Online Marketing Made Easy with Amy Porterfield

I think we can all agree that the first six months of 2020 have been crazy, uncertain, and have pushed us in ways that we never expected -- especially as entrepreneurs.

Nonetheless, six months have passed and we’re now halfway through the year. So from one friend to another, how are your 2020 goals coming along?

Maybe you’re kicking butt -- go you! Or, perhaps you’re falling behind a bit. Given the COVID-19 pandemic, just know that you’re not alone, so give yourself some grace.

COVID or no COVID, I always find doing a mid-year goal audit helpful. It’s important to recalibrate where you are with our goals to ensure they’re on track and realistic.

In this episode, I have a 4-step process to help you reach your goals in the final six months of 2020 -- no matter where you are right now.

Here’s what it looks like:

  • Identify your goals -- get hyper clear on what they are and refresh your memory.
  • Examine your progress and list out the actions you’ve been taking towards your goals.
  • Identify what’s working and what isn’t.
  • Create a plan for moving forward and knocking your goals out of the ballpark.

You’re going to walk away with a renewed sense of motivation and a step-by-step process to help ensure you accomplish those big, bold goals.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_317b.mp3
Category:general -- posted at: 12:01am PDT

You have something to offer your audience -- that special sauce that people are looking for and need. So, friend, how are you going to get it into their hands?

The answer? By crafting an irresistible offer that your audience cannot resist.

What is an offer? An offer is a product or service that you sell through your business. This could be a digital course, a PDF guide, one-on-one or group coaching... the list goes on.

After 11 years of growing a successful online business, I can promise you that having only one offer is what will set you up for success.

This episode will walk you through my 6-step process for taking what you have to offer, and packaging it into something that your audience will love and buy!

Here’s the 6-step process for crafting an offer that your audience won’t be able to resist:

  1. Define your offer promise.
  2. Identify the length of time it takes to see a transformation.
  3. Map the path or step-by-step journey it requires to get this transformation.
  4. Select your offer format.
  5. Price your offer.
  6. Craft your money-back guarantee.

And trust me, this approach to creating your offer or package makes it really simple to put it together so you can get it in the hands of your audience quickly.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_317_v2.mp3
Category:general -- posted at: 12:01am PDT

After 11 years of building a successful online business, there is one area I see entrepreneurs go wrong time and time again.

Want to know what it is?

They put all their effort into growing their social media following without properly using it to grow their email list. In my experience, that’s a big no, no.

So, why would that be a big mistake?

Well, here are a couple of stats I want to share with you.

  • Your return on investment with an email list is 4x higher than any other marketing platform. In fact, the average ROI is 122%.
  • For every one dollar spent on email marketing, you could make between forty-five to fifty-one dollars.

You do not, and I repeat, do not own your social media followers. You do, however, own your email list. This means that a social media platform can take your followers away at any point, or dictate who does and does not see your content.

Do I have your attention yet?

I’m not saying you should ditch social media. Instead, I’m giving you simple, effective strategies for utilizing your social media accounts to grow your email list, share your knowledge with the world, and support your audience in the best way possible.

To help me do this, I reached out to a couple of experts you may know, Jasmine Star (Instagram expert) and Brittany Krystle (LinkedIn expert), for a little guidance.

In this episode, Jasmine shares her favorite ways to invite Instagram followers over to your email list. Brittany gives little known tips and tricks for converting your LinkedIn followers to email subscribers.

And yours truly -- that’s me -- is going to share some of the most effective ways to use Facebook to grow your email list.

You’re going to love these tangible, step-by-step strategies for growing your email list quickly.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_316_v3.mp3
Category:general -- posted at: 12:01am PDT

We can no longer ignore the newest social media platform, TikTok. And, I’d be lying if I said that I haven’t been intrigued by it. After all, if it’s good enough for Reese Witherspoon and Will Smith, it’s good enough for me.

But I wanted to know more. So, I turned to Instagram educator and TikTok early adopter, Elise Darma, to educate me.

In today’s episode, Elise and I talk about:

  • What TikTok is.
  • Why you, as an entrepreneur, should be using and paying attention to TikTok.
  • How to get your first one thousand followers on TikTok, and, how to get them onto your email list.
  • Plus, 5 TikTok video ideas that you can start using right away.

Elise has been featured in Forbes, Entrepreneur, Elite Daily, and The Everygirl. She knows her stuff when it comes to social media. I can’t wait for you to learn her step-by-step approach to getting started with and using TikTok to attract new customers.

You’ll walk away from today’s episode with a new tool in your marketing pocket, and ready to dominate a hot new platform.

And because Elise is going to share exact examples of what she’s done to see traction on TikTok, we’ve put together a free resource so you can visually see what we’re talking about.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_315_v2.mp3
Category:general -- posted at: 12:01am PDT

A lot of people look at a billion-dollar company with starstruck eyes and forget that, in most cases, it took someone a lot of persistence, resilience, and tenacity to get there.

And, yes, I have a specific company in mind.

I’m referring to IT Cosmetics, a billion-dollar makeup company. In this episode, I sit down and talk to the founder, Jamie Kern Lima.

I am so honored to have my friend join me and bring inspiration and tangible guidance on how to build a successful company from the ground up.

Jamie has a motivating story and she is an example of hard work, determination, and persistence. On top of that, she has a heart of gold.

Jamie shares her journey of being a successful entrepreneur and how she handled hearing “no” over and over again.

She talked about following your intuition, showing up authentically, and some of her top needle movers when she was building a billion-dollar business.

Here's a peek at the episode...

  • [05:15] Jamie shares about her struggles with her skin, which a television anchor, made her feel self-conscious. After struggling to find a makeup that actually stuck, she was inspired to create her own.
  • [07:53] And that’s exactly what she did! On the flight back from her honeymoon, she and husband wrote up a business plan for a skincare line that catered to women who didn’t have perfect skin.
  • [11:41] “When you're doing something really new and really novel, all of the experts may not get it.” When no one would pick up her product, she went back to the drawing board and decided to sell it online.
  • [13:42] Although they were struggling to get traction, Jamie persisted because she knew in her gut that she was supposed to do this.
  • [17:07] In true Jamie fashion, she kept hustling -- even after a heartwrenching “no” from Sephora.
  • [20:59] Jamie shares how she was turned down by QVC seven years ago, and today they are the largest selling brand on QVC.
  • [27:01] “Don't dilute your own authenticity. Nobody can be you, and it doesn't serve you to be anybody else.”
  • [39:11] When she finally landed a spot on QVC, she sold out! Tune in to hear her story.
  • [42:55] Jamie shares one of her biggest mistakes of growing a billion-dollar company.
  • [50:08] She also shares some of her best needle movers while building such a successful brand.

I know you’re going to fall in love with Jamie and find so much value in her expert advice and guidance.

Side note: If you reach out to Jamie on Instagram, be sure to tag her handle in the first few words of your post’s comments.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_314b.mp3
Category:general -- posted at: 12:01am PDT

Can I let you in on a little secret? If you become a decisive entrepreneur early on in your journey, it’s going to serve you in the long run.

How do I know? Because I’ve been in the game for twelve years now, and I’d say that’s long enough to feel like I’ve made enough decisions to last me a lifetime.

I have a question for you, do you consider yourself to be a decisive person? If you answered “no,” that’s totally fine.

To be honest, I’ve always been a pretty decisive person (just like my mom!). But being an entrepreneur has helped me to take a step back and to examine my process for making educated decisions with confidence.

My hope for you is that whether you’re decisive or not, you take my simple and effective 4-step decision-making process, and you use it to make big, bold decisions that will best serve you, your business, and your audience.

Step one in my 4-step process is to commit already! Give yourself to commit to making a decision… even if it’s the wrong one, which sometimes, it will be.

My second step is to find out what it is that you need to learn and what information you need to make an educated decision. But I say this with caution because I know first-hand that it’s too easy to fall down the research rabbit hole. To avoid that, set a timer (I know it sounds silly, but I’m serious!). Don’t let research draw out making a decision!

My third step is to talk it out with someone, but be mindful of who you ask. After all, I firmly believe that you are the best person to make the final decision in your business.

And last, but certainly not least, the last step is to go inward. Now, of course, I couldn’t say this without giving you a step-by-step of how to do just that. So, I’ve laid out how I personally like to go inward so that I can gain clarity around my decision.

Here's what I talk about in this episode...

  • [04:21] What if you didn’t think about decisions as either good or bad? Here’s what to do instead. When a decision leads you to your desired results, keep going. When it doesn't, change your path and make a new decision!
  • [08:40] Commit to making as many decisions as needed to get the results you're after. Tune in to find out how I enter into an experimental phase and welcome input and feedback from those I trust and respect. After all, I firmly believe it's better to decide then to keep waiting for the right decision.
  • [16:16] Only do the necessary research to make your decision and nothing more. Ask what information you need to gather to make a competent decision and then find the right resources. Oh, and be sure to set a deadline or timeframe!
  • [17:25] Selectively and cautiously seek input from people who you trust and understand what's going on in your business. Ask yourself: Who will give you candid input? Who will be skewed because they love you?
  • [20:24] Get quiet and turn inward for the ultimate decision. You are the best person to make the final call in your business.
  • [24:39] I find it’s helpful to journal on these questions: What's best for the company? What's best for me? What feels right? What aligns with my intent, mission, and vision? What would I do if I were brave?

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_314_v2.mp3
Category:general -- posted at: 12:01am PDT

Wouldn’t it be fun to share your gifts with the world and make a ton of money while doing it?

You’re probably thinking, “Well, Amy, uh yeah…obviously!”

So why do I hear -- all the time -- that to be an entrepreneur, it's so much harder than just getting paid to share your gifts?

