Online Marketing Made Easy with Amy Porterfield

You guys know me, and you know how much I LOVE systems and really simple step-by-step strategies, and that is exactly how James Clear, my guest, and Author of Atomic Habits approaches creating good habits that yield remarkable results.

“You do not rise to the level of your goals. You fall to the level of your systems.” Let me repeat that last one again, “You do not rise to the level of your goals. You fall to the level of your systems.”

Oh yes, you know how much the systems girl in me just loves that!

In this episode, James shares his 1% approach to changing your habits, how your identity will either help you to succeed at achieving your goals or not, we talked about how to stay the course, even when you’re not seeing immediate results.

And this one is near and dear to my heart as I’m still walking through my weight loss journey. 

Here’s the best part of today’s episode, we talk about how you can start to create your own Atomic Habits so you can play a bigger game with your business and life in the New Year!

Here’s a snapshot of a few things we talked about…

  • [05:13] James suffered a very serious injury when he was hit in the face with a baseball bat, which put him in a medically-induced coma. His recovery pushed him to focus on small habits to achieve big results. He found that following small habits gave him a sense of control in his life.
  • [07:38] After graduate school, James became an entrepreneur and found that he was drawn to studying consumer psychology so that he could better understand why people buy things. He discovered that he was fascinated with behavioral psychology and habit formation.
  • [08:44] James aims to be the bridge between scientific research and what it says about how habits work and practical application in daily use. The habits and practices he shares in his book are all about how to create small, powerful, and scientifically-proven habits into your own life.
  • [09:57] Habits are the compound interest of self-improvement! Believe it or not, getting 1% better each day offers significant results. James believes that it might be the only way change happens in the real world. He says that accumulating 1% improvements over time will actually get you the results you're looking for.
  • [15:37] An implementation intention means that stating your intention makes it more likely to happen. 
  • [17:04] The plateau of latent potential shows that the hallmark of any habit or thing you're trying to change is that the greatest returns are delayed. In fact, the hard work you're putting isn't being wasted, it's just being stored.
  • [21:46] Focusing on your trajectory instead of the position will help you to stay on course. Remember that every action you take is a vote for or against the person you want to become. True behavior change is identity change. 
  • [27:49] The four laws of behavioral change include: make it obvious, make it attractive, make it easy, and make it satisfying. The cues get your attention when you need a little reminder.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_295.mp3
Category:general -- posted at: 12:01am PDT

Have you been wondering how a digital course can fit into your one on one business? If so, this episode is for you!

Now, if you’re thinking, “I don’t have one on one clients, so this doesn’t apply to my business,” stick with me, because I have some nuggets in here that might actually help your online business grow and generate even more revenue!

In today’s episode, we talk all about how a digital course can fit into your one on one business. And we even chat about how you can add one on one offerings to your online business to boost your revenue. 

I know that you guys have been wanting this topic because I get asked about it all the time! Today I’ll give you 5 valuable ways a digital course can transform your one on one business!

That’s right, I talk about how a digital course can transform your business revenue, give you more freedom (yes, please!), and how it will allow you to reach more people and transform more lives. After all, isn’t that why we’re all doing what we’re doing? To make an impact?

You’re going to walk away from this call with some great ideas for integrating your one on one business with a digital course.

Here’s a breakdown of some important points from today’s episode…

  • [05:01] A digital course will expand your reach! From a time and energy standpoint, you can only take so many clients. A course will give new clients the opportunity to work with you.
  • [05:53] One approach is to use your digital course as an extension of your one-on-one business. You can use your course to prepare your students and put them in a place to work with you one-on-one directly. 
  • [07:19] You could offer a digital course that complements the work you do with your clients but doesn't exactly mirror the work you do in your one-on-ones.
  • [11:37] Your one-on-one coaching could be used as an upsell to your digital course. 
  • [16:00] A digital course will increase your overall revenue. Setting your business up for passive income is really important, and it's something you can't do with a one-on-one service business. At DCA, we teach students how to move their course to evergreen. 
  • [21:14] Another way a digital course can seriously benefit your business is that it will allow you to set bigger income goals -- it opens the door for you to make more money. However, I highly recommend doing a few live launches before transitioning into an evergreen webinar.
  • [28:17] A digital course will allow you to be more selective about who you take on as a client. You can take fewer clients and serve them at a higher level because you're not stretched too thin and trying to balance a ton of clients.
  • [34:55] Offering both one-on-one coaching and a digital course gives you the option to offer tiered pricing. This can create opportunities for people with different financial means to work with you and makes high price point offerings a hot commodity.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_294_v2.mp3
Category:general -- posted at: 12:01am PDT

I am so happy that you’re tuning into this episode because we are shaking things up and doing something different!

A few months back, I spoke at Stu McLaren’s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know that I adore Stu and his event was absolutely amazing.

At his event, TRIBE!, I spoke about my top content creation secrets that I like to use to keep my audience engaged, feeling that they are always receiving value, and coming back for more. 

I thought this information was so valuable that I wanted to share it with you. 

So today, because I just love you so much, you get VIP access to the recording of the presentation I gave! Now, these 5 tools for content creation will help you to rethink how you do content and make creating valuable, high-quality content easy. 

My goal is for you to walk away feeling inspired and excited to put these tools to work within your business! I know you’re going to love this presentation and get so much value out of it. 

Now, I just have to remind you that I ONLY teach what is working in my business, and today’s strategy is definitely working in my business! But, you’re also going to hear how I didn’t use one of these strategies and the lesson I learned from that experience.

Here is a preview of the 5 lessons I teach in this episode: 

Lesson #1: Let your paid content drive your free content! Whoa! What a concept, right? Now, I can hear you thinking, “But Amy, if I give away my paid content for free, why would anyone pay for it?!” 

