Tried and true steps to crafting an irresistible lead magnet

Have you ever poured your blood, sweat, and tears into creating a lead magnet only to have it fail miserably? 

If so, two things: 1) Welcome to the club, and 2) Don’t spend any more time worrying about it because you’re going to learn A LOT about how to create a highly successful lead magnet in this episode.

The truth is, creating a lead magnet that converts is both an art and a science, which means there are a million and one reasons why yours might not be hitting the mark. 

You might find that making small tweaks to your design or copy could help boost conversions, or on the flip side, you might need to rethink your entire strategy and create something brand new.

More often than not, it takes time and good old-fashioned trial and error to get it right -- and there's absolutely no harm in that. Because each version of your lead magnet, especially the ones that fall flat, will show you what’s not working so you can make changes and improve. Plus, who said this whole lead magnet thing was going to be easy anyways? ;) 

Here’s what you can expect to take away from this episode: 

• Easy things you can tweak to increase your conversions
• Ways to get valuable feedback from your Ideal Customer Avatar 
• Tips on getting your lead magnet in front of a larger audience
• When to know if it’s time to scrap your lead magnet and start over from scratch

Here’s a glance at this episode...

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What to do when you’re afraid you won’t meet your next big goal

If you’ve ever created goals for yourself and didn’t meet them, it might be because you set them wrong in the first place.

And no, it’s not because what you set out to do was too ambitious (believe me, I’m a huge fan of thinking big), you most likely didn’t meet them because you didn’t have a big enough ‘Why’ behind them. 

The ‘Why’ is the fire behind everything that you do -- the driving force that keeps you going when things get difficult or overwhelming, when you’re completely exhausted, and when you want to throw your hands up, shut down your laptop and tune in to the latest episode of Crime Junkie.

I know you’ve been there, and I have too. That’s why in this episode, I am sharing a three-step process that you can use when you have something really big in front of you, and you start to doubt whether it’s worth your blood, sweat and tears to accomplish it. 

So grab a pen and paper (or open a Google doc) and get ready to do this exercise live as you listen to the episode -- so that those big, audacious goals I know you set for yourself are that much closer to being met. 

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The woman inspiring millions shares her best tips on creating a “figure-it-out” mindset

The guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. 

I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. 

Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. 

If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) 

And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. 

She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. 

But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. 

I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. 

In this episode, we discuss:

• Why you should reflect on your start as an entrepreneur
• How to hustle without becoming a workaholic
• The importance of creating a company with purpose
• And leaning into those little nudges

So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo.

Here’s a glance at this episode...

• [11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world. 
• [15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships. 
• [19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you? 
• [26:22] Time stress is an entire reality where you constantly feel overwhelmed and behind. You're always comparing yourself to others and never feel like you're enough. It's like being in a hamster wheel -- you’re always exhausted, and eventually you lose the passion for the thing you love.
• [27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time.
• [33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly.
• [38:47] If Marie was starting over, she would make sure that she chooses the right ideal customer — someone who is excited about her offerings and happy to pay for them. She would want to understand their fears and desires at such a deep level that they would feel like she was mirroring it back to them. 
• [41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere.

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I’m living proof that introverts can be successful online entrepreneurs

Here’s one thing that may surprise you about me…

I’m an introvert to my core.

I know, I know. You’re probably thinking, “But Amy, you host a podcast! You do Facebook Lives all the time! You do in-person events with tons of people watching you! There’s absolutely no way you’re an introvert.” 

But it’s true. And I am certainly not the only introvert in an ”extrovert career.”  In fact, some of the best actors in the world, like Meryl Streep, Julia Roberts, Tom Hanks -- are introverts doing their thing in an industry that is dominated by extroverts. (And no, I’m not comparing myself in any way, shape or form to these magnificent humans, just proving a point!)

Of course, there are things I do all the time that make me slightly uncomfortable (ahem, anything in front of the camera), but like anything in business, you make a plan, stick to it, and overcome your challenges. Plus, if it doesn’t make you uncomfortable, are you really pushing yourself to grow? #truthbomb

I wear my introvert badge with pride -- and if you’re an introvert, you should too, my sweet friend. In no way does being an introvert make you any less talented, capable, or successful. And if I’m being completely honest, knowing how to take care of yourself, and allowing yourself that much-needed “me” time when you really need it, is something to be proud of.

