Online Marketing Made Easy with Amy Porterfield

Small businesses around the world are facing uncertainty, unemployment, and decisions they never thought possible. On top of that, they are having to learn and learn quickly about government relief solutions.

From one small business owner to another, I understand what it’s like to feel lost in the confusion.

Today’s show will break down, in layman's terms, the Stimulus Package for small businesses and how you can take advantage of it.

My guest, Casey Graham, CEO of Gravy, is going to help me do that. You’ve probably heard me talk about Gravy before -- they do our customer retention and failed payment recovery, which is so important, especially during times like these.

Casey has been in the online business world through two crises now and has a unique perspective and understanding of how to survive a crisis as a small business owner.

Here’s a little sneak peek of what we talked about in this episode:

  • Why online business and online learning is emerging as a giant leader right now, and why understanding the Stimulus Package is extremely important.
  • What The CARES Act is and what it means for small and online businesses.
  • Why the government is leaning on small business owners to help save America during this time.
  • Understanding if this bill is right for you, if you’re eligible, and how you can take advantage of it.
  • Everything you need to know about this bill top to bottom -- from loan amount to loan forgiveness to accessing this bill and everything in between.

Casey even has a value-packed website full of resources to support you and all small and online businesses right now. Head here to check it out!

I know you’re going to find this episode insightful and extremely helpful.

Click here to listen!

A note: this episode is about the United States $2 trillion Stimulus bill passed in response to the coronavirus pandemic. This stimulus package is specific to our U.S. audience.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308c_v22028129.mp3
Category:general -- posted at: 12:18pm PST

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

Raise your hand if you love a good online quiz.

I sure do!

From finding out what celebrity you’re most like, to which jean fit is the most flattering for your body type, to identifying if you’re right for an online course or not, quizzes help you, as the consumer, make easier decisions without the overwhelm.

But… what do quizzes do for you as an entrepreneur? A whole lot!

Quizzes are a great way to grow and segment your email list, better understand your audience, and boost your sales by offering direct guidance for your customers.

My guest, Ryan Levesque, is a pro when it comes to using quizzes, and we got to sit down and chat all about how you can use them, no matter where you are in your business.

Ryan is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask... which was named by Inc. as the #1 Marketing Book of the Year.

His work has been featured in the Wall Street Journal, USA Today, Forbes, Entrepreneur, on NBC News, and Fox and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice.

He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 20M people each year.

Now, you might be thinking that quizzes are a little too advanced for you, but before you disregard this episode, I want to challenge you to stick with me. Why?

Because Ryan and I break down how quizzes can benefit you, even if you’re just starting out.

In fact, we talk about how quizzes can be especially beneficial to grow your email list and better understand your audience in the early stages of your business.

No matter where you are as an entrepreneur, you’re going to walk away from today’s episode with a clear understanding of what it looks like to create a quiz and how quizzes can help you to grow your business.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308b.mp3
Category:general -- posted at: 12:01am PST

Like many these days, you might be finding yourself working virtually -- and whether this is new to you or not, there are some simple strategies you can implement to stay focused, on track, and moving forward as an entrepreneur.

My dear friend, Rachel Hollis, originally interviewed me for her podcast RISE, and because we both want this episode to reach as many entrepreneurs and individuals affected by the recent crisis as possible, we are releasing it on the Online Marketing Made Easy podcast as well.

I hope with all my heart that you find this episode helpful, insightful, and inspiring.

Now, why did Rachel come to me looking for guidance on how to run a virtual team and work from home without losing focus?

Probably because I’ve been building a virtual team for almost 11 years, which means I’ve got a couple tricks up my sleeve for being successful in the online workspace.

Here’s a preview of what we talked about...

  • How to set expectations and what tools are best for staying on track.
  • The importance of sticking to a task and how to make sure your team does the same.
  • How to show up for your team and lead in turbulent times.
  • How to minimize context switching -- trust me when I say that this one is a lifesaver!
  • Tips for staying focused.
  • Strategies for maintaining healthy work habits and setting up your workspace.
  • The importance of over-communication to your team and collaborators.

