Online Marketing Made Easy with Amy Porterfield

Once I learned to let go, my business grew exponentially

If you’re anything like me, you like to have a hand in every single aspect of your business. After all, your business is where you spend the majority of your time, focus, and energy -- so why wouldn’t you want to feel like you’re 100% in control of it? 

As you can probably tell, delegation is something that I’ve struggled with for a very long time. In fact, if I had a dollar for every time I said (or thought) “It’ll be easier if I do it myself,” or “It’ll be faster if I just do it,” I’d be a very rich woman.

But I’ll let you in on a little secret now that I’m on the other side of it: This is no way to grow, run, or scale a successful business. Not only do you burn yourself out by spinning the wheels on things that are outside of your zone of genius, but your growth will be limited because there’s only one you, and #spoileralert, you can’t possibly do everything because you’re human.

Trust me on this one. Once you are able to put your trust in somebody else who is equally or more capable of accomplishing the job or task at hand, things run a lot smoother, you’re less stressed out, and you are able to spend time doing the things that are going to actually help your business grow

I know, I know. It’s difficult to let go of things that you’re used to being in control of. But that’s the thing with growth, right? It’s not always easy, but the growing pains are totally worth the end result.

So if you’ve been struggling with passing the torch, tune into this episode to learn: 

  • The mindset I’ve embraced in order to let go of some of the most important pieces of my business
  • How to identify your ‘zone of genius' and make sure you stay working within it
  • Ways to overcome the “I can do it faster and better” mentality
  • The lessons I’ve learned from letting go and trusting others

Sneak away for a little bit (maybe even delegate your next task, if you dare… ) and tune into this episode that I hope will help you find the confidence to let go.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_446.mp3
Category:general -- posted at: 12:01am PDT

Why your thoughts have everything to your success in life and business

I am so excited for you to listen to this episode because my guest is someone who helped get me out of a really difficult time in my life -- a time that I’ve shared about on this podcast. 

Her name is Dr. Nicole LaPera. She’s a Cornell-trained holistic psychologist, and thanks to her book, How to Do The Work, I learned some really great tools on how to examine and correct the negative thought patterns I was having last year that led to a bit of a depression.

If you’ve been tuning in to Online Marketing Made Easy for a while, you’ve heard a lot about this period of time in the beginning of 2021, right after our move to Nashville. It took a big toll on my personal and professional life, so that’s why I’m getting super vulnerable in this interview and diving into all-things mental health. 

By the way, I am so glad that mental health is a topic that is losing its stigma, and becoming a bigger part of everyday conversation -- because let’s be honest, it has a direct effect on how we show up in the world every single day. 

Trust me on this one. Dr. Nicole’s approach is much different than some of the other types of therapy and personal development work that are out there, and you can expect to walk away from this episode with her unique perspective on how to: 

  • Recognize toxic patterns and how they manifest
  • Heal from personal trauma so you can show up as the best version of yourself in life and in business
  • Make permanent shifts in your thought patterns
  • Take your mental health and healing into your own hands

Here’s a glance at this episode...

  • [06:54] When Nicole was young, she struggled with anxiety. Her curiosity around her struggles inspired her to pursue a career in psychology so she could help others understand themselves and create change in the world.
  • [09:02] After having a successful private practice, she felt inspired to look at new ways to create change to help people online. She wanted to share her stories and her tools, so she started The Holistic Psychologist.
  • [10:53] The work emphasizes the daily nature of change required. Many of us are stuck because we're not living consciously. We need to be conscious in real time, so we don't repeat the old habits.
  • [16:14] Set random alarms on your phone to check in with yourself. Ask, “How present am I? Am I fully immersed in whatever I'm doing?” Use your senses to come back to being present.
  • [30:59] We have the choice to shift from disempowerment to empowerment, so long as we are doing things consciously and checking in with ourselves.
  • [37:42] Make sure you get the nutrients that your brain needs to function. Geting enough sleep at night, your breathing, and taking care of your body are great ways to start.  
  • [41:36] Learn how to stay committed and connected to your truth and your vision in business. Be discerning about what you hear, and know what you stand for!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_445.mp3
Category:general -- posted at: 12:01am PDT

After 9 years of having my own podcast, I always come back to these

This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes -- the ones that really struck a chord with me, and have stuck with me after all these years!

Now, narrowing down the list from 500 episodes to just five was no small task because I honest-to-God love each and every one of them. But I hunkered down and recalled the ones I still think about often, and I am really excited to share them with you.

If you’ve been with me for a while, and have already listened to these in the past, even better because as you know, learning something over and over again is how you truly master it. There are so many golden nuggets that will really help you dial in on everything from creating better habits, to talking about your product and becoming a better storyteller.