So in this episode, I’m going to share ways that I nurture my inner introvert while still growing a successful business that requires me to be out in front of the world. You’ll learn: 

• The ways I mentally prepare myself for stepping out of my comfort zone
• What I do to recover after “putting myself out there” and how I pump myself up for the next time
• How I avoid complete overwhelm in an industry that demands you constantly be “on”

Here’s a glance at this episode...

• [02:40] Even as an introvert, it’s absolutely possible to be a highly successful entrepreneur. I'm going to share the ways I handle being an introvert in a business that requires me to be out in front of the world.
• [05:19] I sometimes dread doing big, live events like Entrepreneur Experience, because it forces me to get out of my comfort zone. That’s why I remind myself how I feel after -- which is fantastic. It’s definitely worth it to feel a little uncomfortable and awkward in order to get you to where you want to be.
• [07:50] After any live event or situation where I put myself out there, I need to book some alone time with my family. Now I plan for it and work it into my schedule. 
• [10:51] There are moments that I have to show up as an extrovert. While it can be uncomfortable, I do it because it’s important to create a community where people feel a connection to me. 
• [11:41] I am always in-tune and aware of what's going on in my body. When I start to resent an experience or an engagement, I know I'm being someone that I am not. While I’m willing to step into a place that is uncomfortable, I'm able to recognize when I’m staying there too long.

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Accomplish your business (& personal) goals AND have more freedom

Say these three words out loud:

Ideal work week. 

Say them again. 

Ideal work week. 

Be honest… have you ever heard three words that sound so beautiful? 

If you would have asked me to envision my ideal work week back in my corporate days, I probably would have laughed -- because I was so far off from having one. 

Even in the early days of being my own boss, let me tell you, my work weeks were far less than ideal. It’s taken A LOT of trial and error (11 years of it, in fact) to nail it down -- but the good news is, I’ve finally perfected it.

That’s right, my friend -- I have set up my work week in a way that allows me to work towards my goals AND have the free time to spend with the ones that I love. 

It’s helped me be more focused, productive, and… here’s the clincher… I don’t even work Fridays anymore (You can learn all about my 4-day work week in this episode.)

Here’s what you’ll learn in this episode:

• What it means to “theme” your weekdays to maximize productivity
• How to set boundaries based on your weekly schedule
• Tips and tricks on  working with a Virtual Assistant to plan the week ahead
• Simple ways to stay organized and on-task

My hope is that you’ll be able to implement some of the strategies I share so that you, too, can accomplish your goals AND live life on your terms. Sounds ideal, right? ;-)

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why I keep my business close and my friends even closer

I love my friends. I mean, L-O-V-E. I am so beyond grateful for them -- they understand me, I understand them, and they’re the type of people I know always have my back.

But as you’ll hear in this episode, this hasn’t always been the case. It’s taken many years, lots of tears, and countless hard conversations to get to a place where I am 100% confident that the friends I have in my life are MY PEOPLE.

Let me back up a bit and explain why.

As an entrepreneur, friendships can be especially tough. Even friendships that you’ve had for years can take a big turn when you make the decision to ditch the 9 to 5 and commit to growing a business.

Your priorities and conversations shift when you become an entrepreneur -- your business is your baby, after all. Instead of catching up on the latest episode of Billions over skinny spicy margaritas at happy hour, you’re now rapid-fire texting your friend about your upcoming product launch, or your new copywriter that just can’t seem to nail your brand’s voice. 

Over time, this dynamic can wear on a relationship. At some point, you feel like your friend starts to resent you, judges your decisions, or simply isn’t interested in what you have to say anymore.

Can you relate?

And if your friends are ALSO entrepreneurs, that’s a whole different ballgame that’s equally as tricky to navigate. 

Regardless of if your friend is a 9 to 5er or an entrepreneur like you, it’s not that you don’t love them or aren’t grateful for having them in your life. It’s that friendships have seasons, and if I’ve learned anything over the last 14 years of having my own business, it’s totally ok to move on – sometimes it’s the best thing we can do to grow.

In this episode, I’ll get really deep about my own friendships, and share with you:

• What I’ve learned about navigating friendships as an entrepreneur
• The qualities I look for in a friend, and why
• How I know it’s time to move on from a friendship or lean into it 

I even open up about something I’ve NEVER talked about on the podcast -- the challenges I’ve had being a boss to my best friend in the world (and former CMO), Chloe -- my Cho Cho.

This shortie episode is SUPER personal and near and dear to my heart, so I hope you enjoy listening.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Start investing today and put your money to work.

