Tue, 28 October 2014
Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs.
Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast.
In this episode, here’s what we’ll cover:
Tue, 16 September 2014
In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.
I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.
The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!)
It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.
I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.
Here are 7 tips to creating a 3-part video series
1) Content Flow and Story Structure:
The sequence of your stories (the flow) and the level at which you share your whole self, will make a big impact on how your videos touch your audience. The more you share, the more your audience will understand your journey and connect deeper with your message. The more honest and transparent you are when telling your story, the more your audience will relate to you and your message.
2) Video crew or One-Man-Crew:
Try your best to invest in a great video quality production but don’t make the mistake of thinking you can’t launch your product or services until you can afford an expensive video crew. It can be done on a very small budget.
3) Written scripts or off the cuff dialog:
If you have trouble feeling comfortable speaking in front of a camera, writing out a script and reading from a teleprompter will ease the tension and make sure you don’t miss any key points. However, there will be times where just speaking to another person on the set will help you appear more passionate and sincere. (Below I list a couple of teleprompters I recommend.)
4) Location choices for added professionalism:
Recording the videos at your own home will always give you that internal feeling of comfort-ability, sort of like the “Home Court Advantage.” However, if you’re going for a more professional appeal, renting a hotel suite or renting a Co-Work space for the day, will definitely increase the production value and really put a polished look to your videos.
5) Have a keen ear on set during each recording:
By having another person on set whose only purpose is to pay very close attention to what is being said, is a surefire way to catch those inevitable mistakes you and your video person likely won’t catch. This will avoid having to reschedule the entire shoot and post production editing nightmares.
6) Express your honest opinion about each shot selection:
Review a still of the shot selection before recording. Don’t feel you are being “difficult” if you don’t feel it is the most flattering image of you. Instead of just going with the flow, suggest a new angle or shot setting.
7) Become comfortable in your own skin:
If you’re like most people, you’re not used to seeing yourself on camera and may view the final footage with an overly critical eye. Just remember that your audience is well aware they are not watching a Hollywood production and they definitely know we are not glamorous actors. No matter how you think you look, if you let your passion for what you do supersede your insecurities, you will automatically exude an air of confidence and your audience would come to love the authenticity.
So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.
Tue, 2 September 2014
In this episode of the Online Marketing Made Easy Podcast, I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed.
Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed.
Here’s what the recent Facebook algorithm change is all about.
They are cracking down on "click bait.” What exactly is click bait?
Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click.
Granted, click bait links can be an effective strategy, because people can’t help but click to find out more. And many marketers were finding success in their calls to action; that’s why these types of posts has been flooding the News Feed on Facebook.
The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a viral component built into their Algorithm, these click bait post were gaining a lot of exposure.
The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed.
And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy.
Here’s how to craft your post so that you’re not a victim to this algorithm change and your posts get as much News Feed exposure as possible.
Tip #1: Create or Only Share Quality Posts
Focus more on quality versus quantity. I would rather see you post two times a day with high-value content versus a bunch of posts that won’t get you the engagement that Facebook is actually paying attention to each time you post.
As you can see, this post was highly valuable and resonated with his audience. Look at all those shares and likes!
When people click on the link and go to your website from Facebook, make sure the content is interesting, exciting and engaging so they will STAY longer on your site.
Now, this isn’t particularly new news. However, most of us don’t think about how long people are spending on the other side of our links that we include in our Facebook posts.
Make that content valuable enough to keep them there and you will boost your engagement on Facebook . . . for free!
Tip #2: Be Specific With the Titles of Your Facebook Posts
The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website.
Stay away from click bait and instead be very specific about what you plan to share with your fans. Images including info such as this example is also very helpful.
This would not only safeguard you, but it will help you with targeting. You will attract the ideal audience on Facebook with each of your Facebook posts.
Tip #3: Post a “Preview” of Your Content When Posting on Facebook
When you include a preview in your post, you are more likely to get out into the News Feed. This means more free exposure for you!
What is a preview?
A preview is when you include a link to your article in the post and an image and a blurb under the image are automatically pulled into your post.
>Facebook has said that they will favor posts that have links that include a standard preview in the post versus posts that include a link with a photo but no preview.
Wrapping Things Up
Facebook is all about their users having a great experience when they go on to their website. But, if you think about it, that’s how we all feel about our own websites. When people come to my website, I want them to have a memorable and a valuable experience.
