ve learned about the publishing industry and what it takes to have a successful launch that I could probably write a book about it. 

And I just might do that -- but for now, tune in to this episode to get a behind-the-scenes look at the process.

You’ll hear about the specific goals I started with, the marketing blueprint I used, and about all of the little publishing nuances that have kept me up at night.

So if you’ve ever wanted to write a book, or are curious about what it takes to pull it off – then pop in your earbuds and give this episode a listen.

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The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider

If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? 

To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me that you hear on my podcast. A company brand is one where the business is completely independent of your name – like Starbucks or Kajabi.

When I first started my business many moons ago, it was clear to me that a personal brand was the way to go. 

But as my business continues to evolve, I’m getting curious about what it would look like to transition to a company brand – and if that’s even possible – because let’s be real, I don’t see myself doing Instagram Reels at 90 years old.

In fact, my dear friend Michael Hyatt recently transitioned his personal brand to Full Focus, and it’s been a really great move for his business, and his personal life.

I won’t lie, seeing him do this has me thinking about my own future, and I’m breaking down exactly what’s on my mind in this episode. Tune in to hear: 

• The pros and cons of a personal brand and a company brand
• Why I decided to have a personal brand vs. a company brand when starting my business
• The roadblocks I’m encountering at this point in my entrepreneurial journey
• What new and established business owners should consider when it comes to their brand

This is a great listen for anyone who is thinking about starting their own business or already has one. 

Oh, and when it comes to my personal brand, don’t worry -- I’m not going anywhere anytime soon.

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Learn the simple framework for achieving both success and fulfillment 

As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. 

But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? 

The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.

And my guest Anthony Trucks has a really simple framework for it.

Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. 

He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.

In this episode, Anthony shares: 

• How to use fulfillment as the true measurement of your success
• The two types of identities that determine success or failure 
• How to identify the identity you align with, and use it to your advantage 
• A solution-based process for finding success and creating work that inspires you

I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!

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Authenticity and the digital world: How to get clear on what you’re all about

If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. 

For instance, when I get a negative comment or criticism online, I’ve got to take a deep breath, center myself, and block some of those negative thoughts that start to creep in.

It’s been something I’ve had to practice over the years, especially as I’m continuing to put myself more and more out there online. 

And one of the things that has really helped me do this is remembering that I cannot be for everyone. Not everybody that crosses my path online is going to like me, and guess what? That’s A-OK. 

This is something I learned from my dear friend, Jasmine Star, who's been one of my entrepreneurial besties for as long as I can remember.

You only need a small fraction of people to resonate with you -- and heck -- buy from you, in order to build a successful online business. 

That’s why I make it a point to show up as authentically as I can online – and being true to myself in this way makes me even prouder of the business I’m creating.

It requires that you ask yourself some questions to really figure out who you are and what you stand for – and that’s what this episode is all about.

Tune in to hear my thoughts on authenticity in the digital world and what you can do to stay true to yourself. 

Happy listening!

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Michael Hyatt shares new research from his new book, Mind Your Mindset

I’ll be the first one to admit that my thoughts – aka the little voice in my head -- have gotten in my way more times than I care to admit. 

It’s told me terrible stories like, “You’re not good enough,” and “You can’t do this” – and guess what? Those narratives, even though they’re not true, are all rooted in past experiences I’ve had in my life.

According to research spearheaded by my mentor Michael Hyatt and his daughter Megan, it’s not unusual for 50% of our memories to be false or distorted. And yet we create stories around what’s possible based on those faulty memories. 

Now, here’s the good news. It’s scientifically proven that you can engineer your thoughts for success, and in this episode, you’ll hear how. 

Michael joins me to talk about performance psychology, neuroscience, and the cognitive science around success, which is all uncovered in his new book Mind Your Mindset. 

Tune in to hear:

• How and why your thoughts influence your success
• 3 simple steps you can take to rewire your negative thoughts
• What to do when that negative mindset continues to persist
• Examples of how everyday people have engineered their mindset for success

… Plus, much, much more! So if you’re sick and tired of old stories getting in your way, pop in your earbuds and press play! Trust me, you don’t want to miss this one.

Here’s a glance at this episode...

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Online marketing strategies you can use for a wildly successful course launch

Warning: This episode is juicy. 

And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. 

In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*

If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. 

We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.

In this episode, you’re going to get all the strategic details on the pivots we made  – down to the why, the how, and the results. 

You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. 

What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!

P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! 

Here’s a glance at this episode...

• [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference. 
• [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.
• [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.
• [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end. 
• [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.
• [23:03] We made three big changes to our Facebook community. 
• [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.

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Joe Polish shares 10 actionable strategies on how to grow your business network

My guest on this episode has been coined as one of the most influential connectors in the world. 

Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.

His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.

Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). 

That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.

I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!

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Tangible, actionable strategies to grow your business through video 

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).  

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 

In this episode, Shadè shares the steps she took to get there, including:

• Tangible, actionable strategies to grow your business through video 
• How you can use the “5 C’s” to leverage social media and video
• Tips for making your videos pop and gain traction
• 3 mind pits you should be aware of and tangible ways to overcome them   

This is an action-packed episode, so buckle up!

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4 things you should always remember when a team member quits

In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. 

If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. 

Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. 

I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. 

In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. 

It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. 

Here’s a glance at this episode...

• [01:43] Losing a team member is one of the hardest parts about entrepreneurship.
• [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront.
• [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur.
• [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone.
• [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward.
• [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense. 
• [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions. 
• [14:52] Make sure that you're very clear on the role that you're hiring for in the first place.
• [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role?
• [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience.
• [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better?

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Grab the freebie for this episode by heading here!

My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did

As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. 

Yes, you read that right – 66%.

Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. 

From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  

And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.

I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! 

But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. 

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Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business

As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.

Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.

Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.

Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.

Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. 

And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. 

Tune in to hear: 

• Why resentment is an indicator that you need to set more boundaries
• My process for setting healthy boundaries that I can actually enforce
• What it means to ‘choose your hard’ and why that’s important 

…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.

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After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. 

Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. 

If you know me, you know that my goal in all that I do is to serve my audience at a really high level. 

No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. 

I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. 

It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. 

I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode.

You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward.

So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes!

Here’s a glance at this episode...

• [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons.
• [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value. 
• [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new. 
• [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work. 
• [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option. 
• [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure.
• [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%. 
• [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action. 
• [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure. 
• [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass. 
• [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me. 
• [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.

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What I do to ‘check myself' when I have a shiny new idea

If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. 

But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else.

It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line.

And here’s why:

If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well.

Now, there are certainly times when you should add something new to your business. I’ve done this many times.

But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business.

And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation.

So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!