Online Marketing Made Easy with Amy Porterfield

The title says it all.

This is an episode, I definitely didn’t want to record… at first! But then I got to thinking, and I knew that sharing this experience with you, and being vulnerable was only going to help and benefit you and your business in the long run.

Here’s what happened. I got an email from a student who was disappointed in my newest product and made sure I knew that she was not impressed.

And you know what, it hurt. It really hurt.

But after I took a step back, I realized that there are five things that I need to commit to in order to move my business forward, stand up for what I believe in, and block out those who don’t agree with me.

Here’s a snapshot of those five things…

Those who have achieved more than me will never judge me for wanting more.
Sometimes things are going to get tough -- that’s just the nature of being an entrepreneur. So, I must commit to having thicker skin.
I create my own thoughts and no one can hurt me. I’m in charge of what I think and feel… period.
I’ll never let an individual’s opinion dictate how I feel or how I do business.
I am here to stay.

This episode was tough for me, so I want to thank you for allowing me to share my heart.

Here’s a breakdown of the episode…

  • [02:50] As entrepreneurs, we’ll always have people on the internet who disagree with our life or business goals — we have to ignore them. However, it’s a little different when you hear negative feedback from a student, and that’s exactly what happened to me.
  • [03:37] During my recent membership site launch, a past student wrote in to share her opinion of what I was doing and, let’s just say, it wasn’t very positive.
  • [05:39] Receiving something like this from a student of mine stung. In the moment, I recorded a response to her to let her know why I created my newest product and why I believe in it so deeply.
  • [11:59] It’s important to remember that someone who has achieved more than you will never judge you for wanting more.
  • [14:20] Sometimes things are going to get rocky and feel really uncomfortable. You've got to have thicker skin!
  • [15:19] Because you create your own thoughts and feelings, no one can hurt you. Always keep in mind that you are in charge of what I think and what you feel.
  • [17:25] At the end of the day, no matter who disagrees with what I’m doing, I am here to stay! Tell yourself that during hard times when building your online business.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_303_v3.mp3
Category:general -- posted at: 12:01am PST

What if I gave you a backstage pass to my annual event, The Entrepreneur Experience?

Well, in this episode, that’s exactly what we’re going to do!

In October 2019, Rachel Hollis, Stu McLaren, Jasmine Star, and Gina Gomez joined me in San Diego, along with over 600 entrepreneurs from every walk of life, for this amazing event.

These all-star speakers brought their a-game and shared some pretty amazing entrepreneurial advice. Advice that was so good, I couldn’t just keep it to myself!

In this episode, I’m giving you a little sneak peek of what The Entrepreneur Experience 2019 was all about and the phenomenal business advice that the attendees gained while they were there.

First, you’ll hear from Rachel Hollis. She gets real (imagine that) and gives you some tough love. She talks about competition and an excuse that might be holding you back.

After that, you’ll hear from Stu McLaren. He talks all about building trust to attract your ideal customer and taking a stand for what you believe in.

My girl, Jasmine Star, is up next and she gives some practical social media advice. After all, she is the queen of social media.

She also gives her take on third party posting apps -- I know this is a question every entrepreneur has!

And then I have Gina Gomez coming in with a secret to creating happy customers and interactions.

  • [03:53] Rachel Hollis says, "Don't compare your life to someone's curated social media life. We don't have time to waste. Every second we are looking outside ourselves to find the answer, we are wasting time."
  • [08:04] Stu admits that he struggled with the guilt of making too much money but the truth is that money allows you to stand for what you believe in and make an impact!
    [12:52] Jasmine Star gives her tried and tested experience with third-party posting apps and why you should reconsider using them to organically reach your audience.
    [14:30] Gina says, "Treat everyone you work with as if they are your dream clients. Imagine how implementing this in your business would impact your experience, business, and industry."
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_302b_v3.mp3
Category:general -- posted at: 12:01am PST

One of the biggest excuses I hear from people wanting to start a business is that they feel they have the confidence they need to take their dreams and ideas and make them successful.

My guest in this episode, Lisa Bilyeu, is living proof that it doesn’t matter what skill set or level of experience you have. What does matter is that you’re persistent and committed to creating a life that fulfills you and making your dreams your reality.

