Online Marketing Made Easy with Amy Porterfield

Biggest Takeaways You Don’t Want to Miss:

  • You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming
  • Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
  • Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.

When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.

Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33)

Check out these highlights:

  • How I create so much content in my business [00:38]
  • The type of content that brings in my ideal customer avatars like bees to honey. [6:48]
  • To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]
  • Content for the masses vs. content for your Tribe. [13:34]
  • Who is social media content really for? [16:50]
  • When to focus most of your content creation time into your free promo content. [19:33]
  • The key lesson for creating paid course content. [25:10]
  • The right time for paid bonus content. [27:45]
  • Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40]

Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_195.mp3
Category:general -- posted at: 9:00am PST

Biggest Takeaways You Don’t Want to Miss:

When you are building your online business, you’re opening yourself up to a completely different world for feedback (in contrast to say, the corporate realm). And the fact is that total strangers may be giving you “input.” It can be daunting in the beginning, however if you can learn to face this feedback without taking it personal, then you will become that much stronger of an entrepreneur. Let’s check out those tips now.

Check out these highlights:

  • Trolls are the worst, and you have to learn to deal with them. But what about when it’s from your audience, your clients, your students? [5:17]
  • That one time I tried to make up for a “mistake” with a disgruntled fan and how it went very, very wrong. [6:13]
  • How two of my students handled a flood of negative comments… [12:16]
  • Sometimes criticism can actually be really helpful- depending on the delivery. [15:50]
  • What I actually learned after that horrible experience dealing with criticism (and what I do now). [16:44]
  • What about when you want to give feedback? [17:56]

This episode is brought to you by:
Free Masterclass: The Ultimate List Building Catch-up Plan

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_194.mp3
Category:general -- posted at: 9:00am PST

Biggest Takeaways You Don’t Want to Miss:

So today I’m digging into masterminds

  • Why you should think about joining a mastermind
  • How you know if you’re ready
  • How to pick a great one

Plus I’ll talk about a big decision I just made to join a mastermind for 2018, why I’m signing up, and who’s coming with me.

By the way—if you know me, you know I’m always looking for inspiration. And a big thing about working with a mastermind is that the group members inspire you to take action, partly because you’re seeing them take action, and partly because you’re in this together, and want everyone to succeed. I’ll even share a specific example of how I inspired one member to get some serious things done for her business. (13:19)

Check Out These Highlights:

This episode is brought to you by:
Free Masterclass: The Ultimate List Building Catch-up Plan

Mastermind/Group Coaching Resources:

Jeff Walker’s Masterminds
Jeff has two—a Launch Club and a Platinum group. Currently all spaces are full; for more information, email support@productlaunchformula.com.

Brendon Burchard’s Masterminds (2 levels)

Rick Mulready’s Accelerator Group Coaching Program

The Course for Completion Mastermind (for course creators)

*Note: At this time both of James Wedmore’s masterminds are full and therefore I am not linking to them in the show notes.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_193.mp3
Category:general -- posted at: 9:00am PST

Biggest Takeaways You Don’t Want to Miss:

As you listen to me figure out what I really want to be as a leader I want you thinking about this for yourself, and how you can implement these three steps and transform your business in the next year. Being intentional about setting my vision for each year has shifted the way I think about my business, and I want the same for you! Let’s start to work those visionary muscles...

Check out these highlights:

  • See how one of my favorite TV characters inspired my theme. [1:54]
  • How this all started with a simple quiz on an airplane ride. [6:58]
  • One person I definitely look up to as the iconic visionary leader. [10:46]
  • How to find your own visionary role model. [13:00]
  • Being real and vulnerable doesn’t necessarily clash with being professional. [13:52]
  • When your image online takes over your real-life identity. And how to prevent it. [17:38]
  • How to actually manifest your vision. [21:22]
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_192.mp3
Category:general -- posted at: 9:00am PST

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