My guest today, Lisa Sasevich, is going to set the record straight. She's going to share just how to use your gifts to boost your sales so that you can make the revenue you desire.

Lisa -- a.k.a. “Queen of Conversions” -- is an award-winning entrepreneur and business coach, and she just released her new book, “Meant For More.”

Why is this book important to read as an entrepreneur?

Because Lisa has put all of her top tips and tools into one place so that you can hone in on your unique gifts and use them to build a thriving business.

In this episode, Lisa and I chat about her easy-to-use, proven formula for understanding how to use your gifts to make more money, have more impact, and get more out of life.

What I love most about her step-by-step formula (besides that it’s step-by-step), is that it teaches you how to do all of this without being pushy or salesy. Instead, it shows you how to speak from the heart with intention, honesty, and truth.

Here's a look at what we chatted about...

  • [04:46] As a pioneer in the online marketing world, Lisa wanted to integrate her passion and her work. She's now known as the “Queen of Conversion” and has taught over 15,000 clients to create an irresistible offer without being pushy or salesy.
  • [09:41] Lisa shares a powerful story about losing her mom and how that inspired her to avoid living a “woulda, coulda, shoulda” life, and instead figure out what she was put here to do.
  • [12:07] We talk about finding your “unique value,” what it is, and how to use it as an entrepreneur.
  • [16:37] In her Meant For More book, there is a proven formula to turn your knowledge into profits. And because you know I love a good formula, Lisa and I chat about how to utilize it as an entrepreneur to make more money doing what you love.
  • [23:18] Lisa shares an unexpected way to identify something you’re good at. Hint… it has to do with meddling!
  • [24:34] She also talks about identifying a topic that people want to pick your brain about, and how this is a clue towards your million dollar value.
  • [25:52] Her five-step Meant For More Sales process is to make peace with sales, claim your million-dollar value, get specific about taking action, turn it into an irresistible offer, and lay out the plan to live a life you love.

You’re going to love this episode. Plus, Lisa has a free mini-course on how to discover your unique value. Head here to grab her freebie and discover your unique value today!

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_313b_v2.mp3
Category:general -- posted at: 12:01am PDT

“A mentor is someone who sees more talent and ability within you than you see in yourself, and helps bring it out of you.” - Bob Proctor

Amen, Mr. Proctor!

I am a firm believer in studying and learning from mentors who have gone before you and have succeeded and created a life and business similar to the one you dream of creating.

When I was first starting out, I relied on and invested in mentors to support me with the step-by-step guidance they’ve used to achieve results.

And the truth is, I still do to this day!

It’s important to find a mentor who aligns with your vision and the goals that you have set for your business.

In this episode, I talk about…

  • why mentors are important during every season of your business
  • the golden number of mentors you should study and learn from
  • the difference between working with a mentor one-on-one, in a mastermind, or online through a course they offer
  • how to know which one is best for you and your business

Here’s what this episode is all about...

  • [04:11] I get it! When starting out, it's so easy to follow 100 or more people you admire and consider each and every one a mentor. But here’s my tip to you (coming from years of experience), you want to keep it simple and keep your mentors to a minimum to build a successful business.
  • [06:52] Having only two or three mentors allows you to build trust and cultivate relationships with these people. Taking advice from too many mentors will stunt your business growth.
  • [08:59] Having trouble narrowing it down? Don’t worry, I have a little guidance for you. Write a list of all the people who you believe are your mentors and all the people you admire. Decide who on the list has succeeded at creating a life and a business that you would like to create. Start eliminating names, so you are left with only a few people who truly align with your business desires and goals.
  • [10:52] Once you have your list of potential mentors, study from them and learn from them. Let their guidance, their content, their tools, and courses guide you.
  • [15:40] You’re probably wondering about working with a mentor. And, to be honest, that’s one of the best things I could possibly do as an entrepreneur. I’ve found that there are benefits to group masterminds and working one-on-one with a coach. When working one-on-one, you'll have an opportunity to identify tasks specific to your vision. However, it can be expensive. I suggest you do a digital course first and then decide if you want to take it one step further with one-on-one coaching.
  • [19:50] I’ve found that masterminds are especially beneficial later on in your business. Paying for it when you have skin in the game is a whole new experience -- trust me. What I love most about masterminds is that you get feedback and ideas from other like-minded individuals. A mastermind can truly offer you so much clarity as an entrepreneur.

Finding the right mentor in such a busy world is essential and empowering, but it can also be frustrating if you aren’t sure what to look for!

To take the overwhelm out of finding a mentor who is going to guide you and show you a seamless step-by-step approach to succeeding in your industry, I’ve put together a freebie with five questions to help you get hyper clear on who is a good fit.

Rate, Review, & Subscribe on Apple Podcasts

“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_313_v2.mp3
Category:general -- posted at: 12:01am PDT

I almost said “no” to one of the biggest opportunities I’ve ever had, and it would have cost me playing a bigger game as I had committed to.

If you’ve been with me for a while, you know that in 2019 I committed to playing a bigger game, and yet here I was, in 2019, contemplating shooting down an opportunity that allowed me to do just that.

Woah! What the heck was I thinking? Tune in to find out if I actually played a bigger game. Spoiler alert… I did!

In this episode, I’m talking about the opportunities, the kind that we all get, that are scary, exciting, and provide us with the breakthroughs we need to accomplish our goals and jumpstart a life and business that we dream of.

I want you to look out for those opportunities, and even though they may seem terrifying… I want you to have the courage to say “yes” to them.

And while it isn’t as easy as one, two, three, I do have three steps for you to take when you encounter those opportunities to help you find the courage, confidence, and grit to say “yes,” play a bigger game, and step into the big deal that you are.

  • Step 1: Ask yourself, “What’s the worst thing that could happen if I take this opportunity?”
  • Step 2: Share it with someone who truly knows your goals and aspirations.
  • Step 3: Test your reason against fear!

Here’s a glimpse of the episode...

  • [05:39] My friend and boss babe, Rachel Hollis, challenged me to speak at her RISE event. And get this, she wanted me to talk about my weight loss journey instead of online marketing! Here’s where it gets interesting, my friend, I wanted to pretend this opportunity was never presented to me. My team, however, had a very different idea
  • [12:50] Well, I ended up saying “yes.” And once I did, I felt all of the emotions, including a teeny bit of courage. Here’s what I did next, I felt into my courage so much so that it snuffed out all of my other emotions. The experience ended up being incredible and exactly what I needed to play a bigger game.
  • [15:39] Believe it or not, this was an opportunity that gave me direction and courage to step into my full potential. It was truly the evidence that I needed to confirm that I was capable of going big.
  • [16:27] Has there been an opportunity that you've been shying away from because it seems intimidating? Or because you don't feel you're ready? Here’s what I want you to do, I want you to open that door and explore that opportunity.
  • [19:46] Can you think of an opportunity right now that is just waiting for you to say “yes?” If you can't think of anything, be open-minded and watch for one. I have a sneaky feeling it will find you sooner than you think.
  • [20:29] When you land on the opportunity, try sitting with it. Ask yourself, “What's the worst that could happen. What's the best thing that could happen?” Allow yourself to dream big so that you can start playing a bigger game.

I hope you take the lessons from this episode and apply them to your life and business right away, so this can be the year that you step into your greatest potential!

Rate, Review, & Subscribe on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_312b_v2.mp3
Category:general -- posted at: 12:01am PDT

What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested?

And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful. 

I know. Crazy town, right? While it seems too good to be true, my guest today is going to prove that it can be done, and he has the exact steps to do it. 

My guest is Stu McLaren, and it’s not his first time on the show. You might remember him from episode #260, where we spoke all about membership sites.

In this episode, Stu shares a mind-blowing strategy called the “Founding Members Strategy,” which allows you to successfully launch your product or service with a tiny audience. 

He is going to tell you…

  • Exactly how to use this strategy.
  • How it will benefit you and your audience. 
  • Five elements to make this strategy successful.
  • Real-life stories of how this has successfully played out in the lives of some of his students -- students whose audiences range from tiny to large.

Whether you’re just starting out or you’ve got your business down pat, you’re going to love his step-by-step strategy that you can start using right away. 

We also chat about Stu’s phenomenal 3-part video workshop all about turning what you know, love, and do into a profitable membership. 

You’re in luck because today Stu releases the first video where he talks about the “old” way of doing business versus the “new” way of doing business, which means recurring revenue and customers. 

Click here to grab this eye-opening video and to get signed up for the 3-part video workshop!

This episode is brought to you by LinkedIn Marketing. If your goal is to target your customers where they’re engaging every day and when they’re ready to make a buying decision, I want you to consider LinkedIn. When you advertise on LinkedIn, you’re attracting potential customers and fostering relationships that often translate into high-quality leads, website traffic, and higher brand awareness. Go to LinkedIn Marketing to redeem a free $100 LinkedIn ad credit and launch your first campaign

Rate, Review, & Subscribe on Apple Podcasts

“I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_312_v3.mp3
Category:general -- posted at: 12:01am PDT

Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone.

I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!”

I’m here to tell you that this is about to become a thing of the past, and after you’re done with this episode, you’ll be feeling hyper clear about the niche you are serving.

In this episode, I walk you through a highly-effective four-step process for identifying your niche. (I even made you a freebie to make it easy to follow!)

Before I take you through this actionable, tangible step-by-step process, I have to address the elephant in the room.

Fear of actually picking a niche!

Whoa, talk about diving right in… am I right?!

I know that this fear is alive and well because I hear about it and see it all the time in my Online Marketing Made Easy Facebook community. The bummer is that for many entrepreneurs -- especially those just starting out -- that fear of picking one niche is enough to stay stuck in decision paralysis.

