Online Marketing Made Easy with Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.

Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3.

It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wanted to interview Anne because she has a unique, holistic look at launching anything online that I know you'll find helpful.

In this episode, here’s what we’ll cover:

  • How Anne defines launching (it's not what you think!)
  • A common misconception regarding launches
  • How to set a foundation for a successful launch
  • How having the right systems in place can free you up to be creative
  • How to make sure you're targeting the right people
  • And so much more!
Direct download: 006_Launching.mp3
Category:general -- posted at: 9:57am PDT

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.

For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.

In this episode, here’s what we’ll cover:

  • How inbound marketing can be defined
  • How SEO is interwoven with inbound marketing
  • The most important lead generation strategy
  • How to make calls to action more effective
  • What caused HubSpot's conversion rates to increase significantly
  • What led to an 82% revenue growth for HubSpot
  • Advantages that small companies have over big companies
  • How to streamline content creation
  • The most important tips to keep in mind when it comes to SlideShare presentations
  • The biggest content marketing mistakes companies make
Direct download: 005_Hubspot.mp3
Category:general -- posted at: 1:59pm PDT

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