#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks

One of the most powerful ways to connect to your audience… stories!

Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!)

I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social media, content, and live video) to more deeply connect with your audience. 

After all, nothing brings us together more than sharing stories of struggles, accomplishments, and perseverance. Especially in a pandemic and a world where we are more connected to the internet than one another -- stories bring us back to the truth of our existence. 

Grab a pen and paper and get ready for actionable steps that you can apply to get a quick win today. 

Here’s a snapshot of a few things we talked about…

• [06:04] It's important to use stories in our content because that's how people resonate and connect. People are looking for a community to connect with. 
• [08:14] There are five components for building bankable stories. The first is understanding why the story impacts your brand relevance. 
• [09:15] The second thing is how to go from 0 to 60. Aprille walks you through how to do this.
• [14:59] The third is to avoid getting stuck wondering how this is relevant for your business. Don't discount the things that make you who you are. 
• [17:32] The fourth, identify what your audience needs to know next.
• [19:10] Lastly, connect your content with your stories. Be intentional with planning the story and content to create connectivity. 
• [27:18] Hot tip: Write down your instances and go through the process and then share one story on video. 

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