Online Marketing Made Easy with Amy Porterfield

Even the most vigilant goal-setters have been know to stumble when approaching the finish line, but my guest today, Jon Acuff - entrepreneur, New York Times and Wall Street Journal bestselling author, and popular speaker, has cracked the code on how to SIGNIFICANTLY increase your chances of FINISHING what you start, and you’re going to be pleasantly surprised to hear how to make it happen.

In writing his most recent book Finish: Give Yourself The Gift of Done, Jon commissioned a study where nearly 900 people were studied for six months to figure out what really works and what doesn’t when it comes to being able to finish what you start.

Jon breaks his findings down in six areas with an overriding theme of embracing imperfection (ugh! This is gonna be hard for some of us...)  

"Developing tolerance for imperfection is the key factor in turning chronic starters into consistent finishers." - Jon Acuff

Here are the six secrets to finishing what you start that Jon divulges on the podcast today:

  • SECRET 1: Cut your goal in half
  • SECRET 2: Choose what to bomb
  • SECRET 3: Make it fun!
  • SECRET 4: Leave your hiding places and ignore noble obstacles...
  • SECRET 5: Get rid of your secret rules
  • SECRET 6: Use data to celebrate your imperfect progress

So, f you’re about to start something or you’ve got a list of half-done projects that you’d like to finish - don’t wait another minute - listen to my conversation with Jon right away.

This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_228.mp3
Category:general -- posted at: 12:01am PDT

My guest today, Andrew Warner, tells us that chatbots are the FUTURE of online engagement. Sounds like something we should pay attention to, right? If you’re not familiar with chatbots yet, you will be by the time you listen to this episode.

I currently use chatbots to a limited degree in my business, but after this interview I can assure you, I will be using them in a MUCH bigger way. Andrew shared some amazing strategies that are easy to implement and don’t cost much, if anything.

Andrew is the founder of Mixergy, a podcast where he interviews entrepreneurs on how they built their businesses. He also started BotAcademy.com, where he trains people to create bots (not something he recommends for the majority of my audience, by the way).

In this episode, Andrew breaks down exactly:

  • What a chatbot is (Andrew created this sample chatbot for my audience)
  • How we should use them in our businesses (he blew my mind with some amazing statistics from using chatbots to increase webinar attendance show up rates)
  • How we should NOT be using them (you’ll want to know how to avoid these 5 mistakes)
  • How to begin using them (It’s easy and most are free)
  • Fun bonus: Andrew gives us a look into the future of bots...some fun ways they will be used. Think: being able to order, pay for, and have a beverage delivered for yourself or someone else while you’re attending a pro baseball game!

Andrew gives immense value in this episode...he shares great examples and even created a couple videos for us to see a chatbot in action (I’ve got those videos linked up below).

Behind-the-scenes funny story: I do most of my podcast interviews in audio-only format and when Andrew asked if we could turn on video because it would be easier for him to engage during our conversation, he was wearing a sports coat! I love that!! Talk about showing up...look how dapper he looks! I on the other hand was in my workout clothes.

This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_227.mp3
Category:general -- posted at: 12:01am PDT

When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!).

I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business.

Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning.

Here’s a snapshot of what I’m covering in today’s episode:

FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Circle and the #1 foundational question you need to ask yourself as you develop and grow your business. .

I also dive into the importance of understanding WHO you are serving - your Ideal Customer Avatar (ICA).

While this exercise will take time and some real work on your part, you don’t want to skip over this if you’re not really clear.

If you’re listening to the episode and are already clear on your ICA, you can just pick back up around the 21 minute mark to move on to Focus Area #2.

FOCUS AREA #2: Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:

Example from Michael Hyatt’s ABOUT Page.

FOCUS AREA #3: The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.

FOCUS AREA #4: Authentic engagement - a HUGE factor in whether your business will succeed or not.

FOCUS AREA #5: Creating a way to make money in your business while you are figuring things out and building the business of your dreams.