This episode is courtesy of our guest, Rachel Hollis, and the RISE podcast (where it first appeared). To receive more tangible and tactical tools from New York Times Best-Selling author, Rachel Hollis, check out RISE.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308a.mp3
Category:general -- posted at: 12:01am PST

Rate & Review Online Marketing Made Easy:

If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!

What if I told you that confidence shouldn’t be your goal?

Crazy, right? I thought confidence was always the goal!

According to my guest today, Jennifer Allwood, there’s something else you should be focusing on… courage!

I’m so excited to have Jennifer back on the show to talk about her new book, which will be released April 7th, 2020, “Fear Is Not The Boss Of You,” which is a must-read as an entrepreneur.

We also chat about why courage should be your goal over confidence.

How to shift your mindset around imposter syndrome, because that’s essential as an entrepreneur.

We even go talk about the real way to discover your confidence (hint: it has to do with taking action -- imagine that!).

Jennifer has helped thousands of creative entrepreneurs grow their business by leveraging social media and the online space, and she’s someone I love learning from.

She teaches people how to find freedom in their business by utilizing multiple revenue streams, as she shared in episode 215.

You’re going to love Jennifer’s approach and strategies for becoming more courageous in your life and business.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_308_v2.mp3
Category:general -- posted at: 12:01am PST

  • You’re talented.
  • You deserve the best.
  • You can build a wildly successful business.
  • You’re organized, intelligent, and capable of creating the life of your dreams -- the life you deserve.

How do you feel when I say those things? Do you feel inspired and fired up?

Or, are you shaking your head thinking, “Amy, you’re so full of it!”

My dear friend, I certainly hope you’re shaking your head, “YES!” and you feel inspired. However, I know what it can be like to believe deflating lies… especially as an entrepreneur.

My guest today, Dave Hollis, knows what it’s like to believe those lies, as well.

Dave is the COO of the media company and inspirational powerhouse, Hollis Company, which he runs with his wife and my close friend, Rachel Hollis.

He’s also just released his first book, “Get Out Of Your Own Way,” which is simply phenomenal.

Today, Dave and I talk about the thoughts that tend to hold you back from your true potential and how to overcome old thought patterns that aren’t in your best interest.

We also talk about the “shoulds” that are hindering your growth, your solution for getting unstuck, and so much more.

Here’s a preview of our interview...

  • [02:58] My good friend, Dave Hollis -- the COO of Hollis Company and husband to Rachel Hollis -- has just released his new book, Get Out of Your Own Way: A Skeptic’s Guide to Growth and Fulfillment. Help celebrate him with me!
  • [06:52] If you're struggling, you must find a community to connect with about what’s going on. That’s exactly what this book did for Dave. It allowed him to be fully transparent -- about the good and the bad.
  • [10:17] Dave was inspired by his wife's growth, and while he was a skeptic at first, he eventually decided that personal development was for him. In his book, he talks about how he got out of his own way so that others can use his strategies to do the same. And let me tell you, he knocked it out of the ballpark!
  • [18:04] If you are on a path of personal development and doing big things, and your significant other isn't on board with it, don't push them. Instead, let them see the light of your journey and the results that it produces. Let their curiosity allow them to transform their lives.
  • [20:07] Dave talks about the identity frame that we pick up from those around us as we are growing up. For example, "women entrepreneurs can’t have ambitions and be a good mom" is a common one. This couldn’t be further from the truth. You must make the decision about whose opinion you will believe and carry with you.
  • [26:27] For 14 years, Dave was the primary breadwinner but when Rachel’s book sold 3 million copies and the financial contribution started to shift in their relationship, Dave was worried. He opens up about an unconscious fear around if Rachel would still want him if he was no longer the main source of financial support.
  • [35:57] Here’s the good news, it's never too late to make a pivot, transform yourself, or change direction. You must focus on what’s best for you and not what others are thinking of you -- because the truth is that they just aren't! #sorrytobreakittoyou
  • [41:13] Being stuck is being in a place where you aren't growing or don't have the opportunity to fail. Here’s what Dave proposes: expose yourself to opportunities to fail and push outside of your comfort zone on a regular basis.
  • [45:56] Have unbelievable clarity about who you want to be. Once you know what you stand for, then you know the role you have to play in your life. Connect to a why that is bigger than the unpredictability of life. What do you believe in? Who are you? What's your leverage?
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307b_v2.mp3
Category:general -- posted at: 12:01am PST

With COVID-19, things are changing by the second. That's why I want to support you -- my community -- and show you what it looks like to move forward even when you’re feeling uncertain.

