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Online marketing strategies you can use for a wildly successful course launch

Warning: This episode is juicy. 

And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. 

In fact, these are the exact strategies that I used for my most recent Digital Course Academy launch, and let me tell you, they are *fire.*

If you’ve been with me for a while, you know that our previous DCA launch left us a little underwhelmed, so for this most recent one, we decided to shake things up a little bit. 

We made tweaks to our marketing, community, and customer support strategies, and holy smokes, I’m so glad that we did.

In this episode, you’re going to get all the strategic details on the pivots we made  – down to the why, the how, and the results. 

You’ll also learn how you can apply the lessons we learned to your own business, whether you’ve had zero course launches, or a handful of them. 

What you’re about to hear will help you to plan a wildly successful launch, or majorly enhance the one you already have planned – Scout’s honor!

P.S. You’re definitely going to want to take notes on this one. So open up that Google Doc and get ready to type your heart out! 

Here’s a glance at this episode...

• [03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference. 
• [05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.
• [06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.
• [11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end. 
• [19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.
• [23:03] We made three big changes to our Facebook community. 
• [31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Joe Polish shares 10 actionable strategies on how to grow your business network

My guest on this episode has been coined as one of the most influential connectors in the world. 

Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together top industry transformers and leaders.

His name is Joe Polish – and beyond his impressive track record as an entrepreneur and podcast host, he is hands down one of the most genuine, compassionate people that I know – which has no doubt played a role in his success.

Now, networking is a crucial part of growing your business, but I won’t lie, it doesn’t always come easy to everyone (including myself!). 

That’s why I’m so excited for you to hear this interview -- because in it, Joe reveals the 9 skills that every entrepreneur should master in order to become a business networking pro.

I learned so much from Joe in this short conversation. So if you want to hear how you can sharpen your business networking skills just as I have, then pop open a Google Doc and get ready to take some notes!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Tangible, actionable strategies to grow your business through video 

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).  

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction. 

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history. 

In this episode, Shadè shares the steps she took to get there, including:

• Tangible, actionable strategies to grow your business through video 
• How you can use the “5 C’s” to leverage social media and video
• Tips for making your videos pop and gain traction
• 3 mind pits you should be aware of and tangible ways to overcome them   

This is an action-packed episode, so buckle up!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

4 things you should always remember when a team member quits

In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. 

If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so when someone decides to hit the ground running in another direction, it’s hard not to take it personally. 

Recently, I had 3 people leave in a very short period of time. And even though I’ve lost employees before, this time was a little different because I wasn’t really expecting it. 

I won’t lie, it’s been an emotionally difficult experience. But here’s the thing – it’s also brought some really important learning lessons to the forefront – lessons that I know I’ll take with me for years to come. 

In this episode, I share what those lessons are, along with how I’ve managed to let go of the experience and move on. 

It’s my hope that this will help you immensely as you continue to grow your business, expand your team, and experience everything (both good and bad) that comes along with it. 

Here’s a glance at this episode...

• [01:43] Losing a team member is one of the hardest parts about entrepreneurship.
• [02:50] We recently lost three people on our marketing team. The whole experience brought some really important lessons to the forefront.
• [03:47] As an entrepreneur, you will lose people. Most of us don't love the HR part of being an entrepreneur.
• [05:24] You need employees to grow and scale your business. You can't do big amazing things all alone.
• [06:10] Losing employees is simply part of business. You can't take it personally if you want to keep moving forward.
• [08:34] The Entrepreneurial Operating System (EOS) says that you cannot create a role for someone else. Find someone to fill a role that makes good business sense. 
• [12:18] We had one of the people who left fill out an exit interview. We were surprised by what she wrote. As managers, we need to ask the right questions. 
• [14:52] Make sure that you're very clear on the role that you're hiring for in the first place.
• [17:15] Slow down when it's time to hire someone. What are they going to do? Are they able to make decisions? Does the team understand their role?
• [18:06] Even though losing an employee is emotionally and financially difficult, there's always a lesson in the experience.
• [20:02] Always conduct an exit interview. Ask: What would have made your job better? What would make the company better? What could I have done better?

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Grab the freebie for this episode by heading here!

My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did

As my dear listener, I wanted to share something I’m incredibly proud of with you -- and it’s that one of my recent Paid Bootcamps, Course Confident, had a 66% engagement rate in our private Facebook Group. 

Yes, you read that right – 66%.

Now if you know me, you know that I’m not usually one to toot my own horn. But that engagement rate is outstanding, and I owe it all to some new strategies that we tried out at Team Porterfield for the very first time. 

From having a very clear purpose from the get-go, to creating a very special shared language for members to use throughout the Paid Bootcamp, there was a lot of thought that went into our strategy.  

And guess what? I’m walking you through every single thing that we did in order to get people talking to each other and excited about what’s ahead, along with how we stayed organized throughout the entire thing so it went off without a hitch.

I’m even giving you access to all of the templates we used to create our Bootcamp calendar and post copy, click here to snag that valuable free resource! 