I also created a great freebie to help you work through these FIVE focus areas. You can grab that right here.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_226.mp3
Category:general -- posted at: 12:01am PDT

On today’s show, we’re diving into strategies around two things I LOVE to talk about: list-building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube!

You and I both know video is where it’s at so even if you haven’t thought about the platform much or are not a huge fan of video, this episode is loaded with very doable strategies that I want you to consider using to grow your email list.

My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising.

Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses).  

HOW BECOMING A YOUTUBE BOSS WAS A HAPPY ACCIDENT

Do you ever wonder if the work you are doing today will ever lead to something that can REALLY help you scale your business? Sunny shares her journey from being a social media consultant to coming to a place where she didn’t have the bandwidth to accept any more clients.

In order to save some time and provide a common solution to several of her clients, she created a video that that changed the trajectory of her business forever. She published that video on her non-branded YouTube channel, emailed the link to her clients, went to bed and the next morning had 2,000 views!

THE POWER OF REVERSE ENGINEERING

Sunny was completely surprised with the amount of views and comments and decided to figure out what the heck had happened, so she reverse engineered the situation. Through this process Sunny realized the key to the success of that ONE single video and applied it to every video moving forward. In that first year she grew her YouTube subscription to 50,000 in and 3 million views!

WHAT CONTENT IS BEST FOR YOUTUBE?

As Sunny will tell you, YouTube is a platform that people are searching every single day for how to solve their problems and get their questions answered. That was why that first video she published went gangbusters. She was providing a solution to a problem that many people were searching for.

Well guess what? You as an entrepreneur can be the one to provide your ideal customer the solutions and answers that they’re searching for on YouTube...you just need to show up and let you videos be found. If it worked for Sunny, it can work for you too!  

GETTING STARTED GENERATED LEADS ON YOUTUBE

You’ll want to tune into today’s episode to get all the details on Sunny’s 3-phase system to creating an evergreen lead machine, but here are the phases broken down:

PHASE 1

This phase is all about creating profitable content that increases your reach and revenue without having to rely on paid advertising. The key here is to research before recording and here’s how:

  • Use frequently asked questions for content ideas
  • Look for ideas from your competition and community hubs (Sunny’s not suggesting you steal from your competition, but there’s nothing wrong with getting a little inspiration and putting your spin on an idea that’s resonating with your ideal customer.)
  • Look to provide content on trends within your industry. This is not for the evergreen leads so much, but more more gaining visibility and reach.
  • Research and find the right keywords and key phrases to use when titling your videos.

PHASE 2

This phase is all about converting your viewers into customers through Sunny’s H.O.T. (Hook, Outcome, Testimonial) formula. She explains how  you can use this formula to tweak your video scripts to keep your viewer engaged, which will turn them into a loyal viewer, and ultimately a paying customer.

It’s through Sunny’s H.O.T. formula where list-building comes in too! Sunny explains how to work in the ever-so-important conversion calls to action where you provide an opportunity for your viewer to download a guide, checklist, or worksheet.   

PHASE 3

This is the evergreen traffic machine phase! Now that you’ve got your phase 1 and 2 bases covered, it’s time to publish your video. But you’re not just going to publish and wait...Sunny explains why the first 24-48 hours after posting your video is crucial to actively distribute a link to your warm audience in order to get some engagement going which tells YouTube that your video is one that should be ranking on the first page. Once you’re on that first page, your cold audience is introduced to your video and this begins that evergreen lead machine!

You might be thinking, “This is great, but I don’t have any authority on YouTube, so how am I supposed to rank when my competition is so tough?”  Sunny explains in detail in today’s episode but the key is to work on getting search rankings in smaller competition pools.

So there you have it! I’d love to hear how you’re going to use YouTube as a list-building technique in your business. Head over to Instagram and DM me and let me know. I’d love to hear from you!

This episode is brought to you by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days”. If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_225.mp3
Category:general -- posted at: 12:01am PDT

On today’s show I brought on the Integrator on my team, Chloe Euse. The goal of this episode is to help you step into the Visionary role as the founding entrepreneur of your business so that you can do more of the things that you were created to do and that are in your zone of genius.