But before we get to it, can I just say that I am still in awe over the fact that my team and I have created 500 episodes of Online Marketing Made Easy? What started as just a glimmer in my eye in 2013 has grown to become a living, breathing, and constantly evolving outlet that allows me to share the many things I’ve learned in my journey of online entrepreneurship. 

I’m not telling you this to brag, sweet friend -- I am sharing this with you because I am living proof that it’s possible to create a highly successful podcast that not only grows your business, but one that helps other people -- even if you don’t think you can. 

And with that, here are my all-time top five.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_444.mp3
Category:general -- posted at: 12:01am PDT

Grab the free resource for this episode by heading here!

Increasing your conversion rate just got that much easier

Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right. 

Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it. 

What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too.

So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money. 

In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong.

My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time. 

And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_443.mp3
Category:general -- posted at: 12:01am PDT

A successful business has everything to do with how you approach your day

Imagine this scenario: 

Your business is doing great. You’re meeting your goals, things are on track, and overall, you’re feeling extra proud of what you’ve accomplished this year. 

But let’s keep it real -- you’re also feeling a little bit burnt out from pouring every ounce of your soul into your business, and some things are starting to slip because… you’re a living, breathing human. 

Maybe you’re packing your days so tight that you have absolutely no room to breathe, or you’re losing focus on the tasks in front of you because your mind is constantly occupied with something else. Or maybe you’re feeling overwhelmed and disorganized, and have no idea where to even start.

Can you relate? 

I don’t know about you, but it’s this time of year -- the end of Q1 -- that I tend to get a little frazzled, and because of that, start to lose sight of the goals and intentions that I set for myself at the beginning of the year. And if you’ve been a listener for some time, you probably know that my goals set the tone for my entire business -- and I keep them front and center (so they pretty much stare at me blankly in the face every day.)

So that’s why in this shorty episode, I’m sharing my list of three things that you can avoid doing to stay on top of your game, and move forward with a clear mind and ready to take on that new product launch, or podcast, or rebrand, or whatever goals you have set for yourself and your business.

It’s time to tighten up, friend -- are you ready?

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_442.mp3
Category:general -- posted at: 12:01am PDT

Ways to improve your mental health, reduce anxiety, and be happy

Have you ever thought about what it would feel like to wake up each morning without any anxiety whatsoever? 

Sounds pretty incredible, I must say. But for so many entrepreneurs, waking up without any stress or fear about what’s ahead is nothing short of a pipe dream. Owning a business is hard work, and at times can 100% make you feel like the weight of the world is on your shoulders. 

I’m sure you can relate to this feeling. I know I can, and have in the past. 

But here’s the thing. The stress, fear, and anxiety that you experience is only getting in the way of your success in business. And let’s be real for a second here. Is it even worth trading your happiness for success? For me, it’s definitely not, and I tend to be an anxious person. 

That’s why I absolutely adore my guest in this episode -- because time and time again, I’ve come back to her strategies to find balance emotionally and spiritually.

Her name is Gabby Bernstein, and she’s been helping people find a sense of freedom and inner peace for the past 16 years. 

She’s a New York Times best-selling author of eight books, and host of her own podcast, Dear Gabby, where she helps guests become the happiest versions of themselves in real-time.

But what’s really special about Gabby is that she doesn’t just talk the talk, she’s walked the walk, too. Her own struggles with addiction and depression are what fueled her to align with her true purpose and become a much better version of herself. 

In this episode, you’ll learn: 

  • Self-regulation techniques for working through anxiety
  • Mindset shifts that will help you transform your thoughts
  • Ways to identify negative patterns and how to change them
  • How Gabby has used her own struggles to become stronger

I hope you love this interview as much as I did and take away some strategies on how you can make waking up without anxiety your reality.

Here’s a glance at this episode...

