Biggest Takeaways You Don’t Want to Miss:

• If you’re anything like me, you love to see behind the curtain, to what’s really going on with successful entrepreneurs.
• Many of you have been asking me (for a while) to map out my day—what I plan to do, what I actually get done, how I use my time.
• Well I’m taking it one step further and talking through an entire WEEK.
• You’ll hear about my struggles. How I get into the flow. And when I couldn’t get it together. Oh, and the one podcast I’m obsessed with right now.

The truth is, my processes and habits are a big part of what makes my business successful. I’ve got BIG chunks of time carved out where I can stay hyper-focused and get what might take another person weeks to do. And I know that many of my students want to do that too. So I’m hoping you’ll learn a little something about how to optimize your routine with this episode...

Here’s How the Episode Breaks Down:
I’ll start the week with my Sunday session.

From there, each day I’ll check in during the Morning and talk about what the day is going to look like.

Then I’ll check back in during the Evening to chat about what actually happened.

Check Out These Highlights:

• My personal and professional goals for the week (including my battle with one food that makes me feel sick). [7:08]
• How I approach a new content project. [18:45]
• My workday shutdown ritual. [24:47]
• All about my co-working space and how it helps my business. [30:50]
• My quality time with the hubby, Hobie. [34:51]
• The 3 roles I play in my business. [38:06]
• My new favorite podcast featuring one of my business idols. [41:23]
• Jasmine Star and my first InstaLive. [43:00]
• Where I ended up at the end of of the week. [1:03:01]

Biggest Takeaways You Don’t Want to Miss:

• Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German.
• Danelle started with one simple question (5:07) —and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That’s not counting her speaking, curriculum deals, physical products and certification program.
• Danelle is here to teach us: If you really want to make money in this online marketing world, you need to drill down and serve a specific audience.

You never know who you’re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today’s episode, you’re going to hear me say “genius” A LOT.) I encourage you to “listen beyond the cat grooming” and absorb how Danelle uncovered new opportunities to consistently build her business.

Check Out These Highlights:

• The question that Danelle’s audience REALLY wanted answered. [5:29]
• How difficult it was to focus on a small niche like cat grooming (when starting out)... [7:37]
• Why you don’t need massive amounts of customers. [12:12]
• How Danelle was able to avoid any tough competition. [14:45]
• The secret element that made Danelle’s business so effective in the early days. [18:19]
• Why it’s crucial to shed light on the problems your audience faces. [19:24]
• How Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!).
• Danelle’s experience on how she used Webinars That Convert to lock in her success.[29:05]
• Why she switched to evergreen webinars. [32:30]
• The unbelievable show-up rate Danelle sees on her webinars. [34:43]
• How to find and nail your niche. [41:38]

Danelle on the Value of Staying in Your Zone of Expertise:
“If I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.”
—Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute

Biggest Takeaways You Don’t Want to Miss:

• This year I made a big decision to open up what is typically a B-School bonus event, and do two one-day live events for ALL of my students.
• There is something incredible about holding live events—the connections with your audience, the relationships you build, the amazing team building.
• Which is exactly WHY I wanted to go behind the scenes and share the big learnings, and a few misses.
• I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all starts with the connecting opportunities. (18:02)

So if you have been thinking about using events as a great upsell, or a VIP experience, or maybe a new revenue stream, you will want to listen in to all the takeaways from this episode. For each point I walk through, I made sure to provide a “take action” piece for you so you can immediately apply it to your own event planning.

Let’s get started making events work for your business.

By the Way…
I mention Marie Forleo’s B-School and my over the top bonus package (with a free live event!) for those who signed up via my affiliate link. I rarely do live events so if you don’t want to miss it in 2018, click HERE to sign up for the wait list and get all the details once it launches.

Check out these highlights:

• WHY I decided to open my events to all of my students. [2:18]
• The art of layering elements for a fabulous experience (in other words: gifts!). [7:39]
• The feeding frenzy I created—and how to get people to stay in the room and connect. [10:42]
• Thinking about inviting guest speakers? Check out these criteria to help you choose. [16:30]
• Why you should consider including a VIP experience.[20:00]
• There’s always room for improvement… [21:22]
• How to make Q&A time meaningful for everyone (and not have it drag on!). [23:35]

Biggest Takeaways You Don’t Want to Miss:

• At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”?
• So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches.
• In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.”

Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way.

To make it truly actionable, I have broken this episode into four parts:
Part One: How I approached the year of automation [4:38]
Part Two: What happened and the results [10:58]
Part Three: What I learned [14:46]
Part Four: How I plan to move forward [24:55]

Check Out These Highlights:

• The original vision for going evergreen. [7:54]
• How long it REALLY took to get the funnels where I wanted them. [11:53]
• The factors that slowed us down in building the funnels. [14:45]
• How much the funnels ultimately generated for my business. [16:17]
• Why it’s not always about the money. [18:07]
• The things I didn’t love about my year of automation. [18:32]
• All about my recent launch of List Builder’s Lab. [20:20]
• Let’s talk about product fatigue for a minute. [21:15]
• My big “aha” about my Webinars That Convert program audience. [22:08]