The deal is, in order to be able to fully step into that role, you will need to hire an Integrator (also known as a Project Manager) to work alongside you.

I’m taking you behind-the-scenes so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your Integrator figures out the HOW to make your vision come true.

I really want you to take the time to tune in and listen today and hear directly from us, but here are the key areas we cover:

  • The skills that are vitally important for an Integrator to have
  • How specific Myers Briggs types may work better (or worse) together
  • The nitty-gritty of how a Visionary and Integrator work together (you two are going to work VERY closely together so you better like each other!)
  • Whether you should hire a local or virtual Integrator
  • How the Integrator executes on the Visionary’s vision (this is where the other members of your team and contractors come in!)
  • How tension between the Visionary and Integrator is actually a good thing
  • Why an Integrator is NOT an implementer. There is a very important distinction here!
  • What a day in the life of an Integrator looks like
  • Chloe’s TOP 3 tools that she couldn’t live without as an Integrator
  • Chloe gives you (the Visionary) some final words of wisdom for when you decide to take the leap and hire your Integrator (her insight here as an Integrator is GOLDEN!)

And to wrap this episode up with a big bow, we’ve got a couple fantastic freebies for you. Both are Google Doc templates that you can take and make your own.

  1. The exact Integrator job description I used when I hired Chloe.
  2. The pre-hire test-run assignment I used for my top Integrator candidates.

This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up.  

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_224.mp3
Category:general -- posted at: 12:01am PDT

Raise your hand if you could use a little extra cash in your business right now!

In the first few years of building my business I certainly could have used some extra money, and had I known what I know today, I would have done something entirely different that would have brought in a nice flow of revenue during those tight times: affiliate marketing.  

If you don’t have affiliate marketing as a revenue generator in your business, I want that to change for you today.

My guest today, Pat Flynn, is going to share his proven system for earning money through affiliate marketing. Why did I choose Pat to be our guide today? Because he has earned three million dollars through affiliate marketing commissions since he started this business! He knows his stuff!    

AFFILIATE MARKETING IS A GAME-CHANGER!

If you’re new to the idea of affiliate marketing, Pat simply defines it as the process of earning a commission by promoting another person or another company’s product.

The great thing about affiliate marketing is that if you love a product or service and have a platform that you’re able to share why you love it with your audience, you can earn a commission from that recommendation at no cost to your audience.

Pat shared how he promoted one of his favorite products through a banner ad on his website and was being paid $1,000 per month, but he contacted them and asked about trying out an affiliate relationship instead. They did and he went from earning $1,000/month to $8,000 the next month!

PAT’S TOP TWO TIPS ON HOW TO BE SUCCESSFUL IN AFFILIATE MARKETING:
  • Be authentic. Don’t be an affiliate for a product you don’t believe in. Think about the things you would recommend to a friend, this is how you should think when you’re deciding what products to be an affiliate for.  
  • Treat the product you are promoting as if it were your own. Tell your audience why you love it, how it has helped you, and how it can help them. It’s extra helpful if you can take them behind-the-scenes and show how you use it.
TWO TYPES OF AFFILIATE MARKETING TO CONSIDER: PASSIVE & ACTIVE

An example of a PASSIVE way of affiliate marketing is when you include links to products on your website, like my Tools of the Trade page here. This is considered PASSIVE because once you set it up, it’s there and as people come to your website or are linked to it in an email, they can click on the links to make a purchase. Another example is by including a link just like this link right here in the show notes in which I’m sharing my affiliate link to Pat’s 123 Affiliate Marketing program.

An example of an ACTIVE format of affiliate marketing would be it Pat and I decided to do a special webinar with a launch sequence where we were actively promoting and selling the product to our audiences and we even offer a special deal that’s only available during a specified time period.

A prime example of this is when I promote B-School each year in February. I go all out in promoting Marie’s program because I 1000% stand behind her program, and because of this I promote the program as if it were my own. Being an affiliate for this program has been a game-changer for my business and I definitely use the strategies that Pat teaches in his program.

Either way, always be upfront with your audience that you are an affiliate. This is being transparent with your audience, but also protects you legally.

