Online Marketing Made Easy with Amy Porterfield

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be.

Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar.

Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.”

If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy.

But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!)

Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.

Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR webinar. And your webinars give you the opportunity to build amazing trust between you and your audience.

I’m showing you how you can build trust and make the purchase of your product, course, or service the next logical step for your audience.

Your transition from teaching into selling can become seamless with these strategies. You will never feel like you’re selling again.

Also listen closely for the number one mistake I often see in webinars. And, learn how to avoid this misstep here.

This episode is one of my favorites because I love webinars. AND, because building trust with your audience is so important. If you’re not careful you can break down the trust you’ve built quickly.

Stick with me, and listen in, so that doesn’t happen to you.

I’ll tell you the perfect ratio of content to selling. You’ll also get tips for deciding what to put in your webinar versus what to create and sell inside your course.

I also dive into the mindset and mechanics of creating incredible webinars that will boost your sales.

Learn how to sell on a webinar without being salesy here!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_130.mp3
Category:general -- posted at: 2:39pm PDT

Today, I’m on the edge of my seat wanting to give you a new strategy that will help you grow your business and make the most of your funnels, email marketing, Facebook ads and so much more.

Everything you want for your business starts with an intention, right?

Then, you add enthusiasm and dedication toward your idea.

But, then what?

Unfortunately, for many what happens next is resistance—whether it’s in the form of self-doubt, a financial obstacle, or perhaps just a seemingly unrealistic goal.

By accepting these as obstacles, you are giving into the resistance and giving up on what what could be.

So how do you get what you really want?

Gabby Bernstein, best selling author and next-generation thought leader, is here to show you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation - two things I’ve never personally explored in my own business until now.

Gabby used these techniques to achieve her number one goal—being interviewed by Oprah. (I mean, come on! Oprah?! That’s huge!)

She’s sharing her techniques here.

Listen in on the juicy details to learn how to make powerful achievements in your business now!

As you will hear us chat about on my latest podcast episode, Gabby recently released her new book, “The Universe has Your Back.” She has a special bonus for those who buy her book. She’s giving you six-and-a-half hours of free training based on principles in her book. Buy Gabby’s book and get started on her bonus training now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_129.mp3
Category:general -- posted at: 3:29pm PDT

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have?

Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads.

So, listen in because we are answering questions that we have heard from MANY of you.

This week we tackle big questions about organizing Ad Sets, specifics on targeting and also how to analyze your latest ad campaign (aka: what do all those numbers really mean?!).

Here’s a look at what we are answering today:

  • How many ad sets are best for each ad campaign? Should I combine smaller ad sets? Are there benefits to how many you have? (Rick’s answer to this one is VERY detailed and actionable!)

  • When targeting people who like a certain Facebook page, should you also narrow the audience if you want to target specific types of people? Or, should you let the ad copy do that for you? (Such a good question!)

  • What do all the numbers mean when reading how your ads are doing in the power editor? How do you know your ads are doing well? What am I looking for? (We get this Q a lot and I love how deep we go with it!)

  • When selling high-priced programs or products, what should my strategy be and what type of sales funnel will get the best results? (We include TONS of examples with his response!)

Also, Rick hosted a free webinar where he discussed all about how to create an automated system that will bring in sales and leads everyday for your online business using Facebook ads.

Sign up for his free webinar replay to get all of Rick’s awesome tips and tricks for Facebook ad funnels!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_127.mp3
Category:general -- posted at: 3:19pm PDT

I’m here as a witness: It IS possible to tame your email inbox and seemingly never-ending list of tasks.

In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought was NOT possible!)

They taught me something invaluable: The reason most of us fail at getting to Inbox Zero every day is because to get there, you can’t just focus on your emails.

Huh?!  Here’s what I mean . . .

It’s not just about getting to zero, it’s about changing your approach—so that you have the right tools and procedures in place to be able to get to ZERO every day.

Which means—establishing a COMMAND CENTRAL for your business, AND your life.

April and Eric have the freedom to do more with their lives, including spend a lot more time with their family, because of their own idea command central. You can create one too.

This episode is to help get you out of the weeds and give you the FREEDOM to work on what you do best! Imagine what you could do if you had the head space to not worry about getting through your emails, but instead working on the projects that really matter for your business.

Most people live with piles everywhere—digital or physical. (I use to be a Post-It junkie!) A command central will help you churn through your “to do” list so you’re able to focus your mind on what you do best.