This episode is real and raw...it's messy, clunky at times, and I share what I’ve experienced so that you may learn some of the things about navigating a business with the world changing so rapidly.

So, I've put together five things that you can do to navigate your business through the Coronavirus crisis. You’ll find two mindset tools and three strategies to implement right away.

And listen, I know you’re probably feeling some confusion right now. Whether you have an online business, a digital course, plans to launch, or you’re just starting out...Don't. Worry. I’m going to give you the guidance you need to keep moving forward.

Here’s the deal, you can’t ignore what’s going on in the world. In fact, I firmly believe that you have to talk about this no matter where you are on your entrepreneurial journey.

To further help you, I’ve put together a freebie called “How To Be Productive Working From Home During Uncertainty.” Be sure you grab that, too.

Here’s a snapshot of the five ways to navigate your business through a crisis that I talk about in this episode:

  • #1: Get into action. Feel the feelings but also get into action to keep your mindset abundant and focused. You’re an entrepreneur, which means you’re resilient.
  • #2: Commit to a morning routine and end of the day shut down. It’s easy to get distracted with the news, your family at home, and just plain old emotions, but creating rituals will keep you focused on the needle movers in your business. (More guidance on this in the freebie!)
  • #3: Clarify your crisis messaging. Get clear on what you’re going to say to your audience during this time and how you’re going to position yourself and your business -- even if you have a small audience.
  • #4: Show up and offer something valuable and free that will resonate, support, and inspire. Tune in to hear how we did this.
  • #5: You’re probably wondering, “Amy, I don’t feel I should be selling right now!” My answer to you is… if you stop selling, our economy will be crushed. You are not opportunistic if you’re selling in our current climate -- as long as you offer a solution to help serve your audience. Take the time to reevaluate your offers to make sure they align with what people need in this time of uncertainty and be willing to pivot if needed.

People have more needs today than they did a week ago. Remember that you are a master problem solver. Now is the time to experiment. Try new things and never give up.

Your audience is not wanting or looking for perfection. Your audience is looking for support, direction, and leadership.

Show up for them. Show up for your community, your audience, and your paying customers.

I hope you find this episode is just what you need to hear as we are navigating through this time of chaos, uncertainty, and change. I hope you find the light and gratitude in any way possible. And above all, I hope you and your family are safe and healthy.

For further support, be sure to grab my freebie “How To Be Productive Working From Home During Uncertainty.”

 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: OMME_Covid-19_Bonus.mp3
Category:general -- posted at: 12:01am PST

Welcome back to Part 2 of this episode, where you’re going to learn about my favorite tools for communication, customer service, and a couple of bonus tools that I adore.

If you missed Part 1, where I went over my top tools for email marketing, list building, social media, and project management, be sure to head back and check out that episode right after this one.

The tools I mention in today’s episode have helped me not only scale my business but also give me back the time and energy to build the business of my dreams… a business that was considered a small business not that long ago.

Since I mentioned a lot of tools between Part 1 and Part 2 of this episode, I’m going to recommend that you focus on the parts of your business that you’re looking to invest in right now.

Only focus on one or two tools and add on little by little as you grow.

To make this really easy for you, I’ve put together a free PDF with all the tools that I’ve mentioned in Part 1 and Part 2 of this episode. Be sure to snag that freebie right here!

Here’s a preview of today’s episode...

