"Your habits are the compound interest of self-improvement." 

This quote comes from my guest in this Wisdom Wednesday episode, James Clear, and it's brilliant. To this day, this episode is one of my most popular episodes -- and this little clip from it provides an impactful punch. Get ready to hear how improving just 1% each day can significantly change your life. 

Shiny object syndrome has the potential to devastate your business

Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.

I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.

Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me. 

But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode). 

In other words, don’t change lanes before the magic happens.

Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them. 

In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction. 

Are you ready? If so, pop in your earbuds, and tune in!

Here’s a glance at this episode...

• [04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
• [05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
• [06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
• [08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
• [10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
• [11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.

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Growing your side-hustle while working full-time is easier than you might think

Does the thought of building your own business while working your 9 to 5 job absolutely overwhelm you? If so, I can guarantee that you’re not alone. 

I felt the same way when I realized that I wanted to start my own business. At the time I was working for Tony Robbins, and I remember thinking, ‘I want this more than anything -- but how on Earth am I going to do it?’

But here’s the good news -- it’s possible, and doing both doesn’t have to feel defeating. While growing your side-hustle while also working full-time is definitely a commitment, pulling it off is more possible than you think.

It’s true, sweet friend -- and I have proof. In this episode, you’ll hear about a handful of my own students who have successfully juggled having a full-time job and growing their business at the same time, and exactly how they’ve made it happen.

And here’s the really good news. I also share a 4-step framework that you can use to lay a solid foundation for your online business, and I promise – it’s simple, completely manageable, and doesn’t require a ton of your time. Sounds pretty great, right?

So if you are in the throes of cubicle life and are on the fence about getting your side-hustle started, this one is for you. Grab your journal, go someplace free of distractions, and listen closely -- because this episode is sure to set you up for success.

Here’s a glance at this episode...

• [08:11] Step 1: Schedule your tiger time! You need a system that makes time to drive your business forward. This is the part of the day that you fiercely protect like a tiger.
• [12:51] William is a full-time elementary teacher and a biblical parenting coach. He worked through DCA and launched his first course. His client list is growing, and he's also a speaker all while teaching full time. You can create your dream business while working and being present with your family.
• [14:18] Step 2: Create a lead magnet and set up your ESP or email service provider. This is a platform that houses your email list with tools and resources. 
• [17:40] Roberta created her side-hustle while being a full-time corporate launch manager. She struggled with time issues and worked on her launches in fifteen-minute time blocks. She's been massively successful and shows why it's so important to get clear on your tiger time.
• [20:14] Step 3: Put together an offer. You need the time to put together the offer, set up your ESP, and create your lead magnet. You can do this by setting aside tiger time. 
• [21:29] Offers that might work well include a guide or PDF workbook, a limited one-on-one or group coaching offer, or a lower ticket challenge.
• [27:11] Brooke does bookkeeping and owns and operates a local business called The Welcome Basket. After DCA, she created a course to teach others to start their own welcome basket business. She also offers coaching. She had so much going on, she had to take a step back and put courses on evergreen where they still earn for her.

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Just like you, your landing page is a big deal.

And when it isn’t converting… it’s just the pits. Can I get an amen?

Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! One very important aspect is how your landing page copy is written and presented. In this episode, I'm sharing how to find the sweet spot for enticing landing page copy. 

Get these dialed in, and you, my friend, are in for a landing page conversion treat.

How to put a fresh new spin on your core content

Do you ever feel like a broken record? Like you’re saying the same thing over, and over, and over again? 

I know I sure do, and I have to constantly remind myself that even though it feels like I’m not adding anything new to the conversation, I actually am -- and that’s because only a small portion of my audience hears the content that I’m putting out there at a single time. 

Just to put things into perspective, the average Instagram story view rate is between 2.5% and 5.4% -- which is exactly the reason why you need to repeat your message several times. 

Not to mention, I’m a firm believer in something that my old boss, Tony Robbins, always says, and that’s “repetition is the mother of all skill” -- meaning you have to hear something or do something consistently in order to master it. So even if your audience is hearing your message multiple times, that’s actually great, because that’s when they’ll truly start to grasp it.

Even though it’s extremely important to repeat your message, that doesn’t mean that you have to be telling the same stories, or teaching your content in the same way. 

