Online Marketing Made Easy with Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that's the case for me!

I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work - from both the creation and editing sides.

And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise!

In this episode, here’s what we’ll cover:

  • Caleb's progression from screencast videos to using multiple cameras
  • The best type of video to start with
  • How your audience determines how polished your videos need to be
  • How to make videos using PowerPoint or Keynote
  • How to make video editing faster and less painful
  • The reason why 60% of the people that Caleb surveyed don't create video
  • A trick for finding mistakes in the videos you create
  • The benefits of editing backwards
  • The sweet spot when it comes to video length
  • Why you shouldn't put videos that people will pay to see on YouTube
  • Where to host your videos
  • And so much more!

Key Takeaways

  • If you're nervous about creating videos, screencasts are a great way to start.

  • The best screen recording software is Screenflow for Mac and Camtasia for windows.

  • It at all possible, when shooting video, sit facing a window.

  • If natural light isn't available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you'll end up with a shadow from the camera on your face.

  • When using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality.

  • DIY videos are fine, especially when they're not being used as part of a paid program. For paid programs, it's better to go pro if possible.

Gear to Check Out

Microphones

Software

Teleprompter 

Video Hosting

DSLR Cameras

Digital Audio Recorders

Direct download: OMME_027.mp3
Category:general -- posted at: 1:59pm PDT

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Chris Ducker. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the Philippines to speak at Chris' event, Tropical Think Tank.

This was an exciting trip for me because not only is this my first trip to the Philippines, I also had the opportunity to speak with some some really fantastic people, including Pat Flynn, John Dumas, Greg Hickman and Natalie Sisson, and of course Chris Ducker himself, so it was a lot of fun.

On today’s show, we are talking about the power of virtual support and outsourcing. This is an important topic for me, because I recently learned a valuable lesson, something I did not believe for so long until I finally experienced it personally in my business.

So many successful people I look up to have told me that it is possible to work less and make a bigger impact, which includes bigger profits. That was hard for me to believe because it went against everything I knew about hard work paying off.

However, on episode 23, I talked about how I experienced this very thing in 2013. I tell you this because with the right support, you truly can do less and make more. That’s why I think the topic today is so valuable to anyone building a business online.

I’ve actually had Chris on the show before and so today we are going to dive a bit deeper into this topic. For those of you who do not know Chris, Chris is a serial entrepreneur, virtual staffing expert, blogger, podcaster and author of the new book Virtual Freedom (which is a FANTASTIC book and one I highly recommend.)

In this episode, right from the start, Chris gets personal about a recent experience he had with burnout - and how his burnout did not effect his business AT ALL.

Also, Chris dives into the mindset and mechanics around expanding your team with virtual support. The mindset requires a different way of looking at your business and your role in your business, seeing the value of letting go of some of it, and leveraging it by entrusting certain aspects of it to someone else. The mechanics include specific strategies and tools you can use to maximize your outsourcing experience.

In this episode, here’s what we’ll cover:

  • Mindset and the mechanics of expanding your team

  • The value of letting go and leveraging

  • Chris' burnout, and what he did about it

  • The importance of taking care of yourself and switching off regularly

  • What entrepreneurs should do with the time they save by outsourcing

  • How a virtual team kept Chris' business going in the midst of his burnout

  • The importance of entrepreneurs going off the grid from time to time

  • What super hero syndrome is, and how to overcome it

  • The impact of ego on your business

  • What will defeat the benefits of your outsourcing efforts

  • How you can make more by working less

  • How to counter the feeling that you can do things faster yourself than telling someone else to do it

  • The biggest problem when training your virtual staff

  • How to throw little curve balls to your VA, and why you should

  • Why you need to take care of your team ahead of all else

  • Whether you should outsource locally or overseas

  • The 3 basic ways Chris communicates with his staff

  • The point where a lot of businesses begin to fail and how to avoid it

  • And so much more!

When training your virtual staff, the biggest challenge you'll run into is yourself [Tweet This]

Direct download: 026_ChrisDucker.mp3
Category:general -- posted at: 12:27pm PDT

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