But just a heads up -- this episode is an extension of #532: Free Vs. Paid Bootcamps: Lessons Learned That Might Help You Decide What’s Best For You. So if you haven’t listened to that yet, pop on over there before listening to this. 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Establishing healthy boundaries (and sticking to them) is the key to getting ahead in business

As an entrepreneur, setting boundaries can be really difficult because you often feel like you need to do things (that you don’t necessarily want to do) in order to create the business you’ve always dreamt of.

Sure, you could speak at that Live event and get in front of a new audience – but it would mean you’d miss your daughter’s dance recital.

Or, you could go on that much-anticipated girls’ weekend with your BFFs, but it’s smack dab in the middle of your pre-launch runway so you know you’d be distracted the entire time.

Figuring out where to draw the line with certain things in your business (and your personal life) is tricky because there’s not always a clear answer.

Believe me, this is something I’ve struggled with over the years – but now that I’m 14 years into entrepreneurship, I’ve *finally* figured out a way to establish healthy boundaries, and most importantly, stick to them. 

And here’s the thing. If I can do it, you can too – and that’s why I wanted to share my best boundary-setting tips with you in this episode. 

Tune in to hear: 

• Why resentment is an indicator that you need to set more boundaries
• My process for setting healthy boundaries that I can actually enforce
• What it means to ‘choose your hard’ and why that’s important 

…. Plus much, much more! This is important to hear no matter what stage of business you’re in. So buckle up and get ready to become a boss at setting healthy boundaries.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

After years of running free Facebook bootcamps, my team and I decided that we needed to make some changes. 

Not only was engagement plummeting in our free groups, but we noticed that people were just joining so they could spam everyone. 

If you know me, you know that my goal in all that I do is to serve my audience at a really high level. 

No matter how they land in my world, I want them to walk away with valuable content that helps them achieve their business goals -- so the fact that so many people were joining and quickly losing interest (despite all that I was putting out there) simply wasn’t going to cut it. 

I’d heard good things about paid bootcamps from some of my peers (and also some of my more advanced students!) so we decided to give them a whirl. 

It was a totally new marketing strategy for us, so we went into it with an open mind and a willingness to learn. 

I won’t lie to you – we had LOTS of learning lessons – which I’m about to share with you in this episode.

You’ll hear exactly what we did – along with what we got right, what we got wrong, and how the experience will inform what we do moving forward.

So if you’ve ever been curious about paid bootcamps, grab your pen and paper and get ready to take some notes!

Here’s a glance at this episode...

• [02:57] We recently questioned whether our free bootcamps were working as well as they used to. This year we decided to host two paid bootcamps, and we learned six lessons.
• [05:33] I'm not letting go of webinars. I tested a paid bootcamp into a webinar, and I'm glad I did. It all comes down to adding the right kind of value. 
• [06:27] 1. We knew we needed to shake things up. Our engagement was dropping. It was time to freshen things up and learn something new. 
• [10:06] 2. Recruiting the best bootcamp members. We want people who will gain the most from the experience by being fully engaged and ready to do the work. 
• [12:09] When people pay, they pay attention. SUSCRIBED was $37.00 and Course Confident was $47.00. There was also a $97 VIP option. 
• [13:44] 3. It's all about the projections you make. We didn't hit our goals. If you set a goal for something you've never done, and you don't hit that goal, it's not a failure.
• [17:10] 4. We saw our engagement soar. People showed up and were far more invested than I've ever seen. Our overall average engagement was 65%. 
• [18:30] We gave people the exact action steps that they needed to do next. We offered accountability groups, and even had our DCA advisors share videos of how they put the lessons into action. 
• [20:41] 5. A great way to qualify people for the next step to get what they need. I extended the invitation to continue on with one of my programs for the people who were ready. Super low pressure. 
• [24:45] 6. Survey the bootcampers to find out what they really want. Ask people what they want their bonus training to be about (three options) and turn it into a masterclass. 
• [27:54] In 2021, free bootcamps converted around 5%. This year we converted at 25%. If you were in one of my bootcamps, thank you for putting your trust in me. 
• [29:43] Action items. Take inventory of what you're doing right now. 1. What's working? 2. What's not working? 3. Set a date to try something new. 4. Dive in and plan something brand new.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What I do to ‘check myself' when I have a shiny new idea

If I had a dollar for every time I had a new idea for my business, I’d be a very rich woman. And I’ll be honest, one of the most fun (and rewarding) parts of being an entrepreneur is the opportunity to experiment and try new things. 

But one of the biggest lessons I’ve learned over the years is that you shouldn’t always go full steam ahead on adding new offers to your business -- whether it be a course, a workshop, Live or Virtual event, or something else.

It’s smart to err on the side of caution, and really evaluate whether it’s going to be something that adds value to your audience, and increases your bottom line.

And here’s why:

If you spin the wheels trying to make every idea that you have happen, you’re going to lose focus on something that might already be working really well.

Now, there are certainly times when you should add something new to your business. I’ve done this many times.

But every time I have a shiny new idea that I just can’t stop thinking about, I force myself to take a pause, and run through my simple, 4-step ‘checklist’ to make sure that it’s really something that is going to benefit my business.

And guess what? I’m sharing that exact 4-step checklist with you in this episode, so you can use it whenever you find yourself in a similar situation.

So grab your notebook and be sure to take notes, because what you’re about to hear could save you a lot of time and money in the long run.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!