No, sweet friend. Change it up! Give your content a refresh from time to time to keep things interesting and exciting -- a mini-makeover, if you will.

I know, you’re probably thinking, “Ok Amy, that all sounds great, but how the heck do I do that? Creating content is hard enough as it is.” And that’s exactly what you’re about to hear.

In this episode, I share what I do to get myself thinking creatively and put a new spin on the same message that I’ve been preaching from the rooftops since 2009. I promise all it takes is using your brain in new ways to get the ball rolling.

So if you feel like your content is getting stale and you’re ready to change it up while staying true to your message, tune into this episode and take some notes!

Here’s a glance at this episode...

• [04:35] Lately I've been feeling like I've been saying the same things over and over again. I start to wonder if I'm adding anything new or worth listening to?
• [05:19] I believe it's always important to stay new and current in your business, but my friend Stu McLaren says that "if you're not repeating yourself and sharing the same things over and over again, you're not saying it enough."
• [05:56] When we say something we think our entire audience hears it. The truth is even if we're lucky maybe a quarter of our audience will hear it or see it.
• [08:01] We need to put our message out there several times. If we're tired of telling the same stories, we need to dig deeper and find some new stories that drill the same message home.
• [10:09] Whenever you have a content block, remember that all of the content that you've already done can be repurposed. 
• [11:39] Expand your mind and content ideas will flow. Read books and listen to new podcasts. Fuel your brain every day and learn something new. 
• [12:34] If you have a content block, go back to your old content or fuel your brain with new ideas.
• [13:52] How are you going to expand your mind? What sounds like fun? What sounds interesting and doable? Once you're clear on that add it to your goals for this quarter.

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This formula has put the epic battle between live launching and evergreen to bed once and for all

If you have a course or product that you’re ready to launch, you might be wondering which is better: Live launching or evergreen? 

You’ve probably heard pros and cons about both of them -- Live launching is more lucrative but far more involved, while evergreen may be slightly less of a money-maker but allows you to put your product sales on autopilot and do whatever your little heart desires. (Please note that I’m very aware this isn’t always the case but for many of my students, it has been.) 

It’s quite the conundrum, isn’t it? But here’s the good news. After 13 years in the launch game, I have developed a business model that has given me the best of both worlds and put the epic battle between Live launching and evergreen to bed once and for all. 

It won’t run you into the ground, offers longevity, scales well, and gives you multiple streams of revenue. Most importantly, it offers you flexibility as an entrepreneur -- which is what we’re all after, isn’t it? 

In this episode, I reveal what that business model is, plus:

• How to have an evergreen product that actually turns a profit
• Examples of what I’ve seen work, and what I’ve seen work really well
• Conversion rate stats from my own Live launches and evergreen products
• How to determine what products should be evergreen, and what should be offered on a Live launch

So if you’re an entrepreneur who is still trying to get your business to a place where you can leave your full-time job, support your family, or offer you more flexibility, I encourage you to go someplace quiet and listen closely to this episode -- because it might just change the course of your business for the better.

Here’s a glance at this episode...

• [04:33] The best way to build a successful evergreen product is by perfecting it through live launching first!
• [06:56] If you skip the live webinars and move right into evergreen, you're leaving money on the table. Hosting live webinars allows you to become a highly skilled marketer in your business. 
• [08:42] There will come a time when you are ready to graduate to evergreen. 
• [10:28] My students, Annie Chang and her sister discovered through a live launch what her students actually wanted in an evergreen product. They also launched a successful membership program. Her live launches convert at double of her evergreen.
• [13:45] My DCA live launch conversion rate is 9%. My List Builders Society is around 5% to 6%. 
• [14:30] What should be evergreen? When to go evergreen. Do at least two live launches and make sure you feel good about your conversion and profit before going with an evergreen offer.
• [15:45] Once you are happy with your results, ask if it would make sense to launch your product at evergreen. 
• [17:32] When your live launch alongside your audience, you get to see their insecurities, questions, and objections in real time.
• [19:38] What product should go evergreen? You could put your current product on evergreen and then focus your time on creating your new product. Is there an evergreen product that you could put at the beginning of your funnel?
• [26:47] Guidelines: 1. Focus on one product at a time. 2. Spend time working on conversion before moving to evergreen. 3. Live launching > Evergreen > What's my next live launch offer. Repeat live launching until it's time to move to evergreen.