  • [07:32] With entrepreneurs, there's often a lot of doing and less being. Some of this is from being inspired, but some of it can be from feelings of inadequacy or worry. 
  • [10:55] One self-regulation technique is to be aware of what's happening with yourself internally. Breathing can help with this.
  • [12:56] Another technique you can practice is to create grounding with your right hand on your heart. Close your eyes and breathe, inhale and exhale slowly. 
  • [17:25] The most important quality that we need to establish before doing the work is compassion for yourself. Put your hand on your heart and your belly and say, "I respect you. I honor you. I love you, and I know you're doing the best that you can. I have so much compassion for where you're at right now."
  • [20:57] In order to identify patterns that make us unhappy, we must become a witness to the patterns. Take notice of what triggers you, and how you respond. 
  • [24:50] Gabby's journey through her work and trauma recovery is the basis of Happy Days. Being a workaholic was really taking her down, but after continuously asking herself why, she started cracking into painful discomfort.
  • [27:11] She remembered a disassociated memory that answered her question of why she was a workaholic and had other issues. After identifying the why, she began a deep emotional journey of healing.
  • [30:28] Trauma has been given shame, so people minimize it. We all have trauma that still shows up in our lives now. It’s important to address it, and get out of the toxic cycle of trigger, fear, and acting out.
  • [38:25] Biggest takeaway: We should all have compassion for ourselves and the people around us.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_441.mp3
Category:general -- posted at: 12:01am PDT

When you attract instead of chase, the Universe won’t disappoint

When I think of white-knuckling, I imagine myself driving through snow-covered switchbacks of a steep mountainside, someplace like Colorado. 

My hands are gripping the steering wheel so tight that my knuckles turn white -- because if I take my eyes off the road for a split second, or hit one little patch of black ice, it could be an absolute disaster.

If you’ve ever driven through the mountains you probably know what I’m talking about, and it can be terrifying. 

But white-knuckling doesn’t just happen when driving through precarious terrain. It also happens in business, and entrepreneurs -- including yours truly -- are guilty of it all the time. 

Instead of gripping the steering wheel for dear life, you’re holding on to some piece of your business that you are desperately trying to control -- maybe it’s your social media, your quarterly revenue goals, or the new lead magnet you created that just isn’t hitting the mark.

You zero in on the details so closely that you start to obsess over them, and sooner or later, they start to consume every ounce of you. You feel like you’re constantly chasing something that you just can’t seem to reach. 

Does any of this sound familiar? 

I white-knuckled everything about this podcast for a long time, and it took a toll on both me and my team. But in learning to let it go and trusting more in the universe, I found that the podcast became more successful than ever. 

And that’s why I recorded this little shorty episode for you -- because I wanted to share a bit more about how loosening the reins on something you care deeply about can bring you so much more than you ever imagined, and do it a whole lot faster. 

Enjoy, my friend!

Here’s a glance at this episode...

  • [03:43] White knuckling is holding on to something really tight and trying to control every aspect of it. One thing that I've white-knuckled for a long time is this podcast.
  • [07:38] I realized my podcast wasn't fun anymore, and I was obsessing about the metrics. I lost the joy I used to have in creating it, and it was difficult to be creative. I decided to let go of the expectations I had about my podcast.
  • [08:49] The following two weeks after I let go, we saw a rise in the number of downloads and more opportunities became available. 
  • [09:28] There has to be something in your business that you are white-knuckling. With so much control, the creativity doesn't flow anymore.
  • [10:21] My new motto is “I don't chase, I attract.” I’ve decided just to let it be. 
  • [12:12] Let go of expectations, and attraction will organically happen. 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_440.mp3
Category:general -- posted at: 12:01am PDT

Lessons I’ve learned that will save you time, money, and lots of stress

If you have recently taken the deep dive into entrepreneurship, then this episode is for you.

Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one who’s willing to put in the hard work while also saving that sweet, sweet space for what really matters in life.

But let’s be real… entrepreneurship is really hard, especially when you’re just getting started. It’s totally normal to feel uncertain about yourself, or like you’re way in over your head, or that you keep spinning your wheels and just can’t get out of that cycle.

I’m here to tell you that those feelings are 100% a part of being an entrepreneur. Believe me, I’ve been there, and after 13 years of figuring it all out (with many mistakes along the way), I’ve had some time to look back and reflect on what it is that I would do differently with my business if I had to start over from scratch. 

In no way am I saying that I would take back the mistakes that I’ve made -- because I’ve learned so much from each and every one of them. But I am hoping that there will be something on this list that will save you time, money, and unnecessary stress from the get-go. 

And what’s really exciting is that sooner than later, you’ll have your own list of things that you’ll be sharing with your own community on your very own podcast (more on why you should get your podcast started NOW in the episode.) 

Grab a pen and paper (or your Full Focus Planner) and settle in to hear the top nine things that I would do differently in my business if I had to do it all over again.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_439_v2.mp3
Category:general -- posted at: 12:01am PDT

New projects may be fun and exciting, but do they align with your goals?

Imagine this scenario:

Things are going great in your online business -- you’ve created your ideal work week, you’re on track to meet your quarterly goals, and you have more time than you’ve ever had to focus on in your personal life.

And then… you have an idea.