Lisa is the co-founder of Quest Nutrition, and without any prior entrepreneurial experience, she helped grow the company by 57 thousand percent -- that’s 82.6 million dollars in revenue -- in just three years.

Lisa and her husband, Tom Bilyeu, have gone on to sell Quest Nutrition, a protein bar company, and have built a successful media company called, Impact Theory and Women of Impact.

What I love about this interview is that Lisa and I dive into it all. We talk about figuring things out as you go (which I think we can all relate to), mindset shifts, challenges, actionable items to grow your business (yes, please!), shifting your perspective as a female entrepreneur, and even relationships.

If you’re feeling like you don’t have enough experience to create a successful business or to become an entrepreneur, this episode is a must-listen!

Here’s a sneak peek of our conversation…

  • [01:43] Could you imagine growing your company by 57,000% in just three years or $82.6 million in revenue? Lisa Bilyeu the co-founder of Quest Nutrition and Impact Theory did just that.
  • [11:26] Lisa gives a fabulous entrepreneurial tip... model your life as successful people model theirs. Find out how her and her husband did this until they started Quest Nutrition.
  • [24:18] Lisa has the best mindset. She reminds herself that even if she starts a project from zero, as long as she could figure it out she would be okay.
  • [28:21] "Saying I don't know is an excuse." She gives the hard truth that there is someone out there doing what you want to do.
  • [36:18] Lisa and her husband shifted into a new business to make an impact on the lives of others.

This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_302_v4.mp3
Category:general -- posted at: 12:01am PST

Did you know that the number one regret people have during their last days is that they didn’t have the courage to follow their dreams and live a life that aligned with their deepest desires?

In her book, The Top Five Regrets Of The Dying, Bronnie Ware says…

“This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.”

Did you just get chills? I did.

So my question for you is this… how are you going to make sure that you don’t experience the same regret?

How are you going to conjure up the courage to follow your dreams and live a life that you love?

A life on purpose.
A life that fulfills you.

My guest and dear friend, Marie Forleo has a simple practice to help you minimize regret and step into the confidence of taking action towards your dreams -- towards your heart’s truest desires.

Marie’s been a guest on the Online Marketing Made Easy podcast many times before. And if you don’t know who she is, she’s been named the thought-leader of the next generation by Oprah herself. She’s a New York Times bestselling author, creator of one of the most popular training programs on the planet, B-School, and the creative force behind her award-winning show, MarieTV.

In this episode, we’re talking about a powerful practice that she calls the “Ten-Year Test,” why you should always start before you’re ready, and how to create momentum towards your dreams.

We’ll also talk about Marie’s free online business building workshop that she just released in which she’ll teach you The 6 Pillars of Building an Online Business. Marie has a tremendous gift for breaking things down to simple and understandable steps, so you do not want to miss this!

I look forward to it all year. You’re going to love it!

DON’T MISS THIS… The first video in Marie’s workshop series goes live today. Marie will share a simple 6 step roadmap to help you launch and grow your business online.  You can find it at AmyPorterfield.com/Marie or click on the image below. Don’t wait, because the series will only be available for a limited time.

This episode is brought to you by LinkedIn, one of my favorite platforms to market on to reach my ideal customers. LinkedIn is excellent for businesses of all sizes and especially helpful for small businesses who are just getting started and are looking to drive traffic and engagement. At the end of the day, LinkedIn ads are helping smaller businesses get bigger results… and that’s why I love it. Right now, LinkedIn is offering my listeners a free $100 LinkedIn ad credit to launch your very first campaign. Click here to grab your ad credit!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_301.mp3
Category:general -- posted at: 6:01am PST

Cue the confetti! We are celebrating our 300th episode, and I can hardly believe it. What a wild, fun, and amazing ride! Thank you for being part of this journey with me. 

It’s because of you that we are here at episode 300. 

We wanted to do something extra special for this episode -- something a little different. So, we picked some of our favorite segments from our top episodes and wrapped them up all into one like a little gift. (A gift from me to you!)

Speaking of gifts… we have a giveaway 

That means that this episode is plump full of some of our very best business and online marketing tidbits handpicked from our impressive (if I may say so myself) 300 episode line-up. 

