Thu, 12 July 2018
Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature.
I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform.
If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about.
Wherever you fall in this equation, there's one thing that is certain...you as a business owner, should be using Instagram Stories to create more solid, real connections that will, if you do it right, go far beyond just chatting on social media.
I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use.
So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform!
WHAT IS AN INSTAGRAM STORY?
An Instagram Story is content that is shared in Instagram itself, typically photos and videos, but you can also share text-based images. Your photos or graphics last six seconds while your videos can be up to 15 seconds long. You create the Story content using Instagram (the creation and editing tools are built right in), or you can create them externally and upload them to your Instagram account.
How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode!
WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:
Instagram now has over 800 million users. Of those, 500 million are on the app every day. And of those 500 million, 300 million are on Instagram Stories every day. Need I say more?!?
Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads. And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now!
“There are now millions of people every single day waiting for the right content to show up for them on Instagram Stories” - Tyler J. McCall
How to Create High Quality Instagram Stories
In order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details!
How to Grow Your Email List Using Instagram Stories Without Using the Swipe Up Feature
Ok, now that you have a plan to create high quality Instagram Stories, Tyler shared some really great insight as to how to grow your email list through a Direct Messaging strategy. Since Tyler has over 10,000 followers he is able to utilize the Swipe Up feature available in Stories, but he admits he doesn’t use it much because he thinks it’s a bit lazy and too passive!
It’s through this DMing that he’s able to directly communicate with his followers, build relationships, hear pain points directly from his potential customers mouth, and engage in an authentic way.
Here are a few of the important habits Tyler suggests you build around Instagram Story DM engagement in order to be in a position where you can actually grow your email list:
Do these things and the opt-in opportunities that you offer your followers (the ones that keep coming back to watch your Stories) will put you in a prime position to grow your email list. Tyler’s DM conversions are huge!
Listen in as Tyler shares a system which he calls -- An Instagram Story Opt-In Sandwich -- in which you guide your Story viewers through a journey that ultimately leads them to your lead magnet, content upgrade, or webinar via DM conversations.
I, too, have recently using my DMs to engage with my followers, and it is powerful! The only problem is that it can be time-consuming --- time well spent, but time-consuming, nonetheless.
Since Tyler gets A LOT of DMs, I asked him how he manages it all and one of the top tips he shared is to get in there a few times throughout the day so you are responding pretty quickly, and also so the DMs don’t pile up and become too overwhelming for you to respond to.
I’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point.
So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose.
A great big thank you to Tyler for providing such great step-by-step teaching in this interview!
Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall.
All my best,
This episode is brought to you by: LBL
Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode:
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_219.mp3
Category:general -- posted at: 12:01am PDT
Thu, 5 July 2018
As an entrepreneur, your business is constantly changing—that’s the beauty of being an entrepreneur.
And here’s the thing: YOU change too. You change your mind about things you used to be adamant about.
I’ve experienced this myself. For example, when it came to creating courses, five years ago I would have said: Concentrate on building your course, don’t worry about the selling.
But since then I have had a change of heart.
I’ve watched my students inside of my training program Courses That Convert, and I’ve seen a need that I did not see years ago. That need is around launching their course before they have 100% completed it.
Now I talk about the benefits of pre-selling your course, or selling it in advance of the course being done, then delivering your content each week via a LIVE workshop to a group of founding members who have already paid.
So this episode is going to walk you through the exact steps that go into pre-selling a course. I am going to walk you through the pieces you’ll need to make your offer, get your first students through the door, and deliver your content.
There are a few reasons I like this strategy:
By the way, this episode was brought to you by Courses that Convert…I teach a much more robust version of this process in that course, with step-by-step plans and templates. Learn more by attending my free masterclass “How to Confidently Create Your First Profitable Course in 60 Days.”
So if you’re as excited as I am about pre-selling your course, here are seven steps to get you started.
The 7 Steps to Pre-Selling Your Course
Step 1: Determine Your Course Offer
First, you will determine your pricing and what kind of “course package” you’ll be offering.
Step 2: Set Up Your Early Interest Page
Once you figure out your offer, it’s time to set a page where you can capture interest about your course. You’ll need to create an opt-in to collect first names and email addresses, and include a teaser about what they can expect. You’ll also want to create a follow-up email for everyone who opted in.
Step 3: Create Your 30-Day Content Blitz
Come up with content ideas for your blog, podcast, Facebook Lives, etc., and then schedule your content so you’re releasing something new every week for 30 days. Remember to include a call to action at the end of your content, asking your audience to sign up for the course if they want to learn more. (All traffic from this content will go to your Early Interest Page.)
Step 4: Set Up Your Checkout Page
This page should include information about your course such as the benefits and the features.
Step 5: Set Up Your Live Workshop Components
In this step you will want to create the shell of your member’s site so when you start delivering your content you have a place to load it.
You’ll also need to determine the details of your training and decide on the platform you’ll be delivering it.
Set up all the components you’ll need to ultimately deliver your live content—links, welcome emails, a VA, etc.—so that you’re ready to go. As you deliver your live content, you will load up your recordings into your course platform for your paying members to access.
Step 6: Promote a 48-Hour Flash Sale Offer
Your 48-hour flash sale offer will include two emails:
In this step, you also have the option to include a webinar training as part of your pre-sell strategy.
Step 7: Deliver Your Content
You’re now done with the selling portion of your pre-sell offer. All that’s left is delivering your content!
Remember to create your slide decks, prepare any cheat sheets or other bonuses, remind your students before each new training, and then upload your content to your member’s site once you’re done delivering it.
Links mentioned in this episode:
Course Creation Resources:
Episode #49: How to Know if Your Idea is Profitable
Episode #130: How to Sell on a Webinar (Without Being Overly Salesy)
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_218.mp3
Category:general -- posted at: 12:01am PDT