All the greats have a routine.

Before every match, Rafael Nadal situates his socks so they’re exactly the same height, no more than 15 cm high, and the sponsor’s logo is parallel to the ground.

John Legend eats half a rotisserie chicken before every show. (Hey, whatever works!) 

Before going onstage, Game of Thrones actor Kit Harington kisses a crucifix three times, eats three Haribo gummy bears, and takes (yep) three sips of water.

Superstition or not, athletes, artists, and leaders of all walks have found unique ways to get in the zone. Helping yourself into a place where you feel confident and ready to tackle the task in front of you? I’ll cosign that, every time!

That’s why in this episode, I’m talking about the different routines that I’ve developed over the years that help me go live on video with confidence, regardless of how I feel.

Because I’ll be honest, being on video has NEVER been in my comfort zone... it still isn’t.

But after years of practice, I’ve found a few foolproof rituals to get me in the zone and help me deliver content on video that I feel really great about (even if I didn’t feel like pressing the GO LIVE button.)

But here’s the kicker! Not all live video is created equally.
So in this episode, I’m sharing what I do before Facebook Lives, live Q&As, and my masterclasses to prepare for the unique pressures of different styles of live video.

You’ll walk away with specific examples and inspiration for your own pre-video routines so you can show up more readily for your audience, feel more confident, and hit your live-video stride much sooner.

You can leverage live video in your business, even if the idea makes you break out in hives. You owe it to your audience to share what you have for them...and after you’ve gone live a time or two, I think you’ll realize this whole live video thing isn’t as scary as we make it out to be.

Here’s a glance at this episode...

• [03:38] You need an easy setup. Keep your equipment and location simple.
• [05:58] It's a lot easier when you do your video consistently. Doing video on a regular basis can make it become just a part of how you do business. 
• [07:22] Create your own routine! I have three routines for three different types of videos. 
• [17:52] Here are 3 steps you can use to create confidence on video! 1. Set things up, like your location and equipment, so video is easy. 2. Identify the types of videos you are going to do and create a routine for each of them. 3. Do video more often so it's not a novelty -- I suggest at least once a week.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not follwing, there’s a good chance you’ll miss out. Follow now!

My Day-To-Day Life As An 8-Figure Online Business Owner

Three years ago, I shared an episode chronicling a “week in the life” with me, both professionally and personally.

And since then, just about everything has changed.

The size of my team… what I’m focusing on… my big, risky goals… what I sell in my business… even my address looks wildly different.  

Well, for me, learning how other entrepreneurs and mentors plan, prioritize, execute, and live day-to-day life has significantly influenced and inspired how I set up my own week. 

And I thought, heck! You might be curious to know how I schedule and prioritize my days, and how exactly I navigate through sooo many action items in a continuously growing business. (So you can do the same!)

So, I decided to do it again. To record an episode that’s fully transparent with you about what a week looks like three years further into my business. 

In this episode, I’m doing a morning and evening check-in Sunday through Thursday night so you can ride shotgun with me through all the lessons learned, the hard stuff, and the victories, too. 

I’m sharing what I'm working on and what I'm focused on right now, including a lot of behind the scenes, action items, insights, and the small moments that make up my week.

It’s going to be personal… including the good, the bad, and the ugly.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

From elementary school days and color-coordinated folders …

To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next…

I’ve always been a girl with a plan.

But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped.
Especially in business. Especially when that business is your business. 

So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!) 
I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success.

It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.)

But it still. didn’t. work. Not like I’d expected it to, at least.

I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business.

Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business.

Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments.

• Here’s a glance at this episode...
  [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me!
  [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome.
  [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set. 
  [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already,  follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

Content creation dread is about to become a thing of the past!

Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours. 

Yep! An entire business quarter worth of digital content  -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.

In this episode, we’ll be diving deep into content creation strategy together, covering topics like:

• How to identify big topics that will leave your audience clamoring for more
• How big promotions should factor into your content plans
• How to leverage holidays and themes to communicate well with your perfect audience
• How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine
• And so much more

Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!

You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode. 

Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time. 

Here’s a glance at this episode...

• [03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content. 
• [04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge?
• [10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day.
• [11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on.
• [13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week.
• [21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars. 
• [25:44] Action step: Grab the free 3-month content calendar and start filling it out!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

What To Do When You Just Don’t Want To Work

It’s the calling card of entrepreneurship.

Total flexibility. Time freedom. The ability to make your schedule and change your schedule.

But in this episode, I want to talk about something a little less… organized.

A little less concrete and more, well, reactive.

If I’m being perfectly honest, there are times in my business that I just don’t want to work.

There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with. 

But the best way I can explain this feeling is simply, “I just don’t want to do anything.” 

I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks.

10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!” 

“You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.”

And so in the past, I’d ignore this feeling… pushing through and showing up to my day with a quarter of a tank.

Dear friends, as entrepreneurs, when we’re living for the weekends (or dreading Mondays) we’re doing it wrong. 

(And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!)

It’s important for you to be able to stop and not do anything. 

Because these feelings of not wanting to do anything are often screaming signs of burnout. 

Sometimes, you need to make time to not do anything. Even if it’s the middle of the week. You hear me? 

Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you’re wondering how, this one’s for you. 

In this episode, I’m sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral.

Including:

• What I do to my schedule
• How I know what to push and what not to
• How I find time to really slow down
• How to not judge yourself when you finally do take that time off
• And the pep talk you probably need to hear right now

When you’re the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur. 

More patient. More present. More impact. 

So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off. 

Here’s a glance at this episode...

• [08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on.
• [09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge.
• [10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week.
• [11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss!

Click here to listen!

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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Where Life, Love, and List Building Meet

Choosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make.