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This week, you're hearing from my favorite Instagram expert, dear friend, and fan favorite, Jasmine Star!

In this quick episode, she shares a couple of POWERFUL Instagram email growth strategies that are so easy that you could implement them starting today! That's right! You're going to gain new email growth strategies in just a few minutes. 

Dive on in and get started growing your email list using social media. To check out the full episode, head to Episode 316: How To Grow Your Email List Using Social Media.

What research says about “trusting your gut” and how women’s brains are optimized for rapid intuitive decision-making

As a business owner, you know just how many tough decisions you are faced with each and every day. It can be exhausting, confusing, and stressful -- especially when you’ve got some skin in the game. 

I’ve said it before and I’ll say it again -- the ability to make quick and confident decisions is key in business. It’s certainly not easy, but it’s a very important skill to master if you want to live up to your potential as an entrepreneur. 

Luckily, there are a million different techniques you can use to help you become a better decision-maker, from SWOT diagrams, to mind maps and other analysis tools. But here’s the thing -- it doesn’t have to be that complicated.

In fact, there’s a very simple tool you can use to make tough decisions that’s an excellent alternative to painstaking fact gathering and analysis -- and that’s leaning on your intuition.

I know, I know. That sounds a little woo-woo. But your intuition is a very real thing, and it’s scientifically proven. 

Don’t believe me? Listen to the episode to find out what researchers say about “trusting your gut” and how women’s brains are actually optimized for rapid intuitive decision-making. You’ll also hear:

• How to be more aware of your intuition and what it’s telling you
• The difference between a ‘gut feeling’ and fear
• Why your gut is referred to as your ‘second brain’ by scientists
• The exact process I use when I am faced with a tough decision

So if you’re on the fence about listening to this episode, trust your gut and give it a go -- I promise, if you struggle with decisions, you’ll thank me later.

Here’s a glance at this episode...

• [03:12] How do you make the right decision when the answer isn't always easy? 1. Lean in to your intuition. Intuition is that sense of knowing with the right decision actually is before you even make it. 
• [05:23] Women's brains are optimized for rabid intuitive decision-making. We can combine our logical mind and intuition. 
• [06:22] Pay attention to your gut. There are neurotransmitters inside your stomach firing up. Scientists refer to our gut as our second brain. 
• [07:02] Turn inward. Do a mediation exercise and then journal about it. Make the decision, then pay attention to how you feel and the thoughts that come up.
• [09:13] If you make a decision, and things don't work out as planned, you get to choose a different path. Don't beat yourself up, just leave the option of choosing a different path open.

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I’m living proof that a Live launch can be done without running yourself into the ground

I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently. And if you haven’t heard, here’s the TLDR version: people claim Live launching is a thing of the past, and Evergreen is the way to go.

Yes, Live launches can be exhausting, and yes, they do require a lot of preparation. But they are also incredibly powerful, and can bring you an out-of-this-world return on investment if you do them right.

Believe me, I understand the argument. Over the past 13 years I’ve had more than my fair share of Live launches that have completely run me into the ground. It’s no fun, and I would not wish that upon anyone. 

But here’s the thing -- it doesn’t have to be that way, and I assure you that there’s a beautiful way for Live launches and an evergreen offer to coexist in your business that brings you a ton of flexibility, freedom, and so much more. 

I know, I know. You're probably wondering how on God’s great Earth it’s possible to emerge from a Live launch feeling like a million bucks, and I’ll give you a clue: It’s all about being intentional.

Yes, sweet friend. There are specific things you can do to ensure that you are prioritizing your mental and emotional well-being, and also executing a flawless launch. 

So in response to the anti-Live launch chatter on social media, I’ve come up with a Live Launch Wellness Checklist that you can use to keep yourself in check and make sure that you’re taking care of yourself before, during and after your Live launch.

I promise, when you show up for yourself first, you’ll fall in love with your business structure AND fall in love with Live launching.

Happy listening!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short Wisdom Wednesday episode, I'm sharing three valuable questions to get clarity around if you want to create and offer a profitable lead magnet. 

