Online Marketing Made Easy with Amy Porterfield

Shiny object syndrome has the potential to devastate your business

Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.

I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.

Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me. 

But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode). 

In other words, don’t change lanes before the magic happens.

Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them. 

In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction. 

Are you ready? If so, pop in your earbuds, and tune in!

Here’s a glance at this episode...

  • [04:11] Going for something you know you'll crush it and because it’s in your comfort zone is playing small. In your heart, you know you should keep your head down and keep creating what you are creating at the moment.
  • [05:26] We can't only do things in our business that we are inherently good at. You don't stretch yourself if you are only doing things that come second nature to you.
  • [06:29] Whenever you make a decision about something that doesn't align with where your goals are, stop yourself and do a gut check.
  • [08:27] Your income will increase each time you launch your course, and you'll end up making more than you could have made from that distracting opportunity.
  • [10:45] Being uncomfortable and continuing to move forward anyway is when the magic happens.
  • [11:41] When you stay in your lane and you start to be known for something, you'll come to a point where all of a sudden it will feel like you're in the flow.
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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_493.mp3
Category:general -- posted at: 12:01am PST

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