Today I’m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust.

I’m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out.

And, I’m also excited to give you a freebie that will make these strategies come alive for your business. It’s called, “The Anatomy of a High-Converting Testimonial.” I’m going to show you how to turn a bad testimonial into a good testimonial, and a good testimonial into an outstanding one. Your testimonials will shine with the help of this awesome tool.

Now, why do you need a good testimonial?

Your credibility is everything when wanting your audience to trust you. Social proof is invaluable when it comes to this.

Testimonials are the best way for you to address objections or hesitations that you may be seeing.

Testimonials allow for your community members to speak up for you and persuade others to buy your product or sign up for your course. If you can have a quote from a community member on an opt-in or sales page, it can be the selling point for on-the-fence potential buyers.

Listen in and get started now!

The most important objectives when building your audience are that you want them to know you, like you and trust you.

Then you have the ability to capture outstanding testimonials that let potential new audience members know how amazing you are.

As I mentioned, in this episode we are getting into the who, what, when, where and how of outstanding testimonials.

Here are the first few spoilers I have in store for you in this week’s episode:

• You don’t need to only have testimonials from customers.
• You don’t need to use a testimonial verbatim, as it is sent to you.
• You don’t need to wait until your students have completed your first course to start collecting testimonials.
• You don’t need to just have a dedicated testimonials page.
• You don’t need to wait for kudos to come to you.

There are many people—outside of customers—that you might not have thought of who can provide you with testimonials. I tell you who those people might be for you and explain how to successfully solicit a testimonial from them.

When someone sends you a testimonial, you don’t need to use the exact verbiage they send you. Most people aren’t writers and don’t know what components go into an exceptional testimonial. In this episode I tell you how to work with your students to create an outstanding testimonial that will make you shine and convince potential students to buy your course.

Also, the components of a good testimonial are so, so important. I give you the framework for a perfect testimonial to ensure that every reference is a home run for your business.

Next, you can always be looking to capture testimonials. However, beyond that you don’t need to wait for your first course to complete before you start capturing kudos about your work. I have some strategies for you to get started collecting testimonials now.

There are some very strategic locations that your testimonials must live. I go into depth on where those are and what types of testimonials should live on those pages.

And, you may be thinking, this is all great, but how do I bring it all together to get an outstanding testimonial?

Well, I’m pulling back the curtain and telling you exactly how I’ve done this and how you can too.

I’m excited for you to start tackling these components now and start building your testimonial database! (Don’t worry, I share how to create a good database too.)

Social media changes RAPIDLY and today we are exploring what’s working NOW.

My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook page has more than one million followers.

This doctor knows what’s working in social media today more than some of the best social media experts out there today -and that’s saying a lot!

Dr. Axe has leveraged what’s trending and his incredibly strategic take on building the backend of his business to grow his company using social media. Everything about this is a home run.

Being engaged with your audience is the key to success. Knowing what’s trending in social media, knowing what your audience loves, knowing the latest information in your field are all components to growing your business online.

Dr. Axe, however, is actually a minimalist when it comes to his online presence. He doesn’t overwhelm his audience or sweat being everywhere online every day. I find this so refreshing and you will too!

When you’re just starting out, it’s all about quality over quantity and I’m giving you the keys to how to grow an engaged audience while focusing on quality.

You will learn how Dr. Axe has attracted more than one million Facebook followers, his philosophy on using social media platforms, strategies for niche-interest list-building, how to nurture your current email list, and what to teach in a webinar versus what to sell in your webinar.

During our time together, Dr. Axe answers the following questions:

• What’s the right length for a Facebook Live piece that will really speak to your audience and draw viewers in?
• Do you know the best tips for how to make partnerships work for you?
• Can you spot trends and know where to look to find them?
• Also: Do you know the ratio of how much content you should give to how much you should sell? (This is FASCINATING! There’s an important reason why, too.)
• There’s also this little thing called the purple cow. Do you have one?

I give you all of this and more in this action-packed quick conversation with the king of online business building.

I promise you this will not stretch you thin. In fact, these strategies will make you more efficient online. Thereby, freeing up more time for you to focus on your content.

AMEN to that!

Do you want to know what Facebook ad retargeting is all about?

By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign.

Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting.

We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales.

Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience.

As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign.

We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it.

Then, we go into how you can leverage a retargeting campaign and the benefits (more sales) that come from using it.

Next, we spend some time talking about how to determine the right audiences for retargeting and the different kinds of audience groups you can create. (The biggest asset of retargeting is that you are able to reach out to a more specific, warmer, unique audience.)

I’ll also share my own retargeting experience and tell you a little bit about how I first used retargeting and how I was able to create a smaller scale campaign, build my audience groups, and then leverage those leads to successfully sell something even bigger.

Facebook retargeting is an incredible tool. Take advantage of this episode so you can understand and apply these strategies to start your own Facebook ad retargeting campaign now.

Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?

Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.

I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on.

So here it goes. (Listen in here.)

I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here.

I’m a show and tell kind of girl and I want you to understand how these five lessons came about. So, be prepared to hear the nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way.

I also go into detail on the roles of some of my oh-so-important support staff during a launch. I talk about how many full-time employees I have when I’m not launching and then break down my total full-time and part-time team members that I have ready for launch time.

Use these five strategies to avoid getting overwhelmed, prepare yourself for any launch big or small, learn how to bounce back from any misstep and most important have a successful and profitable launch.

When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.

Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence.

Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing.

And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence.

In this action-packed episode I share:

• The 8 Steps to Successful Affiliate Marketing
• The 7 Reasons Why Being an Affiliate is a Great Dry Run for Your Own Launch
• Common Mistakes People Make with Affiliate Marketing

Whew! This is a TON of value.