JUST GETTING STARTED IN AFFILIATE MARKETING?

Pat is clear that you do need to have an audience to be successful in affiliate marketing, otherwise who would use your links or join your webinars? However, I love that he talks about planting seeds now for people that may come across your content down the road. You may not make much money when your audience is small, but everything will be in place for you to earn affiliate commissions as you grow.

This is also a great way to begin monetizing because that trust you gain by recommending other people’s products can then lead to you selling your own products down the road.  

HOW TO AUDIT YOUR EXISTING AFFILIATE MARKETING STRATEGY

Maybe you’re already an affiliate, but you want to do an audit to see what’s working and what’s not, Pat suggests looking at your Google Analytics and see what’s doing well and optimize for those. Here are a few of the optimizing ideas he shared:

  • Include more links in your blog archive
  • Interview the founder on your show or on your blog
  • Create a demo video for the product you are recommending
  • After you’ve generated lots of leads for an affiliate you are then in a good position to contact the company to discuss other ways to promote your affiliate link beyond the traditional methods (Pat gives some good personal examples in the episode)
  • Create offers or bonuses as an incentive to go through your affiliate link
  • Add links to your resource page
  • Do a review of the product
PAT’S #1 NINJA AFFILIATE MARKETING TRICK!

Create a demo video!

Pat says creating a demo video is one of the most underused but HIGHLY effective techniques to take your affiliate marketing to a whole new level.

Pat includes the in-depth how-to create a killer demo video that converts as a bonus to my audience if you purchase his 123 Affiliate Marketing program through my affiliate link, but he also shares a few tips right here!

  • You don’t need to share every little feature or process for the product you’re recommending. Your demo video should show just enough to excite someone, but not bore them. It’s not a tutorial, it should be a overview that shows the viewer what the product is and how it can help them.
  • Pick three features to share in your demo video, but make sure to understand how to share why these features exist and why this product is unique.
  • Show your viewer how easy it is to use the product. If you do, they will want to get started using the product right away!  
TOP MISTAKES TO AVOID IN AFFILIATE MARKETING
  1. Promoting the wrong product. Make sure your are promoting relevant products that you have experience with and that WILL help your audience.
  2. Not pushing hard enough. Of course you don’t want to be annoying or too pushy, but when you know you’ve got a product that will solve that person’s problem or help them to achieve a certain goal they have, then you can and should push harder.

Alright, you’ve got ninja tricks, some mistakes to avoid, and hopefully a plan to either begin earning money through affiliate marketing, or a plan to give your existing affiliate strategy a boost

Take a listen to this short one-minute video where Pat tells you a little bit more about how you can earn money through affiliate marketing.  

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_223.mp3
Category:general -- posted at: 12:01am PDT

I just got back from a total immersion weekend retreat in Palm Springs with my Integrator Chloe and in today’s episode I share all the details of what went down! Unlike a typical team retreat we weren’t brainstorming ideas, we were actually cleaning up the messy stuff in our business.

Yep, I’ve got messes to clean up just like anyone else. I must say, I do believe my team and I are a gold standard when it comes to setting up systems and processes, but I think no matter how well the backend of your online business looks every single one of us has room to do a little cleaning, don’t you think?

Let me share a little bit about the weekend...

WHAT IS A TOTAL IMMERSION RETREAT WEEKEND?

First things first, this is NOT a team retreat and it is NOT a big brain-storming weekend where you come up with new ideas for the future. This is dedicated time to spend looking at the messy parts in your business and cleaning them up. The types of things you’ll be looking at cleaning up, fixing, or eliminating are areas that will ultimately impact the financial bottom line in your business.

WHO SHOULD GO ON A TOTAL IMMERSION RETREAT?

This is time best spent either on your own, or in the company of the right-hand person in your business. I took Chloe, my Integrator, because she is such an integral part of my business. . (Side note: Don’t miss upcoming episode #224 where I bring Chloe on the show and we talk about her role as an Integrator (aka Project Manager). We get into what she does, how she does it, who she manages, how we work together, her fave tools and lots more!)

