Thu, 30 June 2016
Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future?
Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably.
I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on.
So here it goes. (Listen in here.)
I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here.
Get Amy's Final 3 Launch Emails Sent Out During Courses That Convert
I’m a show and tell kind of girl and I want you to understand how these five lessons came about. So, be prepared to hear the nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way.
I also go into detail on the roles of some of my oh-so-important support staff during a launch. I talk about how many full-time employees I have when I’m not launching and then break down my total full-time and part-time team members that I have ready for launch time.
Use these five strategies to avoid getting overwhelmed, prepare yourself for any launch big or small, learn how to bounce back from any misstep and most important have a successful and profitable launch.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_116.mp3
Category:general -- posted at: 9:00am PDT
Fri, 17 June 2016
When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS.
Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence.
Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing.
And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence.
In this action-packed episode I share:
Whew! This is a TON of value.
I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is one of the best ways to get the hands-on experience you need to feel good about your launch. I know this because this is the path I took—affiliate launch first, then my own launches.
Check it all out here.
So we will start off with those steps to mastering affiliate marketing:
Then, you will want to stay tuned for the real meat of this episode. I show you how affiliate marketing connects to your own launch—and how you can best leverage this approach to get results in your launch.
Rachel also shares her new program “Profit without Products.” I love when products are born out of experience and knowing your stuff inside and out. Being an affiliate marketer changed her life.
Rachel gives you the roadmap and tools for knowing what steps to take and when you should take them. She even gives you step-by-step instructions for the tech you need to reach your goals, so it won’t be overwhelming and you won’t be on your own. You can get all the details here.
Learn More about Rachel's "Profit Without Products"
Rachel and I wrap up with the common mistakes some people (not you with the help of this episode!) make with affiliate marketing, including not priming the pump, drive-by posts (a pet peeve of mine!) and the ultimate baddie: poor affiliate etiquette.
I also give you a sure-fire tip to being the best partner that your affiliate has ever seen. This advice will make them want to work with you over and over again.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_115.mp3
Category:general -- posted at: 9:37pm PDT
Mon, 6 June 2016
When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?
Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.
Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.
Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.
Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page
Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.
With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.
Here are some of the questions we are going to dive into:
Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_114.mp3
Category:general -- posted at: 5:20pm PDT
Mon, 6 June 2016
The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.
The process for formulating a high-converting sales page is what I’m talking about today.
Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.
This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.
After you ask yourself the four questions, there are then four core points that every sales page must include.
In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.
The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.
If you know where their hearts are, you can better empower them to take this journey with you.
Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.
The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.
Get Amy's Free 4x4 Formula for Creating Brilliant Sales Pages
Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_113.mp3
Category:general -- posted at: 5:19pm PDT