Some of these clips are interviews, some are from solo episodes from yours truly, and all of them are extremely insightful. I cannot wait for you to hear them!

From Marie Forleo to Jennifer Allwood to guidance from my personal experience, you’re in for a treat (and going to want to take notes!) Here’s a glimpse of what’s in this power-packed episode…

Tip #1: Showing Your Scars. I talk about how being vulnerable and real can help you get noticed whether you’re starting out or a veteran in your industry.

Tip #2: Use a Facebook group to build relationships. Caitlin Bacher shares her knowledge and experience warming up cold leads with a value-packed Facebook group.

Tip #3: Utilize a live series instead of a webinar. What?! I know, right? Not what you’d expect from me. Listen to find out when and why a live series might be a perfect fit for you and your business.

Tip #4: Get crystal clear on your Ideal Customer Avatar. I’m at it with my girl, Gina Onativia. She breaks down the importance of having a clear understanding of your ICA and gives you specific examples of how your ICA will help you with two very important areas when creating your digital course.

Tip #5: Get creative with your free, valuable content. Have you been stuck on what to create for your freebie? Look no further! This clip gives you some of my favorite examples of what to do for your freebie or lead magnet, and a few questions to ask yourself to get hyper clear on what you’re going to create. 

Tip #6: Utilize various streams of income. I loved this episode! Jennifer Allwood drops a few knowledge bombs about when and how to create multiple streams of income to boost your revenue and create passive income. 

Tip #7: Attract leads with a free video or audio training. In this solo clip, I dive into why having a video or audio training for your lead magnet is one of the best ways to connect with your audience on a personal level. 

Tip #8: Build your email list like your life depends on it! I’m back at it with Queen Marie Forleo. We get into why you should tread cautiously when building your business via social media and what you should do instead to ensure you keep your audience close to you and to strengthen your communication skills. 

Okay, I know that was a lot. Here’s how today’s episode goes... 

  • [03:18] Be more human with what you share with your audience, and don't be afraid to tell stories related to the messy middle over and over again. It's scary but, trust me, it's so worth it. Talk about the tough stuff when you're in it, but also tell stories of how you overcame the hard stuff so that your audience can learn from your mistakes.
  • [07:17] A Facebook group is your ticket to showing up in your ICA's news feed! If you've got a page, you better have a group too. Use it to build your email list and your relationship with your audience.
  • [10:04] Not quite ready to host a webinar? Try doing a Facebook live series instead. This is a great way to promote a launch and offer your audience valuable content!
  • [13:10] Take your ICA a step further by identifying how they will feel before and after your course or offer. Remember that people are driven by emotion -- lead with that!
  • [19:04] Attract your ICA with valuable, free content... but make sure it's directed towards them. Struggle to come up with a freebie? Listen up for some prompts!
  • [23:37] Set your business up for revenue success with multiple streams of revenue! There are many ways to do this whether you're a beginner or an advanced entrepreneur.
  • [26:15] Have you ever thought about using free videos or audio for your lead magnet? In fact, these are my favorite lead magnets. Your audience will love these -- trust me!
  • [39:55] Build your email list like your business depends on it... because it actually does. Get this, email marketing has an ROI of 3800%. Plus, 72% prefer promotional content through email over social. So when I say you should use grow your email list... I mean it!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_300_v3.mp3
Category:general -- posted at: 12:01am PST

What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!)

In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!)

I know that you’re either struggling with imposter syndrome or you have in the past. How do I know this? Because I’ve dealt with it, and I feel it starting to creep in from time to time. Oh, and most of my successful entrepreneurial friends have experienced it too. 

The good news is that I have powerful tools (that I’ve personally used many times) to help you overcome imposter syndrome so this can be your most successful year yet -- personally and professionally. 

Want to know what they are? Well, first of all, let’s talk about what imposter syndrome is. 

Dr. Amy Cuddy, who is a social psychologist, New York Times bestselling author, and a Harvard lecturer who focuses on the psychology of leadership and influence, says that imposter syndrome can be defined as “a collection of feelings of inadequacy that persist despite evident success.”

