Tue, 16 September 2014
In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.
I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.
The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as "all business" - (much to my husband's chagrin!)
It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.
I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.
Here are 7 tips to creating a 3-part video series
1) Content Flow and Story Structure:
The sequence of your stories (the flow) and the level at which you share your whole self, will make a big impact on how your videos touch your audience. The more you share, the more your audience will understand your journey and connect deeper with your message. The more honest and transparent you are when telling your story, the more your audience will relate to you and your message.
2) Video crew or One-Man-Crew:
Try your best to invest in a great video quality production but don’t make the mistake of thinking you can’t launch your product or services until you can afford an expensive video crew. It can be done on a very small budget.
3) Written scripts or off the cuff dialog:
If you have trouble feeling comfortable speaking in front of a camera, writing out a script and reading from a teleprompter will ease the tension and make sure you don’t miss any key points. However, there will be times where just speaking to another person on the set will help you appear more passionate and sincere. (Below I list a couple of teleprompters I recommend.)
4) Location choices for added professionalism:
Recording the videos at your own home will always give you that internal feeling of comfort-ability, sort of like the “Home Court Advantage.” However, if you’re going for a more professional appeal, renting a hotel suite or renting a Co-Work space for the day, will definitely increase the production value and really put a polished look to your videos.
5) Have a keen ear on set during each recording:
By having another person on set whose only purpose is to pay very close attention to what is being said, is a surefire way to catch those inevitable mistakes you and your video person likely won’t catch. This will avoid having to reschedule the entire shoot and post production editing nightmares.
6) Express your honest opinion about each shot selection:
Review a still of the shot selection before recording. Don’t feel you are being “difficult” if you don’t feel it is the most flattering image of you. Instead of just going with the flow, suggest a new angle or shot setting.
7) Become comfortable in your own skin:
If you’re like most people, you’re not used to seeing yourself on camera and may view the final footage with an overly critical eye. Just remember that your audience is well aware they are not watching a Hollywood production and they definitely know we are not glamorous actors. No matter how you think you look, if you let your passion for what you do supersede your insecurities, you will automatically exude an air of confidence and your audience would come to love the authenticity.
So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.