Thu, 29 December 2016
Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save. My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching. Today it’s all about growing a profitable business with the right resources, while also keeping it lean. To get you started, click here for this value-packed tools guide (it’s FREE!), which details the specific tools and resources I mention (and more) and how you can leverage them right away. Get my detailed list here! This detailed, tested, proven list of online resources will keep you organized, increase your profits and make you look like the pro that you are. Also, in this episode, I break down three crucial stages to building a strong online business and specifically share with you:
What stage are you in? Click here to find out!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_141.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 15 December 2016
Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories. In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list. Regardless of your platform, this step-by-step process for creating your own video series will work for you. Get the step-by-step details here. Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing. These 5 steps will break down how to create your list building video series.
After listening, you will understand how to do social video the right way while building up your email list. In addition to the 5 steps, this episode gives you best practices for using live video. I’m talking crucial dos and don’ts that are truly valuable for newbies and experts alike. In fact there’s one mistake that so many of us make. After hearing what it is and how to avoid it, you won’t make the same mistake! This episode might be the most fun I’ve had all year! Send your fears and nerves packing and create videos with confidence and conviction now! Get started here!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_140.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 8 December 2016
So here we are: The Best of 2016 List. I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to look back and remember all of the cool episodes we tackled together, but also because I had the chance to think about the impact the lessons hopefully had on your business too. My team and I chose this Top 10 List based on a few factors, including the download stats, the feedback and stories from our listeners and my own personal favorites. So although this list is not solely based on analytics, each episode that made the list was chosen with the intention to offer powerful insights and strategies to your marketing plan as you move into the new year. So if you missed one of these episodes, make sure to listen to it before we ring in the new year! Also make sure to download the freebie for this episode on my top business lessons for the year—I compiled these for you to make sure you can learn from my mistakes AND my wins. Get all of those a-has at amyporterfield.com/139download. One last note: Of course NONE of this would be possible without you and your support. So I want to THANK YOU for a fantastic year! So (drumroll please…..) here they are: My 10 Most Powerful Podcasts for 2016 #10: “Media, Meditation and a Little Motivation” with Gabby Bernstein (Episode 129)The gist: Gabby Bernstein, best-selling author and next-generation thought leader, shows you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation – two things I’ve never personally explored in my own business until now. Why it made the list: I know the question some of you may be asking: Am I still meditating? The answer is YES! I have made it a 10-minute morning habit to meditate. Gabby’s urging to do so was definitely a jumping off point for me. And I feel that it has given me so much more clarity of the projects that I want to work on and where I want to spend my time. And another really cool factor: It’s allowed me to worry less. I’m a worrier by nature and that 10 minutes in the morning has lessened me from unnecessary worrying and replaced it with more clarity . . . which has lead to more confidence in my daily decisions. #9: “Preparing for Future Traffic Declines: What Content Creators Need to Know” with Mike Stelzner (Episode 134)The gist: I give you the latest trends in social media marketing with the man who knows best: my early mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Why it made the list: I have to admit that I was a bit scared to share this episode because it has an undertone of doom and gloom when it comes to social media and the online landscape. However, the insights and the suggested strategies that Mike shares in this episode are so incredibly valuable that this was a discussion that needed to be had. I also felt that there’s nobody better than Mike (as founder of Social Media Examiner) to share some of the findings. And I think that you will find it very actionable for your business! |
Thu, 1 December 2016
If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who you are. Anne Samoilov is a launch expert and when I say she knows how to plan...I mean it! Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals. I’m giving you a solid plan for completing your 2017 promotional calendar from start to finish, and here’s what’s great: it won’t take much time at all. Even better, you don’t need to take any notes, because I have everything detailed in this incredible freebie! It is a quick guide to everything I share with you in this episode, including a list of questions you must ask yourself before you add anything to your calendar for the year ahead. Start planning your 2017 promotional calendar like a boss here! In order to plan you will need to reflect on the prior year and drill down on what worked and didn’t work for you. Then, adjust for the year ahead. Anne and I give you the questions you will want to ask yourself before you calendar anything. This mini-training session will give you a solid approach that you can use for years to come! And, another great thing about today’s episode is the way Anne approaches time off. While it isn’t exactly what you think it might be, you absolutely must include it on your calendar. There are five categories total that you will want to “calendar” first and foremost — time off being the first one. So stop whatever it is you are working on for your year ahead and listen to these steps first. If your calendar for next year is swirling in your head or only partially laid out in a Google doc, this episode is for you. This approach makes planning your 2017 promotional calendar easy — even when you aren’t sure of all of your specifics yet. Accept this episode and freebie as my gift to you this holiday season ;-) EPISODE FREEBIE Get Your Promotional Calendar Quick Guide