When I first started investing and making my money work for me… I was super intimidated! 

In fact, the immediate thought that comes to mind when I think “investor” is a middle-aged man, in a dark suit, briskly walking down a city street with a Starbucks coffee in hand. Maybe he’s wearing a fitted t-shirt instead of a button-down -- if he’s got a little swag. 

I am, quite literally, describing Bobby Axelrod from Billions. I love Bobby’s character, but… I think you would agree, that’s definitely NOT ME. ;-) 

Google doesn’t think it’s me, either. In fact, if you do a Google image search of “investor,” guess what turns up? Ninety-nine percent of the images that populate are of the guy I just described above (ahem, Bobby) -- and no women. 

It’s no wonder I feel slightly uncomfortable thinking about investing -- because women, especially millennials and older, have been so conditioned to think that you have to be a man (and have a ton of money) to invest.

But here’s the thing…

That impression is totally wrong. The game has changed, and women are investing money like never before (and Google, if you’re reading this, please push some female investor images to your first page, okay?)

Investing money doesn’t have to mean putting millions of dollars into a hedge fund -- it simply means making your money work for you over time. The key here is, though, that you have to actually GET STARTED investing in order to be successful in it, and that my friend, is often the biggest hurdle. 

That’s why I’m so excited for you to hear the interview I had with Bola Sokunbi, who is the go-to expert for investing, whether you’re an experienced investor or just starting out -- and definitely if you’re a female investor. 

She’s a Certified Financial Education Instructor, best-selling author, speaker, writer, podcaster, social media influencer, and a mama to twins -- which makes her THAT much more impressive.

In our interview, we discuss: 

• How to get started investing, even if you NEVER thought you’d be able to 
• Some of the barriers to investing that women face, and how we’re overcoming them
• Tips on investing your money smarter so you can retire before the age of 65 
• The good, the bad, and the ugly about cryptocurrency, and if it's right for you

Think of it like Investing 101, with a little extra kick. ;-) 

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The strategies I’m using to feel great AND accomplish my goals in 2022 .

That’s right, friend! I am getting fully transparent with you about what I am doing to set myself up for success in 2022. 

I have always been big on goal setting, planning, and setting intentions for the year ahead (it’s a BIG part of why I’ve seen such success as an entrepreneur)…

… but as you know, I struggled with some unexpected depression and anxiety in 2021. This year, I am determined to get ahead of it. 

That’s why I’m trying out some FRESH approaches to goal setting that will not only help me to achieve some really cool things both personally and professionally, but ALSO get me in the right mindset before taking on each challenge that I set for myself.

Because let’s be honest -- ”success” and “achievement” are not only about what you accomplish, they’re just as much about how you FEEL.

In this episode, I’ll share:

• The goal-setting strategy I LOVE that puts emphasis on how you want to feel, not what you do
• The 5 goals that I’ve set for myself in 2022, why I chose to set those particular goals, and how I plan to achieve them
• How I set goals that are challenging yet attainable

I’m hoping that by listening to this episode, you’ll hold me accountable, stay motivated to accomplish the goals you’ve already set for yourself in 2022, AND be inspired to get back on the horse if you’ve fallen victim to the infamous #QuittersDay (more on that in the episode.)

Here’s a glance at this episode...

• [04:01] One new thing I’m trying in 2022 is identifying the core feelings that I want to experience this year. I want to feel trusting, courageous, energized, in the zone, and luminous while I'm working on my goals and after I achieve them. 
• [10:27] Take action: What are 3-5 feelings you want to experience over and over again this year? Think about how you want to feel and write it down.
• [11:08] Goal #1: Do the 29029 challenge. This is where you climb a mountain a certain amount of times (in a certain amount of time). All in all, it adds up to the equivalent of climbing Everest. 
• [14:20] Goal #2: Create a certification program for my business. I don't know what it looks like, but I’m going to put together ideas this year and launch it in 2023.
• [15:39] Goal #3: Take a sabbatical. I've been dreaming of taking a sabbatical for years, but in 2022 I’m actually doing it. I'm taking off the last half of May and the entire month of June to spend at my lake house.
• [17:50] Goal #4: Create a project plan for my new book. My book won’t launch until January of 2023, but I need to have an entire project promotion plan dialed in by 3/31.
• [21:40] Goal #5: Create a 3-year vision of my company.  I want to scale the business and incorporate different models that I’ve never tried before, which means I need to plan further out.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!