Online Marketing Made Easy with Amy Porterfield

I had to eat a big slice of humble pie recently when it came to reworking one of my courses. It was ALL worth it, because today I get to share with you the exact steps I used to rework my List Builder’s Lab (LBL) program.

I love LBL, however I knew it was time for a change when I realized my students weren’t crossing the finish line like I wanted them to. So I had to swallow my pride and get to work.

And I’m sharing the entire process with you today.

This episode is all about figuring out when it’s time for a rework, how extensive it should be, and managing the process so you get it done and roll it out as efficiently as possible. By the end of it you’ll be able to answer:

  • When is it time to re-work my course?
  • Do I need to re-work or update my course? And what’s the difference?
  • How do I start the process? (You’ll learn my 5-step process here.)
  • What’s the timeline? How quickly can I get this done?
  • What about my existing students? Do they get the latest version for free?

As a preview, my first step is to survey my students. Listening to them is the most critical part of this whole process. To make it easier, I’m giving you the survey I used for reworking List Builder’s Lab.

In addition to the questions I asked, I’ve added some extra commentary on why I asked those specific questions.

Let’s go check out those 5 steps.

 

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_166.mp3
Category:general -- posted at: 9:00am PST

There are a ton of moving parts in pulling off a successful webinar. The good news is, with so many variables, there’s a lot you can do to turn your webinar into a hit. You’ve just got to get really good at investigating what may have gone wrong.

I’ve got you covered on how to do that in this week’s podcast. Even better is the freebie that goes along with it.

If you’ve ever wished for a webinar checklist to keep you on track, consider it granted with Your Webinar Problem-Solving Toolkit, a series of checklists, organized by category, to help you zero in on trouble areas.

Along with the deep dive I’m about to do on your toughest webinar challenges, I’m also talking about a strategy I’m using right now in my business. This is the first time I’ve shared it. You don’t want to miss this part because it basically shows you how to identify anything and everything that could go wrong in a webinar campaign or any other kind of marketing effort you’re doing.

But before I get to that, I’m covering:

Challenge #1: My Facebook ads aren’t getting traction! Get ready to hear a lot about targeting and retargeting.

Challenge #2: My webinar registration page isn’t converting! You may need to refresh the look and feel with something simpler. Here’s an example of one of my reg pages that I talk about in the episode here.

Challenge #3: My webinar isn’t converting! You don’t want to miss this part because this is where I share the thing I’ve never talked about before and it’s been a game-changer for my business.

Here’s a bit of advice as you listen.  Do NOT try and implement all of the things I tell you to right away. Just focus on ONE. Whether it’s tweaking an image in a Facebook ad or redesigning your registration page, you’re taking baby steps.

Don’t forget to download the freebie, either after you’ve listened or before.

OK, let’s go troubleshoot.

 

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_165.mp3
Category:general -- posted at: 9:00am PST

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free.

The key question here is how do you know where to draw the line between free and paid content? AND, is it possible to give away too much for free? I answer those questions and more in this episode of the podcast.

By the end of the show, you’ll know:

  • My three core differences between free and paid content
  • The key principles I use for free vs. paid content
  • Examples of how I do this in my business with my courses, using my podcast, and other kinds of content

And if you are feeling like your creative pipeline is beginning to dry up, you’re really going to enjoy this week’s freebie. It’s my new and improved “10 Free Content Triggers” guide for developing cheat sheets, blueprints, checklists and more. I’ve reworked this into something that’s pretty hot and trust me, you don’t want to miss it.

Ready to learn how to differentiate your free and paid content? Get all of the goods here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_164.mp3
Category:general -- posted at: 9:00am PST

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on to something else?

Welcome to Facebook Pixel Optimization. Don’t be nervous! We’re going to ease into all you need to know with my Facebook ad guru Rick Mulready, who can break down the Power Editor like Stephen Hawking does the universe.

These are the questions Rick and I tackle in this episode:

  • What is the Facebook pixel? What does it do?  (Yes, a few fundamentals just in case you are new to this environment!)
  • How do I set it up?
  • When do I use it?
  • What are event codes?
  • How does it measure efficiency? Where can I see the data?
  • What’s the difference between a Facebook account pixel and a conversion pixel?
  • Why do I have to put the pixel on specific web pages when it’s already on my website?
  • How is the pixel related to retargeting?
  • Why do my Facebook conversion stats differ a lot from my LeadPages notifications for the same campaign?
  • What are the essentials for running an effective retargeting ad campaign?
  • How can I use retargeting for people who watch my Facebook Live videos?
  • After someone views a blog post with the pixel, how long do I have to retarget them?

Phew. That’s a lot, right? And that’s not all! Download Rick’s article, “The Complete Guide to the Facebook Ads Pixel,” and you will become a pixel master in no time.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_163.mp3
Category:general -- posted at: 9:00am PST

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago:

  • Facebook cares more about its users vs. the marketers.
  • Likes, comments, shares, views, and clicks are gold—the more, the better.
  • The more personal you are and the more you do to generate real and valuable interaction, the more your fans will engage (by liking, sharing, etc.).

Now, HOW you accomplish those three points has changed A LOT. Why? Well, there are few reasons.

You’ve heard me talk about the infamous Facebook algorithm, and while I’m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts.

If you start to understand just a little bit about how it works, you can get smarter about the kind of content you’re creating. Feel me?

I’m going to tell you how to do that by sharing my:

Along the way, you’ll hear me talk about how I’m implementing some of these new rules in real time, like video. Creating more video is a HUGE priority for me this year (so much so that I’m even building a studio in my house—pics to come on Facebook and Instagram soon!).

Starting this week I’m doing weekly Facebook Live videos (go to facebook.com/amyporterfield to find out when) where we’ll talk about some of the content on the podcast and more. And I’m going to be incorporating more video into my posts.

You already know that video is huge with Facebook. What kind of video to create is also critical—and an important part of this episode—because the more you make viewers stop, watch and unmute your video, the more Facebook will reward you by pushing your videos out to larger segments of your community.

For examples of what types of videos to model, make sure to download my 2017 Ultimate Guide to What’s Working Now on Facebook. It’s loaded with examples of video you can use to start reimagining your Facebook engagement strategy right NOW.

 

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_162.mp3
Category:general -- posted at: 9:00am PST

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