I don't care if you're 5 days into being an entrepreneur, or 5 years, these questions are timeless and will help you create crowd-pleasing lead magnets over and over again. 

To listen to the original audio that this clip comes from, check out Episode 271: How to Create a Profit-Driven Lead Magnet to Boost Sales.

Newsflash: Success is not measurable, nor is it an end destination

Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?

But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more. 

There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true.

That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being. 

I get it -- it’s easy to get caught up in money and fame. But I’m here to tell you, sweet friend, that success is not measurable, nor is it an end destination. I can guarantee that when you define success according to your values, you will find more joy in life than you ever could have imagined -- I know I have!

In this episode, I share my journey of defining success on my own terms, and how it has greatly impacted my life. I also share some different ways that you can go about defining success that you probably have never considered.I promise, after listening to this episode, you will feel -- and truly believe -- that you are incredibly successful.

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The simple strategy that earns this busy mom $100K per month, and counting

If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers.

What’s so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night. 

Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I’m here to tell you that it’s possible for you, too. 

In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her incredible success, including: 

• How she knew it was time to go from one-on-one coaching to creating a digital course
• The strategy behind her first launch and what made it so successful
• What she’s done to grow her email list and the one thing that’s made the most impact
• How she’s managed to find her flow -- being a mom, running a household, and building a business -- at the same time

Jessica is truly an inspiration, and I’m so excited for you to listen to this episode!

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Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history

If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie.

But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION! 

So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly?

In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a corporate job to becoming a highly successful digital entrepreneur at the helm of an entire podcast network. 

This was a really fun and informative conversation, and in it, Ashley shares:

• How she took the leap from working a full time job to pursuing her passion 
• A behind-the-scenes look at her work-week, and how she manages it all
• Her best tips on how to grip listeners with a good story
• The inspiration behind her first book, and her book-writing process

So get comfy, pop in those earbuds and get ready to hear Ashley Flowers like you’ve never heard her before.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In this short and sweet Wisdom Wednesday, I pulled a clip from an interview I did with TikTok expert, Elise Dharma! I love this advice because she shares three easy and strategic ways to gain your first 1,000 TikTok followers. Or, if you already have some followers, these strategies are great for getting a quick boost.

She also shares how to turn those TikTok followers into customers! 

You can listen to the entire interview by heading here: Episode 315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

I only wish someone would have told me these things 13 years ago

If you’re a human on planet Earth, then there have probably been a million times that you have said, “If only I knew then what I know now, I would have ____________.”

Yes, sweet friend. Hindsight is 20/20, and it’s always so much easier to analyze and evaluate situations when you’re looking back on them in the past, than when you’re in the present moment. 

It’s also easy to look back and blame yourself for any “mistakes” that you made, but the thing is, you were making the best decision you could based on the limited knowledge you had at the time. 

I mean, let’s be real -- I think we all thought that overplucking our eyebrows in the early 2000s was a great idea, but here we are in 2022 spending a small fortune on trying to get those big, beautiful brows back that we once had. 

All jokes aside, in this episode I’m sharing the three biggest things I wish I would have known early on -- things that would have given me a ton of momentum in my business and that would have made an impact on what it looks like today. 

I’m also going to share a couple of things I did do that really moved the needle. Things that I hope you consider doing, too.

As you know, it’s my goal to share my own experiences with you -- both good and bad -- so you can learn from them and create the digital business of your dreams. 

So if you’re ready, pop in those earbuds and tune in!

Here’s a glance at this episode...

• [05:40] Create regular and consistent content. I struggled and procrastinated with writing blog posts. I didn't hone in on my content system until I started my podcast in 2013. My profits tripled once I started producing regular content. 
• [09:01] I wish I would have made a quick cash injection while I was formulating and working on my long-term revenue goals. Digital courses were my long game. I should have had a simple offer on the table while building up to my course. 
• [11:53] I wish I wouldn't have said YES to everything. I needed to push myself, but I really needed to be more discerning from the get-go. Focus on what makes sense to you, your business, and your long-term goals.
• [16:32] Early on, I followed a step-by-step framework. For me, that was Marie Forleo's B-School. Digital Course Academy is also a step-by-step framework.
• [17:57] Surround yourself with a community of like-minded entrepreneurs. I surround myself with a great peer group through a mastermind.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!