Now, let’s take a peek at five proven actions for giving imposter syndrome the boot…

  1. Get out of your head and into your heart. Find out how one of my students, Natalie MacLean, let her heart lead her to a $30,000 launch.
  2. Take action! I give you three specific ways to transform the energy of imposter syndrome into action so you can attract new clients and, in turn, boost your revenue.
  3. Stay in your lane! You can do this two ways: stop chasing shiny objects and stop comparing yourself to others. 
  4. Embrace competition and acknowledge that there is enough room for everyone. (Because there is, and amazing things can happen when you do this!)
  5. Acknowledge your credibility and success. Find out how to do this in the episode.

Here’s a breakdown of how this episode unfolds...

  • [07:48] Imposter syndrome is defined as a collection of feelings of inadequacy that persist in spite of evident success. Imposters suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence. The bummer is that almost all entrepreneurs experience these feelings of inadequacy at some point in their careers. (The good news is that this podcast will help you overcome those feelings!)
  • [08:50] Imposter syndrome is sneaky and it shows up differently for everyone. For one person, it might show up as paralysis and an inability to move forward. For another, it might look like blocked creativity or throwing in the towel.
  • [09:32] Stop overthinking your business. When you do, your head gets in the way. Lead with your heart and show up as your true self so you can share your authenticity with the world. Here's a little trick for when imposter syndrome shows up.
  • [17:01] Taking action will guarantee that you move from your head to your heart. That's when you'll be able to share your gifts with your audience.
  • [24:52] I've said it once and I'll say it again... stop chasing shiny objects. Continuing to change your business offer or product and jumping ship never works -- trust me on this one. I promise you that every decision you make gets you closer to where you want to be. So buckle up, stay in your lane, and keep moving forward.
  • [32:02] Say it with me, "Competition is my friend." Here's why competition is essential for your business to thrive. Plus, a little challenge for you!
  • [36:14] It's time you finally acknowledge your credibility and success. Here's what to do to build confidence in your skills and knowledge!

Because this is a topic almost every entrepreneur can relate to, I want you to head to our private Facebook community and share what actions you’re taking to overcome imposter syndrome. 

And, while you’re at it, let me know what you thought of this episode. 

 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_299_v3.mp3
Category:general -- posted at: 12:01am PST

Did you hear the news? 

I’ve started taking business questions directly from my audience! People just like you. I’ve taken some of the best questions from my Online Marketing Made Easy Facebook community and answered them right here on this bonus episode. 

Now, you’re probably wondering how the heck you can be part of this amazing opportunity.

Head over to our private Facebook community to join, drop a question in the discussion and tag #askamy, and we’ll add it to our list of questions. 

I’m going to be recording these Q & A bonus episodes from time to time, and while I hope to get to as many questions as possible, I can’t promise I will get to every one. I’ll certainly do my best!

Head over to our Facebook community to get your questions on the list. 

Let’s dive into the Q & A. I have a feeling you might have some of the same questions!

  1. April MacLean asks about knowing what to say and when to her audience. 
  2. Maggie Gelin is wondering why her students would want to work with her when they can get the same information for free on the world wide web.
  3. Kylie Chapman wants to know how to create a visually cohesive brand on a budget.
  4. Jill Davidian is looking for guidance around a first hire, and if she should consider a VA, a team, or an Online Business Manager.
  5. Carole Stroud wants a behind-the-scenes peek at my podcast and wants to know if I use bullet points or a prompter.
  6. Gee Sus Emanuel Reyes is looking for a bit of advice around the best email platform to invest in (if any) as his email list grows. 

Here are some of the goodies from this episode...

  • [02:19] Believe it or not, when it comes to content, you must shift your mindset! Make sure you're leaving room for experimenting and trying new things. Enjoy the journey, chunk everything down, and take one thing at a time.
  • [08:33] You're going to have different types of Ideal Customer Avatars... and that's okay! Make sure you're creating different messaging for each ICA.
  • [13:43] Don't overthink this. It's important to have a cohesive brand, but the content is definitely the most important part. Having a brand that you feel good about does help boost your confidence. Here are my three favorite resources to use for clarifying your brand.
  • [20:18] What I've found is that clarity comes from getting into motion. Commit to creating a weekly podcast, video show, or Facebook Live. This will help you find your audience and understand how your business and your ICA will come together.
  • [24:46] The answer is both! I use a teleprompter for certain things and go off-the-cuff for other things. Listen to find out!
  • [27:52] Ready for your life to change? Okay, flip the script! Change "I'm overwhelmed" to "I'm learning." Convert Kit is the platform I suggest in order to avoid frustration and to ease the learning process.