Not just any idea, but the most brilliant idea that has ever popped into your head. It’s sexy, it’s fun, and quite honestly, it’s all you can think about

But the thing is, this brilliant idea of yours isn’t exactly in alignment with the goals that you’ve set for yourself. In fact, it’s not even close.

This, my friend, is called Shiny Object Syndrome, and it plagues millions of entrepreneurs all over the world -- including yours truly. 

I’m sure you can relate. Instead of focusing on the tasks that will get you closer to achieving your goals, you get sidetracked by an idea or project that feels new and exciting -- because, let’s be real, launching a new product or course is way more thrilling than refining and improving the one you already have.

But here’s the good news, sweet friend. As someone who is by nature drawn to all things shiny, I have come up with a few ways to hold myself accountable to my goals, stay focused, and still manage to work in a little bit of razzle-dazzle along the way. 

In this episode, you’ll learn: 

  • The one physical item I use that helps me stay on task
  • How I ensure that my goals get (and keep) me excited
  • What I do to keep my eye on the prize

The personality type you need to have on your team to help hold you accountable

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_438_v2.mp3
Category:general -- posted at: 12:01am PDT

Tried and true steps to crafting an irresistible lead magnet

Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably

If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode.

The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark. 

You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.

More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;) 

Here’s what you can expect to take away from this episode: 

  • Easy things you can tweak to increase your conversions
  • Ways to get valuable feedback from your Ideal Customer Avatar 
  • Tips on getting your lead magnet in front of a larger audience
  • When to know if it’s time to scrap your lead magnet and start over from scratch

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_437.mp3
Category:general -- posted at: 12:01am PDT

What to do when you’re afraid you won’t meet your next big goal

If you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place.

And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge fan of thinking big), you most likely didn’t meet them because you didn’t have a big enough ‘Why’ behind them

The ‘Why’ is the fire behind everything that you do -- the driving force that keeps you going when things get difficult or overwhelming, when you’re completely exhausted, and when you want to throw your hands up, shut down your laptop and tune in to the latest episode of Crime Junkie.

I know you’ve been there, and I have too. That’s why in this episode, I am sharing a three-step process that you can use when you have something really big in front of you, and you start to doubt whether it’s worth your blood, sweat and tears to accomplish it. 

So grab a pen and paper (or open a Google doc) and get ready to do this exercise live as you listen to the episode -- so that those big, audacious goals I know you set for yourself are that much closer to being met. 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_436.mp3
Category:general -- posted at: 12:01am PDT

The woman inspiring millions shares her best tips on creating a “figure-it-out” mindset

The guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. 

I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. 

Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. 

If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) 

And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. 

She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. 

But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. 

I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. 

In this episode, we discuss:

  • Why you should reflect on your start as an entrepreneur
  • How to hustle without becoming a workaholic
  • The importance of creating a company with purpose
  • And leaning into those little nudges

So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo.

Here’s a glance at this episode...

  • [11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world. 
  • [15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships. 
  • [19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you? 
  • [26:22] Time stress is an entire reality where you constantly feel overwhelmed and behind. You're always comparing yourself to others and never feel like you're enough. It's like being in a hamster wheel -- you’re always exhausted, and eventually you lose the passion for the thing you love.
  • [27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time.
  • [33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly.
  • [38:47] If Marie was starting over, she would make sure that she chooses the right ideal customer — someone who is excited about her offerings and happy to pay for them. She would want to understand their fears and desires at such a deep level that they would feel like she was mirroring it back to them. 
  • [41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_435.mp3
Category:general -- posted at: 12:01am PDT

I’m living proof that introverts can be successful online entrepreneurs

Here’s one thing that may surprise you about me…

I’m an introvert to my core.

I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! There’s absolutely no way you’re an introvert.” 

But it’s true. And I am certainly not the only introvert in an ”extrovert career.”  In fact, some of the best actors in the world, like Meryl Streep, Julia Roberts, Tom Hanks -- are introverts doing their thing in an industry that is dominated by extroverts. (And no, I’m not comparing myself in any way, shape or form to these magnificent humans, just proving a point!)

Of course, there are things I do all the time that make me slightly uncomfortable (ahem, anything in front of the camera), but like anything in business, you make a plan, stick to it, and overcome your challenges. Plus, if it doesn’t make you uncomfortable, are you really pushing yourself to grow? #truthbomb

I wear my introvert badge with pride -- and if you’re an introvert, you should too, my sweet friend. In no way does being an introvert make you any less talented, capable, or successful. And if I’m being completely honest, knowing how to take care of yourself, and allowing yourself that much-needed “me” time when you really need it, is something to be proud of.

