If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing.

When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable.

And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment. 

Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you. 

Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week. 

You’ll also learn more about:

• WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you
• Processes to set into place when it comes to your team, communication, and what the new work week looks like
• The different categories to create plans for as you look at your day-to-day systems and expectations
• The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you

If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode.

Here’s a glance at this episode...

• [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week. 
• [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How.
• [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?  
• [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team. 
• [19:44] Find out the tools we use to make our 4-day work week efficient and possible. 
• [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot.
• [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter.

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‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

It’s never too late to hit send and connect with your subscribers again.

If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence.

Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry.

But first, I have to tell you: you’re not alone.

Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it. 

In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email.

You’ll also learn everything you need to know to successfully hit send with confidence and:

• Know exactly what to say so your audience feels supported and seen
• Have a plan on how many emails you need to send and help them remember why they signed up in the first place
• Create a free gift that they need so badly they’ll be thanking you a million times over in their replies
• Craft a plan to write emails they look forward to opening week in and week out

It’s time to make a plan because your subscribers are waiting for you.

If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started.

Here’s a glance at this episode...

• [03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer.
• [06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign. 
• [07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience. 
• [12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so. 
• [14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them. 
• [16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content.
• [21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation.
• [21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process!

Rate, Review, & Follow on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs.

This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully.

And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must.

On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past. 

Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn:

• The core values you must know before even thinking about getting started
• Platforms you’ll want as your best friends so the funnel runs without a hitch
• What must-have content should be created as you think about launching  
• How timing and LIVE launching plays into creating your evergreen experience

Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products.

Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless. 

Here’s a preview of the episode: 

• [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer.
• [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns. 
• [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email.
• [18:01] Create urgency by using Deadline Funnels and irresistible bonuses. 
• [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month.
• [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen.
• [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!)

New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience.

I loved my interview with Luvvie, and I know you will too. We chat about...

• How her skydiving experience helped her become comfortable with being uncomfortable
• Why content creation and getting noticed online looks different than you think 
• The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead

There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are.

Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows.

You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance.

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!