FIVE QUESTIONS YOU SHOULD ASK YOURSELF BEFORE YOUR TOTAL IMMERSION WEEKEND RETREAT

Answering the following five key questions will help you to set a focus and make sure you’re on the same page (if you will be with someone from your team):

  1. What’s your #1 pain point in your business right now?
  2. What feels messy, broken, or painfully slow?
  3. What needs to be fixed before you can grow?
  4. Where are you losing money? Do you have any current leaks in your funnels, or in any system that you’re using to make money right now?
  5. What have you been putting off for way too long? What are the important things you’ve been wanting to get to but you know there are just not enough hours in the day?

I want you to answer these questions when you take your total immersion retreat weekend, too. Yes, I want you to take time away to clean up the messes in your own business. You will not regret it, I promise you!

TIP for answering the five questions: When answering these questions for yourself, think about team, systems, processes, and funnels (for my beginners, don’t let the word funnel throw you off...this just means the different systems and strategies that you have in place to get people to buy or join your email list).

I go into much more detail in today’s episode, but I’ve included a snapshot here for you to see how our weekend progressed. Now remember, this is going to look different for everyone, but I thought the examples from my business might be helpful to get you thinking about areas in your own business that might need some cleaning up.

FRIDAY AFTERNOON/EVENING

  • Agenda
    We worked on our agenda during the 2-hour drive to Palm Springs. It’s important to have a clear game-plan before you arrive at your destination, so you can get right to work. While we laid our agenda out in detail, we allowed ourselves the flexibility to change and pivot as necessary throughout the weekend.
  • Calendars
    We cleaned up my calendar bigtime! I’m a big fan of the “no train” but for some reason I lost my way over the last few months and had said “yes” to too much. Because of this, I was missing important deadlines in my business because my calendar was too full. This also meant that I was working nights and weekends and that is something I am trying not to do.

SATURDAY MORNING

Fresh and ready for a new day, we cleaned up our elaborate evergreen funnel system inside InfusionSoft. Because we’ve been at this for awhile, parts of our funnels were broken. Let me just tell you that this part was NOT fun!! But, you know what, I’m glad we knocked it out early in the weekend. : )

SATURDAY AFTERNOON - THIS WAS THE FUN PART FOR ME!!

  • We talked about the projects we were going to work on moving forward and who was going to work on what.
  • We also talked about what projects we needed to put on the back burner or eliminate completely. In this episode I talk about a big decision we made in switching up something that one of my team members was working on.

SUNDAY MORNING

  • Wrapped up any loose ends and headed back home. (I didn’t do it this time, but next time I’m definitely scheduling massages for me and Chloe to enjoy before we leave.)

MY TOP TOTAL IMMERSION WEEKEND TIPS

I believe a total immersion weekend retreat like this is critical to the success of your business. Step away from your everyday distractions and you won’t regret it! Here are some tips for you to consider when you go on your retreat:

  • Choose a destination you enjoy and that inspires you. It doesn’t have to be fancy or expensive, but if you’re at a place in your business where you can splurge a little, go for it!
  • Just know that your days are going to be long. We worked hard, but it was so worth it!
  • Change up your environment so you don’t go stir crazy. We found fun little places around the hotel property to work throughout the weekend: the beautiful lobby, our hotel room, and we even knocked out a couple of hours of work from the bar while sipping on a refreshing margarita!
  • Take time to eat, drink lots of water, get some fresh air, take walks, and get 7-8 hours of sleep each night.
  • Let your family know that this time away will be focused on work and that you will not be available much throughout the weekend. It’s very important to limit distractions in order to make the most of your time away, and by stating this up front you will make sure no one at home is feeling neglected!
  • Keep a Google Doc noting the big decisions that you’ve made over the weekend and any team communication you want to relay when you return.
  • Get all those action items moved into your project management tool. Chloe always says, “If it’s not in Asana, it’s not happening!”
  • Don’t forget to have a little fun, too! You’re going to be working really hard, so I suggest you treat yourself to a massage or some sort of simple pleasure at the end of your weekend.
  • Upon your return, have a meeting with your team or individual team members to fill them in on some of the decisions you made or changes that may be coming down the pipeline.
  • Repeat your total immersion retreat weekend on a quarterly basis!

