Online Marketing Made Easy with Amy Porterfield

Pre-launch content, webinar content, and course content. 

“How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!” 

This is a question I get a lot! In this episode, I’m breaking it all down for you.

We’ll talk about:

  • Determining the bulk of your pre-launch content (and how listening can help direct you)
  • How to leave your audience saying, “I’m excited! Now, how do I do it?” on your webinar
  • The secrets to creating valuable course content

And so much more!

You’ll walk away with a clear understanding of how the content in each area will differ, build on one another, and what content goes in each phase. 

Let's break down the episode!
  • [00:02:55] Your pre-launch content is all of the content you create and share with your audience before you open registration for your webinar. If you’re still running your first few launches, I’d suggest running your pre-launch for 30 days. 
  • [00:05:37] Your pre-launch content should help support your audience in overcoming any objections they might have when it comes to signing up for your course. You should take them on a journey over the invisible bridge. 
  • [00:08:01] Hot tip: During your webinar Q&A ask, "if you're still on the fence, what's keeping you from signing up?" 
  • [00:10:51] Your webinar should show your attendees what's possible and lead them to a new mindset. When creating the content, ask yourself the golden question, "What's the one thing my audience needs to know before buying my course?" 
  • [00:13:35] The three sections of a webinar are possibility, path, and promotion.
  • [00:18:01] Your course content is the step-by-step road map that transforms your students from where they are to where they want to be.
  • [00:21:49] Think about what you're promising and lay out the transformation from there. How will you get them from point A to where they need to be?

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Direct download: Online_Marketing_Made_Easy_Podcast_Episode_338_v3.mp3
Category:general -- posted at: 12:01am PST