Set up your command central and get to Inbox Zero with me now!!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_126.mp3
Category:general -- posted at: 1:05pm PDT

You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences.

However, you still want to go that extra mile to WOW your students and make sure they feel like buying your course was more than just a worthy investment.

Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for life.

Here are those stats—

  • 53% of customers switch to a competitor because they feel unappreciated

  • 40% of customers begin purchasing from a competitor because of their AMAZING reputation

  • 42% switch to a competitor because they are put-off by rude staff

  • 29% switch because they are annoyed by a lack of staff knowledge (a very important one for those of you with online courses!)

Today, we are turning the tables on these stats and making sure you are on the positive end of these experiences!

I’m giving you five ways you can WOW your students starting the minute they enroll in your course.

If you’ve ever worried that your course idea has already been done before, use these 5 Wow Factors to beat your competition every single time.

I have all 5 outlined here.

I love the experience of being WOW-ed! It not only makes me a bit giddy, but it makes me feel great about my decision to buy.

It also makes me want to be an enthusiastic, REPEAT customer when I feel like I’m treated extra special.

Listen now to get ALL the details of the online course WOW factor.

The next step is to plan—plan, plan, plan.

I’m giving you these five tips so you can easily plan them into your next course launch.

The results and love you will receive from your students if they feel WOW-ed will be SO WORTH IT!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_125.mp3
Category:general -- posted at: 4:19pm PDT

Who makes up your support team? What are their unique qualities that help you run an all-in business?

Today I’m talking with Christy Wright, expert business coach and speaker, who is telling us the four specific roles you must have filled—with the right people—to ensure that your business is exceeding all of your wildest expectations.

We describe in detail how to be deliberate in selecting who to let into the inner circle of your business. Then, we tell you where and how to find them.

You want people who will lift you up, push you to your potential, and give you the tough love you need in order to make the right choices for your business.

Tune in to hear the four specific roles that you need filled and where to find the ideal people to fill those roles.

Business Boutique is an amazing two-day event in Nashville for women interested in starting, running or growing a business.

Whether you’re not sure what business to start or you need help tackling challenges, you will hear from incredible speakers who will help you take your business to the next level. If you are interested in learning more click here.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_124.mp3
Category:general -- posted at: 7:39am PDT

My friend and Facebook ad EXPERT, Rick Mulready, is back and together we are answering the number one question we both get asked all of the time—

How much should I spend on Facebook ads to ensure a successful webinar?

Today we have THE formula that will help you calculate your exact cost per webinar registrant that you can expect for your Facebook Ads.

I also have two freebies for you. They are incredible and I’m over the moon excited to share them with you.

When you sign up for our freebies, you’re going to receive a special link to a Facebook ads online calculator that you can use to determine your exact Facebook ads budget for your next webinar.

You will also get a cheat sheet detailing the the exact info you need to plug into the Facebook ad spend calculator. It’s all neatly packaged up for you when you sign up for the freebies!

Click here to get both now!

EPISODE FREEBIE

Get Amy & Rick's Facebook Ads Spend Calculator

FREE DOWNLOAD

Rick and I know that Facebook ads can be confusing and often times it feels like the whole ad spend thing is a big guessing game. Well...not anymore.

We can say that without a doubt Facebook ads give you the best return for your money in terms of the quality of webinar registrants.

This is our best episode yet! I’m bursting at the seams for you to get this info, so jump in now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_123.mp3
Category:general -- posted at: 2:33pm PDT

In this episode, I’m bringing you a little tough love.

Tough love when it comes to creating original content on a weekly basis.

This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what.

I KNOW IT’S NOT EASY. But it’s 100% worth the effort.

Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.)

So no more excuses. Let’s hit it.

Trust me, this could be the biggest game-changer for your business.

And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each.

EPISODE FREEBIE

Get Amy's Content Platform Play-by-Play

FREE DOWNLOAD

Remember: If it was easy, ANYONE would do it. You are with me right now because you want something more for your business. And, building a consistent content foundation is a must to grow your business.

It won’t happen overnight, but if you start to make it a ritual TODAY, I promise you that great things can happen.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_122.mp3
Category:general -- posted at: 10:23am PDT

Today we are flipping the script on money habits.

I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.”

