Online Marketing Made Easy with Amy Porterfield

The woman inspiring millions shares her best tips on creating a “figure-it-out” mindset

The guest for this special episode needs no formal introduction, because she is honest-to-God, that big of a deal. She’s got wit, she’s got wisdom, and I am without a doubt her number one fangirl. 

I am so excited to welcome back Marie Forleo to Online Marketing Made Easy. 

Marie is, quite literally, the Queen of a socially conscious digital empire that touches millions of people every day. Plus, her energy and optimism is unmatched, and there’s nobody more deserving of such hype. 

If you’ve tuned into any previous episodes with Marie as a guest, you surely understand why I keep having her back (I mean… if you know, you know.) 

And if you don’t know Marie, here’s the formal introduction: She’s a highly successful entrepreneur, writer, and philanthropist who helps people dream big, take meaningful action, and create lasting results. 

She’s also a New York Times bestselling author for her book, Everything is Figureoutable, the host of the award-winning show, MarieTV, and a philanthropist, which we’ll dive into in this episode. 

But what’s really special is that over the past 13 years, Marie has gone from being my mentor and business coach to one of my dearest friends (whom I still look up to just as much as I did when we first met at the Frank Kern conference years ago), and I couldn’t think of a better person to navigate the ever-changing world of online marketing with. 

I’m super excited to share this episode with you, especially because it’s a little different than interviews we’ve done in the past. This time around, we kept it super casual (as friends do!) and just let the conversation go wherever we felt like taking it. 

In this episode, we discuss:

  • Why you should reflect on your start as an entrepreneur
  • How to hustle without becoming a workaholic
  • The importance of creating a company with purpose
  • And leaning into those little nudges

So grab your coffee (or spicy skinny margarita depending on what time of the day it is), and turn it up for my friend, Marie Forleo.

Here’s a glance at this episode...

  • [11:15] Marie wanted her business to help people beyond what she was teaching them. She didn't grow up with a lot of money, but she knew that having a scarcity mindset wasn't a good way to live. She committed to give 10% of what she earned to an organization that's doing good in the world. 
  • [15:37] B-School helps people unpack what a purpose driven formula might look like for them. Part of Marie’s purpose-driven formula is offering scholarships. 
  • [19:32] Time is the most precious non-renewable resource that we all have. Are you investing and lining up your time with what is most important to you? 
  • [26:22] Time stress is an entire reality where you constantly feel overwhelmed and behind. You're always comparing yourself to others and never feel like you're enough. It's like being in a hamster wheel -- you’re always exhausted, and eventually you lose the passion for the thing you love.
  • [27:44] If Marie does anything in her business that doesn't feel right, she learns from that and doesn't do it again. It's her mission and desire to live in joy and creativity. She uses social media as a tool, but she doesn't have to be there all the time.
  • [33:49] People are recognizing some of the negative impacts of social media and spending less time on it. Cultivate your own list outside of social, which also allows you to turn around a profit more quickly.
  • [38:47] If Marie was starting over, she would make sure that she chooses the right ideal customer — someone who is excited about her offerings and happy to pay for them. She would want to understand their fears and desires at such a deep level that they would feel like she was mirroring it back to them. 
  • [41:41] One of the most important things Marie has done for herself is take a coach training which introduced her to the idea that she could work from anywhere.

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_435.mp3
Category:general -- posted at: 12:01am PDT