  • [04:01] Do you have a team or work with contractors? If so, you have to check out Slack! It’s my favorite real-time communication tool -- way better than email.
  • [09:52] When it comes to customer support, Help Scout has transformed our approach and organization! It has simplified taking care of our customers and making sure they have what they need.
  • [12:42] Kajabi is the Mac Daddy of all tools. Seriously! Say goodbye to having to be tech-savvy because Kajabi has everything in one place. From your digital course platform to your sales page, opt-in page, and email service provider… Kajabi has you covered!
  • [19:39] I kind of wish I would have thought of this bonus tool! Searchie allows you to search for content inside of videos or audio. I know, so good, right? You can search for keywords in any video or audio content you have. It’s just that simple! Searchie is definitely for those more advanced entrepreneurs.
  • [24:02] And although it isn’t an online tool, my absolute favorite tool is the Full Focus Planner. This is a physical planner, which I talk about all the time, helps to keep me organized, motivated, and clear on the most important daily and quarterly goals I have for myself and my business.

Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_307_v3.mp3
Category:general -- posted at: 12:01am PST

“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”

I love this quote from Steve Jobs. Why? Because I know that tools allow me to scale my business and create growth and impact.

But here’s the thing… not all tools are made the same.

When I was starting out, I had no idea which tools would be worth my financial and time investment and which ones would not. Let’s just say, I’ve learned a lot about what tools will be valuable in creating a successful business throughout the years.

And now, I’m offering you my insight into what tools you should consider using to help your business grow, scale, and succeed!

I decided to break this episode into two parts because there was so much value in it.

So, in this episode -- Part 1 -- you’ll learn about my favorite tools for…

  • email marketing and list building
  • social media
  • project management

In Part 2 of this episode, you’ll learn about the tools we use in my business for communication and customer service. Along with some bonus tools that I love and can’t help but share.

Here’s a sneak peek of how today’s episode goes...

  • [07:11] ConvertKit is my go-to when it comes to a basic, simple email service provider -- especially for new entrepreneurs. What I love about it is that it allows you to collect emails and names in a legitimate way, and they have top-notch customer service!
  • [09:14] You’ve heard me talk about freebies and lead magnets a million times before, LeadPages allows you to create simple opt-in pages so you can start getting email addresses and traction from those assets. Plus, it integrates with ConvertKit and gives you beautifully designed opt-in pages, so you can email your list on a regular basis. Can you say win-win?
  • [14:28] Want to know my favorite tool for social media? Look no further! Social Curator is my answer. They provide you with stunning images and caption prompts so you can focus less on social media and more on the important things in your business.
  • [19:19] When it comes to project management and organization, Asana is the absolute best! In fact, I wish I would have used a project management tool like Asana from the very beginning. Whether it’s just you, you and a contractor or two, or an entire team, setting your business up in Asana will keep you organized and moving forward!

Get excited for next week's episode where I'm talking about a few more tools I couldn't live without. See you there!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_306_v3.mp3
Category:general -- posted at: 12:01am PST

You guys know I’m a big fan of creating urgency for your courses using deadlines. In fact, I’m kind of a stickler about.

Well, guess what? I’ve found someone equally as excited about creating urgency and setting deadlines. So, naturally, I had to invite him onto the podcast.

His name is Jack Born and he’s a pro when it comes to this topic. He’s going to tell you why you should be using deadlines for your customers… and how you can go about it the right way.

Jack is the founder of Deadline Funnel, not to mention several other software platforms, which help entrepreneurs, just like you, boost sales and automate their businesses.

There are a lot of misconceptions around deadlines within a business…

Will they help you sell more?
Will they hinder your audience from buying?

These are things you have to know as an entrepreneur with an online product, especially if you do a live launch like I do with my Digital Course Academy program.

Listen to this episode with an open mind because you’re going to be blown away by some of the tidbits and strategies Jack gives you that you can use within your business to boost those sales.

And honestly, if you’re just starting out or trying to gain some insight into how to launch your business, this episode is going to help you build the confidence around creating that urgency without feeling pushy.

Here’s a look at what we talked about...

