Tue, 16 September 2014
In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.
I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.
The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!)
It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.
I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.
Here are 7 tips to creating a 3-part video series
1) Content Flow and Story Structure:
The sequence of your stories (the flow) and the level at which you share your whole self, will make a big impact on how your videos touch your audience. The more you share, the more your audience will understand your journey and connect deeper with your message. The more honest and transparent you are when telling your story, the more your audience will relate to you and your message.
2) Video crew or One-Man-Crew:
Try your best to invest in a great video quality production but don’t make the mistake of thinking you can’t launch your product or services until you can afford an expensive video crew. It can be done on a very small budget.
3) Written scripts or off the cuff dialog:
If you have trouble feeling comfortable speaking in front of a camera, writing out a script and reading from a teleprompter will ease the tension and make sure you don’t miss any key points. However, there will be times where just speaking to another person on the set will help you appear more passionate and sincere. (Below I list a couple of teleprompters I recommend.)
4) Location choices for added professionalism:
Recording the videos at your own home will always give you that internal feeling of comfort-ability, sort of like the “Home Court Advantage.” However, if you’re going for a more professional appeal, renting a hotel suite or renting a Co-Work space for the day, will definitely increase the production value and really put a polished look to your videos.
5) Have a keen ear on set during each recording:
By having another person on set whose only purpose is to pay very close attention to what is being said, is a surefire way to catch those inevitable mistakes you and your video person likely won’t catch. This will avoid having to reschedule the entire shoot and post production editing nightmares.
6) Express your honest opinion about each shot selection:
Review a still of the shot selection before recording. Don’t feel you are being “difficult” if you don’t feel it is the most flattering image of you. Instead of just going with the flow, suggest a new angle or shot setting.
7) Become comfortable in your own skin:
If you’re like most people, you’re not used to seeing yourself on camera and may view the final footage with an overly critical eye. Just remember that your audience is well aware they are not watching a Hollywood production and they definitely know we are not glamorous actors. No matter how you think you look, if you let your passion for what you do supersede your insecurities, you will automatically exude an air of confidence and your audience would come to love the authenticity.
So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.
Tue, 2 September 2014
In this episode of the Online Marketing Made Easy Podcast, I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed.
Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed.
Here’s what the recent Facebook algorithm change is all about.
They are cracking down on "click bait.” What exactly is click bait?
Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click.
Granted, click bait links can be an effective strategy, because people can’t help but click to find out more. And many marketers were finding success in their calls to action; that’s why these types of posts has been flooding the News Feed on Facebook.
The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a viral component built into their Algorithm, these click bait post were gaining a lot of exposure.
The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed.
And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy.
Here’s how to craft your post so that you’re not a victim to this algorithm change and your posts get as much News Feed exposure as possible.
Tip #1: Create or Only Share Quality Posts
Focus more on quality versus quantity. I would rather see you post two times a day with high-value content versus a bunch of posts that won’t get you the engagement that Facebook is actually paying attention to each time you post.
As you can see, this post was highly valuable and resonated with his audience. Look at all those shares and likes!
When people click on the link and go to your website from Facebook, make sure the content is interesting, exciting and engaging so they will STAY longer on your site.
Now, this isn’t particularly new news. However, most of us don’t think about how long people are spending on the other side of our links that we include in our Facebook posts.
Make that content valuable enough to keep them there and you will boost your engagement on Facebook . . . for free!
Tip #2: Be Specific With the Titles of Your Facebook Posts
The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website.
Stay away from click bait and instead be very specific about what you plan to share with your fans. Images including info such as this example is also very helpful.
This would not only safeguard you, but it will help you with targeting. You will attract the ideal audience on Facebook with each of your Facebook posts.
Tip #3: Post a “Preview” of Your Content When Posting on Facebook
When you include a preview in your post, you are more likely to get out into the News Feed. This means more free exposure for you!
What is a preview?
A preview is when you include a link to your article in the post and an image and a blurb under the image are automatically pulled into your post.
>Facebook has said that they will favor posts that have links that include a standard preview in the post versus posts that include a link with a photo but no preview.
Wrapping Things Up
Facebook is all about their users having a great experience when they go on to their website. But, if you think about it, that’s how we all feel about our own websites. When people come to my website, I want them to have a memorable and a valuable experience.
I encourage you to pay attention to how most people post on Facebook when they’re not marketing. Model those posts versus trying to be sneaky or too promotional with your posts.
Finally, we all want to offer immense value and that’s what Facebook is rewarding. They’re rewarding those of us who are posting content that people actually want to read, share, and comment on.