So in this episode, I’m going to share ways that I nurture my inner introvert while still growing a successful business that requires me to be out in front of the world. You’ll learn: 

  • The ways I mentally prepare myself for stepping out of my comfort zone
  • What I do to recover after “putting myself out there” and how I pump myself up for the next time
  • How I avoid complete overwhelm in an industry that demands you constantly be “on”

Here’s a glance at this episode...

  • [02:40] Even as an introvert, it’s absolutely possible to be a highly successful entrepreneur. I'm going to share the ways I handle being an introvert in a business that requires me to be out in front of the world.
  • [05:19] I sometimes dread doing big, live events like Entrepreneur Experience, because it forces me to get out of my comfort zone. That’s why I remind myself how I feel after -- which is fantastic. It’s definitely worth it to feel a little uncomfortable and awkward in order to get you to where you want to be.
  • [07:50] After any live event or situation where I put myself out there, I need to book some alone time with my family. Now I plan for it and work it into my schedule. 
  • [10:51] There are moments that I have to show up as an extrovert. While it can be uncomfortable, I do it because it’s important to create a community where people feel a connection to me. 
  • [11:41] I am always in-tune and aware of what's going on in my body. When I start to resent an experience or an engagement, I know I'm being someone that I am not. While I’m willing to step into a place that is uncomfortable, I'm able to recognize when I’m staying there too long.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_434.mp3
Category:general -- posted at: 12:01am PDT

Accomplish your business (& personal) goals AND have more freedom

Say these three words out loud:

Ideal work week. 

Say them again. 

Ideal work week. 

Be honest… have you ever heard three words that sound so beautiful? 

If you would have asked me to envision my ideal work week back in my corporate days, I probably would have laughed -- because I was so far off from having one. 

Even in the early days of being my own boss, let me tell you, my work weeks were far less than ideal. It’s taken A LOT of trial and error (11 years of it, in fact) to nail it down -- but the good news is, I’ve finally perfected it.

That’s right, my friend -- I have set up my work week in a way that allows me to work towards my goals AND have the free time to spend with the ones that I love. 

It’s helped me be more focused, productive, and… here’s the clincher… I don’t even work Fridays anymore (You can learn all about my 4-day work week in this episode.)

Here’s what you’ll learn in this episode:

  • What it means to “theme” your weekdays to maximize productivity
  • How to set boundaries based on your weekly schedule
  • Tips and tricks on  working with a Virtual Assistant to plan the week ahead
  • Simple ways to stay organized and on-task

My hope is that you’ll be able to implement some of the strategies I share so that you, too, can accomplish your goals AND live life on your terms. Sounds ideal, right? ;-)

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_433.mp3
Category:general -- posted at: 12:01am PDT

Why I keep my business close and my friends even closer

I love my friends. I mean, L-O-V-E. I am so beyond grateful for them -- they understand me, I understand them, and they’re the type of people I know always have my back.

But as you’ll hear in this episode, this hasn’t always been the case. It’s taken many years, lots of tears, and countless hard conversations to get to a place where I am 100% confident that the friends I have in my life are MY PEOPLE.

Let me back up a bit and explain why.

As an entrepreneur, friendships can be especially tough. Even friendships that you’ve had for years can take a big turn when you make the decision to ditch the 9 to 5 and commit to growing a business.

Your priorities and conversations shift when you become an entrepreneur -- your business is your baby, after all. Instead of catching up on the latest episode of Billions over skinny spicy margaritas at happy hour, you’re now rapid-fire texting your friend about your upcoming product launch, or your new copywriter that just can’t seem to nail your brand’s voice. 

Over time, this dynamic can wear on a relationship. At some point, you feel like your friend starts to resent you, judges your decisions, or simply isn’t interested in what you have to say anymore.

Can you relate?

And if your friends are ALSO entrepreneurs, that’s a whole different ballgame that’s equally as tricky to navigate. 

Regardless of if your friend is a 9 to 5er or an entrepreneur like you, it’s not that you don’t love them or aren’t grateful for having them in your life. It’s that friendships have seasons, and if I’ve learned anything over the last 14 years of having my own business, it’s totally ok to move on sometimes it’s the best thing we can do to grow.

In this episode, I’ll get really deep about my own friendships, and share with you:

  • What I’ve learned about navigating friendships as an entrepreneur
  • The qualities I look for in a friend, and why
  • How I know it’s time to move on from a friendship or lean into it 

I even open up about something I’ve NEVER talked about on the podcast -- the challenges I’ve had being a boss to my best friend in the world (and former CMO), Chloe -- my Cho Cho.