  • [06:08] My guest today, Jack has been a student of the power of persuasion and knows urgency is a strong motivator.
  • [13:07] It’s essential that what you say in your marketing is genuine and true to promote credibility.
  • [16:51] Deadlines boost sales. Period! They also help those people who are on the fence make a decision and take action because, let's be honest, we all need a little push when it comes to big decisions.
  • [19:52] Find out Jack’s tools for creating a next-level offer that isn’t pushy.
  • [32:22] Want to know the hard truth? By not using deadlines, you are leaving money on the table and helping less potential customers. Crazy when you look at it that way, right?
  • [37:14] Oh, and my favorite part of this interview was at the very end when Jack gives tangible action items for setting up an automated launch with urgency the right way.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305b_v2.mp3
Category:general -- posted at: 12:01am PST

Riddle me this…

What do Steven Spielberg, JK Rowling, Lady Gaga, Marie Forleo, Oprah, and Rachel Hollis all have in common?

If you guessed “success that took time, grit, and persistence,” then you’d be spot on! (I’m sure that’s what you said ;)

So why do we, as entrepreneurs, look at Instagram and think that we’re the only ones who haven’t figured out the secret to overnight success yet?

The truth is that we don’t know the whole story. In fact, it’s rare that we know the truth until some time later. You know… the not-so-sexy story of massive amounts of hustle, hard work, and years of grinding the pavement. Yes, I said years.

And because of this, it’s easy to get stuck in the mindset that we want what we see others experiencing with their business or their success -- that explosion with “minimal” hard work and grit.

The reality is that there are very few successful entrepreneurs who have experienced overnight success.

Behind every successful story… there is commitment, determination, and resilience.

So, I’m just going to be bold and say that I think overnight success is a myth.

And… if I may take it one step further… I’d even go as far as to say that there is so much benefit to not experiencing overnight success.

In this episode, we talk about some of my favorite examples of people who might look like overnight successes from the outside, but in all actuality are not.

Plus, I’ll share the benefits of slow, consistent growth, because I’ve experienced first hand how beneficial this can be.

And, in true Online Marketing Made Easy fashion, I’ve got a little three-step process for eliminating that unconscious desire for overnight success.

Oh, and I’d be lying if I said I didn’t get a little worked up and passionate about this topic. You’ll know what I mean when you listen!

Here’s a glimpse of what you’ll hear…

  • [08:16] Ever heard of a Dyson vacuum? Yeah, the owner, James Dyson had 5,127 failed vacuum prototypes over a 15-year span before he became a success. Many times, we don’t know the whole story of failure, struggle, and success.
  • [12:09] Here’s a fun fact, Steven Spielberg was rejected from the University of Southern California three times before he attended another school that he dropped out of to direct some of our favorite movies?
  • [12:45] Can you guess how many times JK Rowling’s book, Harry Potter was rejected before being picked up? Twelve times — and she didn’t give up!
  • [13:55] Did you know that Lady Gaga started honing her voice at the age of 4? Tune in to hear her inspirational story!
  • [14:50] Queen O, Oprah, was fired from a job as a TV reporter because she was told she wasn't fit for television. Crazy, right? She didn’t let that stop her. Instead, she picked herself up and kept moving forward.
  • [17:43] My mentor and friend, Marie Forleo held multiple jobs and was a bartender while building her business. Just like Marie, those early parts of building your business are important for building character.
  • [20:33] Being in it for the long haul helps you identify who you are and what you stand for. Find out what millionaire entrepreneur, Laura Belgray has to say about taking years to hit the success she experiences today.
  • [23:54] Growing your business steadily and slowly allows you to be more intentional, and intentionality gives you the time and space to clarify your business along the way.
  • [26:05] Let’s take a play from Jaime Kern Lima from IT Cosmetics playbook and make it a priority to keep our faith bigger than our fear. Are you onboard?
  • [30:16] Tune in to find out my 3-step process for eliminating that unconscious desire for overnight success.
  • [34:10] Once you've reached the success that you're after, I challenge you to reassess and then create a new definition of success. I guarantee that your definition of success will evolve over time.

Do you ever have those days where you just need an extra boost of courage? Maybe a hug, maybe a little self-love, grace, and patience?

Be sure to grab the freebie I created to remind you that you're on the right path and if you keep at it and you commit to your dream, you too can have the same success. It's a fill-in-the-blank letter to yourself to read on those days when you need it most. You can get it right here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_305_v5.mp3
Category:general -- posted at: 12:01am PST

1