Online Marketing Made Easy with Amy Porterfield

Creating automation in your business can help you streamline your tasks and save time every single day.

Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed. 

The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of. 

I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!”

And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours! 

In this episode you’re about to learn my favorite tips and tools to create:

  • Auto-responders in your emails for all the FAQs that land in your inbox
  • Seamless scheduling systems (no more headaches!) 
  • Social media content creation so you can batch and post with ease
  • Standard operating procedures -- every job now has a “how to do this” list
  • A process for hiring a Virtual Assistant to provide ongoing help

 

Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love!

Here’s a preview of the episode: 

  • [04:18] Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. 
  • [05:41] Email automation. Only check your email once a day and set up an autoresponder for the other times. 
  • [07:31] Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day.
  • [09:33] Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability.
  • [10:59] Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once. 
  • [13:20] Managing emails from your community. ConvertKit is a good solution if you're just getting started. 
  • [15:24] Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team. 
  • [17:27] Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius.
  • [18:35] Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it!

 

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_371_v4.mp3
Category:general -- posted at: 12:00am PDT

Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do. 

This week, I have quiz building expert, Chanti Zak, on the show. 

Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me!

If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started.

During our time together, Chanti walks us through everything you need to know about:

  • How to select the PERFECT topic so your audience can’t wait to see their results
  • How to layout your results so they are fun and informative 
  • And how to get your quiz up and converting so you can start building your email list right away

Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers. 

Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_373_v4.mp3
Category:general -- posted at: 12:01am PDT

In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business. 

If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business. 

Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground...

Yep. I’ve been there, too.

Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all.

If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey. 

This is why I have my peer, student, and financial expert, Jamie Trull on the show today. 

During the episode, we dive into what it looks like to actually start a business from a financial standpoint. 

Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too.

In this episode you’ll get information to help you really understand:

  • What financials should look like when you’re starting a business
  • Where to invest in your business so the financial decisions you make align with your big goals
  • Ways to save so you can grow quickly and strategically as you build your business 

Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business.

Yes - you can absolutely do this --  and we are here to help. 

Rate, Review, & Subscribe on Apple Podcasts

‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_372_v3.mp3
Category:general -- posted at: 12:01am PDT

An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood.

Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber.

In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include:

  • Phase 1: Attraction
  • Phase 2: Nurture
  • Phase 3: Promotion
  • Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!) 

I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey.

Get ready to knock the socks off your customers and create a journey they can remember with today’s episode! 

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_374_v2.mp3
Category:general -- posted at: 12:01am PDT

Customer testimonials can help you grow your business online and expand your reach. 

Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world. 

Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially?

I have a feeling you’re saying, “Come on, Amy! Of course, I am!”

Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned. 

Two words… glowing testimonials

They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you. 

And yes, there is a process -- trust me! In this episode, you’ll learn…

  • why testimonials are worth spending time collecting

  • how to find them

  • how to request them

  • how to conduct an interview

  • the proper way to format them to make sure they convert

  • where to use them

And because I love when I can gift you a step-by-step action-taking tool -- I’ve put together a free plug-&-play resource of the emails that we use to gather testimonials, along with the questions we ask in our testimonial interviews. Get it here.

Here’s a preview of the episode: 

  • [05:05] A well-written testimonial is the ultimate social proof for you and your business. It's important to build that know, like, and trust factor. 
  • [10:33] Look for testimonials everywhere! In your posts, comments, and actively seek them in your Facebook group. 
  • [15:33] You can collect testimonials from your one-on-one work about your strategies or your teaching style. And of course, from your digital course or project. 
  • [22:20] Create one place in Dropbox for all of your testimonials. Have a testimonial shell, so that you can find them easily.
  • [23:30] Use a specific formula for crafting your testimonial. Use what they gave you and do your best to finesse it. A three part testimonial should include the problem, the solution, and the results!

Rate, Review, & Subscribe on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Direct download: Online_Marketing_Made_Easy_Podcast_Episode_370_v2.mp3
Category:general -- posted at: 12:01am PDT

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