So what do you think? Are you ready to book a total immersion weekend retreat to clean up the messy parts in your business? I hope you said “yes!” because this is an investment that you won’t regret! If you’ve decided to go for it, pick where you’ll go and book it in the next 48 hours, and when you do, head over to Instagram and DM me to let me know when and where you’re going!

This episode is brought to you by Audible where you too can listen to the book I mentioned that I’m loving right now: High Performance Habits by Brendon Burchard, for FREE! Members of my audience get a FREE audiobook download and 30-day free trial at www.audibletrial.com/OMME

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_222.mp3
Category:general -- posted at: 12:01am PDT

HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY!

I'm always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well!

Anna spent 23 years as a second grade teacher but decided she wanted to make an impact on the education community in a bigger way. This decision to shift her focus led her to my programs and she dove right in, taking action after action until things clicked! She made $10k on her very FIRST webinar and she's NEVER TURNED BACK.

You won’t want to miss Anna’s incredible story as she shares her journey to success. She shares the specific steps (and consistent action) she took from making that first $10k selling 2nd grade course curriculum, to creating a membership site for teachers that brings in almost $60k per month, to her latest venture, a course that teaches teachers how to teach guided-math, which at the time of this recording had only been live three weeks and she’d already made $35,000! That’s an entire year’s earnings for some teachers!

TWO MISTAKES TO AVOID WHEN GROWING YOUR ONLINE BUSINESS

And to wrap it up, Anna shares the two things she would do differently had she known back then what she knows now. I 100% agree with both, so do yourself a favor and take what she says and don’t let those mistakes slow you down from the impact you are destined to make!

Alright, if you’ve gotten this far and haven’t listened in to the podcast yet, what are you waiting for? : ) I promise you, you’ll be inspired by Anna’s story and fall in love with her just like I did!

If you’d prefer to watch the interview, enjoy that right here...

This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.

Direct download: OMME_Anna_Bonus_Episode.mp3
Category:general -- posted at: 12:01am PDT

Neil Patel, master marketer and SEO genius, joined me on my show today to dive into the the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month plan that I’ve broken down for you in a free guide that you can grab right here.

I have to admit, I haven’t spent as much time or attention as I should on SEO strategies, but that’s all changed this year...my team and I are being intentional about learning more about SEO and we’re going to implement the plan that Neil shared with us today, too!

IT’S NOT ROCKET SCIENCE

One thing that Neil dispelled immediately is the fear that so many of us have around the idea of SEO strategy, and that is, that SEO is too complicated and we’ll never understand what exactly to do!

Here’s what he had to say about that:

“SEO is not rocket science...it’s not hard, and as long as you follow this plan, which is broken down into three main steps, you should get results.”

And let me tell you the plan is not complicated...it’s very doable and this guide is going to help!

WHAT IS SEO AND WHY SHOULD I HAVE AN SEO STRATEGY?

SEO stands for Search Engine Optimization and Neil explained that it’s really all about making your site compatible for search engines. Now of course we create our content for our audience to enjoy and find useful, but we need to understand the importance of making our content compatible for BOTH users AND search engines.

HOW SEO WILL INCREASE TRAFFIC, CONVERSIONS AND REVENUE

As an entrepreneur, you likely have a strong “why” behind what you’re doing online, but the bottom-line is that you want more people to see or listen to your content, you want to turn followers into customers, and you want to earn a living doing what you love to do. One way to accomplish this is to develop an SEO plan that has the ability to give you these tangible results.

And that’s exactly what Neil shared in today’s show! He broke down exactly what you need to do in order to get a really good, simple SEO strategy running on your website.

THE 3-MONTH SEO PLAN

I’ve outlined some of the key points Neil made in the interview here, but for the step-by-step plan download your free 3-Month SEO Guide here.

