Online Marketing Made Easy with Amy Porterfield

The world’s leading life coach reveals what gives high-achievers the edge

If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest.

His name is Brendan Burchard, and I have a hunch that you’ve probably heard of him. ;-) 

He is a 3-time New York Times bestselling author (if you haven’t read his book High-Performance Habits, then READ.IT.NOW.), a globally respected high-performance coach, and one of the world’s most-watched, followed, and quoted personal development trainers in the world. 

You’ve heard me talk about Brendan on the podcast a ton, and it’s because he is the OG of digital content and online education. Seriously! He was an influencer before it even became cool.

And beyond that, Brendan is one of the first people that inspired me to ditch the corporate world and embrace entrepreneurship (more on our first meeting, and what he said to get me to take action, in the episode.)

We talk all-things ambition and achievement, PLUS:

  • Brendan’s surprising journey to becoming one of the most sought after high-performance coaches in the world
  • How to move on from the victim mentality after two really tough years of the pandemic
  • 6 specific habits you should commit to if you want to be successful in the long term, and how to put them in your daily practice
  • Two areas of marketing Brendan would focus on if he had to rebuild his business from scratch
  • The BEST piece of advice Brendan has ever gotten, and his most proud piece of content that resulted from that advice

After listening to this episode, you’ll 100% understand why I am such a Brendan Burchard #fangirl. 

I’m so excited for you to tune in, especially since this is one of just a few interviews that he’ll do this year.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey. 

Here’s a glance at this episode...

  • [10:41] What does ‘raise your ambition’ really mean? It means getting to a place of feeling fully alive mentally, physically, and spiritually, and being connected to meaningful purposes that give us a sense of impact. 
  • [15:19] What holds people back from moving on from the victim mentality is the empathy they so often get from others. Being around peers or coaches that hear you -- but keep you on track with the solution mindset -- is key. 
  • [29:20] High-Performance Habit #1: Seek Clarity. High performers, more often than underperformers, seek clarity. Doing so requires discipline in asking for help and finding out who you are. 
  • [30:41] High-Performance Habit #2: Generate Energy. High performers do things specifically to stimulate mental, emotional, and physical energy, like practicing meditation, exercising frequently, and eating well. 
  • [31:41] High-Performance Habit #3: Raise Necessity. Necessity means that you have the psychological need for success. There needs to be a clear reason for doing what you’re doing and the meaning behind it. 
  • [35:54] High-Performance Habit #4: Become More Productive. High performers are determined to continuously increase their productivity and do things like blocking time, and taking a break every 50 minutes to recharge. 
  • [41:03] High-Performance Habit #5: Develop Influence. We must have influence for people to believe in us, buy from us, cheer for us, or open doors for us. 
  • [44:42] High-Performance Habit #6: Demonstrate Courage. Courage means that you take action even when there’s risk, doubt, or uncertainty. High performers are also not afraid to speak up for themselves and others. 
  • [49:27] If Brendon had to start his business over from scratch he would first focus on content rhythm, campaign strategy, and collaboration.
  • [01:09:40] Take action: What is your biggest takeaway? Take a screenshot, tag @amyporterfield on Instagram, and share your biggest takeaway from this episode.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_429.mp3
Category:general -- posted at: 12:01am PST

The good, the bad, and the ugly about the platform that reaches millions

Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it?

If this sounds anything like you, then read on my friend--because I’m about to share the honest-to-God TRUTH about how I feel about podcasting, and my personal experience creating hundreds of episodes of Online Marketing Made Easy.

And even if you haven’t considered starting a podcast, here’s why you should tune in:

The podcast industry has absolutely blown up in the past few years, and with that, so have listeners. Fifty-five percent of people in the United States listen to podcasts–that’s up 51% from 2019! 

I’m no mathematician, but I do know that’s a BIG increase in listenership, and an even BIGGER opportunity to target (and reach) your audience.

But… just because podcasts are getting a lot of traction, does that mean that it’s the right platform for you? My hope is that this episode helps you to figure that out. 

In it, I’ll break down:

  • What I absolutely love about podcasting and how it can help you to grow your online business, too
  • My top 3 takeaways from creating hundreds of episodes of Online Marketing Made Easy
  • The biggest struggles that I have had along the way, and what to consider before getting started
  • What has made the countless Bulletproof coffee-fueled nights all worth it

For those of you that have been with me for a while, you know that the Online Marketing Made Easy podcast has been a true labor of love--and for that reason, I am especially excited to share this episode with you.

