Tue, 30 August 2022
Shiny object syndrome has the potential to devastate your business
Shiny object syndrome is a real thing, and you’d better believe that it can throw you off course in ways that are devastating to your business and everything you’ve been working towards.
I don’t mean to sound harsh, but it's the cold, hard truth. If you are constantly going after the ‘next best thing’ then you are wasting time, energy and focus on something that might not be in alignment with your business goals.
Now, don’t get me wrong. It’s super easy to get distracted by new ways of making money that are fun and exciting, especially if they’re something you could do with your eyes closed. I’ve been there, believe me.
But what I know from my own experience in creating a multi-million dollar digital business is that time, focus, and a willingness to play the long game are absolutely essential if you are serious about achieving your long-term goals (more on the importance of playing the long game in this episode).
In other words, don’t change lanes before the magic happens.
Now, I’m not discouraging you from considering new opportunities. But what I do encourage is for you to be discerning about them.
In fact, there are a series of questions that I ask myself every time something shiny and new comes my way that help me determine if it’s going to be something that supports growth in my business, or hurts it -- and I share them in this episode. I also talk a bit about when you should consider changing lanes, and go in another direction.
Are you ready? If so, pop in your earbuds, and tune in!
Here’s a glance at this episode...
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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_493.mp3
Category:general -- posted at: 12:01am PST