“Choosing the wrong niche is better than choosing no niche at all.” - James Wedmore

What’s most important for you to know is that you might pick the wrong niche right away, and that’s okay because it will at least get you moving forward -- and forward action means progress and clarity.

This four-step process is going to take a little elbow grease, so get ready to put pen to paper. But I promise you the work is going to be worth it, and the clarity you’ll gain will catapult you to the next level in your business.

  • In step 1, you’ll identify your main market.
  • In step 2, you’ll niche down and get really specific. (And trust me, the more specific, the better!)
  • In step 3, you’ll do some market research.
  • In step 4, you’ll create your Value Articulator Statement.

Say goodbye to niche confusion or feeling stuck. I want you to declare right here, right now, that you are going to pick a niche, even if it feels scary.

And because I know there is a lot of action steps in this episode, I’ve put together a little freebie that will take you through each step in detail. Grab your freebie here!

This episode is brought to you by Paleovalley, my family's go-to source for healthy, high-protein snacks. Paleovalley’s grass-fed and finished beef sticks are my family's favorite snacks to keep us healthy and full on the go. Head here to check out all of their high-quality, organic products and be sure to use the code Amy15 to get 15% off of your first order.

This episode is also brought to you by the Lead to Win podcast, a podcast by two of my favorite leadership experts, Michael Hyatt and Megan Hyatt Miller. Lead to Win helps you to minimize overwhelm and navigate the complexities of being a leader so you can win at work and succeed in your life. If you’re ready to cut through distractions and focus on your greatest priorities, check out Lead to Win today! Head here to subscribe and listen.

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_311_v3.mp3
Category:general -- posted at: 12:01am PDT

Holy cow, there is A LOT of uncertainty right now. And we all have a lot of questions. First, you are not alone. Second, to continue to support you and your business during the coronavirus crisis, I’ve connected with the members of my free Online Marketing Made Easy Facebook group and I’ve asked them: “what questions do you have about navigating your business?”

My students gave me dozens of wonderful questions that I know will also help you. As you pivot to find the right way to move your online and small business forward during COVID-19, consider the questions I answer in this episode. They are:

  • I have yet to launch a course. Do you feel this is a good time to do so, or should I stay focused on list building and relationship building with weekly content?
  • I’ve been crafting and getting ready to share my business with the world, and then COVID-19 hit. Should I postpone launching my business and sharing it with others until we start to see some normalcy again? 
  • I was going to live launch last week, with a second round starting this week. It’s highly possible that I have contracted COVID-19, so I’m not physically feeling up to going live on video, but I still want to launch. In this situation, is moving to evergreen okay?
  • I have a photography business and can not currently operate my business. I have postponed all sessions for the coming weeks and was nowhere near my goal of filling my easter sessions before COVID 19. What should I do now? 
  • These days, it feels weird seeing an email or social media post that’s NOT mentioning the pandemic. How have you adapted your marketing and communication?
  • What are the best small business resources to lean on during this crisis?
  • Since I had to stop my one-on-one work, I’ve been doing free daily videos on Facebook to keep my audience engaged. It’s the first time I’ve offered online services, and I’ve been getting great feedback. How do I transition from offering free content to charging for my online services?
  • How in the world am I supposed to be able to focus on my business with my kids home, trying to support them in their school work, not to mention being the lunch lady, and having my husband home too? HELP!
  • I’m not sure how to help my target audience during this time. I teach interior design to brick and mortar shop owners, and many of my clients’ businesses are shut down right now. How do I adjust my message and my content to serve them when many of them are closed and worry about paying rent?

If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

Rate, Review, & Subscribe in Apple Podcast

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_310b.mp3
Category:general -- posted at: 12:01am PDT

Are you a brick and mortar business owner finding yourself having to make quick decisions and shift your business online? Or, maybe you’re an online business already but wondering how you could create an online presence.

One thing is clear: you need to make a pivot.

I want you to know that I’m here to support you every step of the way. In doing so, I’ve brought on someone who is an expert at growing small businesses. Meet Stacy Tuschl -- not only is she a small business pro, she knows how to grow both brick and mortar and online businesses successfully.

Stacy has built a multi-million dollar company called, The Academy of Performing Arts, which offers dance and music classes. She also has an online business and program called, The Foot Traffic Formula, which helps small businesses around the world get more customers in the door, more profit in their pocket, and more happiness in their homes.

Stacy has so much valuable insight around navigating your business in turbulent times, and even more so, she has a unique angle from being a brick and mortar business owner, as well.

In this episode, we talk about:

  • What’s going on in the world of entrepreneurship.
  • How to focus on and prioritize what decisions need to be made in realtime.
  • A step-by-step approach for transitioning your business online quickly.
  • How to get creative and pivot your offers to serve your clients.
  • The future of brick and mortar businesses, the silver lining in this crisis, and a mindset shift towards abundance.

You’re going to find this episode eye-opening and inspiring.

Rate, Review, & Subscribe on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_310_v2a.mp3
Category:general -- posted at: 12:01am PDT

I’ve been hearing a lot of questions from online entrepreneurs lately due to our current crisis. Questions like...

  • Should I sell?
  • Should I deeply discount my products and offers?
  • Or, should I give my stuff away for free?

And I get it! We’re in a time of uncertainty… especially for entrepreneurs.

However, I full-heartedly believe it when I say, “yes,” you should absolutely be selling. And “no,” you should not discount or give your products away for free.

The world and the economy need you and your business more than ever. That’s why in this episode, I’m not only going to tell you why you should be selling right now but also 5 powerful ways to find the courage to do so.

I’ll even go as far as to say that you have a civic duty to sell and to show up online during this pandemic, as long as you show up with something of value that can serve others (which my guess is that you do!).

Here’s a peek at the 5 ways you can find the courage to sell right now:

  • Create something of value for free! Yes, I know I just said don’t give you stuff away for free, but there are some ways you can offer value for free and still sell with integrity.
  • Embrace the pivot, and holy heck has there been a lot of pivoting lately.
  • Be willing to make mistakes -- both professionally and personally.
  • Hold your launch revenue goals loosely, but your 2020 overall revenue goals tightly.

  • Fiercely commit to coming out of this crisis stronger.

There are two things I want to leave you with…

  1. I’ve rallied up a ton of free resources to support you as an online and small business owner during this time, be sure to utilize them. (Links at the bottom of this page!)
  2. I want you to answer this question: What would you do in your online business if you were brave? The answer, my friend, is moving forward… and that’s my wish for you.

Click here to listen!

I know you’re going to find so much value and inspiration in this episode.

Also, if you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

Rate, Review, & Subscribe in Apple Podcast

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_309b.mp3
Category:general -- posted at: 12:01am PDT

I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast.

As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well.

I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty.

I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do.

In this episode, I’ll use these stories to debunk three beliefs that have been floating around…

  • Nobody is buying anything right now.
  • It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis.
  • If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time.

These couldn’t be farther from the truth, and you’ll see that in the stories I share.

  • In this episode, you’ll hear about Hilary Krueger, who created an online offer, launched it in less than 48 hours, and had 200 people sign up in under five days.
  • You’ll learn how Jamie Sears generated around $3,000 in just a couple of days with her on-the-fly training.
  • After that, I’ll share a story with you about how Catherine Ryan Gregory adjusted her launch to accommodate the shifts in our economy.
  • You’ll learn how Carrie Lupoli created a website and a free training in just four hours, which has already served thousands of people and counting.
  • Lastly, I’ll share what Jamie Trull did to support her ideal customer avatar during this time of crisis and the fantastic response she received.
  • I’ll even talk about how to show up and pivot your message if you’re just starting out as an entrepreneur.

If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_309a_v2.mp3
Category:general -- posted at: 12:01am PDT

Are you leading with a vision? Or are you wandering around with a half-baked idea of what you want your life and business to look like?

Whether you’re the former or the latter, today’s episode is going to give you even more clarity around your vision.

My guest, mentor, and friend, Michael Hyatt, is not only a best-selling author but also one of the most successful entrepreneurs I know.

His business was featured in Inc. 5000 as one of the fastest-growing private companies after experiencing 300 percent growth in just three years! Mind-blowing, right?

Michael has just released yet another phenomenal book called, “The Vision-Driven Leader,” and that’s what we’re talking about today.

In this episode, Michael offers practices and guidance for identifying your vision, why your vision is the essential ingredient for leadership and impact, how your vision varies from your mission statement, and so much more.

Here’s a look at what we talk about...

  • [05:27] Want to know the difference between businesses that survive and businesses that fail? Those that survive have a crystal clear vision.
  • [07:43] You might be wondering what exactly a vision is. Well, a vision is going to be a clear, inspiring, practical, attractive picture of your organization’s future, three to five years in the future.
  • [12:42] If you’re feeling like you’re struggling with clarity, the good news is that clarity grows over time. A great way to gain more business clarity is to write down what your vision is and where you want to go. Just start with something, and it will get more clear over time.
  • [15:28] Here are some wonderful journal prompts: What is your vision for the future of your team, and what kind of product you want to create? What kind of marketing are you going to have? What’s the future of your impact?
  • [17:07] When you read through what you write down for the future, do you get excited? It has to be inspirational. Michael has four different ideas for inspiration that might help identify where you are.
  • [20:39] A vision is a necessary but not sufficient condition of success — you also need to execute. Having an inspiring vision will help you create and adapt your strategy and say “yes” to the right things.
  • [25:15] Once you start to understand your vision, you want to create a link between your vision and your day to day tasks. Start with your vision script (which you can learn more about in the episode), which should inform your annual goals, quarterly goals, weekly objectives, and daily tasks.
  • [30:18] Don’t think you’ll set your vision once and call it good. Oh no! You’ll want to reconsider and tweak your vision at least once a year.
  • [38:54] Lastly, when it comes to your vision for your business, you will encounter resistance — it’s just part of being an entrepreneur. You must have tenacity, integrity, and courage to stay the course.