This shortie episode is SUPER personal and near and dear to my heart, so I hope you enjoy listening.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_432.mp3
Category:general -- posted at: 12:01am PDT

Start investing today and put your money to work.

When I first started investing and making my money work for me… I was super intimidated! 

In fact, the immediate thought that comes to mind when I think “investor” is a middle-aged man, in a dark suit, briskly walking down a city street with a Starbucks coffee in hand. Maybe he’s wearing a fitted t-shirt instead of a button-down -- if he’s got a little swag. 

I am, quite literally, describing Bobby Axelrod from Billions. I love Bobby’s character, but… I think you would agree, that’s definitely NOT ME. ;-) 

Google doesn’t think it’s me, either. In fact, if you do a Google image search of “investor,” guess what turns up? Ninety-nine percent of the images that populate are of the guy I just described above (ahem, Bobby) -- and no women. 

It’s no wonder I feel slightly uncomfortable thinking about investing -- because women, especially millennials and older, have been so conditioned to think that you have to be a man (and have a ton of money) to invest.

But here’s the thing…

That impression is totally wrong. The game has changed, and women are investing money like never before (and Google, if you’re reading this, please push some female investor images to your first page, okay?)

Investing money doesn’t have to mean putting millions of dollars into a hedge fund -- it simply means making your money work for you over time. The key here is, though, that you have to actually GET STARTED investing in order to be successful in it, and that my friend, is often the biggest hurdle. 

That’s why I’m so excited for you to hear the interview I had with Bola Sokunbi, who is the go-to expert for investing, whether you’re an experienced investor or just starting out -- and definitely if you’re a female investor. 

She’s a Certified Financial Education Instructor, best-selling author, speaker, writer, podcaster, social media influencer, and a mama to twins -- which makes her THAT much more impressive.

In our interview, we discuss: 

  • How to get started investing, even if you NEVER thought you’d be able to 
  • Some of the barriers to investing that women face, and how we’re overcoming them
  • Tips on investing your money smarter so you can retire before the age of 65 
  • The good, the bad, and the ugly about cryptocurrency, and if it's right for you

Think of it like Investing 101, with a little extra kick. ;-) 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_431.mp3
Category:general -- posted at: 12:01am PDT

The strategies I’m using to feel great AND accomplish my goals in 2022 .

That’s right, friend! I am getting fully transparent with you about what I am doing to set myself up for success in 2022

I have always been big on goal setting, planning, and setting intentions for the year ahead (it’s a BIG part of why I’ve seen such success as an entrepreneur)…

… but as you know, I struggled with some unexpected depression and anxiety in 2021. This year, I am determined to get ahead of it. 

That’s why I’m trying out some FRESH approaches to goal setting that will not only help me to achieve some really cool things both personally and professionally, but ALSO get me in the right mindset before taking on each challenge that I set for myself.

Because let’s be honest -- ”success” and “achievement” are not only about what you accomplish, they’re just as much about how you FEEL.

In this episode, I’ll share:

  • The goal-setting strategy I LOVE that puts emphasis on how you want to feel, not what you do
  • The 5 goals that I’ve set for myself in 2022, why I chose to set those particular goals, and how I plan to achieve them
  • How I set goals that are challenging yet attainable

I’m hoping that by listening to this episode, you’ll hold me accountable, stay motivated to accomplish the goals you’ve already set for yourself in 2022, AND be inspired to get back on the horse if you’ve fallen victim to the infamous #QuittersDay (more on that in the episode.)

Here’s a glance at this episode...

  • [04:01] One new thing I’m trying in 2022 is identifying the core feelings that I want to experience this year. I want to feel trusting, courageous, energized, in the zone, and luminous while I'm working on my goals and after I achieve them. 
  • [10:27] Take action: What are 3-5 feelings you want to experience over and over again this year? Think about how you want to feel and write it down.
  • [11:08] Goal #1: Do the 29029 challenge. This is where you climb a mountain a certain amount of times (in a certain amount of time). All in all, it adds up to the equivalent of climbing Everest. 
  • [14:20] Goal #2: Create a certification program for my business. I don't know what it looks like, but I’m going to put together ideas this year and launch it in 2023.
  • [15:39] Goal #3: Take a sabbatical. I've been dreaming of taking a sabbatical for years, but in 2022 I’m actually doing it. I'm taking off the last half of May and the entire month of June to spend at my lake house.
  • [17:50] Goal #4: Create a project plan for my new book. My book won’t launch until January of 2023, but I need to have an entire project promotion plan dialed in by 3/31.
  • [21:40] Goal #5: Create a 3-year vision of my company.  I want to scale the business and incorporate different models that I’ve never tried before, which means I need to plan further out.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_430.mp3
Category:general -- posted at: 12:01am PDT

The world’s leading life coach reveals what gives high-achievers the edge

If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest.