Now, be sure to head to our Online Marketing Made Easy Facebook community to ask your #askamy questions! I can’t wait to hear them. 

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_298b_v2.mp3
Category:general -- posted at: 12:01am PST

What if I told you that the best way to accomplish your goals or dreams is to let go and be flexible with your strategy.

I know that at first glance this seems crazy, but stick with me. My brilliant guest, Megan Hyatt Miller, the Chief Operating Officer at Michael Hyatt & Company and the creator of the Bold line of the Full Focus Planner, has a sound approach to achieving your dreams without the pressure of controlling every single step. 

Now, you know me, and you know that this approach makes me squirm a bit (Hi, my name is Amy, and I’m type A!) but once Megan gave me a little more context around this idea, I started to understand how this approach can actually be extremely effective -- especially for entrepreneurs. 

Here’s a sneak peek of what Megan and I talked about…

  1. A strategy for getting crystal clear on your goals (clearer than you’ve ever been -- trust me!). 
  2. How to find a balance between trusting the process and being flexible with your strategy, versus being too lax and never accomplishing anything. (Nobody wants that!)
  3. How to get rid of your mile-long to-do list and identify your daily “Big 3” which will set you up to move you closer to your goal every single day. (Say goodbye to feeling defeated by your laundry list of tasks at the end of the day.)
  4. Why it’s necessary to slow down and celebrate your accomplishments… big or small. 

Check out some of the highlights from this episode...

  • [04:24] I adore this woman! Megan is a mom of five kiddos and the COO at Michael Hyatt & Company. And get this, she only works 35 hours per week. This allows her to accomplish her goal of winning at work and succeeding in life.
  • [10:42] You set a goal, create a strategy, and then life happens! You've probably been there. The issue is that most people get stuck in their strategy and can't move forward when things don't align with their plan. Ebb and flow with your goal and give yourself the freedom to do whatever is necessary to get back on track. 
  • [13:13] There's a difference between aspirations and actionable goals. Did you know that? Actionable goals have a deadline. Do you have aspirations or actionable goals? 
  • [15:54] If your goal doesn't feel a little risky, then let's be honest, it's probably set a little too low. Step out of your comfort zone at first so that you can create a new comfort zone.
  • [19:27] Listen, it's normal for things to not always work out. So, please, don't end up doubting yourself and giving up if this happens. Instead, give yourself time to tweak and refine your strategy and don't lose sight of your goal.
  • [23:55] The Full Focus Planner prompts you to select your "Daily Big 3" -- which my whole team loves! These are three things you accomplish every day -- things that drive results. Ask yourself, "What are the three most important actions that will drive your goal or business forward?"
  • [32:06] Here's my challenge for you, actually take the time to celebrate when you accomplish something. Especially if you have a team! Always acknowledge your accomplishments and have gratitude. 
  • [36:49] Winning looks different for everyone. Take the time to identify why winning looks like for you. Get creative and don't be afraid to ask for help. 

I know you’re going to absolutely love this interview as much as I did. 

Here’s what to do next, check out the episode, subscribe to the Online Marketing Made Easy podcast, and then head to our private Facebook community to your Daily Big 3 for today!

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. And, your review might even make it onto an episode (how fun!) so be sure to leave a review and listen for it in my upcoming listener spotlights. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_298_v3.mp3
Category:general -- posted at: 12:01am PST

Raise your hand if you’re not totally sure what to do between your launches. I totally get it. I was the same way for the first few years of my business.

The good news is that you can let out a big sigh of relief because I’ve put together the six most important things you should be doing between your launches. 

Here’s a recap of what I talk about in this episode, with specific examples.

Number 1, recharge, recharge, and recharge some more! Please don’t skip this one! It is so important for not only your health... but the health of your business (and your relationships) that you take time to recharge and reconnect with yourself and your loved ones. 