But what about the people who share the kitchen that you now call an office?

Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head?

Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about)

Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you. 

In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie.

We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives.

And in this episode, I’d love to invite you into the conversation.

I’m sitting down with my favorite guest ever, Hobie, to discuss what’s changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them.

We talk about...

• Where I struggled and the number one roadblock Hobie saw me come up against in the early days 
• What was the hardest part for Hobie as the spouse of someone starting an online business
• Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that
• Plus, a pep talk from Hobie to you

I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most.

(Because none of it matters without them, right?)

Here’s a glance at this episode...

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

What Should Come First: Your Email List Or Digital Course?

Remember “The Great Social Media Crash of October 2021”? 

You know...people totally freaked out and Twitter had its best day in years?

Well, it didn’t disrupt my business one bit.

In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them.

And within a day, I made $17,000 from that one email.

I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience. 

I sent one email, made 17k on a day when many, many people lost money.

I don't know about you, but I don't want to give anyone else power over my revenue like that.

Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor...

...but an email list is the only business asset proven to yield an average of $44 for every $1 spent.

A 440% ROI? I rest my case.

And with all this hard data, I still see entrepreneurs struggling to prioritize and grow their email list. 

And in this episode, I’m revealing why I find that is (and exactly how you can avoid finding yourself in a similar rut.)

So listen and prepare to plant yourself squarely back in the driver's seat of your biz and email list. 

Here’s a glance at this episode...

• [1:28] My number one obstacle when selling Digital Course Academy is people not having an email list, or people saying they don't have an audience. 
• [2:17] If you're not focusing on your list, all the strategies in the world won't help. You can't build your business on rented land or social media.
• [4:06] Your email list is the number one most important asset in your business. It will convert 4 times higher than any social media post.
• [5:03] Here’s what’s missing: Are you connecting and aligning your email list with your dreams and goals for your business? 
• [7:14] Everything you want in your business and everything you dream of would be easier and faster if you had an engaged email list.
• [10:21] Let your business be easy! It doesn't happen to be hard. Focus on a list that will make your business easy and align with your dreams and goals.

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"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Stop Stressing And Start Living

Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication...and felt that tight knot of envy form in your stomach?

Well, bid that feeling farewell, my friend.

Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of your website with major names and publications (without paying expensive PR fees.)

Susie has landed herself in over 300 media publications including Oprah, Marie Claire, Forbes, and The Today Show. 

So, to say she knows a thing or two about getting exposure would be a massive understatement.

Susie has secured herself these features on her own behalf and in this episode, she’s revealing the strategies and techniques that landed her on Oprah (OPRAH!) for you to replicate. 

And while Susie is known for landing big PR opportunities, more than anything, she’s passionate about helping entrepreneurs find ease in the big and small things and move past discomfort when faced with big decisions, opportunities, or hold ups.

Taking risks and playing big requires discomfort and in this episode, Susie is sharing the strategies necessary to engage your mind through it all and take the stress out of the imaginary. 

So if gaining more exposure for your online business is one of your big, audacious goals for 2022 -- or you’re simply looking for a liiiitle more courage to make and tackle a few big audacious goals -- this episode is a MAJOR can’t-miss.

Here’s a glance at this episode...

• [05:41] Susie is obsessed with helping people become more confident in an authentic, easy way. 
• [08:24] Overwhelm can often be a stress response to things going right. Give yourself permission to pause and understand what's happening. A slight shift in how we see things always helps. 
• [13:52] We need to employ our mind consciously -- so much of our stress is imaginary. Quit asking what ifs and let it be easy. 
• [22:49] A Get To Do list changes everything. Be thankful for what you have instead of being burdened by responsibilities that come with it. 
• [31:37] Confidence is a willingness to feel uncomfortable. There has to be some type of trust there -- be willing to say yes and be willing to be rejected. 
• [41:41] When presenting yourself to the media ask: Who's interested? What can I tell these people? Share why you can tell the information? Share why now?
• [44:28] Susie loved cracking the code for her new book, Let It Be Easy.  The book contains real practical ways that you can apply to areas where your life may feel hard.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Kick Procrastination To The Curb And Make Peace With Your To-Do List 

You know those tasks in your business that feel like a reward?

For me, it’s meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line.

Mmm-mmm. Pack my calendar with those tasks any day!

But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day.

So what ends up happening?

I push those tasks off and off...and they linger and linger.  

You too? 

Well in this episode, we’re examining the things we don’t want to do in our business and why we don’t want to do them. 

While the beauty of being an entrepreneur is that you don’t have to do stuff you don’t want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them. 

So in this episode, I’ll be covering:

• How to examine whether your procrastination has to do with your insecurities.  *gulp*
• Things you can do to help get clear on whether that feeling of dread is something that’s truly serving you (which can be the case!) or if it’s getting in the way. 
• A simple challenge you can try out this week to assess resistance you’re feeling in your business and begin to grow the entrepreneurial muscles necessary to overcome them. 

Plus, I’ll give you examples of dread that I experience in my own business and how I overcome them without white-knuckling and wearing myself out. 

So grab your headphones, set your task list aside for the moment, and let’s tackle this together. 

Here’s a glance at this episode...

• [02:08] Is the outcome of this task going to outweigh the feeling of uncertainty of doing it?
• [05:20] Are you dreading something because you feel insecure or is it genuinely not your thing? 
• [07:33] Check in with yourself after you've done the thing. Pay attention to how you feel afterwards. Pay attention to your audience. Did they love it?
• [11:14] Change the sentence from “I have to record a podcast” to “I get to record a podcast.” Pay attention to what's coming up for you and learn where the resistance is coming from.
• [12:37] Take the next step to notice where your dread or resistance is coming from and then ask why it's coming up for you.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!