His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-) 

He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world. 

You’ve heard me talk about Brendan on the podcast a ton, and it’s because he is the OG of digital content and online education. Seriously! He was an influencer before it even became cool.

And beyond that, Brendan is one of the first people that inspired me to ditch the corporate world and embrace entrepreneurship (more on our first meeting, and what he said to get me to take action, in the episode.)

We talk all-things ambition and achievement, PLUS:

  • Brendan’s surprising journey to becoming one of the most sought after high-performance coaches in the world
  • How to move on from the victim mentality after two really tough years of the pandemic
  • 6 specific habits you should commit to if you want to be successful in the long term, and how to put them in your daily practice
  • Two areas of marketing Brendan would focus on if he had to rebuild his business from scratch
  • The BEST piece of advice Brendan has ever gotten, and his most proud piece of content that resulted from that advice

After listening to this episode, you’ll 100% understand why I am such a Brendan Burchard #fangirl. 

I’m so excited for you to tune in, especially since this is one of just a few interviews that he’ll do this year.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey. 

Here’s a glance at this episode...

  • [10:41] What does ‘raise your ambition’ really mean? It means getting to a place of feeling fully alive mentally, physically, and spiritually, and being connected to meaningful purposes that give us a sense of impact. 
  • [15:19] What holds people back from moving on from the victim mentality is the empathy they so often get from others. Being around peers or coaches that hear you -- but keep you on track with the solution mindset -- is key. 
  • [29:20] High-Performance Habit #1: Seek Clarity. High performers, more often than underperformers, seek clarity. Doing so requires discipline in asking for help and finding out who you are. 
  • [30:41] High-Performance Habit #2: Generate Energy. High performers do things specifically to stimulate mental, emotional, and physical energy, like practicing meditation, exercising frequently, and eating well. 
  • [31:41] High-Performance Habit #3: Raise Necessity. Necessity means that you have the psychological need for success. There needs to be a clear reason for doing what you’re doing and the meaning behind it. 
  • [35:54] High-Performance Habit #4: Become More Productive. High performers are determined to continuously increase their productivity and do things like blocking time, and taking a break every 50 minutes to recharge. 
  • [41:03] High-Performance Habit #5: Develop Influence. We must have influence for people to believe in us, buy from us, cheer for us, or open doors for us. 
  • [44:42] High-Performance Habit #6: Demonstrate Courage. Courage means that you take action even when there’s risk, doubt, or uncertainty. High performers are also not afraid to speak up for themselves and others. 
  • [49:27] If Brendon had to start his business over from scratch he would first focus on content rhythm, campaign strategy, and collaboration.
  • [01:09:40] Take action: What is your biggest takeaway? Take a screenshot, tag @amyporterfield on Instagram, and share your biggest takeaway from this episode.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_429.mp3
Category:general -- posted at: 12:01am PDT

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy.

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019! 

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But… just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out. 

In it, I’ll break down:

  • What I absolutely love about podcasting and how it can help you to grow your online business, too
  • My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
  • The biggest struggles that I have had along the way, and what to consider before getting started
  • What has made the countless Bulletproof coffee-fueled nights all worth it

For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_428.mp3
Category:general -- posted at: 12:01am PDT

Simple Strategies For Driving Major Traffic To Your Biz

In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.

Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.

Traffic to your website… your podcast… your newsletter… and so much more. 

Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more

And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement,  including:

  • How to find the perfect opportunities that align with your goals
  • How to make an irresistible pitch they can’t say “no” to
  • How to craft a story that effortlessly grabs media attention
  • What you can do TODAY to have the tools to land a PR opportunity by next week 

This episode is for you even if you’re just starting out – even if your business is still teeny tiny. 

Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise. 

Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making.

Here’s a glance at this episode...

  • [08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share. 
  • [12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.
  • [19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset. 
  • [21:24] The Top 20 Tool
    • Make four columns on a piece of paper. Put your goal on top. 
    • Left column is People. List 20 people you've ever met who have some type of media connection. 
    • Influence. Rank influential on a scale of 1-10. 
    • Help. Rank how likely they would help you on a scale of 1-10. 
    • Grand total. Sum of previous three columns. 
    • Reach out and ask the top score people. Provide value to others. 
  • [32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.
  • [37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic.
  • [38:55] Creating a winning pitch
    • 1. Have a timely news hook. 
    • 2. Pitch the value-packed topic first and yourself second. 
    • 3. Back up your claims with statistics by linking to studies. 
    • 4. Add talking points. 
    • 5. Stand for what you believe in.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_427.mp3
Category:general -- posted at: 12:01am PDT

Learn To Trust Your Gut In Business

In this quick episode, I’m pulling back the curtain on one of the hardest lessons I’ve learned as an entrepreneur.