MONTH 1 - Research & Competitor Analysis

With SEO you may not see results for several months so you want to make sure you are going after the right keywords. Neil explained that if you’re not figuring out what keywords you should be using in your content, you might be getting traffic, but it’s NOT traffic that will turn into customers.

I’ve linked up to the keyword research tools that Neil recommends (below), but you’re going to want to listen in to today’s show for the JUICY hack he shared about using SEMrush to look up your competitor’s keywords as a guide in your research...it’s like he handed us a little piece of gold!!

MONTH 2 - Optimize Your On Page Code and Building Content

So, you’re probably wondering what “on page” means! I was too. : )

In simple terms, Google reads source codes (not the language you and I speak or read!) so it’s our job to make sure Google can read our websites so that we can rank in its searches.

The good news is that if you have a Wordpress website with the free Yoast SEO plugin installed it will handle most of the on-page SEO stuff for you. It basically walks you through the steps (in a very user friendly way) to make sure Google can read your pages.

Neil also discussed the importance of building quality content on a consistent basis on your blog. You’ve gotta have a place to use that keyword research from month-one research, right? Here are a few pointers Neil suggests you implement when you write your blog posts/articles:

  • Write in a conversational tone
  • Create thorough content (NOT short)
  • Use sub-headings
  • Keep paragraphs short
  • Use images
  • Wrap up your blog posts with a summary conclusion
  • End your conclusion with a question

MONTH 3 - Building Links and Getting Social Shares

Links from other people’s sites to yours (backlinks) can be a big SEO boost. Google loves seeing links, but not just any links! Google is so smart that it knows the authority and relevance of where those links are coming from. I know! It’s scary how smart Google is!

Anyway, obviously if you are linked to from a very well-known authority in your field, versus someone who themselves doesn’t have much authority or who doesn’t have much to do with your field, then who is Google going to give more credibility to? The well-known authority who is sharing relevant content with their audience via a link to your content, of course!

Part of Neil’s three-month plan also includes a great strategy for gaining social shares to your content. While social sharing will not directly affect your SEO, it sure will indirectly. Social sharing builds social proof, which ultimately builds awareness and your authority.

Make sure to grab your free 3-Month SEO Guide right here, to learn all about Neil’s technique for getting social shares through Buzzsumo.

I hope you listened to the episode because Neil broke all of this down in such an easy to understand and doable fashion. But let’s not leave it at that...I want you to put this plan in action. Here what I’d love for you to do right now:

  • Print out the 3-Month SEO Guide
  • Schedule time in your calendar to implement the steps in the plan. Remember to be non-negotiable with the time you block out.
  • Join my OMME Podcast Facebook group so that we can share our SEO successes in a few months. See you there!

This episode is brought to you by:

Gravy—my very own 24/7 engagement team who contacts my customers within hours of their failed payment, captures updated billing information and saves the customers I worked so hard to acquire. If you have a subscription model business or offer payment plans, you’ve got to check out Gravy!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_221_v2.mp3
Category:general -- posted at: 12:01am PDT

One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts.

That usually only happens while on vacation. As a matter of fact, I’m just back from a family vacation in Hawaii and I totally binge listened to a couple of my fave podcasts, The Life Coach School with Brooke Castillo and Oprah’s Super Soul Conversations. They are both soooo good!  

So if you too find the opportunity for a little binge listening, I thought it would be fun to compile a Summer Listening Playlist for you as it relates to my favorite past Online Marketing Made Easy episodes.

What made this episode extra special for me was to have some of my listeners submit their favorite episodes as well. (I’ve included audio messages from them directly in today’s show!) Let’s dive in!