I encourage you to pay attention to how most people post on Facebook when they’re not marketing. Model those posts versus trying to be sneaky or too promotional with your posts.
Finally, we all want to offer immense value and that’s what Facebook is rewarding. They’re rewarding those of us who are posting content that people actually want to read, share, and comment on.
Wed, 27 August 2014
Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page?
Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page?
On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page.
This is the question she asked:
Now, the short answer is that there is no foolproof way to move your friends over to your Page. There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page.
Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page.
I wouldn't suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition. I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting.
Sounds logical, although, it doesn’t happen as though we think it should.
One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business? Some of them likely are but definitely not all of them are.
To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it's likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business. That's just how it is.
In my experience, moving friends to fans is a slow process that is rarely a raving success. That’s why I don’t want you to spend too much time in this area. However, I will say, it is worth an effort to give it a shot. Do it and then move on to bigger and better things.
I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile.
1) The first suggestion I have for you is make sure that you link your Profile and your Page. In the video below I’m going to show you how to link your Profile and your Page so if somebody comes to your Profile they can easily click a link right there on that timeline and go over to your Facebook Page and become a fan. This can be tricky because the step-by-step process I am going to show you (it's quick, I promise!) doesn’t always work for everybody, so I am also going to show you a quick workaround in the video. I've got you covered ;-)
Linking your Profile to your Fan Page
2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile. What this means is that you’re telling people that you are now posting regularly on your Facebook Page about (...you fill in the blank here) and that you would love for them to come over and become a fan. Make sure you tell them to click “like” on your Page to become a fan. Give them an action so that you can actually stay in touch with them in the newsfeed. Do this for a week or two; that should be enough to create the awareness. You then need to take it one step further and give them a reason why they should come over to your Facebook Page.
Use Video to promote your Page to your friends on your Profile
Creating a video to encourage your friends to come over to your Page is a great strategy. My good friend, James Wedmore, did this when he first created his Facebook Page. At the time, James was only using his Profile to connect with people on Facebook and he wanted to start using Facebook ads. So he created a Facebook Page because you can't run ads on Facebook if you don't have a Facebook Page. He made a short video telling people something like, “Hey there, I’ve finally jumped on the bandwagon, I have a Facebook Page, and I want you to come over because this is what I’m doing over there.....” In his video he talked about a free giveaway to get them to want to actually click the link, go to the Facebook Page, and become a fan.
Lure your Profile friends over to your Fan Page by using a "FREE" giveaway
If you’re not comfortable with video, do some kind of promotion or giveaway on your Page for a series of one to two weeks just to get people to come over. You’ve got to give them a reason why and tell them what's in it for them. The thing is, most people are not going to pay attention if you just tell them to come over to your Page. But, if you tell them what’s in it for them and you create a benefit they’ll pay attention. I suggest giving away an ebook related to your brand or possibly a program or a product that you have; something completely aligned with your brand so people that are interested in your giveaway are going to be genuine prospects for you.
I always say giving away a shiny iPad is not the best idea for a giveaway because anybody would like the iPad but not everybody would want my Facebook marketing program. But, if they do then they are a perfect fit for my audience. A giveaway is a great way to go that extra step and actually attract the friends on your Profile that are genuinely interested in your business.
Attract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over)
If you have a Facebook Page with less than 500 fans I’m sure that you want to grow that Facebook fan base quickly. One strategy that may be much more powerful than moving your friends to your Page, is to experiment with Facebook Like Ads. If it fits within your budget, I would spend two weeks running a Like Ad campaign. With approximately $100-$200, you could grow your fan base by a few hundred fans quickly.
Once you get to 500 fans, that’s considered to be a pretty solid audience. That’s when I would shift gears. I would stop focusing on growing your fan base and worrying about your friends coming over to your Page and instead focusing on turning fans into leads. Attracting leads on Facebook is extremely important if you want to make your Facebook efforts profitable.
7 Steps to a Facebook Marketing Plan
In my flagship program, Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan. If you want a quick snapshot of all seven steps, you can check out Episode #28 where I dive into each of them with specifics.
Wed, 30 July 2014
On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss."
Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands!
Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales.
The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that.
In this episode, here’s what we’ll cover:
A Special Gift from Pam for My Audience
Pam really went the extra mile by creating a special gift just for you, a free video training and report, which you can get here.