By the end of this episode, you’re going to be fired up about clarifying your vision -- a vision that inspires and grows your business.

You’re going to understand how to overcome obstacles when you encounter them. And, most importantly, you’re going to feel empowered and ready to share your vision with the world.

 

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‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_309_v3.mp3
Category:general -- posted at: 12:01am PDT

Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions.

From one small business owner to another, I understand what it’s like to feel lost in the confusion.

Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it.

My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these.

Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner.

Here’s a little sneak peek of what we talked about in this episode:

  • Why online business and online learning is emerging as a giant leader right now, and why understanding the Stimulus Package is extremely important.
  • What The CARES Act is and what it means for small and online businesses.
  • Why the government is leaning on small business owners to help save America during this time.
  • Understanding if this bill is right for you, if you’re eligible, and how you can take advantage of it.
  • Everything you need to know about this bill top to bottom -- from loan amount to loan forgiveness to accessing this bill and everything in between.

Casey even has a value-packed website full of resources to support you and all small and online businesses right now. Head here to check it out!

I know you’re going to find this episode insightful and extremely helpful.

Click here to listen!

A note: this episode is about the United States $2 trillion Stimulus bill passed in response to the coronavirus pandemic. This stimulus package is specific to our U.S. audience.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308c_v22028129.mp3
Category:general -- posted at: 12:18pm PDT

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

Raise your hand if you love a good online quiz.

I sure do!

From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm.

But… what do quizzes do for you as an entrepreneur? A whole lot!

Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers.

My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.

Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year.

His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.

He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year.

Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why?

Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out.

In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business.

No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308b.mp3
Category:general -- posted at: 12:01am PDT

Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur.

My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well.

I hope with all my heart that you find this episode helpful, insightful, and inspiring.

Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus?

Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace.

Here’s a preview of what we talked about...

  • How to set expectations and what tools are best for staying on track.
  • The importance of sticking to a task and how to make sure your team does the same.
  • How to show up for your team and lead in turbulent times.
  • How to minimize context switching -- trust me when I say that this one is a lifesaver!
  • Tips for staying focused.
  • Strategies for maintaining healthy work habits and setting up your workspace.
  • The importance of over-communication to your team and collaborators.

This episode is courtesy of our guest, Rachel Hollis, and the RISE podcast (where it first appeared). To receive more tangible and tactical tools from New York Times Best-Selling author, Rachel Hollis, check out RISE.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308a.mp3
Category:general -- posted at: 12:01am PDT

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

What if I told you that confidence shouldn’t be your goal?

Crazy, right? I thought confidence was always the goal!

According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage!

I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur.

We also chat about why courage should be your goal over confidence.

How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur.

We even go talk about the real way to discover your confidence (hint: it has to do with taking action -- imagine that!).

Jennifer has helped thousands of creative entrepreneurs grow their business by leveraging social media and the online space, and she’s someone I love learning from.

She teaches people how to find freedom in their business by utilizing multiple revenue streams, as she shared in episode 215.

You’re going to love Jennifer’s approach and strategies for becoming more courageous in your life and business.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308_v2.mp3
Category:general -- posted at: 12:01am PDT

  • You’re talented.
  • You deserve the best.
  • You can build a wildly successful business.
  • You’re organized, intelligent, and capable of creating the life of your dreams -- the life you deserve.

How do you feel when I say those things? Do you feel inspired and fired up?

Or, are you shaking your head thinking, “Amy, you’re so full of it!”

My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur.

My guest today, Dave Hollis, knows what it’s like to believe those lies, as well.

Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis.

He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal.

Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest.

We also talk about the “shoulds” that are hindering your growth, your solution for getting unstuck, and so much more.

Here’s a preview of our interview...

  • [02:58] My good friend, Dave Hollis -- the COO of Hollis Company and husband to Rachel Hollis -- has just released his new book, Get Out of Your Own Way: A Skeptic’s Guide to Growth and Fulfillment. Help celebrate him with me!
  • [06:52] If you're struggling, you must find a community to connect with about what’s going on. That’s exactly what this book did for Dave. It allowed him to be fully transparent -- about the good and the bad.
  • [10:17] Dave was inspired by his wife's growth, and while he was a skeptic at first, he eventually decided that personal development was for him. In his book, he talks about how he got out of his own way so that others can use his strategies to do the same. And let me tell you, he knocked it out of the ballpark!
  • [18:04] If you are on a path of personal development and doing big things, and your significant other isn't on board with it, don't push them. Instead, let them see the light of your journey and the results that it produces. Let their curiosity allow them to transform their lives.
  • [20:07] Dave talks about the identity frame that we pick up from those around us as we are growing up. For example, "women entrepreneurs can’t have ambitions and be a good mom" is a common one. This couldn’t be further from the truth. You must make the decision about whose opinion you will believe and carry with you.
  • [26:27] For 14 years, Dave was the primary breadwinner but when Rachel’s book sold 3 million copies and the financial contribution started to shift in their relationship, Dave was worried. He opens up about an unconscious fear around if Rachel would still want him if he was no longer the main source of financial support.
  • [35:57] Here’s the good news, it's never too late to make a pivot, transform yourself, or change direction. You must focus on what’s best for you and not what others are thinking of you -- because the truth is that they just aren't! #sorrytobreakittoyou
  • [41:13] Being stuck is being in a place where you aren't growing or don't have the opportunity to fail. Here’s what Dave proposes: expose yourself to opportunities to fail and push outside of your comfort zone on a regular basis.
  • [45:56] Have unbelievable clarity about who you want to be. Once you know what you stand for, then you know the role you have to play in your life. Connect to a why that is bigger than the unpredictability of life. What do you believe in? Who are you? What's your leverage?
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307b_v2.mp3
Category:general -- posted at: 12:01am PDT

With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain.

This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly.

So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away.

And listen, I know you’re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you’re just starting out...Don't. Worry. I’m going to give you the guidance you need to keep moving forward.

Here’s the deal, you can’t ignore what’s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey.

To further help you, I’ve put together a freebie called “How To Be Productive Working From Home During Uncertainty.” Be sure you grab that, too.

Here’s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode:

  • #1: Get into action. Feel the feelings but also get into action to keep your mindset abundant and focused. You’re an entrepreneur, which means you’re resilient.
  • #2: Commit to a morning routine and end of the day shut down. It’s easy to get distracted with the news, your family at home, and just plain old emotions, but creating rituals will keep you focused on the needle movers in your business. (More guidance on this in the freebie!)
  • #3: Clarify your crisis messaging. Get clear on what you’re going to say to your audience during this time and how you’re going to position yourself and your business -- even if you have a small audience.
  • #4: Show up and offer something valuable and free that will resonate, support, and inspire. Tune in to hear how we did this.
  • #5: You’re probably wondering, “Amy, I don’t feel I should be selling right now!” My answer to you is… if you stop selling, our economy will be crushed. You are not opportunistic if you’re selling in our current climate -- as long as you offer a solution to help serve your audience. Take the time to reevaluate your offers to make sure they align with what people need in this time of uncertainty and be willing to pivot if needed.

People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.

Your audience is not wanting or looking for perfection. Your audience is looking for support, direction, and leadership.

Show up for them. Show up for your community, your audience, and your paying customers.

I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.

For further support, be sure to grab my freebie “How To Be Productive Working From Home During Uncertainty.”

 

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‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: OMME_Covid-19_Bonus.mp3
Category:general -- posted at: 12:01am PDT

Welcome back to Part 2 of this episode, where you’re going to learn about my favorite tools for communication, customer service, and a couple of bonus tools that I adore.

If you missed Part 1, where I went over my top tools for email marketing, list building, social media, and project management, be sure to head back and check out that episode right after this one.

The tools I mention in today’s episode have helped me not only scale my business but also give me back the time and energy to build the business of my dreams… a business that was considered a small business not that long ago.

Since I mentioned a lot of tools between Part 1 and Part 2 of this episode, I’m going to recommend that you focus on the parts of your business that you’re looking to invest in right now.

Only focus on one or two tools and add on little by little as you grow.

To make this really easy for you, I’ve put together a free PDF with all the tools that I’ve mentioned in Part 1 and Part 2 of this episode. Be sure to snag that freebie right here!

Here’s a preview of today’s episode...

  • [04:01] Do you have a team or work with contractors? If so, you have to check out Slack! It’s my favorite real-time communication tool -- way better than email.
  • [09:52] When it comes to customer support, Help Scout has transformed our approach and organization! It has simplified taking care of our customers and making sure they have what they need.
  • [12:42] Kajabi is the Mac Daddy of all tools. Seriously! Say goodbye to having to be tech-savvy because Kajabi has everything in one place. From your digital course platform to your sales page, opt-in page, and email service provider… Kajabi has you covered!
  • [19:39] I kind of wish I would have thought of this bonus tool! Searchie allows you to search for content inside of videos or audio. I know, so good, right? You can search for keywords in any video or audio content you have. It’s just that simple! Searchie is definitely for those more advanced entrepreneurs.
  • [24:02] And although it isn’t an online tool, my absolute favorite tool is the Full Focus Planner. This is a physical planner, which I talk about all the time, helps to keep me organized, motivated, and clear on the most important daily and quarterly goals I have for myself and my business.

Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307_v3.mp3
Category:general -- posted at: 12:01am PDT

“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”

I love this quote from Steve Jobs. Why? Because I know that tools allow me to scale my business and create growth and impact.

But here’s the thing… not all tools are made the same.

When I was starting out, I had no idea which tools would be worth my financial and time investment and which ones would not. Let’s just say, I’ve learned a lot about what tools will be valuable in creating a successful business throughout the years.

And now, I’m offering you my insight into what tools you should consider using to help your business grow, scale, and succeed!

I decided to break this episode into two parts because there was so much value in it.

So, in this episode -- Part 1 -- you’ll learn about my favorite tools for…

  • email marketing and list building
  • social media
  • project management

In Part 2 of this episode, you’ll learn about the tools we use in my business for communication and customer service. Along with some bonus tools that I love and can’t help but share.

Here’s a sneak peek of how today’s episode goes...

  • [07:11] ConvertKit is my go-to when it comes to a basic, simple email service provider -- especially for new entrepreneurs. What I love about it is that it allows you to collect emails and names in a legitimate way, and they have top-notch customer service!
  • [09:14] You’ve heard me talk about freebies and lead magnets a million times before, LeadPages allows you to create simple opt-in pages so you can start getting email addresses and traction from those assets. Plus, it integrates with ConvertKit and gives you beautifully designed opt-in pages, so you can email your list on a regular basis. Can you say win-win?
  • [14:28] Want to know my favorite tool for social media? Look no further! Social Curator is my answer. They provide you with stunning images and caption prompts so you can focus less on social media and more on the important things in your business.
  • [19:19] When it comes to project management and organization, Asana is the absolute best! In fact, I wish I would have used a project management tool like Asana from the very beginning. Whether it’s just you, you and a contractor or two, or an entire team, setting your business up in Asana will keep you organized and moving forward!

Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_306_v3.mp3
Category:general -- posted at: 12:01am PDT

You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about.

Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast.

His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way.

Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses.

There are a lot of misconceptions around deadlines within a business…

Will they help you sell more?
Will they hinder your audience from buying?

These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program.

Listen to this episode with an open mind because you’re going to be blown away by some of the tidbits and strategies Jack gives you that you can use within your business to boost those sales.

And honestly, if you’re just starting out or trying to gain some insight into how to launch your business, this episode is going to help you build the confidence around creating that urgency without feeling pushy.

Here’s a look at what we talked about...

  • [06:08] My guest today, Jack has been a student of the power of persuasion and knows urgency is a strong motivator.
  • [13:07] It’s essential that what you say in your marketing is genuine and true to promote credibility.
  • [16:51] Deadlines boost sales. Period! They also help those people who are on the fence make a decision and take action because, let's be honest, we all need a little push when it comes to big decisions.
  • [19:52] Find out Jack’s tools for creating a next-level offer that isn’t pushy.
  • [32:22] Want to know the hard truth? By not using deadlines, you are leaving money on the table and helping less potential customers. Crazy when you look at it that way, right?
  • [37:14] Oh, and my favorite part of this interview was at the very end when Jack gives tangible action items for setting up an automated launch with urgency the right way.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305b_v2.mp3
Category:general -- posted at: 12:01am PDT

Riddle me this…

What do Steven Spielberg, JK Rowling, Lady Gaga, Marie Forleo, Oprah, and Rachel Hollis all have in common?

If you guessed “success that took time, grit, and persistence,” then you’d be spot on! (I’m sure that’s what you said ;)

So why do we, as entrepreneurs, look at Instagram and think that we’re the only ones who haven’t figured out the secret to overnight success yet?

The truth is that we don’t know the whole story. In fact, it’s rare that we know the truth until some time later. You know… the not-so-sexy story of massive amounts of hustle, hard work, and years of grinding the pavement. Yes, I said years.

And because of this, it’s easy to get stuck in the mindset that we want what we see others experiencing with their business or their success -- that explosion with “minimal” hard work and grit.

The reality is that there are very few successful entrepreneurs who have experienced overnight success.

Behind every successful story… there is commitment, determination, and resilience.

So, I’m just going to be bold and say that I think overnight success is a myth.

And… if I may take it one step further… I’d even go as far as to say that there is so much benefit to not experiencing overnight success.

In this episode, we talk about some of my favorite examples of people who might look like overnight successes from the outside, but in all actuality are not.

Plus, I’ll share the benefits of slow, consistent growth, because I’ve experienced first hand how beneficial this can be.

And, in true Online Marketing Made Easy fashion, I’ve got a little three-step process for eliminating that unconscious desire for overnight success.

Oh, and I’d be lying if I said I didn’t get a little worked up and passionate about this topic. You’ll know what I mean when you listen!

Here’s a glimpse of what you’ll hear…

  • [08:16] Ever heard of a Dyson vacuum? Yeah, the owner, James Dyson had 5,127 failed vacuum prototypes over a 15-year span before he became a success. Many times, we don’t know the whole story of failure, struggle, and success.
  • [12:09] Here’s a fun fact, Steven Spielberg was rejected from the University of Southern California three times before he attended another school that he dropped out of to direct some of our favorite movies?
  • [12:45] Can you guess how many times JK Rowling’s book, Harry Potter was rejected before being picked up? Twelve times — and she didn’t give up!
  • [13:55] Did you know that Lady Gaga started honing her voice at the age of 4? Tune in to hear her inspirational story!
  • [14:50] Queen O, Oprah, was fired from a job as a TV reporter because she was told she wasn't fit for television. Crazy, right? She didn’t let that stop her. Instead, she picked herself up and kept moving forward.
  • [17:43] My mentor and friend, Marie Forleo held multiple jobs and was a bartender while building her business. Just like Marie, those early parts of building your business are important for building character.
  • [20:33] Being in it for the long haul helps you identify who you are and what you stand for. Find out what millionaire entrepreneur, Laura Belgray has to say about taking years to hit the success she experiences today.
  • [23:54] Growing your business steadily and slowly allows you to be more intentional, and intentionality gives you the time and space to clarify your business along the way.
  • [26:05] Let’s take a play from Jaime Kern Lima from IT Cosmetics playbook and make it a priority to keep our faith bigger than our fear. Are you onboard?
  • [30:16] Tune in to find out my 3-step process for eliminating that unconscious desire for overnight success.
  • [34:10] Once you've reached the success that you're after, I challenge you to reassess and then create a new definition of success. I guarantee that your definition of success will evolve over time.

Do you ever have those days where you just need an extra boost of courage? Maybe a hug, maybe a little self-love, grace, and patience?

Be sure to grab the freebie I created to remind you that you're on the right path and if you keep at it and you commit to your dream, you too can have the same success. It's a fill-in-the-blank letter to yourself to read on those days when you need it most. You can get it right here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305_v5.mp3
Category:general -- posted at: 12:01am PDT

Let me take you back in time when I was just starting out.

This was before YouTube and definitely before podcasts were a thing. It was a time where if you wanted to become an entrepreneur… you pretty much had to figure it out on your own.

(Thank goodness we’re out of those dark ages!)

I remember wishing I could have a mentor or some insight into starting a business. You know, what works and what doesn’t.

I eventually connected with a woman who would become my mentor. A woman who we all know and love today as Marie Forleo.

Marie was named by Oprah as a thought leader for the next generation. She’s the star of the award-winning show MarieTV, with over 52 million views, and host of The Marie Forleo Podcast, with more than eleven million downloads.

She gave me so many tips and tools for starting, building, and growing my business. I’m forever grateful!

If you’ve been an Online Marketing Made Easy podcast fan for some time now, you know that Marie has been a guest on my show many times.

Every time I interview her, she brings so much insight and value. I thought it was high time I pulled some of her best tips and tools for starting a business and rolled them into one episode.

Here’s why…

I want you to have all the knowledge, support, and tools you need to take your dream of creating a business and make it a reality.

I know how intimidating it can be… trust me! I’ve been there. And so my goal is to give you what you need to make starting a business simple and seamless.

So, here are some of my favorite tips from my mentor, and multi-million dollar entrepreneur, Marie Forleo

She’s taught entrepreneurs, artists, and multi-passionate go-getters from all walks of life how to dream big and back it up with daily action to create results, and now, she’s sharing her secrets with you!

Check out what we talked about...

  • [02:44] Today, you get to learn from my mentor — Marie Forleo! I believe that having a mentor, at every stage of your business, is essential. Get ready to learn some of her top business and entrepreneurial tips!
  • [09:04] Marie talks about two fears that tend to keep people from designing a life that aligns with their dreams. Find out what those two fears are. Oh, and by the way, these fears are 100% figureoutable!
  • [14:18] As an entrepreneur, you must give yourself permission to play, experiment and test. Find out why!
  • [19:59] Find out some of Marie’s favorite strategies for writing stellar content. Trust me, you’re going to want to hear these!
  • [27:38] Marie shares her number one reason for working so hard when she was first starting out. Here’s a hint… it should be your reason too. She talks about the importance of investing in yourself and your education.
  • [29:37] Leave it to Marie to call BS on “big breakthroughs.” She says, “There is no single opportunity that anyone else can give you that is more important for your success than the small daily actions that you have to take every day in the service of your own creativity.”
  • [32:36] Get ready for some tough-love… “If you're not growing you're dying.” If you’re serious about succeeding as an entrepreneur, you must commit to making ongoing education a habit.

Today is your last chance to change your future and the success of your business in 2020 with B-School! This is the program that not only changed my business but changed my life! If you're serious about creating a business and life you love, B-School is your answer. Today is also the last day you can receive all of my B-School freebies!

Plus, I just added a special bonus! When you enroll in B-School using my affiliate link, not only will you get my B-School Bonus Experience, but you will ALSO get access to my B-School CliffsNotes Audio Collection!