Number 2, build that list and batch that content! You know this is important… and the best part is that all of your list building efforts will pay off when you launch your course. 

Try it out and I promise you’ll be thanking me! 

Number 3, spend some time and money learning. Don’t be afraid to invest in yourself and your education because it is a vital part of growing your business and your income. Remember that you should not only create digital courses but consume them as well. 

Number 4, get to know your audience and get to know them well! Take your downtime to really understand who your ICA is and what she or he needs. 

Number 5, make some extra income. Yes, please! This one is a fun action item. 

Whether you promote a workshop course or become an affiliate -- this is a great way to make a little extra income while you’re gearing up for your pre-launch runway. 

Lastly, number 6… chip away where you can at your upcoming launch. 

Let’s take a look at a few highlights of this episode...

  • [07:01] You must take the time to refill your cup after a launch. Whether it's a staycation or a vacation, make sure you take time to do something different. And even more importantly, make sure you have this planned in advance. That's a requirement! 
  • [12:47] This is your core relationship building season -- your time to shine! Be sure to use it that way. Show up and offer your audience value. Because guess who is paying attention during these times? Your audience! Show up on whatever platform works best for you and your business. 
  • [31:03] Want to know how I boost my creativity? I consume content that is not at all related to my business... and I suggest you do the same! Listen to podcasts and read books that have nothing to do with the work that you do. Try fueling your mind by stepping outside of your area of expertise, and see what happens!
  • [36:27] Take this time to learn! Learn all that you can about your industry, your area of expertise, and growing your business. My personal favorite way is to consume digital courses -- go figure! Find out what my top recommended digital course is. Hint: it starts with "B" and ends in "School!"
  • [42:28] Become your audience's BFF! I'm serious. If you're struggling with this one, don't be afraid to use quizzes or polls to get to know them better so that you can serve them better!
  • [45:06] Use your precious downtime to make a little extra money by hosting or promoting a workshop or a two-hour paid training that you sell to your audience. Not sure what you'd talk about? Try this! Address an obstacle that your audience is struggling with. 
  • [51:33] Do what you can to prep for your launch during your off-season so that everything isn't last minute. I promise you'll enjoy yourself and the whole process much more.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_297_with_Gravy_ad.mp3
Category:general -- posted at: 12:01am PST

When I say detox, I’m guessing your mind goes to green juice, kale, and hot yoga. 

But the kind of detoxing my guest and I talk about in this episode is very different. In fact, it’s one of the most important types of detoxing -- dream detoxing!

So what does that mean? My guest and author of The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success, is going to help you understand exactly what a dream detox is and how to use it in your own life. 

Teneshia left her cushy, well-paying job to pursue her dream, and learned some mighty lessons along the way. She’s interviewed some of the top business moguls, such as Shark Tank’s Daymond John, Magic Johnson, Rent the Runway founder Jennifer Fliess and Me Too movement founder, Tarana Burke, all about what it takes to push the limits and stretch to follow your dream, fail, and create a life you love. 

Now she’s sharing what she’s discovered. 

Here’s a preview of what Teneshia and I talk about…

  1. The five types of dreamers (so you can identify which one you are).
  2. What dream detoxing is and why it’s essential. 
  3. How “feeding your spirit,” “fortifying your mind,” and “building your body” fits into success.
  4. Dream bullies… who they are and how they might be holding you back. (Hint: you have some closer to you than you think! Find out who Teneshia’s biggest dream bully was.)
  5. An exercise to help you identify where you are wasting your time and how you can create more time to commit to your dream. 

Here’s a breakdown of our conversation...