YOUR ONLINE MARKETING MADE EASY SUMMER LISTENING PLAYLIST
TOP FIVE LISTENER FAVORITES
  1. Both Michelle from Canada and Sarah from Denmark are fellow megabatching lovers and they recommend episode #182: How To Mega-Batch Your Content. My productivity has skyrocketed since I began mega-batching in my business.  
  2. Lyndsey from Asheville, NC (hello Blue Ridge Mountains!) recommends you listen to an episode that helped her to grow her email subscriber list to 50,000 in just one year: Episode #99: How to Build a List-Building Blitz Campaign. Make sure to listen to her audio message in today’s show, she has some great insight on the one thing in episode #99 that made all the difference in her list growth!  
  3. Molly from Oregon actually has three favorites to share:
    Episode #149: Your 90-Day Pre-Launch Blueprint (she really loved the freebie in this episode and if you like a detailed blueprint, so will you!)
    Episode #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch (This episode is a follow up to episode 149 and will show you what the pre-launch strategy looks like in the real world.)
    Episode #209: The Surprising Journey of Launching a Physical Product with Lara Casey - I love hearing that Molly learned about a resource in this episode that saved her TONS of money in the production of her own physical product!
  4. Gregory from Nashville, TN (you’ve got to tune in to hear his awesome southern accent!) is a fan of the DIY approach and recommends you listen to episode #171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out - I was so happy to hear that Gregory said that this episode really gave him clarity to begin to build his brand and his online business. I’m definitely specific in this episode about what you should and should not be delegating in your business when you’re first starting out.
  5. For the 5th spot of my listener favorites list, I had to include a double-whammy because both of the recommendations are so good! Also, I just love how so many parts of the world are represented in the show today!
  • All the way from Perth in Western Australia, Neda shares her favorite episode #201: 5 Ways to Make Money (Without Using Webinars). - I love how Neda said this helped her combine her previous experience with what she’s doing now to make more money in her business.
  • And finally, from May in Oslo, Norway! May loves how episode #206: Post-it Note Content Creation Mini-Training contains a content creation process that’s easy to take action on! May, you are not alone...I had so much great feedback (and pictures of people’s Post-it Note creations) from this episode!  

I absolutely LOVED hearing from so many of my listeners and how their favorite episodes of Online Marketing Made Easy have helped move their businesses forward!  

Moving on to my own personal recommendations for your Summer Listening Playlist...

AMY’S TOP FIVE FAVORITES
  1. I absolutely loved episode #147 with Marie Forleo: How to Ask Better Questions and Get Better Business Results. Limiting beliefs and negative self-talk are a HUGE problem in the entrepreneurial field, and may be holding you back from achieving the success you want and deserve. This episode will help you to move forward with confidence!   
  2. Next up is episode #203: How to Get Noticed When You’re Just Starting Out. Are you seeing a theme here? My next recommendation is another on mindset! The online world can be a noisy place, but it’s the way you think that will really set you apart. I’m all about helping you reset your mindset around business and being an entrepreneur, and this episode will do just that!
  3. My next pick is a super strategic one: Episode #164: Free Content vs. Paid Content (What’s the Difference?) In this episode I talk about the #1 question I get ALL the time. I actually created this episode so I could have a place to direct people when I get asked this question and it’s one of my most downloaded episodes to date!
  4. Did you think I wouldn’t mention the first time my sweet husband Hobie joined me on the mic? In #161: Love & Business: How to Make it Work. Being an entrepreneur can be tough, but how about being married to one? This is an excellent listen for all those couples out there. P.S. Since then I recorded another episode with Hobie (#207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield which was super fun, too!
  5. The last episode that I’m going to recommend for you is one that is actually airing a couple weeks after this episode, so you’ll have to wait for it if you’re reading this before August 2, 2018. In episode #222: How to Create A "Total Immersion Weekend Retreat" to Clean Up Your Messy Business I talk about a weekend retreat I took recently with my Integrator, Chloe, in which we focused on cleaning up the messy stuff in our business. I want you to listen to this episode so you can get a behind-the-scenes peek at something that can be a complete game-changer for your business.   

So there you have it - you’ve got a nice summer playlist to tune into! I’m guessing there may have been one or two recommendations that really resonated with you and I want you to commit to listening to those in the next 24 hours.

If your favorite episode wasn’t mentioned here today, I’d love to hear from you! Head over to Instagram and DM me what your favorite is and why.  

This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan” -- My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_220.mp3
Category:general -- posted at: 12:01am PDT