Online Marketing Made Easy with Amy Porterfield

Here’s a glance at this episode...

  • [04:07] #1: Adding a visual element like a PDF framework or guide!
  • [09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience. 
  • [13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates. 
  • [16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own. 
  • [20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_364.mp3
Category:general -- posted at: 12:01am PDT

Here’s a glance at this episode...

  • [16:05] Jamie shares her secret to getting through years of rejection. 
  • [26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!) 
  • [28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat!
  • [41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey. 
  • [48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_363_v2.mp3
Category:general -- posted at: 12:01am PDT

Want to write weekly emails that *actually* get opened? Read on… 

That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality. 

Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling. 

In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write.

As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy.

How To Become A Pro Copywriter

  • [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you.
  • [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal. 
  • [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you? 
  • [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy.
  • [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view.
  • [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it.
  • [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_362.mp3
Category:general -- posted at: 12:01am PDT

What if I told you I have a few fun strategies for making a quick cash boost for your business... 

Would you be interested in hearing more? I thought you might be. 

In this episode, I share six strategies for getting a nice little cash injection for your business. 

I recently went live in my Thrive Facebook group to share these strategies, and it was a hit. So naturally, I wanted to share it with you. 

If you’re tuning into this episode in realtime, we are a few weeks away from the doors opening to my signature program, Digital Course Academy. And so, to support those who want to enroll, I put together these savvy strategies. 

But then I got to thinking, whether you’re going to join me in DCA or not, I think any entrepreneur would love a quick cash injection whether they use it to invest back into their business or if they use it to pay their mortgage. 

So, here we are. Enjoy these six strategies but promise me this… if you’re going to use any of them, be sure you go all in -- play full out. Deal? 

How to get a quick cash boost

Here’s a glance at this episode...

  • [07:56] Strategy #1: Offer limited one-on-one consulting or coaching. Sometimes it helps to get in the trenches with your own clients, customers, and students.
  • [10:24] Strategy #2: Offer a limited-time group coaching program. You can help more people and make it more affordable.
  • [11:42] Strategy #3: Audit your spending habits. If you're looking for a quick cash injection, it might already be at your fingertips.
  • [14:58] Strategy #4: Host and charge for a very low ticket challenge. Take your audience through an experience every single day.
  • [17:25] Strategy #5: Offer your insights through market research. There are examples and opportunities in the free guide.
  • [19:09] Strategy #6: Transcribe audio interviews. I transcribed hundreds of hours of Tony Robbins speaking.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: OMME_B30_Bonus_Episode.mp3
Category:general -- posted at: 12:01am PDT

Wanna know everything about Clubhouse? You’re in the right place! 

Clubhouse is the newest and hottest platform in 2021… so we've heard. But what exactly is it all about? And with the vast number of places for an entrepreneur to hang out online, is it worth adding to your to-do list? 

In this episode, all of your questions will be answered!

I’ve brought on my dear friend, Tiffany Lee Bymaster (a.k.a. Coach Glitter) on to share her experience on Clubhouse. 

Tiffany is a blogger, consultant, affiliate marketer, brand expert, and creator of the Lights, Camera, Branding online program. She’s recently been spending a lot of time on this new platform to figure out the best way to use it. 

In this episode, you’ll learn the how, what, and why of Clubhouse, as well as, if it’s a good place to spend your time as an entrepreneur. 

Ready to make connections and get Clubhouse savvy? 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_361.mp3
Category:general -- posted at: 12:01am PDT

One of the most powerful ways to connect to your audience… stories!

Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!)

I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience. 

After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence. 

Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today. 

Here’s a snapshot of a few things we talked about…

  • [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with. 
  • [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance. 
  • [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this.
  • [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are. 
  • [17:32] The fourth, identify what your audience needs to know next.
  • [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity. 
  • [27:18] Hot tip: Write down your instances and go through the process and then share one story on video. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show <insert link>! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_360.mp3
Category:general -- posted at: 12:01am PDT

1