This B-School CliffsNotes Audio Collection is truly a personal experience where I take you through each module, week by week and help you identify where to focus your attention and time.

In a nutshell, it's practical advice, delivered via short audio segments, from someone who went through B-School herself (yours truly!), and knows how to help you get the most from it.

You’ll get the inside scoop on what topics you need to pay *special attention* to, and I’ll also raise the red flag on potential landmines and rabbit holes that might throw other students off.

This is always my most talked about bonus, so you are in for a treat! Click here to change your life with B-School!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_304_v2.mp3
Category:general -- posted at: 12:01am PDT

The title says it all.

This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run.

Here’s what happened. I got an email from a student who was disappointed in my newest product and made sure I knew that she was not impressed.

And you know what, it hurt. It really hurt.

But after I took a step back, I realized that there are five things that I need to commit to in order to move my business forward, stand up for what I believe in, and block out those who don’t agree with me.

Here’s a snapshot of those five things…

Those who have achieved more than me will never judge me for wanting more.
Sometimes things are going to get tough -- that’s just the nature of being an entrepreneur. So, I must commit to having thicker skin.
I create my own thoughts and no one can hurt me. I’m in charge of what I think and feel… period.
I’ll never let an individual’s opinion dictate how I feel or how I do business.
I am here to stay.

This episode was tough for me, so I want to thank you for allowing me to share my heart.

Here’s a breakdown of the episode…

  • [02:50] As entrepreneurs, we’ll always have people on the internet who disagree with our life or business goals — we have to ignore them. However, it’s a little different when you hear negative feedback from a student, and that’s exactly what happened to me.
  • [03:37] During my recent membership site launch, a past student wrote in to share her opinion of what I was doing and, let’s just say, it wasn’t very positive.
  • [05:39] Receiving something like this from a student of mine stung. In the moment, I recorded a response to her to let her know why I created my newest product and why I believe in it so deeply.
  • [11:59] It’s important to remember that someone who has achieved more than you will never judge you for wanting more.
  • [14:20] Sometimes things are going to get rocky and feel really uncomfortable. You've got to have thicker skin!
  • [15:19] Because you create your own thoughts and feelings, no one can hurt you. Always keep in mind that you are in charge of what I think and what you feel.
  • [17:25] At the end of the day, no matter who disagrees with what I’m doing, I am here to stay! Tell yourself that during hard times when building your online business.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_303_v3.mp3
Category:general -- posted at: 12:01am PDT

What if I gave you a backstage pass to my annual event, The Entrepreneur Experience?

Well, in this episode, that’s exactly what we’re going to do!

In October 2019, Rachel Hollis, Stu McLaren, Jasmine Star, and Gina Gomez joined me in San Diego, along with over 600 entrepreneurs from every walk of life, for this amazing event.

These all-star speakers brought their a-game and shared some pretty amazing entrepreneurial advice. Advice that was so good, I couldn’t just keep it to myself!

In this episode, I’m giving you a little sneak peek of what The Entrepreneur Experience 2019 was all about and the phenomenal business advice that the attendees gained while they were there.

First, you’ll hear from Rachel Hollis. She gets real (imagine that) and gives you some tough love. She talks about competition and an excuse that might be holding you back.

After that, you’ll hear from Stu McLaren. He talks all about building trust to attract your ideal customer and taking a stand for what you believe in.

My girl, Jasmine Star, is up next and she gives some practical social media advice. After all, she is the queen of social media.

She also gives her take on third party posting apps -- I know this is a question every entrepreneur has!

And then I have Gina Gomez coming in with a secret to creating happy customers and interactions.

  • [03:53] Rachel Hollis says, "Don't compare your life to someone's curated social media life. We don't have time to waste. Every second we are looking outside ourselves to find the answer, we are wasting time."
  • [08:04] Stu admits that he struggled with the guilt of making too much money but the truth is that money allows you to stand for what you believe in and make an impact!
    [12:52] Jasmine Star gives her tried and tested experience with third-party posting apps and why you should reconsider using them to organically reach your audience.
    [14:30] Gina says, "Treat everyone you work with as if they are your dream clients. Imagine how implementing this in your business would impact your experience, business, and industry."
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_302b_v3.mp3
Category:general -- posted at: 12:01am PDT

One of the biggest excuses I hear from people wanting to start a business is that they feel they have the confidence they need to take their dreams and ideas and make them successful.

My guest in this episode, Lisa Bilyeu, is living proof that it doesn’t matter what skill set or level of experience you have. What does matter is that you’re persistent and committed to creating a life that fulfills you and making your dreams your reality.

Lisa is the co-founder of Quest Nutrition, and without any prior entrepreneurial experience, she helped grow the company by 57 thousand percent -- that’s 82.6 million dollars in revenue -- in just three years.

Lisa and her husband, Tom Bilyeu, have gone on to sell Quest Nutrition, a protein bar company, and have built a successful media company called, Impact Theory and Women of Impact.

What I love about this interview is that Lisa and I dive into it all. We talk about figuring things out as you go (which I think we can all relate to), mindset shifts, challenges, actionable items to grow your business (yes, please!), shifting your perspective as a female entrepreneur, and even relationships.

If you’re feeling like you don’t have enough experience to create a successful business or to become an entrepreneur, this episode is a must-listen!

Here’s a sneak peek of our conversation…

  • [01:43] Could you imagine growing your company by 57,000% in just three years or $82.6 million in revenue? Lisa Bilyeu the co-founder of Quest Nutrition and Impact Theory did just that.
  • [11:26] Lisa gives a fabulous entrepreneurial tip... model your life as successful people model theirs. Find out how her and her husband did this until they started Quest Nutrition.
  • [24:18] Lisa has the best mindset. She reminds herself that even if she starts a project from zero, as long as she could figure it out she would be okay.
  • [28:21] "Saying I don't know is an excuse." She gives the hard truth that there is someone out there doing what you want to do.
  • [36:18] Lisa and her husband shifted into a new business to make an impact on the lives of others.

This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_302_v4.mp3
Category:general -- posted at: 12:01am PDT

Did you know that the number one regret people have during their last days is that they didn’t have the courage to follow their dreams and live a life that aligned with their deepest desires?

In her book, The Top Five Regrets Of The Dying, Bronnie Ware says…

“This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.”

Did you just get chills? I did.

So my question for you is this… how are you going to make sure that you don’t experience the same regret?

How are you going to conjure up the courage to follow your dreams and live a life that you love?

A life on purpose.
A life that fulfills you.

My guest and dear friend, Marie Forleo has a simple practice to help you minimize regret and step into the confidence of taking action towards your dreams -- towards your heart’s truest desires.

Marie’s been a guest on the Online Marketing Made Easy podcast many times before. And if you don’t know who she is, she’s been named the thought-leader of the next generation by Oprah herself. She’s a New York Times bestselling author, creator of one of the most popular training programs on the planet, B-School, and the creative force behind her award-winning show, MarieTV.

In this episode, we’re talking about a powerful practice that she calls the “Ten-Year Test,” why you should always start before you’re ready, and how to create momentum towards your dreams.

We’ll also talk about Marie’s free online business building workshop that she just released in which she’ll teach you The 6 Pillars of Building an Online Business. Marie has a tremendous gift for breaking things down to simple and understandable steps, so you do not want to miss this!

I look forward to it all year. You’re going to love it!

DON’T MISS THIS… The first video in Marie’s workshop series goes live today. Marie will share a simple 6 step roadmap to help you launch and grow your business online.  You can find it at AmyPorterfield.com/Marie or click on the image below. Don’t wait, because the series will only be available for a limited time.

This episode is brought to you by LinkedIn, one of my favorite platforms to market on to reach my ideal customers. LinkedIn is excellent for businesses of all sizes and especially helpful for small businesses who are just getting started and are looking to drive traffic and engagement. At the end of the day, LinkedIn ads are helping smaller businesses get bigger results… and that’s why I love it. Right now, LinkedIn is offering my listeners a free $100 LinkedIn ad credit to launch your very first campaign. Click here to grab your ad credit!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_301.mp3
Category:general -- posted at: 6:01am PDT

Cue the confetti! We are celebrating our 300th episode, and I can hardly believe it. What a wild, fun, and amazing ride! Thank you for being part of this journey with me. 

It’s because of you that we are here at episode 300. 

We wanted to do something extra special for this episode -- something a little different. So, we picked some of our favorite segments from our top episodes and wrapped them up all into one like a little gift. (A gift from me to you!)

Speaking of gifts… we have a giveaway 

That means that this episode is plump full of some of our very best business and online marketing tidbits handpicked from our impressive (if I may say so myself) 300 episode line-up. 

Some of these clips are interviews, some are from solo episodes from yours truly, and all of them are extremely insightful. I cannot wait for you to hear them!

From Marie Forleo to Jennifer Allwood to guidance from my personal experience, you’re in for a treat (and going to want to take notes!) Here’s a glimpse of what’s in this power-packed episode…

Tip #1: Showing Your Scars. I talk about how being vulnerable and real can help you get noticed whether you’re starting out or a veteran in your industry.

Tip #2: Use a Facebook group to build relationships. Caitlin Bacher shares her knowledge and experience warming up cold leads with a value-packed Facebook group.

Tip #3: Utilize a live series instead of a webinar. What?! I know, right? Not what you’d expect from me. Listen to find out when and why a live series might be a perfect fit for you and your business.

Tip #4: Get crystal clear on your Ideal Customer Avatar. I’m at it with my girl, Gina Onativia. She breaks down the importance of having a clear understanding of your ICA and gives you specific examples of how your ICA will help you with two very important areas when creating your digital course.

