Thu, 30 March 2023
If you want to develop your brand voice, here’s where you should start
When people think of a brand, they often think of what they look like visually – from its logo to its color palette.
But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd.
One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?”
Be honest! If the answer is no, then you might need to spend some time developing your brand voice.
Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation.
In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself.
In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn:
Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while.
Here’s a glance at this episode...
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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_558.mp3
Category:general -- posted at: 12:01am PST