It’s not having hard conversations.

Not making revenue projections.

Not keeping a tidy to-do list or a pretty project plan.

In this episode, I’m talking about trusting your gut as an entrepreneur. Which is a tall order. We all want to trust our gut… but it’s not always that simple.

Because every day, entrepreneurs…

→ Navigate fear

→ Bear responsibility for the success – or lack of success – in our biz

→ Feel the weight of the effects that our big and small decisions make on others 

→ And, if we’re being honest, try hard not to question our own ability

Right?

“Going with your gut” can get muddled and lost between ALL we’ve got going on.

But it’s also a non-negotiable in entrepreneurship.

So after 13 years of running my own online business, I’m sharing how I’ve learned to hone this instinct and stick to my guns…

…including one big mistake I made by hushing my inner nudges and going ahead with a decision anyways. 

So give this episode a listen and let my lessons learned be your lessons learned.

Cheers to you, friend, as we learn how to slow down, listen, and trust ourselves.

Here’s a glance at this episode...

  • [02:35] Should you trust your gut? 62% of top business execs let their gut lead the way and always trust it.
  • [05:25] There's a significant difference between being too picky and knowing in your gut that it's the wrong choice.
  • [07:20] Notice what your initial gut feeling is and then notice what happens next. Are you being too picky? Are you really feeling something that you need to pay attention to?
  • [10:32] After making a decision, start journaling. When doubt starts to creep back in, go back and read about why you made the decision in the first place.
  • [11:13] If you feel it in your bones and it doesn't work out as planned, it was still meant to be.
  • [13:25] Being in tune and having the ability to trust yourself puts you on a whole different level. Go with your gut!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_426.mp3
Category:general -- posted at: 12:01am PDT

Follow The Plan. Master The Project.

My team is incredible but I can be reasonable.

We’re not at 100% in everything in our business. 

But our project plans…?

They’re pretty dang bulletproof.

So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.)

I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare.

I believe that for you, my friend!

Here’s a glance at this episode...

  • [06:52] A project plan is a process to bring an idea or concept to life through planning and organization.
  • [09:43] 1. Identify the main focus of the project plan
  • [10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the category?
  • [14:51] 3. Set dates. Identify the most important dates in your plan. Put all the dates in your calendar. Give each task a final due date.
  • [20:00] 4. Identify key players. If you have a team of one or more, you need to assign each task to the correct person.
  • [22:49] 5. Finalize the outline and add any details, resources, or SOPs to each task. Your project plan is almost complete. Add descriptions, additional details, and links to SOPs. 
  • [27:13] 6. Final review and check-ins. Take a moment and review your plan from top to bottom. Look at tasks, dates, assignees, and triple check everything to make sure that it's correct.
  • [29:04] 7. Make a copy.  You've done all this hard work, you might as well use it again. Create that copy before you start using it. Have a master template that you can duplicate any time you like.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_425_v2.mp3
Category:general -- posted at: 12:01am PDT

What I Practice Every Day For Swoon-Worthy Results

What? 

You thought entrepreneurship was all glistening social media posts and champagne toasts?

Juuuust kidding.

If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments.

But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader. 

Promise.

Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.) 

Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!)

Here’s a glance at this episode...

  • [03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong.
  • [06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you.
  • [09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem.
  • [11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_424_v2.mp3
Category:general -- posted at: 12:01am PDT

My guest on this podcast is making big – and I mean, BIG – waves in their industry.

Lori Harder is a self-love specialist, fitness model, author, and podcast host. 

And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.

 A girl after my own heart!

In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990.

But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses.

Including:

  • How to stay upbeat (even when things get really, really hard)
  • How to find inspiration to get creative (even when you really, really don’t feel like it)
  • How to find support among other entrepreneurs 
  • Her tips for building a massively successful business
  • What it’s been like launching a physical product and the lessons she’s learned from her latest venture

So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder.

Here’s a glance at this episode...

  • [07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people. 
  • [15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community. 
  • [18:38] Lite Pink has all-female investors. 
  • [29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about.
  • [33:05] To get into creation mode for something new, you need to switch what you are listening to and reading. 
  • [37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do.

 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_423_v2.mp3
Category:general -- posted at: 12:00am PDT

 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_422_v2.mp3
Category:general -- posted at: 12:01am PDT