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_138.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 17 November 2016
When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:
Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!) This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch. And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my freebie: 3-stage content marketing launch plan here. I’ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program— over and over again. Get ready to see a specific example for every stage here. Download now! You’ll learn precisely what content to market before your cart opens (and you’ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed. EPISODE FREEBIEGet The 3 Stages for Planning Your Content Marketing Plan for Your Launch
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_136.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 10 November 2016
Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . . That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them. My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps. Side step these 5 common mistakes most of us make with Facebook ads. Click here! For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics? Rick and I are breaking that all down for you. What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you. We systematically review each of the 5 Facebook ad missteps and provide ways to self correct. You know your target audience better than anybody, you know their pain points and challenges. You are more prepared than you might think to experiment with a few of these fixes and get better results from your Facebook ads. Now is your chance to learn what to look out for and avoid these missteps in the future. Click here to get the 5 common Facebook ad mistakes!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_135.mp3
Category:general -- posted at: 9:00am PDT |
Thu, 3 November 2016
How are you responding to the shifts happening NOW in social media marketing? I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Click here to learn what updates to make to your social media marketing plan today. You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode. Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook. Learn what you can do to pivot your approach. The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics. Listen in now. AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017. I’m going to be speaking and I hope to see you there! Get registered now at the link at the bottom. Details here.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_134.mp3
Category:general -- posted at: 9:00am PDT |
Mon, 24 October 2016
Are you having a love/hate relationship with your course creation? Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out. I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard). I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now. Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process. I am dedicating this entire special episode to demystifying the product creation process. I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.) There are three questions you should ask yourself before you create any course. These questions will help you find FOCUS. Once you have that, your creative energy will flow. I will also help you decide what content makes the most sense for your business and your audience right now. For example, do you know if you want to create an Introductory Course or a Signature Course? I’m breaking down both of these for you.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_133.mp3
Category:general -- posted at: 2:18pm PDT |
Thu, 20 October 2016
Your first webinar didn't convert. You wanted to launch your course two weeks ago, but you just can’t get your content outline together. Your Facebook ads are seeing clicks, but not getting quality leads. What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up and move forward, more determined than ever? Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective. That’s why I wanted to chat with Patrick Bet-David. For Patrick, a setback is an opportunity waiting to happen. And his rags to riches story is inspiring for ANY business owner. Make sure you stay tuned to the end, because in addition to Patrick’s fascinating story, I wanted to give you a little bonus: A mini-training on how you can stand out from the competition and get results. First, you’ll learn what you need to instill in every potential buyer. Second, you’ll discover the most important thing to deliver on. Lastly, you will learn what you need to develop and stick to as much as you can. It’s so, so important. The last one is incredibly powerful and can make all the difference in your new business. Also, learn the one mistake that Patrick says ALL entrepreneurs make, so you can avoid it.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_132.mp3
Category:general -- posted at: 9:00am PDT |
Mon, 10 October 2016
You’ve got this! Ugh. I don’t even like saying the word, because I know how awful it can feel when it’s overtaking your life. And, I’m here to help. For me, overwhelm shows itself when I feel like I’ve gotten behind or everything feels disorganized, and I know things could go in a really bad direction. In this episode I share a very personal struggle that I’ve been facing in my business. Some of my overwhelm has been coming from my issue with doing VIDEO. Ugh! Click here to hear my story - you might be able to relate. I’m certain that you will find that one of the three solutions I share with you in my recent episode will come naturally for you. The other two you may have to work at more, but I promise you, if you put the work in, it will be SO WORTH IT. The first one tells you the exact process you can do to wrap your head around what is really causing overwhelm for you. The second solution tells you the steps you can take to lessen the stress in your life. And, the third and final fix helps you get clear on the fear that might be getting in your way. Like I said, you’ve totally got this! Use my Triple S to squash your overwhelm. Click here!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_131.mp3
Category:general -- posted at: 12:51pm PDT |