  • [05:13] Teneshia left her cushy, full-time job at IBM Mobile Services to follow her dream, passion, and purpose. She knew she was meant for more! Sound familiar?
  • [07:05] She defines "the stretch" as the expansion necessary to meet the best version of YOU. It's the distance between your comfort zone and your dreams. What would you consider your "stretch"?
  • [08:00] She has interviewed hundreds of iconic dreamers who said "yes" to stepping out of their comfort zones in order to follow their passion. It's these interviews that inspired her to create her business. 
  • [13:04] Curious to find out the types of dreams? There are five and they include careerpreneurs, make-it-happen dreamers, hobby dreamers, CEO dreamers, and activist dreamers. Which one are you? 
  • [20:50] A dream detox preps your mind, body, and spirit for cultivating your dreams. Teneshia challenges you to examine your beliefs, feed yourself only information that pushes you forward, and set your life up to support your passion and purpose!
  • [30:16] We even go over an exercise from Teneshia's book called, the "Time Audit" exercise. Essentially, you take a look at your week and find areas where you can be more efficient in order to achieve your goals and dreams! Listen to find out how to do this exercise in your life.

I’d love to hear what you learned from this interview. Head to my Online Marketing Made Easy Facebook community to share what dreamer you are.

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_296b_v3.mp3
Category:general -- posted at: 12:01am PST

“Machines are built to work 24/7, but not human beings. It's crucial that we put boundaries in place for ourselves, to have offline time, exercise and sleep, time with loved ones and friends and family that's not tethered to a screen. 

That's how we can start to get into the dance between being effective and productive with our time, and also being healthy, sane human beings.”

This brilliant quote is from my dear friend, Marie Forleo. 

She’s absolutely right! We not only need to be aware of how we set boundaries around our screen time, but we also need to set intentional boundaries around our business and personal life. 

In this episode, we dive deep into what boundaries are, how to set them, commit to them, and how to respect the boundaries of others in your life. 

Can I be honest with you? I haven’t always been great at setting and sticking to my boundaries. In fact, I had to learn about the importance of setting boundaries the hard way. 

However, over the years I’ve come to understand what areas of my life require boundaries, and, most importantly, how to stick to them.  

And before we dive into boundaries, one thing must be certain… your why for setting them. Take a moment to answer these questions.

  • Why are you committing to these boundaries? 
  • Why are you sticking to them day in and day out?
  • Why are they important to you? 

Being crystal clear on your why is essential if you’re going to make your boundaries a priority and actually work for you.

So here’s a glimpse of what you’re going to learn in this episode…

  1. What areas you may want to consider setting boundaries in and what non-negotiables are. (And where I set boundaries in my life.)
  2. Why you need to have strong boundaries as an entrepreneur and some specific examples of the ones I set. (Feel free to copy any of mine.)
  3. An exercise for getting clear on what your boundaries look like. 
  4. How to commit to your boundaries without feeling guilty or worrying about hurting the feelings of others.
  5. How to lead by example and respect the boundaries of those around you. 

Here’s a breakdown of the episode…

  • [04:45] What’s your why? Is it strong enough and have you been guilty of putting work before things that are actually important to you? I have! Make having a clear unshakeable why a priority.
  • [11:11] It’s time to get crystal clear on your time boundaries. Lay out what your ideal week looks like, your non-negotiables, and daily habits. Put these on your calendar before anything else and be honest about the cost of not sticking to these.
  • [19:37] You knew it was coming… you have to set strong boundaries around screentime and social media. My girl, Marie Forleo says it best, “Create before you consume.” Did you know that social media can deplete your juice? Yikes!
  • [24:12] Do you have set boundaries around your business? If not, you should! Here’s why.
  • [30:00] Often times when you’ve disrespected your own boundaries, you feel anxious or resentful. To avoid this, try performing a priority check where you identify and realign with your top three priorities.
  • [33:50] Ready for some tough love? If you don't set boundaries, the world tells you who you are and what you should be doing. Talk about scary!
  • [38:07] Solid boundaries serve as guardrails to our productivity. Look at what other people you admire are doing. Get very clear on your boundaries and write it down. Be specific.
  • [43:19] Successful people say "no" to almost everything. It’s true! Don't be afraid to say no to things that don't align with your boundaries.
  • [44:10] Respect other people's boundaries. The more we honor other people's boundaries the more they honor ours.

I want you to walk away from this episode with clear, intentional boundaries. 

Let me leave you with some wisdom from Miss Oprah...

“You have to be able to set boundaries, otherwise the rest of the world is telling you who you are and what you should be doing. You can still be a nice person and set boundaries.”

Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Links mentioned in this episode:

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_296_v2.mp3
Category:general -- posted at: 12:01am PST

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