Plus, just to make things extra fun, I’ve created a free quiz that you can take to get a curated Online Marketing Made Easy playlist that is specific to where you are on your entrepreneurial journey.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_428.mp3
Category:general -- posted at: 12:01am PST

Simple Strategies For Driving Major Traffic To Your Biz

In this episode, PR master Jen Gottlieb, teaches you how to find dream PR opportunities for your business.

Whether you’re looking to be featured in an article, get your podcast or blog featured, or land a spot as a guest on someone else’s show, pursuing PR opportunities in your business means MORE traffic to your business. Period.

Traffic to your website… your podcast… your newsletter… and so much more. 

Jen is the co-founder of the acclaimed PR company, Super Connector Media and has been featured in Forbes, Business Insider, CBS, Good Morning America, Goop, and more

And today, she’s giving you a step-by-step approach for landing PR opportunities that will make you jump up and down with excitement,  including:

  • How to find the perfect opportunities that align with your goals
  • How to make an irresistible pitch they can’t say “no” to
  • How to craft a story that effortlessly grabs media attention
  • What you can do TODAY to have the tools to land a PR opportunity by next week 

This episode is for you even if you’re just starting out – even if your business is still teeny tiny. 

Because your business deserves to be seen and you’re the perfect person to speak to your area of expertise. 

Factor in Jen’s expert guidance, put it all together, and you get a media feature in the making.

Here’s a glance at this episode...

  • [08:29] PR is important because it gives you credibility and authority. This is a huge asset for entrepreneurs or anyone who has a story they want to share. 
  • [12:07] Getting media hits boils down to your relationships, clear messaging, timely topics, and getting clear on where you want to be featured.
  • [19:55] We don't always realize the things that already exist in our life. Take inventory on relationships and mindset. 
  • [21:24] The Top 20 Tool
    • Make four columns on a piece of paper. Put your goal on top. 
    • Left column is People. List 20 people you've ever met who have some type of media connection. 
    • Influence. Rank influential on a scale of 1-10. 
    • Help. Rank how likely they would help you on a scale of 1-10. 
    • Grand total. Sum of previous three columns. 
    • Reach out and ask the top score people. Provide value to others. 
  • [32:38] Make a top-five media hit list. These are things that are already working for people doing things similar to what you are doing.
  • [37:18] When pitching, speak to the audience. They care about what's happening now, so tie your pitch with a timely topic.
  • [38:55] Creating a winning pitch
    • 1. Have a timely news hook. 
    • 2. Pitch the value-packed topic first and yourself second. 
    • 3. Back up your claims with statistics by linking to studies. 
    • 4. Add talking points. 
    • 5. Stand for what you believe in.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_427.mp3
Category:general -- posted at: 12:01am PST

Learn To Trust Your Gut In Business

In this quick episode, I’m pulling back the curtain on one of the hardest lessons I’ve learned as an entrepreneur.

It’s not having hard conversations.

Not making revenue projections.

Not keeping a tidy to-do list or a pretty project plan.

In this episode, I’m talking about trusting your gut as an entrepreneur. Which is a tall order. We all want to trust our gut… but it’s not always that simple.

Because every day, entrepreneurs…

→ Navigate fear

→ Bear responsibility for the success – or lack of success – in our biz

→ Feel the weight of the effects that our big and small decisions make on others 

→ And, if we’re being honest, try hard not to question our own ability

Right?

“Going with your gut” can get muddled and lost between ALL we’ve got going on.

But it’s also a non-negotiable in entrepreneurship.

So after 13 years of running my own online business, I’m sharing how I’ve learned to hone this instinct and stick to my guns…

…including one big mistake I made by hushing my inner nudges and going ahead with a decision anyways. 

So give this episode a listen and let my lessons learned be your lessons learned.

Cheers to you, friend, as we learn how to slow down, listen, and trust ourselves.

Here’s a glance at this episode...

  • [02:35] Should you trust your gut? 62% of top business execs let their gut lead the way and always trust it.
  • [05:25] There's a significant difference between being too picky and knowing in your gut that it's the wrong choice.
  • [07:20] Notice what your initial gut feeling is and then notice what happens next. Are you being too picky? Are you really feeling something that you need to pay attention to?
  • [10:32] After making a decision, start journaling. When doubt starts to creep back in, go back and read about why you made the decision in the first place.
  • [11:13] If you feel it in your bones and it doesn't work out as planned, it was still meant to be.
  • [13:25] Being in tune and having the ability to trust yourself puts you on a whole different level. Go with your gut!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_426.mp3
Category:general -- posted at: 12:01am PST

Follow The Plan. Master The Project.

My team is incredible but I can be reasonable.

We’re not at 100% in everything in our business. 

But our project plans…?

They’re pretty dang bulletproof.

So in this episode, I’m walking you through the exact steps of how I create a project plan in my business from conceptualization to completion (and even what we do to make sure the next attempt of that project is 10x easier.)

