Online Marketing Made Easy with Amy Porterfield

Unsure about switching your business niche? Here’s what you need to know

There’s a five-letter word that gets thrown around all the time in the entrepreneurial world, and for good reason.

The word I’m referring to is N-I-C-H-E, and the reason that it’s talked about so much is that having a niche -- or a thing that you’re known for in business -- is incredibly important if you want to stand out from the pack and serve your audience at the highest level.

But what if you feel like your digital course niche simply isn’t working for you? Maybe you’re not selling very much, or something just feels off about it.

The question becomes whether you should keep on keepin’ on with your current niche, or move on to something different

And that’s what today’s episode is all about. The decision to change your niche can be a tough one, sweet friend, so I’m going to walk you through some things that might make the process a little bit easier for you. 

You’ll hear: 

  • 4 questions to ask yourself before you switch your niche 
  • My experience with switching niches early on my business
  • How to carry the momentum of your current niche into your new one
  • What you can expect if you switch to a niche that’s entirely different

I promise, this episode might just be the gut check that you need if you’re thinking about going in a different direction. So pop in your earbuds, and give it a listen! 

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_600.mp3
Category:general -- posted at: 12:01am PDT