Stay with me on this one. I promise there is a way to do this where you give just enough of your content to make them want more, which will lead to them signing up for your paid content!

I’ll show you exactly what I mean in this episode!

Lesson #2: The importance of repetition! You’ve heard me say this before (see how I practice what I preach?!) so it should come to no surprise to you that repetition is a powerful marketing strategy. 

In this episode, I’m going to show you why repetition is the mother of skill! I’m going to show you exactly what I mean by repeating your content and share with you WHY you want your audience hearing about your key concepts from you even before they buy!

Lesson #3: Share more scars than scabs! I know, I know, this analogy is kind of gross, but it gets the point across, right?

Here’s the thing, when you show your scars -- and stay tuned to find out what I mean by scars versus scabs -- you will truly elevate your audience's experience!

Lesson #4: Share your life but remember your why! Again, this all ties back to elevating your audience's experience and inspiring them to grow!

Now, I’m not overly excited to tell you this, but I failed to do this -- which is why it’s one of my lessons! And, since I’m committed to sharing my scars so you can avoid making the same mistake, I’m going to share exactly how I didn’t elevate my audience's experience and how, in hindsight, I could have!

Lesson #5: Superthinking is the secret to content that truly sticks!

Alright, time to get sticky! Multitaskers, come back to me now because if you take anything away from this episode, I want it to be SuperThinking! 

If you’ve never heard of SuperThinking, get ready to be mind-blown! This is my superweapon for becoming a creative genius in my business and content!

Now, the reason I’ve really been rethinking my content creation strategy is that, as I mentioned, we are launching Momentum, our membership site for students who have gone through my DCA program! 

And as you can imagine, creating enough content to make a membership site valuable can be daunting -- trust me, this is why I’ve pushed it off for as long as I have. And now that we’re launching it, I’m using this approach to make creating content for Momentum so easy!

Here’s a sneak peek of some of the highlights from my presentation…

  • [06:34] Your launch success is driven by how you show up when you are not launching. It's about the content you are creating and the value you're providing in between your launches.
  • [13:03] Let your paid content drive your free content ideas. I let my paid content drive everything I put out on social, and I'm never at a loss for ideas. Once my course framework is figured out, I have a wealth of knowledge to share as my free content. I also talk about where people might get stuck, their pain points, and the mindset blocks that are holding them back.
  • [18:06] Repetition is the mother of skill! I want people to have heard the content before so that they know what to expect and are confidently ready to move forward by the time they purchase my course. Don't be afraid to use your content across all of your platforms.
  • [22:25] Share more scars than scabs. Make sure your stories and experiences always elevate your audience's experience and add value.
  • [28:21] Share your life but remember why you're sharing it. It's important to share behind the scenes but don't forget the reason you're sharing it with them. How is it adding to their life or business?
  • [34:19] Super thinking is the secret to content that really sticks. When you create content that truly sticks, it comes from deep inside you. Spend an hour a week asking super thinking about your business!
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_293_v4.mp3
Category:general -- posted at: 12:01am PDT

Let’s be honest, your launch runway and your webinars are the most exciting part of your launch! 

And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session -- at least I do!

And while it’s tempting to do just that, I find that this time (between your last webinar and your cart close date) is where getting scrappy and making a little post-webinar push can transform the outcome and revenue of your launch. 

One of my Digital Course Academy students, Karida Griffith Walker, decided to roll up her sleeves and get scrappy with her post-webinar nurture sequence -- despite having a cold and a household of stuffy noses!

Her commitment to showing up for her audience members who were on the fence resulted in over $11,000 extra in revenue and 20 new students in her digital course. That’s 58% of her revenue for this specific launch!

She even talks about having a coughing attack during one of her live Facebook videos, but that didn’t stop her from showing up. 

In this episode, Karida shares her post-webinar strategies and some seriously impressive numbers. Take a listen, get inspired, and start planning to use some of these post-webinar strategies for your next launch. 

Here’s a breakdown of what Karida and I chatted about…

  • [06:15]Karida was a professional dancer and Radio City Rockette for almost 5 years. She then left to pursue her passion for tap dancing, which led her to teaching tap to others.
  • [09:21] Karida got married and moved to Portland where she is raising her three kids. She wanted to combine her love of dancing and teaching and stumbled across Webinars That Convert. She knew that there was a need for tap dance teacher training, so she created her signature course The Tap Teacher Lounge.
  • [14:04] In her course, Karida uses slides, audio, and direct to camera videos of her actually showing dance moves to teach her students. She then allows them to send in videos for her feedback!
  • [18:21] In Karida's most recent launch, she had 204 people registered for her four webinars. She also did something really cool, she offered an "interested but can't attend" option for those who wanted to register. She had 105 people select this option. She had 15 people sign up during her webinars and 20 people sign up during her post-webinar efforts. Her 35 signups brought her $21,000 in revenue.
  • [23:56] If you pay attention to how your audience behaves—how they respond, what they need, what they want—you can get so many profitable ideas on how to cater to them and truly show up in a way that makes them want to buy. 
  • [24:35] After the webinar, Karida kept running Facebook lives where she tackled her customer's biggest objections and explained her tap curriculum and what her students would learn. She retargeted 240 people and spent $170 in ads -- that's it! This resulted in eight new purchases. 
  • [40:28] Karida had a totally different mindset with this launch. She got scrappy, because she wants to have a six-figure business. She was committed to her process and kept pushing all the way through the launch with her six-figure mindset!
  • [45:43] Karida touched on the importance of sending a sequence of post-webinar emails and why some people appreciate receiving them.
Subscribe & Review in iTunes

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_292.mp3
Category:general -- posted at: 12:01am PDT

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