Tip #5: Get creative with your free, valuable content. Have you been stuck on what to create for your freebie? Look no further! This clip gives you some of my favorite examples of what to do for your freebie or lead magnet, and a few questions to ask yourself to get hyper clear on what you’re going to create. 

Tip #6: Utilize various streams of income. I loved this episode! Jennifer Allwood drops a few knowledge bombs about when and how to create multiple streams of income to boost your revenue and create passive income. 

Tip #7: Attract leads with a free video or audio training. In this solo clip, I dive into why having a video or audio training for your lead magnet is one of the best ways to connect with your audience on a personal level. 

Tip #8: Build your email list like your life depends on it! I’m back at it with Queen Marie Forleo. We get into why you should tread cautiously when building your business via social media and what you should do instead to ensure you keep your audience close to you and to strengthen your communication skills. 

Okay, I know that was a lot. Here’s how today’s episode goes... 

  • [03:18] Be more human with what you share with your audience, and don't be afraid to tell stories related to the messy middle over and over again. It's scary but, trust me, it's so worth it. Talk about the tough stuff when you're in it, but also tell stories of how you overcame the hard stuff so that your audience can learn from your mistakes.
  • [07:17] A Facebook group is your ticket to showing up in your ICA's news feed! If you've got a page, you better have a group too. Use it to build your email list and your relationship with your audience.
  • [10:04] Not quite ready to host a webinar? Try doing a Facebook live series instead. This is a great way to promote a launch and offer your audience valuable content!
  • [13:10] Take your ICA a step further by identifying how they will feel before and after your course or offer. Remember that people are driven by emotion -- lead with that!
  • [19:04] Attract your ICA with valuable, free content... but make sure it's directed towards them. Struggle to come up with a freebie? Listen up for some prompts!
  • [23:37] Set your business up for revenue success with multiple streams of revenue! There are many ways to do this whether you're a beginner or an advanced entrepreneur.
  • [26:15] Have you ever thought about using free videos or audio for your lead magnet? In fact, these are my favorite lead magnets. Your audience will love these -- trust me!
  • [39:55] Build your email list like your business depends on it... because it actually does. Get this, email marketing has an ROI of 3800%. Plus, 72% prefer promotional content through email over social. So when I say you should use grow your email list... I mean it!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_300_v3.mp3
Category:general -- posted at: 12:01am PDT

What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!)

In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!)

I know that you’re either struggling with imposter syndrome or you have in the past. How do I know this? Because I’ve dealt with it, and I feel it starting to creep in from time to time. Oh, and most of my successful entrepreneurial friends have experienced it too. 

The good news is that I have powerful tools (that I’ve personally used many times) to help you overcome imposter syndrome so this can be your most successful year yet -- personally and professionally. 

Want to know what they are? Well, first of all, let’s talk about what imposter syndrome is. 

Dr. Amy Cuddy, who is a social psychologist, New York Times bestselling author, and a Harvard lecturer who focuses on the psychology of leadership and influence, says that imposter syndrome can be defined as “a collection of feelings of inadequacy that persist despite evident success.”

Now, let’s take a peek at five proven actions for giving imposter syndrome the boot…

  1. Get out of your head and into your heart. Find out how one of my students, Natalie MacLean, let her heart lead her to a $30,000 launch.
  2. Take action! I give you three specific ways to transform the energy of imposter syndrome into action so you can attract new clients and, in turn, boost your revenue.
  3. Stay in your lane! You can do this two ways: stop chasing shiny objects and stop comparing yourself to others. 
  4. Embrace competition and acknowledge that there is enough room for everyone. (Because there is, and amazing things can happen when you do this!)
  5. Acknowledge your credibility and success. Find out how to do this in the episode.

Here’s a breakdown of how this episode unfolds...

  • [07:48] Imposter syndrome is defined as a collection of feelings of inadequacy that persist in spite of evident success. Imposters suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence. The bummer is that almost all entrepreneurs experience these feelings of inadequacy at some point in their careers. (The good news is that this podcast will help you overcome those feelings!)
  • [08:50] Imposter syndrome is sneaky and it shows up differently for everyone. For one person, it might show up as paralysis and an inability to move forward. For another, it might look like blocked creativity or throwing in the towel.
  • [09:32] Stop overthinking your business. When you do, your head gets in the way. Lead with your heart and show up as your true self so you can share your authenticity with the world. Here's a little trick for when imposter syndrome shows up.
  • [17:01] Taking action will guarantee that you move from your head to your heart. That's when you'll be able to share your gifts with your audience.
  • [24:52] I've said it once and I'll say it again... stop chasing shiny objects. Continuing to change your business offer or product and jumping ship never works -- trust me on this one. I promise you that every decision you make gets you closer to where you want to be. So buckle up, stay in your lane, and keep moving forward.
  • [32:02] Say it with me, "Competition is my friend." Here's why competition is essential for your business to thrive. Plus, a little challenge for you!
  • [36:14] It's time you finally acknowledge your credibility and success. Here's what to do to build confidence in your skills and knowledge!

Because this is a topic almost every entrepreneur can relate to, I want you to head to our private Facebook community and share what actions you’re taking to overcome imposter syndrome. 

And, while you’re at it, let me know what you thought of this episode. 

 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_299_v3.mp3
Category:general -- posted at: 12:01am PDT

Did you hear the news? 

I’ve started taking business questions directly from my audience! People just like you. I’ve taken some of the best questions from my Online Marketing Made Easy Facebook community and answered them right here on this bonus episode. 

Now, you’re probably wondering how the heck you can be part of this amazing opportunity.

Head over to our private Facebook community to join, drop a question in the discussion and tag #askamy, and we’ll add it to our list of questions. 

I’m going to be recording these Q & A bonus episodes from time to time, and while I hope to get to as many questions as possible, I can’t promise I will get to every one. I’ll certainly do my best!

Head over to our Facebook community to get your questions on the list. 

Let’s dive into the Q & A. I have a feeling you might have some of the same questions!

  1. April MacLean asks about knowing what to say and when to her audience. 
  2. Maggie Gelin is wondering why her students would want to work with her when they can get the same information for free on the world wide web.
  3. Kylie Chapman wants to know how to create a visually cohesive brand on a budget.
  4. Jill Davidian is looking for guidance around a first hire, and if she should consider a VA, a team, or an Online Business Manager.
  5. Carole Stroud wants a behind-the-scenes peek at my podcast and wants to know if I use bullet points or a prompter.
  6. Gee Sus Emanuel Reyes is looking for a bit of advice around the best email platform to invest in (if any) as his email list grows. 

Here are some of the goodies from this episode...

  • [02:19] Believe it or not, when it comes to content, you must shift your mindset! Make sure you're leaving room for experimenting and trying new things. Enjoy the journey, chunk everything down, and take one thing at a time.
  • [08:33] You're going to have different types of Ideal Customer Avatars... and that's okay! Make sure you're creating different messaging for each ICA.
  • [13:43] Don't overthink this. It's important to have a cohesive brand, but the content is definitely the most important part. Having a brand that you feel good about does help boost your confidence. Here are my three favorite resources to use for clarifying your brand.
  • [20:18] What I've found is that clarity comes from getting into motion. Commit to creating a weekly podcast, video show, or Facebook Live. This will help you find your audience and understand how your business and your ICA will come together.
  • [24:46] The answer is both! I use a teleprompter for certain things and go off-the-cuff for other things. Listen to find out!
  • [27:52] Ready for your life to change? Okay, flip the script! Change "I'm overwhelmed" to "I'm learning." Convert Kit is the platform I suggest in order to avoid frustration and to ease the learning process.

Now, be sure to head to our Online Marketing Made Easy Facebook community to ask your #askamy questions! I can’t wait to hear them. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_298b_v2.mp3
Category:general -- posted at: 12:01am PDT

What if I told you that the best way to accomplish your goals or dreams is to let go and be flexible with your strategy.

I know that at first glance this seems crazy, but stick with me. My brilliant guest, Megan Hyatt Miller, the Chief Operating Officer at Michael Hyatt & Company and the creator of the Bold line of the Full Focus Planner, has a sound approach to achieving your dreams without the pressure of controlling every single step. 

Now, you know me, and you know that this approach makes me squirm a bit (Hi, my name is Amy, and I’m type A!) but once Megan gave me a little more context around this idea, I started to understand how this approach can actually be extremely effective -- especially for entrepreneurs. 

Here’s a sneak peek of what Megan and I talked about…

  1. A strategy for getting crystal clear on your goals (clearer than you’ve ever been -- trust me!). 
  2. How to find a balance between trusting the process and being flexible with your strategy, versus being too lax and never accomplishing anything. (Nobody wants that!)
  3. How to get rid of your mile-long to-do list and identify your daily “Big 3” which will set you up to move you closer to your goal every single day. (Say goodbye to feeling defeated by your laundry list of tasks at the end of the day.)
  4. Why it’s necessary to slow down and celebrate your accomplishments… big or small. 

Check out some of the highlights from this episode...

  • [04:24] I adore this woman! Megan is a mom of five kiddos and the COO at Michael Hyatt & Company. And get this, she only works 35 hours per week. This allows her to accomplish her goal of winning at work and succeeding in life.
  • [10:42] You set a goal, create a strategy, and then life happens! You've probably been there. The issue is that most people get stuck in their strategy and can't move forward when things don't align with their plan. Ebb and flow with your goal and give yourself the freedom to do whatever is necessary to get back on track. 
  • [13:13] There's a difference between aspirations and actionable goals. Did you know that? Actionable goals have a deadline. Do you have aspirations or actionable goals? 
  • [15:54] If your goal doesn't feel a little risky, then let's be honest, it's probably set a little too low. Step out of your comfort zone at first so that you can create a new comfort zone.
  • [19:27] Listen, it's normal for things to not always work out. So, please, don't end up doubting yourself and giving up if this happens. Instead, give yourself time to tweak and refine your strategy and don't lose sight of your goal.
  • [23:55] The Full Focus Planner prompts you to select your "Daily Big 3" -- which my whole team loves! These are three things you accomplish every day -- things that drive results. Ask yourself, "What are the three most important actions that will drive your goal or business forward?"
  • [32:06] Here's my challenge for you, actually take the time to celebrate when you accomplish something. Especially if you have a team! Always acknowledge your accomplishments and have gratitude. 
  • [36:49] Winning looks different for everyone. Take the time to identify why winning looks like for you. Get creative and don't be afraid to ask for help. 