I’ve laid this episode out like a step-by-step guide to project planning mastery so you can reduce overwhelm in your business and maybe, just maybe, become known as the business owner that smashes deadlines every time with room to spare.

I believe that for you, my friend!

Here’s a glance at this episode...

  • [06:52] A project plan is a process to bring an idea or concept to life through planning and organization.
  • [09:43] 1. Identify the main focus of the project plan
  • [10:42] 2. Outline the project. Make categories and then break it down into each task. What tasks need to happen to complete the category?
  • [14:51] 3. Set dates. Identify the most important dates in your plan. Put all the dates in your calendar. Give each task a final due date.
  • [20:00] 4. Identify key players. If you have a team of one or more, you need to assign each task to the correct person.
  • [22:49] 5. Finalize the outline and add any details, resources, or SOPs to each task. Your project plan is almost complete. Add descriptions, additional details, and links to SOPs. 
  • [27:13] 6. Final review and check-ins. Take a moment and review your plan from top to bottom. Look at tasks, dates, assignees, and triple check everything to make sure that it's correct.
  • [29:04] 7. Make a copy.  You've done all this hard work, you might as well use it again. Create that copy before you start using it. Have a master template that you can duplicate any time you like.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_425_v2.mp3
Category:general -- posted at: 12:01am PST

What I Practice Every Day For Swoon-Worthy Results

What? 

You thought entrepreneurship was all glistening social media posts and champagne toasts?

Juuuust kidding.

If you’ve started a business – full time or on the side – you KNOW there are plenty of unglamorous moments.

But in this episode, I’m sharing four very specific skills that you probably wouldn’t list on a Bumble profile…but that will definitely make you a more effective and successful entrepreneur and leader. 

Promise.

Things like the ability to leverage. Or being a proactive planner. Or how I’ve learned to be an effective communicator in my business (and what that’s looked like in different situations.) 

Sneak away for a few minutes, dive into this shortie episode, and steal the four unsexy business-making traits that I’ve developed inside my business (so you can build them into yours!)

Here’s a glance at this episode...

  • [03:35] 1. Effective communication skills. In the past, I've shielded myself from negative conversations. I use the Radical Candor method to communicate when something goes wrong.
  • [06:47] 2. Your ability to leverage. When you leverage you still have a pulse on the project, you're just not doing everything. This is choosing who you want to collaborate with and letting them own it, but they're still doing regular check-ins with you.
  • [09:37] 3. Be willing to admit when you are wrong. If something's not working in your business, look inward and ask how I can change my communication style or whatever is causing the problem.
  • [11:42] 4. You have to be a proactive planner. A proactive planner is looking ahead six months or a year. How can you scale or improve the business in the next three years? Check out EOS.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_424_v2.mp3
Category:general -- posted at: 12:01am PST

My guest on this podcast is making big – and I mean, BIG – waves in their industry.

Lori Harder is a self-love specialist, fitness model, author, and podcast host. 

And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which include online courses, a membership, and an upcoming sparkling rosé launch.

 A girl after my own heart!

In this episode, Lori and I talk about our most embarrassing moments as entrepreneurs who have swung a thousand times…and missed 990.

But more than that, Lori is sharing the mindset tools that have contributed the most to her success throughout years of starting and growing businesses.

Including:

  • How to stay upbeat (even when things get really, really hard)
  • How to find inspiration to get creative (even when you really, really don’t feel like it)
  • How to find support among other entrepreneurs 
  • Her tips for building a massively successful business
  • What it’s been like launching a physical product and the lessons she’s learned from her latest venture

So if you’re in the mood for a little fun and a whole lot of noteworthy nuggets, join me for this special conversation with Lori Harder.

Here’s a glance at this episode...

  • [07:16] Lori was getting very burnt out. She wrote a list of what she wanted her life to look like. She wanted the next thing she did to connect and collaborate with people. 
  • [15:38] Creating a community and talking about core values is the number one thing that Lori has learned. The vision is built on better collaboration and opportunity within our own community. 
  • [18:38] Lite Pink has all-female investors. 
  • [29:10] As Lori made fundraising calls, she was learning along the way. Educating around these opportunities as a way to get more of our dreams out there. We can become a part of and support the things that we are truly passionate about.
  • [33:05] To get into creation mode for something new, you need to switch what you are listening to and reading. 
  • [37:14] On challenging days, keep moving and don't think about it. Don't internalize the pressure. Free yourself up to do what you need to do.

 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_423_v2.mp3
Category:general -- posted at: 12:00am PST

 

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_422_v2.mp3
Category:general -- posted at: 12:01am PST

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