She is sharing her three money habits that, quite honestly, are right on the money! If you adopt these three amazing rules, your rituals around money management will empower you to see what is possible personally and help you grow your online business.

Now, I like to think I’m a smart girl. I run my own business. I’m a planner. I understand my finances.

However—

I was blown away at how much one tip in particular changed my entire outlook and the way I managed money. And, then seeing how that affected positive change in my business—the results were fantastic.

That’s why I want to share this with you so badly.

You may have heard me say it already— but I believe that when growing your own business, it often feels that what’s personal is business and what’s business is personal. This could not be more true than for this very sensitive topic, money.

Money is one of the most important common denominators in the management of your business and your personal life.

These habits, once you adopt them, can truly help your online business grow.

So, do these questions sound like you?

  • Do you compare your vacations, your home, your car, your clothes to others?
  • Does social media make it worse for you?

Rachel’s first money habit will tell you some surprising realities about what you’re seeing in your newsfeed and WHY we compare what we see to our own story.

Then, she tells you what you should be thinking and how to flip the script to actually make it incredibly positive—personally and professionally. Rachel shares how to turn this bad habit into a good one.

Go here to listen.

The second habit:

You must have a plan for your money. Yes, I’m talking a budget.

Don’t cringe!

Not knowing where you’re money is going can cause stress and anxiety. These pain points affect your personal life and your business evenly.

What’s personal is business and what’s business is personal.

So, let’s flip the script!

Rachel’s second habit is based on the categories that everyone needs to include in their budget. It’s these SPECIFIC categories that make this habit so achievable. These categories are relevant for not only you personally, but for your business too.

Does your budget give you permission to spend your money exactly how you want?

Rachel’s does. I hear you—that sounds counterintuitive. I promise you it’s not.

And, even better you won’t feel guilty. I LOVE IT!

This MUST-DO habit will address both your work and your home budget and help your business grow!

Rachel’s third habit might be the most important one here.

This is the one that will give you the permission you need as a business owner to take risks. WHY?

Because this is the one thing you can do so that you are never forced to fail. If you have this, you will feel confident to go the extra mile, to go for launching your first course, to take that risk.

You work hard for your money. If you adopt this habit, are wildly patient, and make it a priority, it will pay off.

As a business owner, there will come a day when you will be able to reap those rewards from your hard work. Or, you will have the ability to save your business or your home because you did this one thing—and you did it consistently.

Listen in to get the three habits you need for growing your online business.

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_121.mp3
Category:general -- posted at: 10:59am PDT

Are you looking to create amazing bonuses that will make your offer irresistible?

Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop.

I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results.

Why are bonuses so important? 

  • They enhance your offer by increasing the perceived value of your product.

  • They allow you to teach outside of your content outline.

  • They encourage audience members to navigate your course more efficiently.

  • They drive sales.

AND bonuses are one of my favorite pieces to plan out because there’s always something MORE I want to include for my students. It’s a fantastic way to give your students that EXTRA special piece of value.

Now I’m going to tell you right off the bat, that you want 2-3 bonuses per course. I’ll workshop you through creating incredible bonuses for every audience and every course.

I’m taking the guesswork out of it so you have more freedom to work on your course.

Speaking of taking the guesswork out, have I got a freebie for you!

It is an awesome download that gives you five steps for creating extraordinary bonuses for your product EVERY TIME. You will be able to walk yourself through the questions you need to ask to create bonuses that are fully aligned with your product and will increase the overall value of your offer.

EPISODE FREEBIE

Get Amy's Must-Have Steps for Creating Extraordinary Bonuses

FREE DOWNLOAD

As you’re creating your next course, this mini-workshop is for you!

I tackle:

  • How to decide what to focus your bonus on.

  • How to overdeliver for your students and bring them deeper into your course.

  • How to best position your bonus for each course.

I also give you the sure-fire strategies that have worked to drive sales for me over and over again.

With this week’s episode, you will find that your next bonus offering opportunity will be smoother, and return the results that you have been hoping for.

It will breathe new life into your campaign and help you to set up expectations for your audience, so they know what’s coming.

You will also gain clarity on how to best handle a bonus associated with an affiliate launch and how to best align it with your products. This is something everyone who might work with affiliates in the future must hear.

So get ready to workshop an enticing bonus so you can stand out from the competition and really serve your students!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_120.mp3
Category:general -- posted at: 9:00am PDT