I know you’re going to absolutely love this interview as much as I did. 

Here’s what to do next, check out the episode, subscribe to the Online Marketing Made Easy podcast, and then head to our private Facebook community to your Daily Big 3 for today!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. And, your review might even make it onto an episode (how fun!) so be sure to leave a review and listen for it in my upcoming listener spotlights. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_298_v3.mp3
Category:general -- posted at: 12:01am PDT

Raise your hand if you’re not totally sure what to do between your launches. I totally get it. I was the same way for the first few years of my business.

The good news is that you can let out a big sigh of relief because I’ve put together the six most important things you should be doing between your launches. 

Here’s a recap of what I talk about in this episode, with specific examples.

Number 1, recharge, recharge, and recharge some more! Please don’t skip this one! It is so important for not only your health... but the health of your business (and your relationships) that you take time to recharge and reconnect with yourself and your loved ones. 

Number 2, build that list and batch that content! You know this is important… and the best part is that all of your list building efforts will pay off when you launch your course. 

Try it out and I promise you’ll be thanking me! 

Number 3, spend some time and money learning. Don’t be afraid to invest in yourself and your education because it is a vital part of growing your business and your income. Remember that you should not only create digital courses but consume them as well. 

Number 4, get to know your audience and get to know them well! Take your downtime to really understand who your ICA is and what she or he needs. 

Number 5, make some extra income. Yes, please! This one is a fun action item. 

Whether you promote a workshop course or become an affiliate -- this is a great way to make a little extra income while you’re gearing up for your pre-launch runway. 

Lastly, number 6… chip away where you can at your upcoming launch. 

Let’s take a look at a few highlights of this episode...

  • [07:01] You must take the time to refill your cup after a launch. Whether it's a staycation or a vacation, make sure you take time to do something different. And even more importantly, make sure you have this planned in advance. That's a requirement! 
  • [12:47] This is your core relationship building season -- your time to shine! Be sure to use it that way. Show up and offer your audience value. Because guess who is paying attention during these times? Your audience! Show up on whatever platform works best for you and your business. 
  • [31:03] Want to know how I boost my creativity? I consume content that is not at all related to my business... and I suggest you do the same! Listen to podcasts and read books that have nothing to do with the work that you do. Try fueling your mind by stepping outside of your area of expertise, and see what happens!
  • [36:27] Take this time to learn! Learn all that you can about your industry, your area of expertise, and growing your business. My personal favorite way is to consume digital courses -- go figure! Find out what my top recommended digital course is. Hint: it starts with "B" and ends in "School!"
  • [42:28] Become your audience's BFF! I'm serious. If you're struggling with this one, don't be afraid to use quizzes or polls to get to know them better so that you can serve them better!
  • [45:06] Use your precious downtime to make a little extra money by hosting or promoting a workshop or a two-hour paid training that you sell to your audience. Not sure what you'd talk about? Try this! Address an obstacle that your audience is struggling with. 
  • [51:33] Do what you can to prep for your launch during your off-season so that everything isn't last minute. I promise you'll enjoy yourself and the whole process much more.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_297_with_Gravy_ad.mp3
Category:general -- posted at: 12:01am PDT

When I say detox, I’m guessing your mind goes to green juice, kale, and hot yoga. 

But the kind of detoxing my guest and I talk about in this episode is very different. In fact, it’s one of the most important types of detoxing -- dream detoxing!

So what does that mean? My guest and author of The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success, is going to help you understand exactly what a dream detox is and how to use it in your own life. 

Teneshia left her cushy, well-paying job to pursue her dream, and learned some mighty lessons along the way. She’s interviewed some of the top business moguls, such as Shark Tank’s Daymond John, Magic Johnson, Rent the Runway founder Jennifer Fliess and Me Too movement founder, Tarana Burke, all about what it takes to push the limits and stretch to follow your dream, fail, and create a life you love. 

Now she’s sharing what she’s discovered. 

Here’s a preview of what Teneshia and I talk about…

  1. The five types of dreamers (so you can identify which one you are).
  2. What dream detoxing is and why it’s essential. 
  3. How “feeding your spirit,” “fortifying your mind,” and “building your body” fits into success.
  4. Dream bullies… who they are and how they might be holding you back. (Hint: you have some closer to you than you think! Find out who Teneshia’s biggest dream bully was.)
  5. An exercise to help you identify where you are wasting your time and how you can create more time to commit to your dream. 

Here’s a breakdown of our conversation...

  • [05:13] Teneshia left her cushy, full-time job at IBM Mobile Services to follow her dream, passion, and purpose. She knew she was meant for more! Sound familiar?
  • [07:05] She defines "the stretch" as the expansion necessary to meet the best version of YOU. It's the distance between your comfort zone and your dreams. What would you consider your "stretch"?
  • [08:00] She has interviewed hundreds of iconic dreamers who said "yes" to stepping out of their comfort zones in order to follow their passion. It's these interviews that inspired her to create her business. 
  • [13:04] Curious to find out the types of dreams? There are five and they include careerpreneurs, make-it-happen dreamers, hobby dreamers, CEO dreamers, and activist dreamers. Which one are you? 
  • [20:50] A dream detox preps your mind, body, and spirit for cultivating your dreams. Teneshia challenges you to examine your beliefs, feed yourself only information that pushes you forward, and set your life up to support your passion and purpose!
  • [30:16] We even go over an exercise from Teneshia's book called, the "Time Audit" exercise. Essentially, you take a look at your week and find areas where you can be more efficient in order to achieve your goals and dreams! Listen to find out how to do this exercise in your life.

I’d love to hear what you learned from this interview. Head to my Online Marketing Made Easy Facebook community to share what dreamer you are.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_296b_v3.mp3
Category:general -- posted at: 12:01am PDT

“Machines are built to work 24/7, but not human beings. It's crucial that we put boundaries in place for ourselves, to have offline time, exercise and sleep, time with loved ones and friends and family that's not tethered to a screen. 

That's how we can start to get into the dance between being effective and productive with our time, and also being healthy, sane human beings.”

This brilliant quote is from my dear friend, Marie Forleo. 

She’s absolutely right! We not only need to be aware of how we set boundaries around our screen time, but we also need to set intentional boundaries around our business and personal life. 

In this episode, we dive deep into what boundaries are, how to set them, commit to them, and how to respect the boundaries of others in your life. 

Can I be honest with you? I haven’t always been great at setting and sticking to my boundaries. In fact, I had to learn about the importance of setting boundaries the hard way. 

However, over the years I’ve come to understand what areas of my life require boundaries, and, most importantly, how to stick to them.  

And before we dive into boundaries, one thing must be certain… your why for setting them. Take a moment to answer these questions.

  • Why are you committing to these boundaries? 
  • Why are you sticking to them day in and day out?
  • Why are they important to you? 

Being crystal clear on your why is essential if you’re going to make your boundaries a priority and actually work for you.

So here’s a glimpse of what you’re going to learn in this episode…

  1. What areas you may want to consider setting boundaries in and what non-negotiables are. (And where I set boundaries in my life.)
  2. Why you need to have strong boundaries as an entrepreneur and some specific examples of the ones I set. (Feel free to copy any of mine.)
  3. An exercise for getting clear on what your boundaries look like. 
  4. How to commit to your boundaries without feeling guilty or worrying about hurting the feelings of others.
  5. How to lead by example and respect the boundaries of those around you. 

Here’s a breakdown of the episode…

  • [04:45] What’s your why? Is it strong enough and have you been guilty of putting work before things that are actually important to you? I have! Make having a clear unshakeable why a priority.
  • [11:11] It’s time to get crystal clear on your time boundaries. Lay out what your ideal week looks like, your non-negotiables, and daily habits. Put these on your calendar before anything else and be honest about the cost of not sticking to these.
  • [19:37] You knew it was coming… you have to set strong boundaries around screentime and social media. My girl, Marie Forleo says it best, “Create before you consume.” Did you know that social media can deplete your juice? Yikes!
  • [24:12] Do you have set boundaries around your business? If not, you should! Here’s why.
  • [30:00] Often times when you’ve disrespected your own boundaries, you feel anxious or resentful. To avoid this, try performing a priority check where you identify and realign with your top three priorities.
  • [33:50] Ready for some tough love? If you don't set boundaries, the world tells you who you are and what you should be doing. Talk about scary!
  • [38:07] Solid boundaries serve as guardrails to our productivity. Look at what other people you admire are doing. Get very clear on your boundaries and write it down. Be specific.
  • [43:19] Successful people say "no" to almost everything. It’s true! Don't be afraid to say no to things that don't align with your boundaries.
  • [44:10] Respect other people's boundaries. The more we honor other people's boundaries the more they honor ours.

I want you to walk away from this episode with clear, intentional boundaries. 

Let me leave you with some wisdom from Miss Oprah...

“You have to be able to set boundaries, otherwise the rest of the world is telling you who you are and what you should be doing. You can still be a nice person and set boundaries.”

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_296_v2.mp3
Category:general -- posted at: 12:01am PDT

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