I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is one of the best ways to get the hands-on experience you need to feel good about your launch. I know this because this is the path I took—affiliate launch first, then my own launches.

Check it all out here.

So we will start off with those steps to mastering affiliate marketing:

• Pick Your Products
• Set Your GBB Goal (good, better, best)
• Make Key Decisions
• Set Up Your Backend
• Run Your Communication Plan (Paid traffic and emails)
• Create Results through Engagement
• Communicate and Convert
• Deliver on Your Word

Then, you will want to stay tuned for the real meat of this episode. I show you how affiliate marketing connects to your own launch—and how you can best leverage this approach to get results in your launch.

Rachel also shares her new program “Profit without Products.” I love when products are born out of experience and knowing your stuff inside and out. Being an affiliate marketer changed her life.

Rachel gives you the roadmap and tools for knowing what steps to take and when you should take them. She even gives you step-by-step instructions for the tech you need to reach your goals, so it won’t be overwhelming and you won’t be on your own. You can get all the details here.

Rachel and I wrap up with the common mistakes some people (not you with the help of this episode!) make with affiliate marketing, including not priming the pump, drive-by posts (a pet peeve of mine!) and the ultimate baddie: poor affiliate etiquette.

I also give you a sure-fire tip to being the best partner that your affiliate has ever seen. This advice will make them want to work with you over and over again.

It’s all here in your must-have guide to affiliate marketing.

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.

Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.

Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.

Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.

With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.

Here are some of the questions we are going to dive into:

• What is the most crucial part of any sales page?
• Do I know what imagery will compel my audience to buy?
• What types of testimonials do I need to curate?
• What are my product’s benefits and features?
• How long should my sales page be?

Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.

How?

The process for formulating a high-converting sales page is what I’m talking about today.

Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.

This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.

After you ask yourself the four questions, there are then four core points that every sales page must include.

In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.

The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.

If you know where their hearts are, you can better empower them to take this journey with you.

Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.

The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.

Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now!

I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business.

Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website.

Familiarize and empower yourself with these essential insights here.

Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you:

• Understand what you must have signed by every client
• Know the difference between what contract you need for a client versus what you need from your online course members
• Protect yourself against someone using your content incorrectly
• Learn how to protect the content on your website
• Create a clear plan for your privacy policy—and discover who needs to see it

Gena also breaks down the ever-elusive copyright and trademark definitions and what you need to take action on right away to make sure your business is protected.

We also share the website address for where you can check to see if you’re infringing on anyone else’s trademark—or (better yet) if the business name is up for grabs!

You may never have thought you’d feel knowledgeable on the topic of your business and the law, but believe me after learning these concepts from Gena, you will know how to avoid being caught off-guard.

Remember at the end of the day you can’t control everything that happens online. However, if you do nothing else for your business, protect yourself and your business by listening to what’s in this episode.

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started?

My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera.

Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger.

For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too!

The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine.

Once you see the metrics from your first Facebook Live broadcast, that will be all the encouragement you need to do another and another and another…

Kim shares a huge secret about the free reach of Facebook Live and why Facebook is able to successfully increase your newsfeed presence by 10 times that of a regular post. We also discuss strategies and tips for creating incredibly successful Facebook Live broadcasts, leveraging the extensive reach.

We take a deep dive into:

• What types of content are most useful for Facebook Live

• Which additional social platforms complement your Facebook Live broadcast

• Where your focus should be while you’re live

• How professional or casual you should be

• The ideal cadence and timing for Facebook Live sessions

• Where you’ll find the metrics from your broadcast and how to leverage the results

• How to edit titles, images and posts for your broadcast

• The best strategies for communicating your upcoming Facebook Live to your lists and groups

With these tips, your skill set and confidence will increase. The more Facebook Live broadcasts you do, the better you will become. I have the utmost faith in your ability to kill it!

I love that I took the leap into Facebook Live. The organic reach of these videos blows my mind and it is positively affecting my bottom line.

Right away after the broadcast you can see the metrics.

Get in here and start learning! It truly will have a tremendous effect on your businesses.

Are you getting the most out of your Facebook ad efforts?

As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked.

Your Questions This Week:

• If my ad is getting results, can I use the same ad for different launches?
• Are conversions for Facebook ads lower on weekends?
• Should I ramp up my ad Facebook ad budget in the days before my webinar?
• Are Lookalike Audiences on Facebook be effective?
• I’m not converting leads. What am I doing wrong?
• Do you have any tips for writing irresistible and compelling ad copy?

The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here.

These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are navigating the ins and outs of Facebook advertising.

By the way—if you aren’t familiar with Facebook algorithms and how they work—KEEP READING (or better yet: Start listening!). Rick’s knowledge on this topic could dramatically change how you approach your campaigns.

For example, can you use the same ad for different launches? Sure. However, there are some guidelines to follow if you do this. Rick gives such an awesome answer that includes being careful about how much time has passed since you last ran the ad.

His response is a prime example of how Facebook algorithms can work for or against you. Listen in as Rick shares how to be sure to make these algorithms work for you.

I’m not converting leads. What am I doing wrong?

There’s no magic answer, which is a little stressful, I know. However, Rick provides a strategy for finding the answer that’s right for your outcome. So, you’ll find hope as he walks you through how to diagnose where your leads are going off-track.

Those are just two teaser Q&As, but listen here to hear them all.

As we near the end of our episode, Rick and I tackle how to write compelling copy for Facebook ads. Here’s what you will gain from listening in:

• What you might be focusing on vs. what you should focus on.
• How to write ad copy to attract your ideal audience.
• Strategies for learning what your ideal audience member wants to hear from you.

I love the takeaways in this episode and I know you will find them extremely advantageous for your business, so let’s get listening!