Tue, 22 July 2014
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.
I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business.
In this episode, here’s what we’ll cover:
Direct download: 35_Hiring_First_Project_Manager_with_Laura_Roeder2.mp3
Category:general -- posted at: 11:42am PDT
Tue, 8 July 2014
This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.
To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!
Thu, 26 June 2014
On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.
As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!
Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed!
In this episode, here’s what we’ll cover:
Thu, 19 June 2014
This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.
If you have a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!
Here's the question for this episode:
This is a great question, and is very timely since Facebook is rolling out the new Facebook Page layout, and if you don’t have it already, you’ll be getting it soon. If you don’t yet have it and want to see what it looks like, you can check it out on my Facebook Page, http://facebook.com/AmyPorterfield.
Let’s start at the top, and I’ll break it down for you!
Stats Located on the Right
In the new layout, to the right of your cover photo, you’ll see the following stats for the week:
How to use this information: On a weekly basis, track these numbers in an Excel or Google spreadsheet and pay attention to whether or not you’re making improvements in these various areas.
Beneath the cover photo you’ll see tabs. The tabs are like the boxes that were across the top on the old layout. When you click on them, they take you to custom apps inside your Facebook Page.
All of your tabs won’t display across the top, but you can change the order of them to position them. You do this by clicking on the “More” dropdown menu, and clicking on “Manage Tabs” as pictured above.
I wouldn’t spend too much time on tabs, because unless you’re using Facebook ads to drive traffic to the tabs, they don’t convert well because most people never go to your Facebook Page, but instead, likely see the majority of your posts in the newsfeed. If you do want to use tabs, be sure to use ads to drive traffic to them.
If you schedule posts directly from your Facebook Page, in the new layout, you’ll see a notification that says, “Scheduled Posts,” the number of posts you have scheduled, and when the next scheduled post will be published.
I love this feature because since I schedule my posts directly on my Facebook Page, I can now easily see where to find the scheduled posts, and can quickly view and edit them.
The About Section
It’s important to be strategic with how you use the “About” section of your Facebook Page. As you can see from my example, I put a link to a free webinar, to help grow my email list. Other types of lead magnets such as eBooks, cheat sheets, checklists, and so on work as well.
In addition to that, I also put a link to my website in the About section. One thing to be aware of is that this option is not available if your Page is a local business.
Pages to Watch
One of the coolest features about the new layout is found inside of Insights and is called, “Pages to Watch.” This feature provides a great opportunity to see what’s working for other Pages, specifically Pages that also attract your ideal customer. This can give you some great ideas about what you can do to increase the engagement on your own Page.
You’ll find this feature on the Overview tab inside your Facebook Page Insights. Scroll down, and you’ll see an area that says, “Pages to Watch” and from there you can manually add the Facebook Pages that you want to watch.
Top Posts from Pages You Watch
Once you’ve selected some Pages to watch, inside of Insights, on the Posts tab, you’ll be able to see which posts from the previous week were the most engaging, and you can model what they’re doing. For instance, if you see that they’ve asked a question that got a lot of engagement, you can think of a similar type of question to ask your audience, and then pay attention to whether or not you get a rise in engagement as well.
One thing to be aware of is that when you add a Page to watch, the admin of the Facebook Page will get a notification that their Page has been added, but they won’t know who added it.
Tue, 10 June 2014
On this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders.
He tells a great story of how he got started, and to get the full scoop, you’ll need to listen to the interview because I wouldn’t be able to do his story justice, so for now I’ll just say that before he started his first online business, he had never ran a business before. He had absolutely zero sales training and no marketing skills.
He jokes that he was always the kid that couldn't sell more than one bag of donuts for the Boy Scouts fundraiser every year and that one bag was usually purchased by his parents. So as you can see, sales and marketing didn't necessarily run in his blood from day one. He was an average guy who made an extraordinary impact on many people's lives and continues to do so through his teachings. That's why I am honored to have Jeff on the show today.
Before you listen to the interview, I want to share one more thing with you and that is that Jeff just wrote a book called, Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love And Live The Life Of Your Dreams, and for a very limited time, you have an opportunity to get the book for free -- you just have to pay for shipping and handling -- and in addition to the free book, he’s throwing in a bunch of free bonuses. To get the free book and bonuses, go to amyporterfield.com/launch.
In this episode, here’s what we’ll cover: